Even if you have a strong channel of leads, there’s still a lot of unpredictability in the housing market. When these unexpected lulls arise, it’s important to have an arsenal of tools and strategies to help you engage with your buyers and sellers. Sending text messages to your cash buyers list is a great way to help build demand for your properties.
Today’s episode will cover the tips and tricks on how you can actively bring in more buyers and build massive growth using texting campaigns. Here’s our coach, Lauren Hardy, to break it down for you!
How To Build A Massive Cash Buyers List Using Text Campaigns
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This is truly a one-stop solution for all of your business dates. You could probably eliminate monthly payments on at least five or six different tools, maybe even more, and save a bundle without worrying about hopping from platform to platform. This is all under one roof and it is one of the best software solutions we have seen to run your entire real estate business. It is REsimpli. For a limited time, if you go to REsimpli.com/wholesalinginc, you will save 20% on your first month. Stop wasting time jumping around on ten different platforms. Starts spending your time where it counts like doing more deals. Now, let’s get into the show.
In this episode, I am going to share with you how you can build a massive buyers list utilizing a texting campaign. Why do you want to build a massive buyers list? Because the more buyers you have, the more eyeballs you are going to have on each property and contract that you have. The more eyeballs mean the more offers. The more offers mean the higher price you are going to get, driving up that wholesaling fee. That is what we want to do. We want to make money. We want to make more money. I’m going to share with you how you can utilize a texting campaign to build that buyer’s list.
I’m going to give you the step-by-step on how my team built a massive buyer’s list this exact way. I always want to make sure that I have a buyers list of at least 1,000 in any territory I’m at or any student’s territory. I always say, “Try to get at least 1,000.” I have noticed there is a huge difference between having a buyers list of 100 and 150 to when you hit that 1,000 buyers list level.
When you hit that 1,000, that is when you can move every deal. What I have noticed is when you only have about 100, 150 buyers or anything in that range, you have fewer buyers interested in your contracts. When you get more buyers on your list, you are going to see that in almost every contract, you get somebody raising their hand. That’s the objective. You want more interest in your properties.
Text Campaigns: Using a texting software, you could literally text people very quickly at the amount of time it takes you to click the button.
I’m going to review a few things. I’m going to first show you how you get your list of buyer prospects. Where do you go first? What software do I use or recommend? Next, I am going to recommend the texting software. I’m going to show you the one that I personally use. You can utilize the one I use or you can go out there and compare and contrast the different software. There is a lot of great ones out there but I’m going to do the homework for you and give you a recommendation.
I’m going to go into a script that you should follow when you are contacting these buyers. What should you say exactly to get them interested in being on your buyer’s list? Lastly, I’m going to share with you what you need to do once you get an interesting buyer. How do you keep all your buyers organized? I’m going to share exactly what my team does.
Step number one is to get your buyer prospect lists. How do you do that? My favorite way to do that is by going to a list-providing company and pulling a basic absentee owner list. The company I personally use is BatchLeads.io. If you go to www.BatchLeads.io, they have a list providing service. I use them and if you use my code Virtual, you’ll get a discount on all your software products with them.
I pull a list of absentee owners. What this means is that the tax billing address where they get their tax bill is different from the subject property address. That is all an absentee owner is. What that assumes is that this is a second house for that seller. That seller might be a landlord, a house flipper or an investor of some kind.
I want to look for absentee purchases that have been completed within the last six months because I want the most fresh recent buyer’s activity on my list. I want to grab a list of people that recently bought a property for investment purposes. You can use some other filters if you like. If you are going after single-family, you want to make sure you are marketing for buyers that buy single-family homes. If you are looking for apartment buyers, you want to maybe pull an apartment buyer list.
If you want, you can go ahead and specify whatever filters you wish. There are a lot of filter options. I personally do not over filter. I try to keep my filters minimal, but what is most important is that you have put in there that it is non-owner occupied. If you do that, you are going to get a list and you need to export it to Excel. That is what we do.
We will take it from that software. We export it to Excel and now I’ve got my fresh list of buyer prospects. You can do anything with that list. You can take that list and mail them a postcard and see who is interested in being on your buyer’s list. What I like to do, which is cheaper, is send a text message. That leads to the next step.
There’s a huge difference once you hit a thousand buyers on your buyers list. You need to actively be involved in growing it.
You have got to get a texting software and I get mine at BatchLeads.io as well. It is the same thing under the same umbrella. You can stay right there and utilize their texting software. Could you imagine having to pull that entire list of probably 1,000 buyers and manually putting that into your iPhone and texting them one by one? That would take you three years. Instead, you can do it in three minutes with texting software. I am not kidding. You could text all those people quickly at the amount of time it takes you to click the button 1,000 times you can text 1,000 people.
