Posted on: September 02, 2020

If you’re part of the tribe, it’s highly likely that you’ve heard of today’s guest. He’s one of the most successful wholesalers and he has graced the podcast several times!

Zack Boothe is a rockstar wholesaler whose journey has been both fascinating and inspirational. From living paycheck to paycheck, he’s now considered one of the best in the wholesaling space.

In this episode, listen in as Zack shared what his experience has been like when he embarked on a new adventure—advertising on radio!

If you’d like to try radio but would like to know what to expect and what’s in it for you, this episode is exactly what you need to hear!

Key Takeaways

  • What he did prior to wholesaling
  • Marketing channel he used prior to radio
  • What enticed him to try radio
  • How long he’s been live
  • The type of success he’s experiencing so far
  • What he likes about advertising on radio
  • How much he’s paying for a 60-second spot
  • What he’ll tell those who are on the fence whether to try radio or not

RESOURCES:

If you are Ready to Explode Your Wholesaling Business, Click here to Book a Free Strategy Session with me right now!

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Episode Transcription

Chris Arnold:
Welcome to the Wholesaling Inc Podcast. I’m your host, Chris Arnold. Today, I got Zach Booth. If you’re a part of the tribe, you know that name, Zach’s definitely a player and has been in the game for a while. And guess what? You’re going to hear probably one of the craziest stories about radio so far on Zach’s journey. Again, I’m going to go ahead and give you a little bit of like the climax of what you’re going to hear today. He’s closed his first deal and put $38,000 in his pocket off his first radio deal. But you got to hear how in the world he got here from where he started. So Zach, my man, what’s up? Glad to have you on the show, buddy. How are you?

Zach Booth:
Doing great Chris. Thanks for having me. It’s fun to be back on the Wholesaling Inc Podcast again. Thanks for having me.

Chris Arnold:
I love it. Now if someone’s tuned in for the first time, maybe they don’t know Zach. Give us a little bit about your background snapshot, like what market are you in? What kind of deals are you doing in the sense of strategy? So what you got going on?

Zach Booth:
Yeah, so my name’s Zach Booth. You can follow me on social media and stuff if you want to. But I was a window cleaner for nearly a decade and I was struggling. I had spent tens of thousands of dollars on coaching and I wasn’t doing any real estate deals and it sucked. I was living paycheck to paycheck. I had some debt and it was painful.
I met Cody Hofhine here in Utah, because he’s in my market. So I’m here in Salt Lake City, Utah, and to open up my eyes to the potential and what I could do, what I could do for my family and wholesaling. He gave me an opportunity to learn how to find discounted properties. I had some struggles along the way, but ultimately I found success and was able to pay off my debts, and create financial freedom, and I’m able to help other people as well now. So it’s been an amazing journey. It was super awesome to be able to meet Chris. He’s added so much value to my business as well. So, all of Wholesaling Inc, Chris, I’m a huge fan of everything that you guys do. I really am.

Chris Arnold:
Yeah. That’s awesome, man. Awesome. We love having you man and hanging out with you for sure. I love how your brain works because you look at things a little bit differently. So I’m always kind of picking up how Zach kind of approaches something, which I think is cool. So you’re a little bit more contrarian, which I value because you kind of do things your own way, which is super cool. So again, people always like to know before radio, because again, everyone’s like, “Let’s talk about lead generation,” right? How are you really creating opportunities to find wholesale deals and flip deals? What were you using before radio that was really working to create discounted opportunities for deals?

Zach Booth:
Yeah. So I’m still using and I was using Driving For Dollars. I love it. I teach it. I feel like there’s no other better way to get started when you’re just starting out in this business. But with any other lead generation source, there’s a certain point where you tap out your entire market. You own your market with that marketing strategy. I found myself in that position with Driving For Dollars and I wanted more. So I had learned early on and this was, I feel like one of the big reasons that catapulted me to success is I learned that real estate investing is marketing. It’s not wholesaling. It’s not flipping houses. It’s not buy and hold investing. If you are not consistently finding discounted properties, you’re not going to be in business for long.

Chris Arnold:
Yeah.

Zach Booth:
Right? You can know everything in the world about investing and not have any discounted deals, you’ll go out of business within a few weeks. As soon as you’re out of money.

