Posted on: January 12, 2021
WI 600 | 2021 Goals


With 2021 just a few days in, you’re most likely in the process of creating goals and targets for your wholesaling business. If you’re looking for a few guidance from someone who knows wholesaling like the back of his hands, you will surely love today’s episode.

In this short but very meaty episode, Mr. TTP, Brent Daniels provided some much-needed guidance so you can start the year right and look forward to a thriving business and a highly profitable 2021.

In today’s show, you will learn about the five disciplines Brent lives by that have worked for him each and every time. Be sure to take down notes. If you follow Brent’s advice and guidance, expect 2021 to be one of your most lucrative yet!

12-Month Goal Blueprint – How to Achieve Explosive Success in 2021

Episode Transcription

This is so exciting. We’re writing our goals and putting it down. I love this part of 2021. I love planning, putting together the goals, having a piece of paper and writing them down because it feels like a blank slate. It feels like the opportunity is wide open. I and you can do anything but without discipline, it doesn’t go anywhere. I want to applaud you for getting ready to write your goals, for pushing and for wanting to have a healthier bank account. You want to have a healthier real estate wholesaling business, which means it makes you more money. I’m going to give you these five disciplines. They might sound a little bit wacky at first but bear with me. I’m telling you, this works every time in every single market.

Know Your Market

The first discipline that I want you to start is I want you to know your market. I’m not talking about appreciation, depreciation, inventory, how much supply and demand. I’m talking about your wholesale market. I want you to get on every single wholesaler’s email blast and look through every single deal that everybody blasts out. Why do I want you to do this? I want you to do this one because you can see the deals are happening all the time and it keeps you excited. It’s like, “This is still a thing. People are still finding deals. It’s still real. People are making money in this business.” Number two is I want you to know what they’re selling these for. What if you have a property that’s down the street from a deal that got blasted out?

You know the prices. You could call those wholesalers up and see if they sold that deal or maybe they were too high. Maybe you can do your pricing and your negotiations with your distressed property owners based on the conversations you’re having with other investors, other wholesalers based on the results that they’re having from their deals. This is brilliant. This is going to help you out so much. You have that rock in your gut that says, “I don’t know how to comp properties, how to value them and sell my deals for.” It slows down your evolution in your wholesaling business but if you can see real-life results of what cash buyers in your market are paying for wholesale deals, you have a distinct and incredible advantage.

For every lead follow-up that you don’t make in a day, you’re giving a lead to your worst enemy.

Empty Your Follow-up

Number two is empty your follow-up. I want you to think that every day, there’s a stack of $1,000 bills or ten $100. Let’s say that. That’s more realistic. Every lead follow-up call that you make, you get to put that into your account but every lead follow-up that you don’t make that day, I take it and I give it to your worst enemy. “Brent, I’m the sweetest person. I don’t have any enemies.” Fine, I’ll go give it to the government. How’s that sound? That’s what I want you to feel. I want you to know how important it is to make your lead empty, your clip on your lead follow-up every single day. Imagine that stack of $1,000. You make a call. You do a text message. You get their money. It’s that simple. I take that money. It goes away. You don’t get it. That is real life. That is exactly what happens. It just isn’t right there in front of your face.

I guarantee you, if I was standing there and there were $100 bills and little rubber band stacks of $1,000 and I gave it to you, every time you made a lead follow-up call, I would have to tear you off the phone. You would not make a lead follow-up call ever again. You would be falling up like a mad person. That’s the way that I want you to take over in 2021. You can’t let opportunities slip through your fingers. You’re doing too much work on the front end and too much hunting. It’s time to gather. Make sure you’re doing your lead follow-up or I’m going to take all that money and I’m going to give it to somebody else. That’s what’s going to happen. That’s what the market, life and situation’s going to do. Nothing is worse when you call that distressed property owner that you know you can get a deal from and they sold it to somebody else because you didn’t do your lead follow-up in time. Empty your lead follow-up.

WI 600 | 2021 Goals

2021 Goals: If you can see real-life results of what cash buyers in your market are paying for wholesale deals, you have a distinct and incredible advantage.


