Posted on: November 11, 2020
WI 556 | How to Attract Endless Opportunities by Becoming a Creative Problem Solver

 

In the highly competitive world of wholesaling and real estate, how do you set yourself apart from the pack? While there is no shortage of ways you can achieve said objective, there is one winning way you can look into: becoming a creative solutions provider!

Contrary to popular belief, wholesaling is not the only exit strategy available in real estate. If truth be told, there are several other creative exit strategies you can use to generate more leads and maximize your profit.

In this episode, you’ll hear from one of the creative problem solvers in the real estate space—Jeremy Resmer. Jeremy shared some of the exit strategies they are currently using that has helped them generate more lucrative deals.

In addition, Jeremy also shared his experience using radio as a marketing channel. If you’d like to set up your company as a solutions provider or would like to give radio a try, this episode is exactly what you need to hear!

How To Attract Endless Opportunities By Becoming A Creative Problem Solver

Episode Transcription

I’m super excited about our guest Jeremy Resmer. Here’s one of the things I challenge wholesalers on, that is how you identify yourself because I see investors get locked into a particular exit strategy. They just do wholesale and fix and flip. I’m a big believer in setting up your company as a solutions provider. Which means you have multiple tools in your belt to be able to help people in different circumstances and pull out the best and the highest amount of revenue on a deal by applying the right exit strategy.

Sometimes you want to wholesale a deal. Sometimes it’s better to fix and flip. Sometimes it’s better to pick this up and put it into your rental portfolio or to do creative financing. I’ve got Jeremy Resmer on. We’re going to talk a little bit about that. This is what’s super cool. We’re going to talk about how radio and his use of it being an REI Radio student is providing opportunities in every one of those buckets. I get questions like, “Was radio just for wholesaling or for the fix and flip?” I tell people, “No. Radio is about generating unique opportunities with motivated sellers and you applying whatever strategy it is that you’ve learned that you’re passionate about.”

That’s what I love about radio. It’s neutral. It’s creating the traffic and you decide what you want to do with the traffic. Jeremy, this is going to be a super cool interview because you’re applying all of these, utilizing radio and these opportunities are coming in and you’re putting them in the best bucket to go in. Jeremy Resmer, welcome to the show. I’m glad to have you.

Thanks for having me.

For those that don’t know you, give us the scoop. Where are you located? How long have you been in the game? A little bit about your business. We know you’re part of the tribe, which is awesome, so catch us up.

I’m located in Nashville, Tennessee. I do some of my investing here in Nashville, but I do primarily in Myrtle Beach, South Carolina, and joined the tribe back in 2016. I heard Tom do an interview on BiggerPockets and I was like, “This guy’s got so much energy. I don’t know what he’s on, but I want to be a part of it.” I went to tell my wife.

At the time, I was working in nonprofits, so we didn’t have any money, and I said to her, “We need to go do this. I’ve been talking to you about real estate for a long time. Let’s pull out the credit card. I’m completely committed to this wholeheartedly.” We had a long conversation, a long heart to heart, and she gave me her blessing. I joined the tribe at that point and haven’t looked back since.

You took the words out of my mouth. You haven’t looked back. You and I were talking about your pending board and what you got going on. You’ve got a solid pipeline. Let me ask you this question. What are the exit strategies that you have learned that you’re applying? Whether it be wholesale or fix and flip, give everyone an understanding of the tools that you’ve developed in your belt.

We’ve figured out that it’s not just one niche. We’re not finding ourselves in the wholesaling space. That’s great. We love those. It’s money now and it’s consistent but we’re also doing fix and flips. For the right opportunity, we’re taking those down. It’s more profit. As long as we have a funding source, either ourselves, we’ll use hard money or we’ve got a pool of private investors that love funding our deals. For those high-margin deals, we’re taking them down ourselves and flipping them.

We’re also doing subject to. We love sub-to and owner finance. We’re literally buying houses. We picked up a $260,000 house in great shape. We didn’t put any work into it whatsoever. We bought it for 0 down, 0% interest for five years, and we’ve turned around and found a buyer for that. We sold it rent to own and we got $20,000 down and we’re getting a $350 a month spread for five years. It turned out to be an over $100,000 deal if it goes to term. We’re doing some of those.