Chris Arnold:
The first domino.

Zach Booth:
It is.

Chris Arnold:
But if that domino doesn’t fall, it doesn’t matter about any domino you have stacked behind it.

Zach Booth:
Exactly.

Chris Arnold:
So I completely with you. So before we hop into the crazy story of how you and I met, and the crazy story of how you got launched on radio, tell me what, from a characteristic standpoint, attracted you to the marketing channel of radio? What made you go, “You know what? I think this might be a great fit for my lead generation strategy.” What was it characteristically?

Zach Booth:
Well, I got introduced to you through someone else that I trusted and I thought, “Hey, if it’s making Chris money, why can’t it make me money?” Honestly, that was the number one reason. I don’t care if it’s Driving For Dollars, if it’s radio/TV ads, if someone can show me, and I trust that person that, “Hey, he can produce a very profitable lead generation source.” I want to know more.

Chris Arnold:
So yours was really straight forward. I hear a lot of people come in and it’s like, “Well, because it set it and forget it, right?” Because it’s a high quality lead. You’re like, “Because if it makes money I’m in.”

Zach Booth:
Yeah dude, like I don’t care if I’m selling toilet paper, underwear, dude make me some money.

Chris Arnold:
Yeah. I like it. Okay.

Zach Booth:
Yeah. My brain’s way too simple for thinking strategically about these things.

Chris Arnold:
Yeah, so here’s the story. So I’m talking with Tom [Khrol 00:06:13] and Tom’s like, “Hey man, I need you in for like 48 hours to book a ticket and fly down to Florida to meet me and some other people.” Again, this is typical Tom Khrol, which I love. Right?

Zach Booth:
Yep.

Chris Arnold:
So again, I know Brent Daniels is going down there. Again, I love, I have a great relationship with, he’s a good buddy of mine. I don’t really know who else is going to be there. So we get down there and I get to meet you, and I meet Derek, and some other people. Then we kind of have this concept of exchanging ideas, like this little bit of a mastermind, but here’s where it gets funny. So at the end of it, Tom’s like, “We’re going to take you guys pheasant hunting.” Man, I’m not a Hunter at all, but I love adventure. So I’m like, “Pheasant hunting? I’m in.” This’ll be something I can just kind of check off my bucket list of that was a poor experience. So we literally go out at this place, and it’s the full thing. I’m talking, we got the whole garb, we got the hats, the camouflage, we got the guns, we have… What were the things that we rode in? Those big things? What are they called?

Zach Booth:
They have like these big like buggies, I don’t even know. They’re like these [crosstalk 00:07:20].

Chris Arnold:
Something you would go on a safari with.

Zach Booth:
Right.

Chris Arnold:
Like it’s [crosstalk 00:07:24].

Zach Booth:
You missed the point, Tom road us there in a limousine, right? No sense at all. Right?

Chris Arnold:
Yeah. You’d think we were going to Vegas or something like that, but no we’re going hunting. Yeah. When we showed up in that limousine, out in the middle of nowhere, I think those people were like [crosstalk 00:07:45].

Zach Booth:
All these rednecks are like, “Oh no, someone’s going to get shot.”

Chris Arnold:
A typical city slicker. Have you ever seen that movie Typical City Slicker.

Zach Booth:
Right.

Chris Arnold:
So, by this time I know that Zach is an avid hunter. So they’re like, “Hey, you need to get into your buggies.” There’s three of them. Everyone’s just talking, hanging out, and I see Zach get in the front one and I’m like, “I need to go with that guy because am I going to want to be beside Brent Daniels or Tom when they hunt?”
No, maybe talking about business. But again, I always want to be around best. I know Zach, dude, you go out and get lost in the woods for like a month. You’re the guy that like kills a buck and hauls it over your shoulder like Rambo. This is Zach. So I’m like, “I’m going with Zach.” So on this trip of hunting, we start talking about radio and you know that I’m about to launch REI radio. The thing I learned about Zach real quick is when he sets his mind on something, he wants to do it. So Zach you’re like, “What do I got to do Chris, for me to be the very first person, even before you launch REI radio, to help me set up radio in your market.” You remember this?

Zach Booth:
Oh, I remember 100%. I know that I annoyed the hell out of you. I know it.