We take that list and export it from wherever you got the list from, and then we push it into the texting software. If you are utilizing BatchLeads.io, you do not even have to export. You could push it into a campaign under the same platform. That is why it is beneficial to use them because it is all in one area. It’s fewer buttons that you have to push and save on your computer. They streamline the process. It is pretty simple if you stick with what they have got to offer. If you are utilizing other software, all you have to do is export to Excel and push that Excel spreadsheet into your texting platform.
Next, I’m going to go into the script that you should follow when you are contacting these buyers. What should you say to them to pique their interest in wanting to be on your buyer’s list? What I like to do is, first of all, reference them in the text message by their name. I also want to reference the property that they’ve recently purchased that made it on that prospecting list.
I will say something like this, “Hi, John, I noticed you bought a property on 123 Main Street.” What I want to go into is see if they are still buying property or are they still actively investing in the area. You might want to say something like, “I was wondering if you are still actively investing because I have a deal you might be interested in.” You can say something like that.
You want to pique their interest. You want to get them where they want to know what you have. First, you need to make it personalized in that intro. You want to make sure you referenced how you came about finding them. You want to say something to get them interested in what you have. I do not want you to overthink this script thing. You can say it however you want. You want to make sure that whatever you are saying is going to pique their interest in wanting to communicate with you.
Lastly, what do you do when someone expresses interest? You can do two things. You could either schedule a time to talk with them on the phone, which I recommend if you are newer to a territory. Getting on the phone and talking to buyers is one of the best ways to figure out your territory. Especially if you are virtual like me, it is much easier to figure out all the nuances of a geographic area when you pick up the phone and you are talking to experienced buyers who are actively landlording, fix and flipping or developing in that area.
Text Campaigns: Say something to get them interested in what you have. Make sure that whatever you’re saying is going to pique their interest in wanting to communicate with you.
They are going to give you some nuggets in that conversation that you can take with you. You will find it very helpful in your journey there. If you are a little bit too busy, you already are in that area, you know it well enough and you want to add to your buyer’s list, you can ask them simply, “Would you like to be notified when I get more deals like this one?” Ask them for their email address or ask them, “Is this a good number to reach you?”
You are going to take their email address and their phone number. Hopefully, it is a cell phone number because you send them a text. You are going to put that on an Excel spreadsheet. We actively keep all of our buyer’s lists on Excel spreadsheets. From there, whenever we get a new contract, we take that Excel spreadsheet and load it into an email blast type campaign. We also text blast that whenever we get a new property to alert the buyers who expressed interest and get them notified when we have a deal. We will send them a text every time we get a new contract.
That is the whole process. We found that if you do this regularly and if you keep purchasing that list of the absentee owners on a regular basis, you are going to keep adding to that buyer’s list. You want to make sure you mark it in your calendar quarterly to do this because you are going to keep adding buyers to your buyer’s list. That means every time you get a new deal, you are going to get more eyeballs on that deal, which are going to raise your wholesale fees because you are going to get in multiple offer situations. That is what you want.
I can’t tell you how many times I have given advice to newer wholesalers who say, “I have a contract, but nobody is interested. I can’t move it.” I say, “How big is your buyer’s list?” They always say something like, “It is 100 or 75.” I go, “You are not even close. You don’t have enough people on your buyer’s list.” Believe me, there is a huge difference once you hit 1,000 buyers on your buyer’s list.
You need to actively be involved in growing your buyer’s list. This needs to be an activity that you are constantly doing as a wholesaler. It is not something that you do once and forget about. It is something that you should have in the background at all times. I have a virtual assistant and that is one of her job tasks. She does this exact thing. She does other things as well to build that buyer’s list. She’s always active in the background. We have the best buyer’s list in the areas that we are involved in and that we wholesale in.
Hopefully, you got something out of this episode. If virtual wholesaling is something you are interested in, I want to help you. Check out www.VirtualInvestingMastery.com. If you apply now, somebody from my team will get back to you, and they will let you know how I can help you on your virtual wholesaling journey. That is it, guys. Thank you so much for reading.
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About Lauren Hardy
Lauren Hardy is a Virtual Investing expert and Real Estate influencer who owns multiple companies in the real estate industry including real estate investment, coaching, and software companies. She is also a Wholesaling Inc coach and co-host of the Wholesaling Inc Podcast.
Her experience in the last decade has been focused on real estate investing and creating products and services to serve the real estate investing community. If you are interested in investing in real estate virtually, house flipping, or virtual landlording, Lauren’s your girl.