You’re doing buy and hold on top of that.

We’ve got multifamily and single-family rentals. We’re doing all that stuff. Quite honestly, when the coronavirus hit, it almost shut us down for two months and everyone was saying, “Battle through it and ramp up your marketing.” In our market in Myrtle Beach, it’s heavily driven by tourism. No one was coming to Myrtle Beach. Summer months, tourism was way down, golf and all the people who were coming for that so it took a major hit. A lot of people weren’t letting us in their house, so we almost shut our marketing down for about eight weeks. We had land in Florida. I had probably 12 or 15 parcels.

During that time, I said, “We’re not doing nothing with this land.” I focused there and we got it sold. We’re different in a sense because we’re not trying to put ourselves into one space. If we see an opportunity, we find that we’re good at going and figuring out how to make money on these deals. It’s not for everyone. We try not to chase too many rabbits, but when the right opportunity comes, we learn it, we figure it out and we’re trying to focus on the wholesaling and the fix and flip when it makes sense.

You’re listing properties on top of that retail and taking the commission. If you’re reading, here’s the one thing I don’t want you to get overwhelmed listening to us talk but what I do want to challenge you with is if you’re starting with wholesale, learn that, master that. Earn the right then to plug in another tool. Maybe you do fix and flip after that or you do subject to. We want to paint a picture of that. This gives you a roadmap long-term.

The worst thing you could do is to come in and start doing all of them at the same time. It’s like marketing channels. You launch a marketing channel, you work it, you get it up and going. As we always say, you want to create it, perfect it, delegate and then you start that cycle over with a new marketing channel, the same with how you’re exiting out of these deals as well. I know a lot of people are interested. Pre-radio, what was bread and butter? What was working for you on the actual marketing side to generate these opportunities?

WI 556 | Creative Problem Solver

Creative Problem Solver: Build your ecosystem and credibility.

 

Direct mail works well for us. People have complained a lot about the lower response rates and whatnot, but for us in our market, it works well. We also do Facebook and Instagram, pay-per-click and SEO. Those have been our main channels. A lot of people have asked me about texting. For whatever reason, I tried it for a little while but I didn’t like how it made me feel and how our team felt. They were beaten down.

Sure, you can get deals, but they could not stand the fact that people were yelling at them, screaming at them and threatening them like, “I’m going to have my attorney,” this and that. Even though we know a lot of that is nonsense, at the end of the day, if you feel you’re ticking a lot of people off, that was weighing on us a lot. We’re like, “There’s got to be another way we can do this where people are finding us, they’re reaching out to us and they’re happy to work with us instead of all the yelling.”

We’ve honed that and that’s why we do a lot online. Direct mail, I feel like even that has been positive and based on our ability to pivot and not be wholesalers with low ball offers, people are like, “I didn’t know you could do that. I didn’t know you could also do this.” When we talk through it and say, “This is why we’re different from other people,” some of those folks are upset at the beginning or, “Take me off your list.” All of a sudden, they turn around and they start opening up and saying, “Maybe it does make sense for you to at least come out.” We like where we’re at as far as building an ecosystem of leads that want to talk to us.

That’s a good point. The word I use to describe that feeling when you’re spamming people is I always felt it made us and our organization feel sleazy. It’s hard to take pride in a marketing channel. It’s hard to deal with the repercussions that you’re putting on your team, particularly if they’re the ones fielding those calls and trying to have a great culture and positive environment, yet they’re getting beat up all day because you’re using a spam approach. If you’re reading, we’re not telling you not to do it.

Jeremy and I are honestly having a heart-to-heart on the way that you feel. This, in my opinion, is a little bit more about preference on how you run your organization. I want people calling me excited to talk to me. That’s what we create on the radio because it’s sophisticated, professional and you get that celebrity status. I have a question. You’re doing these marketing channels. What first attracted you to radio? Why jump on this channel versus something else?