Chris Arnold:
I got all this going on and I’m about to launch this program and Zach, I think it’s awesome. Again, by the time we finished hunting though, like I really got to like you, because I got to know you a lot more hunting; and dude, you helped me kill pheasants. We had such a good time. Of course, like you hit your maximum of course, just because with a gun… You’re the guy that throws it behind his back and shoots [crosstalk 00:09:23]. So when I get back after this whole trip, you hit me up immediately, like two or three times, “What do I got to do? What do I do?” I’m like, “All right, this guy is not going to give up. I’m going to help him set up radio.” So Zach, was there any modules for you to watch at this point?

Zach Booth:
No. I got one on one with Chris Arnold. It was great.

Chris Arnold:
Was there any other students to hear about their testimonials of how it was working?

Zach Booth:
Nope. Just your word and Tom’s word that you knew what you were doing. That’s it.

Chris Arnold:
That was it. So you’re like this anomaly and so you and I get on the phone and I literally just kind of verbally explain how to do radio. There’s no written out format at this point. We haven’t methodically built this thing out. So you head off on radio, right? Now what’s interesting is we’ve talked about the negotiating part being the most challenging part. So when you got up talk a little bit about your initial experience with negotiating, you didn’t just get in and make it happen. It was a mental challenge for you.

Zach Booth:
Oh, a huge mental challenge. It took me over six months to get my first radio station.

Chris Arnold:
Yeah.

Zach Booth:
That was not because I was trying really hard. That was because I’d given up.

Chris Arnold:
You gave up?

Zach Booth:
I got discouraged, right? Because Chris is like, “Okay. So when you have this many listeners, this is your price.” So I went through and did everything you told me to, to evaluate what I should be paying for these ads. I’m like, “I want to pay 14 cents an ad.” And they’re like, “That ad is 65 cents an ad.” I’m like, “Well, that’s what I…” [crosstalk 00:10:55].

Chris Arnold:
Dollars?

Zach Booth:
No, sorry. $65 an ad. $14 versus [crosstalk 00:11:00].

Chris Arnold:
65 cents for an ad? I’m in. No dollars.

Zach Booth:
I’m in. Sorry. Sorry. Yeah. So I mean literally a quarter, sometimes one fifth of what they’re asking for, I’m offering a quarter to one fifth, and I’m like, “Nope. Chris said that’s the price I should get. I’m not going any higher. Call me when you’re ready.” I remember kind of sweating bullets, like, “Man, this is aggressive. I don’t think that I’ll ever get this.”

Chris Arnold:
So you didn’t have any other students to hear the success stories. You didn’t…

Zach Booth:
No.

Chris Arnold:
I didn’t have X amount of people I could line up, but here’s what happened.

Zach Booth:
Yeah.

Chris Arnold:
So we launched REI Radio and time goes by. Again, honestly, Zach, you kind of set it down and go work on other things, again, which is normal, right?

Zach Booth:
Yep.

Chris Arnold:
If you kind of get discouraged, you’re like, “I’m going to go do some else.” But it kept bothering me, because I’m seeing all these students get set up and there’s like that competitiveness to me going, “I want the first guy that I ever talked about radio before we launched, to get up.” So all of a sudden, I start kind of like a… What’s the word I’m looking for? I kind of start nudging and poking you like, “Hey man, I really think you should call those radio stations back.” Right?

Zach Booth:
Yep.

Chris Arnold:
You’re like, “Ugh,” and I’m like, “Hey man, I’ve got all of these students that are up on radio and you’re not.” So I’m like trying to like edge you on a little bit. Right? Kind of poke you. Then I don’t know what happened, but you respond, you pick up the phone, you get back at it and then boom, what happens?

Zach Booth:
I landed three contracts in the first couple of weeks.

Chris Arnold:
Three radio stations.

Zach Booth:
Yeah. So I’m signing my fourth contract actually today with the fourth radio station. So the crazy thing Chris, about all this is you have some of the same students that I have. So I’m on these support calls with my students and I’m like, “Okay, how are things going? How are things going?” They’re like, “Well, I’m negotiating a deal right now. Can you help me?” I’m like, “Yeah, let’s talk about it. Okay. Where’d this deal come from.” They’re like, “Radio.” [crosstalk 00:12:58].