Get Loud

Number three. I love this one. This is my favorite one for 2021. If you’re not reading here, I am telling you, you are going to be way behind. Number three is getting loud. Every time you are doing something in your real estate business, I want you to document it. Instagram, Facebook, TikTok, whatever it is. I want you to get loud. I want everybody to know without a doubt that you are a real estate investor, that you are a real estate entrepreneur. No longer are you allowed to live in the shadows, tiptoe, try to find deals and then tiptoe back into the darkness and nobody knows what you’re doing. You’re going to get loud in 2021.

I want everybody to know that you are a real estate entrepreneur. “What if people give me bad comments?” Get rid of them. Block them. Do you want those people in your life? You’re going after your goals and your dreams and people are going to be awful to you? You don’t need that negativity. Get them out of your life. Get loud, document your day. It is so critical. This is going to be the medium for results for the next years. This is going to set your business up for the long-term. Please do it.

3, 2, 1

Number four is 321, make your calls. That’s not the 321. The 3 is 3 hours of prospecting, 2 appointments and 1 deal a day. That’s the goal. Are you going to hit that? No, but I want you to put it into your brain. I want it to be in there. That’s what I want you to do. If you’re not in a position, if you want to do texting or something instead of call, just communicate. Get there. Pick up the phone. You got to pick up the phone and be proactive. You can’t wait for opportunities to fall into your lap. The next twelve months in 2021 have to be the best twelve months that you’ve ever had. The only way you’re going to do that is if you are more proactive than you ever have been. That’s the absolute truth.

Be proactive. Don’t wait for opportunities to fall into your lap.

30 Minutes A Week

The last one, number five, is 30 minutes a week. This is a discipline. There are 168 hours in a week. I’m asking for 30 minutes a week. I want you to study something about real estate. I want you to understand why there are tax benefits owning real estate. Know what the 1031 exchange is. Understand the difference between buying a fourplex and a sixteen-unit apartment. Understand buying properties in a Roth IRA and start expanding your knowledge.

This business is so much deeper than just wholesale and so wildly exciting. Thirty minutes a week, I want you to start building that. It will increase your vocabulary in this industry. If you increase your vocabulary, you’re going to feel more confident. When you feel more confident then you get more certain. When you’re more certain, you’re more likable. When you’re more likable, you make more money. Plain and simple. That’s the absolute fact. Those are the five disciplines for the next twelve months of 2021 that I want you to implement.

WI 600 | 2021 Goals

2021 Goals: When you’re more certain, you’re more likable. When you’re more likable, you make more money. Plain and simple.


You take this instruction. This isn’t advice. This is a prescription. You start implementing all five of these disciplines. I am telling you, the next twelve months of 2021 are going to be the most productive year that you’ve ever had. You’re going to get more income than you’ve ever had. You’re going to be happier because you went out there. You got serious about this business and you got disciplined. It’s going to influence your whole life. I know you’ve got this. I love you. Get out there. These are five disciplines. You’re the best.

If you are interested in joining the most proactive group in real estate investing, it is the TTP family, the TTP program. Go to Check it out. Scroll down. If it feels good in your gut, sign up for a call. I look forward to working with you personally. I’ll close out as I always do by encouraging you to talk to people. Until next time. See you. I love you.

Important Links:

About Brent Daniels

Brent Daniels is a multi-million dollar wholesaler in Phoenix, Arizona… and the creator of “Talk To People” — a simple, low cost, and incredibly effective telephone marketing program…

Also known as “TTP”… it helps wholesalers do more, bigger, and more profitable deals by replacing traditional paid advertising (postcards, yellow letters, bandit signs, and PPC) with being proactive and taking action every single day!

Brent has personally coached over 1,000 wholesalers enrolled in his “Cold Calling Mastery” training, and helped 10,000’s of others who listen to him host the Wholesaling Inc. podcast, watch his YouTube channel, and attend his live events…

A natural leader, Brent combines his passion for helping others with his high energy, “don’t-wait-around-for-business” attitude to help you CRUSH your wholesaling goals as quickly and easily as possible!

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