I looked at it a couple of different ways. We are already doing online and we are doing that effectively, so people are already reaching out to us that way. We were doing the direct mail channel, but we weren’t doing anything that was promoting who we are as a company for branding.

You nailed it. You weren’t branding your name and your company. Particularly in some of those other ones, you have to hide your name and your company.

In direct mail, because we don’t come out and say exactly who we are. I know some people do and things work differently for different folks, but for us, it made a lot of sense from the branding perspective because we spent a lot of time and energy in building our website and making it different from everyone else’s. We’re trying to build credibility.

We want to get leads and have more opportunities to close more deals, but when people are hearing us on the radio, it gives us that credibility, “They’re on the radio, so they must be professional and legit.” We try to touch on some of the pain points, but we also touch on the fact that we may or may not be the right option for you but give us a shot. It’s a what-do-you-have-to-lose type of mentality.

We get a lot of people that come to our website. I can show you the analytics from Google. We haven’t done anything different except add radio, so now there are two things that are happening. One, because we formatted our website in a particular way, we’re having higher conversions from the traffic that’s coming there. Radio aside, that’s a huge plus for us but what we did is by adding radio, that new dimension, now there’s all this additional traffic that wasn’t previously there. Not only are we converting at a higher rate, but now we’re getting more people to our website.

We don’t direct people to radio to come to our website, but they hear our name and they’re like, “I don’t want to call them. Let’s Google them first to even see if they’re legit.” We’re getting phone calls, getting leads on our website, and getting higher conversions because we did our website right. It’s not, “It’s a one and done.” It’s, “If you can create that credibility, that ecosystem of leads, lead nurturing and follow-up,” all the things everybody tells you to do that a lot of times we are too busy for, we spent the time building that foundation. Because we had that built, radio has put this thing on. It threw gas on the fire.

I like to call it a force multiplier. It plays and adds on to the other marketing channels you’re doing, which overlap. PPC online is a great example of that. You combine your SEO, your PPC strategy, whatever you’re doing with Google AdWords, and you add in radio. I love the way you said it. It adds fuel to what you’re already doing. Not only are you getting the benefit of radio by itself, but now it’s coming in and adding more positive influence to what you’re already doing and creating that to be more opportunity on the PPC side. I love it as well.

A question for you, Jeremy. We’re all in the business about efficiency and some of our readers are working a 9:00 to 5:00. They have that passion to do the job and do this full-time but part with bigger families. They don’t have a lot of spare time. On a scale of 1 to 10, 10 being super hard, 1 being easy, how difficult was it to set up radio in comparison to some of the other channels you’ve done?

It was a one.

We talk about radio and I feel like I have to tell students, “It’s too good to be true.” Most of our students say around 2 or 3. Why do you say one? That’s at the bottom. What made it that easy in your mind to set up?

When the right opportunity comes, learn it, figure it out, and focus on it.

I followed the program. This is why I did it. I had some other investors that are doing billboards and they’re doing radio and they didn’t have any coaching. They didn’t have any guidance, so they figured, “I’ll do it. I’ll figure it out.” For me, I’m so busy with my life and I’ve got four kids. My wife is a stay-at-home wife. She homeschools the kids. We’re all involved in sports, dance and all these other things.

For me, I’m a learner, so what happens is I get sucked into things and I want to learn it and be the absolute best at it but because my business takes up so much of my time, I’m fully in this and I’m in more than one market. I’m in two markets now, we’re doing land investing, we’re buying multifamily properties, so I’m busy. I didn’t have time to learn another thing.

My feeling was, “Let’s go in. I’ve seen other people having success. Let’s take their blueprint and follow it. Where we need to make it our own and tweak it, we will.” That’s all I did. I watched the videos in the program, and I thought, “There’s not that much to it. This is crazy. I’ll take it one step at a time.” You have people there helping us every step of the way. We had some phone calls with your people, phone calls with you, and I’m like, “Let’s see how it goes.” Once I started putting it into action, talking to the radio stations, there was a little bit of pushback, but for the first time, I got to dictate my terms.