Chris Arnold:
Man.

Zach Booth:
I’m like, “Man, what am I doing? I just paid so much money to Chris. He gave me the whole system. Why have I not set this up?” So this has actually happened. So I think Jay just did like a testimonial. I saw that come in. So Jay’s talking about it. He’s in Phoenix. Right? Then Marine from, from the Midwest, Marine and Roy.

Chris Arnold:
Yes! Marine!

Zach Booth:
Yeah. Yeah. So those are two of the students, and we’re working through their deals and I’m talking to them and I love my students. I’m involved with what they’re doing, and I’m like, “Man, this is working for them. Come on, Zach, quit slacking.”

Chris Arnold:
Right.

Zach Booth:
Then you text me and I was like, “Okay.” [crosstalk 00:13:34].

Chris Arnold:
Got shut down at that point. Because again, by yourself, being on your own, it’s hard to do. But here’s the value I think, and my takeaway from it, Zach you’re highly intelligent. There’s no question that you’re a go getter. The one thing you just didn’t have was the community, and the support, and those around you to kind of hold you accountable. You were kind of on an island under yourself, because technically you weren’t in the REI radio community, you were kind of this anomaly that convinced me to help you set it up before we ever got started. Then I believe, through that process of community, my community right? REI radio community is now overlapping into your community, and all of a sudden there comes the accountability. Now you get radio set up. What type of success have you seen so far since you launched, and how long have you been live?

Zach Booth:
Yeah. So I can give you some exact numbers. So I had my KPIs pulled up for you guys to be able to hear this. So I’m just going to kind of like read them off to you. So I got my first contracts and getting some things up and going. The first two went live the next month. So the first one went live, and then like a couple of weeks later I got the second, and like a week later I got the third. Like I said, I’m just getting my fourth. So I only have a couple of months of data, which is kind of fun to see because we’re already getting awesome results. So if I go to, it is August 17th right now, but I can show you my June and my July expenses.

Chris Arnold:
We kind of figured those together. We figured that between June and July, you spent a total of $12,000.

Zach Booth:
Yeah, give or take a few hundred bucks.

Chris Arnold:
Okay. So again, if you’re listening, you don’t have to spend that much, but again Zach has the budget. He’s more seasoned to do that. We always tell people that you can start around $1000 to maybe $2,000, but Zach comes out swinging. So you spend about $12,000 in two months and then you close the deal for $30,000?

Zach Booth:
$38,000. Yep.

Chris Arnold:
Then you have another deal now that’s got multiple offers on, and then we figure that that conservatively is going to sell for what? Based on your [crosstalk 00:15:36].

Zach Booth:
Around 20. So I’ve got offers at 16, but I have a bunch of offers coming in. My acquisition manager literally texted me a couple minutes ago that we should make pretty close to 25. So conservatively we should make about 20. Yeah.

Chris Arnold:
Okay. So if we take the 38, that’s closed, plus the 20 conservative that puts you at 58, you spent 12,000. From a dollar per dollar return right off the bat. You’re at $4.80 cents for the dollar that you spent. That’s amazing.

Zach Booth:
Yeah.

Chris Arnold:
I tell you three to four is what I set as an expectation. You’re actually 80 cents above what I consider to be a really good return. You’re at $4.80 cents. How does that feel?

Zach Booth:
Dude, it feels awesome. It feels so awesome because I have an awesome lead generation system, but now I have another one, right? And I have another tool in my belt to generate deals. I always look at it this way and I tell people, if you can spend less than 25% of your gross income on marketing, you can have a 50% profit margin wholesaling business.

Chris Arnold:
Okay.

Zach Booth:
That’s paying an acquisition manager and everything else. So I calculated it…

Chris Arnold:
Let me break that down. You spend 25% of what comes in on marketing?

Zach Booth:
Yep.

Chris Arnold:
The other 25% goes to operations and acquisitions like commissions.

Zach Booth:
Yep.

Chris Arnold:
And your goal then is to have a business that has a 50% profit margin. Again, if you’re newer to business, 50% is so really [crosstalk 00:17:12] high.

Zach Booth:
It is so high. When I washed windows, 10%. I was like, “Hell yeah, baby! 10%”

Chris Arnold:
Most companies are running 10% to 15% profit margins. 25% profit margin in the world of business is like bragging rights. 50…

Zach Booth:
Yep.