Normally we’re at a house and we’re having to negotiate with people and fight that uphill battle. It’s always a challenge. Even if you’re building great rapport, you get to that point with pricing. Now we were on the other side of that and got to talk to the stations and the two stations that we work with, they initially said, “No. That’s not going to work.” It was back and forth, on and off, probably for about a month but the beauty of it was with us, it was never contentious. I told them upfront. I said, “I’m going to keep calling you, you guys do your thing and when you can get to my number, call me back.”

“We’ll do a deal together.” I love that as well.

With coronavirus, the radio stations are hurting. At first, they said, “What you’re asking is too much. It’s not going to happen.” I said, “I don’t want one of your stations. I want all your stations. If you guys want me for the long-term, I want to do this, but I don’t know that it’s going to work. I’ve never done this before. I don’t have to do it but if you guys want to get me into radio and have me testing the waters and you keep telling me how great it’s going to be and how successful we’ll be, you’ve got to entice me to do that. I’ve told you what I need.” After that, both of them, about the same time, said, “Let’s see what we can do.”

Let’s make that deal and we’ll do it. I love it. If you’re reading and you’re like, “This is interesting,” what we’re doing in REI Radio is showing our students like Jeremy how to buy radio like we buy our investment deals at deep discounted prices. The reason that other people might jump on the bandwagon and try to do radio a different way, they’re going to end up paying retail. Jeremy knows they’re probably paying anywhere from 2 to 4 times the amount that we pay for radio and that’s why we see such profitability on it as well.

For people reading, what matters is the numbers. If I’m ever sizing up an opportunity, I care about the ROI and you guys can talk about the goodness of something, but let’s talk some math because I’m analytical and that’s how I make my decisions. You and I were talking and you’ve been live on radio, let’s say 50 days. Within that 50 days, how many deals do you have under contracting and getting ready to close?

The four deals that we’re buying are under contract, and we have four more listings because we have an agent on our team. That’s eight in total and there’s a lot more in the pipeline let me tell you.

This is what’s cool. There are some marketing channels cold calling, they work but what I find is it takes a while to get that investment back. You’ve got to spend months in a system before returns. If you’ve been keeping up with our podcasts and listening to our students, you will find that almost all of our students are getting deals roughly within the first 4 to 8 weeks. Not just one deal, but in a case like Jeremy, he’s picked up four deals on the cash offer side, the investment side.

We were talking about multiple strategies here. He’s picked up four retail deals in which he’s listed and he’s going to take a commission on top of that. That’s great traction so let’s talk some numbers. You have a deal closing. This deal is ready to go through. What type of profit are you seeing on this initial deal that you’re closing on?

$37,000, wholesale fee.

$37,000 on the first deal. Jeremy, I have found, and tell me if you’ve seen this as well, the reason that the profit margins are bigger on radio is that we have less competition. We’re not going head to head with five other wholesalers. Have you found that to be the case?

That’s part of it for sure.

What’s your thinking on it?

WI 556 | Creative Problem Solver

Creative Problem Solver: Step back and take the time to dominate one market.

 

It’s building that ecosystem and that credibility. Part of it is when people hear the radio, they’re like, “These guys are credible. They’re with the A-plus with the Better Business Bureau.” We get those calls. We also get a lot of people that they don’t call, they come to the website, and they check us out first. They see, “Look at all the testimonials. These guys are.” We made it a priority knowing that people are going to do that whether we want them to or not. I don’t want them to go to my website. I want them to call me right on the phone and get an appointment scheduled, but it doesn’t always work that way.

It’s a both end. Yes, some people are in that situation where they hear the ad and they want to call right now like, “This is exactly what I need.” There are other people who are trying to figure out, “Do I want to list my house with an agent? Is this company legit?” They’ve got these other factors going on, so they come to the website or we get a lot of abandoned calls from people who they will call and they hang up, we call them back and we say, “We missed your call. Is there something we can help you with?” They’re, like, “No. I’m going to sell at a later time. I’m saving your number.” I get one of those a day.

It rings quickly. This is why we always tell you to have a call capturing system because they dial your number, they hang up and they save it because they want to call you in the future. I agree with you. We call all those people back at least to start that relationship, or maybe move up that timeframe. That’s hysterical because it shows you not the momentum you have right now, but the future momentum of people taking the time to save your number going, “I’m going to need to call this guy in the future,” as well so I love that.

On your deal structure, this is what I love about you when we were talking. A couple of these are wholesale deals off of radio, fix and flip and subject to. You’ve got another deal that’s subject to that’s closing. We were talking about that deal you have and depending on if it goes full term or not, somewhere around a $50,000 to $100,000 deal because you went subject to on that. Tell us about the fact that radio, you’re coming in and having the ability to put these in different buckets. You’re doing multiple types of deals off radio.

For a lot of people that call us, they’re listing and we tell people all the time, “We may not be your best offer or your best option as far as buying cash but we’re different from other investors because we’re not going to make you some low-ball offer and leave it at that. We can structure a deal twenty different ways from Sunday.” If you understand how to structure those deals, when you’re in an appointment, any other appointment, you don’t have to tell people, “I’m going to give you 3 or 4 offers.” You’re going to go through the exact same process.

However, when you get down to that point and you realize it’s not a wholesale deal and if you’re a wholesaler and that’s all you can do and can offer is a cash offer, you need to walk away or you make the offer and walk away. In our situation, sometimes we use our cash offer to set up the other offer because we know the cash offer is not going to work, so we say, “Mr. seller, we can give you that cash offer, but you’re not going to like it.” We pull away like we’re supposed to.

Truly, we don’t want to offend them if we know that they might be offended or they don’t want that offer. We may not even give that to them but then they’ll say, “What is it? I’m not interested in that, but what else could you do?” It sets up that conversation of, “We can buy your property and take over the payments.” We explain what is subject to in a way that makes sense to them. We lay it all out for them. If they don’t owe anything, then we’ll do owner financing and they all say, “What about interest? What about this? What about that?” We say, “We’re going to give you your price but in return, you’re going to give us our terms.”

If people are motivated and they know that this is a good option for them because we can pay them more than what they would get from a wholesale deal, we’ve had situations where we’ve paid $30,000 or $40,000 more, but we make a ton more on our end because now we’re getting that property. We’re owning it for zero down. The only thing we pay is the closing costs. We find a buyer who gives us $20,000 cash, so we’re already in the positive. We’re making a monthly spread, $300, $400 to $500 every month comes to us because when we’re dispositioning it for rent to own, for example, we might have it as a $1,300 a month payment but rent is $1,800. Who captures that? That’s us.

In addition to that, for example, one property we bought for $260,000, we sold it rent-to-own for $299,000, so we’ve got a spread on the front because we got the $20,000 down from our tenant-buyer. We’re getting a monthly spread of $500. We have the backend spread whenever they buy the property or get a loan from the bank or whatever, we got another $39,000.

Over the course of five years, we’re looking at over a $100,000 deal that you couldn’t have offered these people cash, they wouldn’t have accepted it. The beauty of it is, if you think about it, these people owned it outright. They wanted to get out of the neighborhood because of all the new development, all the kids, they were an older couple. What’s crazy is they sold us on our terms and we bought with nothing down but they went to the bank to get a loan for their next house. Is that crazy or what?

I love the diversity. If you’re reading and knowing about how Jeremy is coming in and applying something like owner finance subject to a deal like this and how you can take something that doesn’t work, let’s say traditionally on a wholesale deal, but come and maximize profit on the other deal. Again. Always put a face with the name.

We also give additional stuff that we don’t do on our show over on YouTube, so definitely go over and type in Chris Arnold – Real Estate and subscribe over there. You can see Jeremy and I are face to face having a conversation as well. Jeremy, here’s my question. You’re up on radio now and you’re getting over that 60-day mark, if you step back, what do you feel the main thing radio has done for your business so far?