Chris Arnold:
I agree is pretty bonkers on what you’re doing. So radio fits this model and is allowing you to put 50% of the money that comes in off of radio right in your pocket?

Zach Booth:
Exactly. Exactly.

Chris Arnold:
That’s awesome.

Zach Booth:
So, for me it’s a no brainer. It’s like a money machine. I always tell my students, “If you have a good lead generation system,” and I feel this way about radio now, but I feel this way about Driving For Dollars as well. If you go to Vegas and you sit down at a lottery machine, right? Or one of those machines, I’ve never even gone to Vegas. I’ve been, but I’ve never gambled. But you throw a dollar in, right? And you hit the money machine and $100 bucks comes out and you throw in another dollar and another $100 comes out, and you throw in a dollar and $1000 comes out. If you do that over and over, are you ever going to get up from that table and go to another machine?

Chris Arnold:
No.

Zach Booth:
You’re going to keep pumping that machine. Right? And taking that money home. I tell my students, I tell everyone on this, find a marketing channel, like REI radio that can just continue to pump money into your business. Because that is essentially what’s serving you. That’s going to allow you to have the financial freedom, to have the time freedom, to be able to afford to pay people to service these leads for you, and to be able to serve other people in whatever way you want to, and actually have a fulfilling life, not just chasing the dollar every day. Right?

Chris Arnold:
I think that’s really well said, because again, you have the mindset of not running this thing like you own a job, but you truly own a business. To be able to run it like a business, you’ve got to be able to have things that generate enough profit for you to be able to spend things like money on salaries, to spend things like money on tech, those types of things, because it costs money to not be the one that’s the solo-preneur, but to actually have your team do it for you, which I love.
Again, if you’re like listening in on iTunes, I highly recommend go to Chris Arnold Real Estate subscribe and actually see this video. So you can see myself and Zach, so pop on over there to do that. So Zach, now that radio is up and I’m laughing, because again, you’re so simplistic, which I love in your response of, “I like radio, because it makes me money.” But outside of the fact that it’s being profitable for you, what are a couple of things now that you’re liking about radio, in the sense of kind of the qualities it has versus other traditional stuff?

Zach Booth:
My big thing, like you said, I’m simple, right?

Chris Arnold:
Yeah. [crosstalk 00:19:48].

Zach Booth:
I’m a very simple dude. If I don’t understand it, I don’t like it. Right? If someone tries to teach me something and they struggle to explain it to me, I run for the hills and [crosstalk 00:20:02].

Chris Arnold:
Are you saying you like radio because it’s not overly complicated?

Zach Booth:
Yeah. It’s simple. You gave me the step by step of exactly what to look for, right? How to narrow down… So you have all these radio stations, you narrowed it down. These are the radio stations. You said, “These are the criteria that you look for.” Right? Then you had me figure out exactly what I should offer, you explained exactly how to negotiate that. Then once that was all done, it’s running. It’s running, it’s done. Right? Any good marketing guy, any good sales guy, they have their scripts, they have their systems down, exactly what to do and what to expect. Right?

Chris Arnold:
Yeah.

Zach Booth:
So for me, that’s what I loved about your radio system, because there’s probably other guys that could teach radio, or talk about radio, but they probably don’t have it as simple as you do. That’s probably what I liked most about the radio that you shared with me. Right? The radio marketing system.

Chris Arnold:
That’s a big deal, because if you’re listening and you’re newer, you’re overwhelmed with information overload, right?

Zach Booth:
Yeah.

Chris Arnold:
Zach, you know what it felt like to be in the beginning stages of like, “Oh my gosh, where do I start?” So the idea that you can launch a marketing channel that isn’t overly complicated to understand, and more importantly, it’s not overly complicated to run. I like what one student told me, “Chris, when I launch a marketing channel of my business, I don’t want to feel like I just launched an entirely new, full-time job for myself. I want to be able to launch something that has simplicity. That gives me the freedom to be able to balance all the things in my life that I need to balance.” So I think the point that you’re hitting on is a really important point, is the fact that radio has a lot of simplicity to it.

Zach Booth:
Yeah.

Chris Arnold:
Yeah.