In addition to the deals? That in and of itself is reason enough for me, but one of the things I knew would happen. I didn’t think it would be this big, the branding and the awareness. My acquisition manager, he’s the one who does the ad. He’s got a thick Boston accent. It’s fantastic. I knew he’d be great for this. He has had people. He was one time at Dunkin Donuts. Someone couldn’t even see his face. They’ve never seen his face. They heard his voice. Someone tapped them on the back and said, “You’re that guy from the radio.”

He said, “Why do you say that?” She goes, “I don’t know. I’ve heard your voice. I hear your voice on the radio every single day. I’m sorry for bugging you but I had to find out because you sound like that guy. You’re him.” He totally was. He’s had this happen at Chick-fil-A in the drive-thru, all the time. People know him and we do some Facebook stuff too, so people are seeing him there and they’re hearing him on the radio and he’s like, “Jeremy, I don’t know any of these people. I go places and people are like, ‘You’re that guy from Facebook. You’re that guy from the radio.’” Between all of the things we’re doing, it’s an ecosystem. It’s not one way.

It’s elevating your brand. It’s getting that celebrity status and I love the story that you told us. It’s so cool. I always ask the question, what happens in the mind of that person that they feel they have to come up and tell you or ask you the question, “Aren’t you that person on the radio?” You don’t get that with other marketing channels. The term that I like to use is that you become magnetic. What radio does is build authority in your market.

Take other people’s success blueprint and follow it. And then make your own tweaks where needed.

When you have authority, people want to come to you for all types of reasons, whether they’re vendors, whether other investors with opportunities, it becomes magnetic and these people want to get around you and do business with you. That’s why I’m super passionate about radio because I haven’t experienced that with direct mail. I didn’t experience that with a lot of the other traditional marketing channels that I was doing. I was like, “What a piece that was missing from my business until we started doing radio and getting that as well.”

I have a question, Jeremy. At this point, I’m asking you a vision question here. What do you think maybe you want to do with radio? Do you want to go into other markets? Do you want to buy out your whole market when it comes to radio? What’s starting to move the wheels in your head on future vision and the application of radio for you?

One of the things that I’ve struggled with in my time as an investor is being involved in too much. I love it when Cody and Tom talk a lot about why we got into this. It’s to have a life and to have that freedom. That’s been hard for me. A lot of it’s my own doing. I like to have my hands in a lot. I like to do multifamily. If there’s a land deal, I want to get it. I’ve had to step back and say, “If I’m going to do radio and I’m going to do it right, I want to dominate one market.”

For me, it’s not about going into additional markets. It’s about owning my market, but it’s also about owning my life. We have enough that we’re going to have a huge year, and we started it. 2021 is going to be massive for us, but I want to be able to figure out how to get my life back, so now I’m trying to focus on, “This is the market I want to be in. We’ve planted our flag here.” We’re on seven stations. We may try to pick up another 2 or 3, but we’ve got the main stations, so there’s not a lot of additional growth for us in this market.

What are you paying for the seven stations that you’re on? What’s your monthly budget, if you don’t mind me asking?

We pay about $2,800 a month.

For seven stations.

Here’s what’s crazy because I was talking to a buddy of mine. Every month we’ve got 700 ads playing per month. A hundred per station in all 60 seconds and we’re paying $2,800. I’ve got a buddy of mine who called me and said he’s doing radio. For one station and he’s paying almost $1,000 a month for 100 fifteen-second spots.

This is why I tell people about radio. Most people go in and pay retail. They ask for the media packet. Radio stations are thrown off by our students when they call in and ask and say, “Can I have a ranker and a qualitative report.” They turn around and say, “This is what your station’s worth based on data.” Sales reps don’t know how to handle that because they’re used to sending over a media packet.

Here’s what I love about radio, particularly for people that are newer, it’s affordable. You don’t have to wait until you’re years and years down the road to pick up something like radio. It’s something that you can do from day one and I feel it creates a little bit more of a fair game for everyone. If you got $1,000 to $2,000 a month for your marketing budget, you can hop in and get radio. If you’re in a market like Jeremy’s, you can be on seven stations for $2,800. It’s crazy.