Zach Booth:
Any good marketing system like radio is a plug and play, right? It’s truly a money machine. You put the people, or you put the system in place, and then it generates leads and generates money. Then if you go, “Hey, I want to build my net worth. I’m going to keep one as a rental,” you can do that. Or you can just wholesale everything and travel the world. Your lead generation system should serve you. I feel like where REI radio does a fantastic job of adding to my marketing channels.

Chris Arnold:
Yeah, and that’s exactly what we want to accomplish. I love man that you convinced me when we were hunting to kind of go on this journey. I think you’re looking now going, “Man, I’m really glad I was persistent with [crosstalk 00:22:23].”

Zach Booth:
Yep.

Chris Arnold:
So let’s talk about one of the key things, and that’s buying radio at a discount price. Because if you’re listening and again, this just recently happened. I had someone actually that came to me that launched radio outside of REI radio. Funny enough, they ended up joining because it just wasn’t launched properly. So I know some people are like… And I get it. If I can go do it without paying somebody to do it, I’m going to go do it. I’m not blaming anyone for that concept. I just don’t think that you can really do that with radio, because even though it’s simple, there’s a very specific way that you have to line up all of the variables, how long your ad is, what you say in your ad, when your ad should play, what station you should negotiate on, or be on, what price, all of those types of things just add up and you have a lot of decisions to make. So to give the audience an idea, how much are you paying for a 60 second spot on some of the stations you’re on right now? Just rattle off.

Zach Booth:
It depends on the accumulative. So [crosstalk 00:23:24].

Chris Arnold:
Keep it simple.

Zach Booth:
Between $14 and ad to $30 an ad for a one minute spot [crosstalk 00:23:33].

Chris Arnold:
Okay. So, let me perspective. For a 60 second spot on the radio, Zach is paying between $14 to $30. I hope that you understand how inexpensive that is to know that you can get 60 seconds of radio airtime, in which millions of people, or hundreds of thousands if you’re in a smaller market, are hearing this advertisement. It’s crazy that you can negotiate that price, but Zach, what you figured that is if you had not hired myself and the community to help you build this, how much more, like times more, would you have been paying?

Zach Booth:
So if I had to go on with the marketed price, so the one of the $14 ads, they were saying the lowest they’d go is $45 an ad. They started it at $55 an ad. Right? I had other ads that were like $120 an ad and I got them down to $30 an ad.

Chris Arnold:
Yeah.

Zach Booth:
Seriously, like a quarter of the price. So remember what I said that 20% of whatever I’m making is going towards marketing. If I would have paid four times that, that means I would have been paying 80%, or more of whatever I was making on marketing. I would’ve had to go get a second job just to pay my team, to go service those leads.

Chris Arnold:
Yeah. So, no different than real estate. All the profit is made on the purchase. The same is true with radio and here’s why I tell people that are trying to set up radio… Again, if you want to go try out [inaudible 00:25:00] radio, be my guest, but I’m just giving you the feedback I’ve gotten. We are teaching fundamentally and the secret is how to buy radio at fundamentally 25 cents on the dollar, 50 cents on the dollar. Again, if you are getting into real estate and you are an investor and you didn’t know better, but to pay retail. Then all of a sudden someone comes along and says, “I’m going to show you how to buy a house at 60-70 cents on the dollar.” That would probably catch your attention if you’ve been paying retail. Do you agree with that analogy Zach?

Zach Booth:
Oh, 100%. I did that, though. I actually got my first flip off of the MLS and lost money. I was like, “Shoot, this doesn’t work. I need to find a way to…” [crosstalk 00:25:42] wholesaling.

Chris Arnold:
Zach, they’re paying retail for radio. If you call the radio station, if you hire a media company, I just got to be honest with you, they don’t have the mindset of buying what we’re buying at 25-50 cents. So that’s what Zach, I think really hit home with me. He’s like, “Chris, the best value you added to me is number one, show me what to buy it at. And number two, prove to me over time that it was possible.” Because that was your hurdle Zach, is that you were like, “They’re really going to come down like 75% from where they are?” And did they?