If you’re reading and you’ve read about us talking about radio, we have sold out quite a few markets at this point. There is urgency in the fact of grabbing markets before they’re sold out, and Jeremy already alluded to it, we’re in 2020. What is radio going to do in 2021 with all of these evictions that are about to hit the market come January 2021 when the CDC rolls back any type of eviction protection that’s in place right now?

I don’t know what’s going to happen, but it’s like lighting a fuse and it’s going to be interesting to see what radio moves up to in the sense of the lead volume. For you and me, Jeremy, our message is out there. When the market begins to change in 2021, and people have to make that decision and can’t kick the can down the road, they’re going to have our numbers saved.

Most people know if the elections are over, it’s time to go. If you’re tuning in, the best place to start is to go to WholesalingInc.com/REIRadio. Book a call, grab a market and radio. You’d be like, “It’s too good to be true.” It’s not too good to be true. It’s good in comparison to the other marketing channels out there. That’s why I’m taking the time to show the country how to do this because it is the best marketing channel I’ve ever done.

Wrapping up, I’ve got one last question for you. If someone’s reading like, “This radio thing this year, I never heard about it until Chris started discussing it. Now, I keep hearing more and more about it, but I’m still a little bit on the fence,” what would you say to that reader right now who’s trying to make that final decision? What would you tell them?

The results speak for themselves. From my perspective, I don’t know where you can get the combination of branding and leads immediately or for the price that you can get radio. It doesn’t exist. Tell me how it’s going to happen. Are you going to get it from cold calling? Are you going to get it from texting? You might get deals from that and those are great channels. You might get deals from PPC and that’s all great, but you’re not getting the branding and the immediate and consistent lead generation that you’re getting from radio.

In a sense, I’m like, “Why am I going on here telling people this?” It’s because I don’t want it to be saturated, but at the same time, we’ve set up our company where we’re an open book and that’s the way we are with our sellers. For other investors and our friends, I’ve told them all along if you’re going to do it, do it right.

WI 556 | Creative Problem Solver

Creative Problem Solver: Hire a coach to guide you through the process and save yourself a ton of money.

 

People say I can learn everything on YouTube. You might learn most of it on YouTube, but that 5% or 10% that you don’t learn, that’s what a coaching program is going to do for you and that’s where all the money is. I look at this and I say, “That’s fine. Go do radio, but you’re going to have a huge learning curve.” By the time you figure it out, you’re going to have spent way more money than I spent and what you would have spent had you done it with a coach who’s going to guide you through the process step by step, tell you exactly what to do, what to look out for, what to not do.

Save yourself a ton of money, and lock yourself in for an annual budget that’s going to be way less than what you’d pay if you did it on your own. You’re going to save the money anyways on the money you’re going to save based on how you choose or how you buy. It’s all about how you buy. Jump in and do it. Don’t wait because it’s a great channel.

I have the same mentality as you Jeremy, and that is I pay for speed. I spend an inordinate amount of money on coaching. It’s going to cost me more time and money if I do it myself anyway, so that’s why at any given time, I’m working personally with about 4 to 5 coaches that I’m paying for my life as well. Jeremy, thanks so much for coming on. I’m super proud of you. I want everyone to know that.

You came in. You followed the roadmap, you’ve seen great success. I’m excited because you’re excited to be able to come in and take a tool like this, put it in your business and watch you rock and roll with it gives me a lot of fulfillment. I’m super proud of you. To the rest of you guys, thank you so much for tuning in, as always. Until next time. We will catch you soon to add more value. Talk to you later.

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About Chris Arnold

Chris Arnold is a 15 year Real Estate veteran who has closed over 2500 single family real estate transactions in the DFW metroplex. Chris is the founder of multiple companies that are managed by a US virtual team, which allows Chris to run his organizations while living in Tulum, Mexico full time. His passion for leaders has led to the creation of Multipliers brotherhood which serves the top 5% of real estate entrepreneurs out of the US. Most recently Chris has launched his REI Radio coaching program. This program is designed to teach real estate investors the marketing stream that everyone knows about but NO ONE is doing!

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