Zach Booth:
Yeah, they did. The frustrating thing is I had followed up for seriously, probably once a week for like a month and a half, two months. I was like, “Man, maybe this Chris Arnold guy is not all he’s cracked up to be.” I love you now Chris, but there was a moment that I doubted you, but you stayed with me. Right? You stayed with me and encouraged me, and then I started seeing some of these other people around me finding success. I was like, “Hey, wait a minute. You’re slacking Zach, get back at it.”

Chris Arnold:
Yeah.

Zach Booth:
I’m grateful for that, because now I have this other marketing channel. My hope, my expectation, I feel like this fourth radio station is about all I’m going to want to do in my market. If the numbers hold true, this is going to add another half a million dollars a year to my business, another quarter million dollars to my own pocket a year.

Chris Arnold:
Yeah.

Zach Booth:
That’s crazy! A quarter million.

Chris Arnold:
That is crazy. That’s why I tell people, I know experience being in the game 15 years, that radio without question is the best marketing channel that I’ve ever put in place for my business. That’s the only thing I’ve kept around for 10 years, as long as I’ve been doing it. Because again, it’s just been consistently profitable year in and year out. So I just want to tell you, man, I’m proud of you. I’m proud that when I got in and kind of edged you on a little bit and more importantly, that you were teachable, it sounds like you kind of had a moment in which the students kind of turned around, your students and kind of taught you, right? Challenged you.

Zach Booth:
Dude, haven’t you found that though being a coach?

Chris Arnold:
Yeah, that’s what I was going to say. Isn’t that the beautiful thing about coaching?

Zach Booth:
Yeah.

Chris Arnold:
That we go in to coach and then all of a sudden our students teach us so much about ourselves.

Zach Booth:
Yeah. I want to say this to your listeners, dude, if any of you are struggling to have anything in your life, like if you want more money, if you want more love in your life, I want you to focus on giving away whatever you’re trying to receive. Seriously. If you’re trying to make more money in your business, I want you to think, how can you put more money in someone else’s business? Because if you start to focus on giving, for some reason, everything will come back. When I started teaching my students about how to make money and talking about Driving For Dollars and that kind of stuff, dude, I learned so much more than for my students than I ever could have imagined. Right? I feel so grateful that I found that when I did and how I did. Right? So it’s being a coach, being a mentor, as you know, Chris, it’s the most fulfilling thing in the world. And for some reason it just keeps coming back.

Chris Arnold:
Ye, and it’s the same with my students. Our students are so creative around radio that sometimes I talk with my team, I’m like, “How did that student come up with that? We never thought about that.” That’s the value of being in community. It’s that forced multiplier of creativity and idea. So again, if you’re tuning in, you’re listening, I’m sure at this point you’ve heard us talk about radio. Again, we just have one student after another coming on and just talking about the value of this and their business. So again, what I recommend you do is book a call. See if your market is open. We have markets at this point that have been sold out. So you could potentially lose the opportunity because we want to preserve it. We don’t want to oversaturate the country with it. So go to wholesalinginc.com/REIradio. Again that’s wholesalinginc.com/REI radio and book a call. Zach, if somebody is on the fence, kind of listening in, what’s the last thing that you would tell that person that’s going, “Man, should I make this decision on radio?” Again, I’ve been there. It’s like, “Ah, like should I cross this line? Should pull the trigger?” What would you tell that person that’s listening right now?

Zach Booth:
I’d say real estate investing is marketing. If you don’t have a marketing channel, you need to start. You need to find a way to make it happen and come up with the money, whatever it takes and start your marketing. 100%.

Chris Arnold:
Absolutely. Well, Zach, I’m proud of you buddy. I was so excited about doing this podcast, because it closed this whole thing…

Zach Booth:
Full circle [crosstalk 00:00:30:16].

Chris Arnold:
For you and this crazy story that started with you and me on a big, whatever you want to call it, safari looking thing, shooting pheasants with a couple of dogs and a hunting guide?

Zach Booth:
Yeah, that’s crazy.

Chris Arnold:
And now we’re here [crosstalk 00:30:28]. So, in those moments, you just never know where the relationship’s going to end up.

Zach Booth:
For sure.

Chris Arnold:
I think it’s just such a comical story in my mind of how this whole thing played out. So anyway, to the rest of you, thank you so much for tuning in, until next time we will catch you soon and we will add more value. Talk to you soon, thanks so much.

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