Posted on: October 28, 2019
WI 320 | Wholesaling Business


In today’s show, we have a powerhouse couple who are no strangers to the podcast and they’ll candidly share where their wholesaling journey has taken them so far.

Josh and Marlena Dates are former public school teachers turned rockstar rhinos. They are also the owners of Agape Home Buyers, LLC, a real estate solutions company that purchases properties in New Smyrna Beach and Florida.

While they have undoubtedly made their mark in the wholesaling world, Josh and Marlena also encountered a few setbacks and challenges along the way.

In this episode, they not only shared how they resolved the fears, setbacks, and challenges they faced but also the insights and wisdom they have learned as they navigated the exciting and lucrative world of wholesaling.

If you can use a little inspiration, you can’t afford to miss this episode. In fact, this is one you’ll probably listen to over and over again!


Is Wholesaling Still A Viable Business? With Josh And Marlena Dates

Episode Transcription

I have on our show some of our absolute favorite tribe members that you have known before. Their story continues to inspire individuals. We continue to have questions all the time about this couple. They are a powerhouse couple. We have Josh and Marlena Dates. They are from New Smyrna Beach, which is South of Daytona Beach.

We are going to break down and go back to the beginning. Instead of just talking about everything they are doing now, it might lead to that but we are going to break it down to the very beginning because so many of us want to hear what it’s like to overcome some of the real fears, challenges, trials, and hurdles that placed themselves in front of us when we go through life.

Should we get into wholesaling? What should we do? Are we doing it correctly? Is wholesaling still good? We are going to break it down right to the beginning so that we can help as many individuals see what it is that they can do in their own personal lives to see if this is something that would be a fit and how you can do it. Josh and Marlena, how in the heck are you two doing?

We are doing awesome, Cody, and thanks for having us.

Thank you so much for inviting us to do this.

You guys are inspiring. I got done watching you visit Athens, Greece, in Europe in general. You were there for quite some time. How in the heck was that trip because it looked beautiful from all the pictures you posted?

That was a lifetime dream in the makings. We are excited to go, and it was us finally getting to the point where we felt like we could go and do that thing. In some way, we’ve met a huge life goal, and wholesaling has gotten us there. First of all, that was exciting to be able to do, to begin with. We went for 26 days all over Italy. We went to Santorini, outside of Athens in Greece, and also to Barcelona before we headed home. It was the most amazing thing that we’ve probably ever done in our lives.

That was not just the two of you. That was with kids and everything.

That was me with me, Marlena, and our eighteen-year-old daughter, which was amazing because she could babysit if we needed to get out. We have a two-year-old son and a six-month-old daughter. It was an amazing experience for the whole family, getting to see and learn new experiences and see a different culture. That was life-changing.

Here’s something impressive that I want now. This will be like a perfect segue. You did your first wholesale deal back in 2013 but didn’t get going into it until 2015. This came to my mind. I’m hearing this story of you are over in Europe for 26 days, having an incredible experience but it didn’t start this way, and you probably never saw how this was going to happen because not long ago, both of you were in the education space as teachers teaching high school level or the elementary level. What was this? Give people background of where you came from to where you are now.

Growing up, I always knew I wanted to be a teacher. When I got to college, it was like, “What would I like to teach?” I signed up in Anthropology, and that time I met Josh several years ago. We ended up both thinking that we would teach but that’s not where our hearts were. We got Anthropology because we wanted to travel, experience the world, be around all sorts of people, and show our kids a worldly education more than a book education. We both taught for a number of years. Josh taught elementary school in fifth grade for ten years before he left. I did several years teaching high school, a little bit of college, TA, teaching, and tutoring.

At the end of the day, it was never going to get us ahead. We saved part, and we lived frugally. We were saving money and moving in the right direction but as far as being able to have a nice travel fund to go and do all that we have been dreaming of doing for so long, it was never going to fit the bill. We decided to look in other directions, and I jumped out to look into real estate investing. We started that in 2012. We did a bunch of different types of transactions but that wholesale one was awesome.

When you are building your own thing, as long as you are consistent, the sky is the limit.

2013, you do a wholesale deal but before we even get into real estate because many times we do this, I had this thought. As an entrepreneur, I first and foremost started with insurance. When I started seeing all the individuals that I was insured, I was ensuring all the fix and flip investors. I started seeing this. I’m like, “I want to do this. I want to get into this.” There were some real fears.

Even though you wanted to get into real estate and you started looking at it, were there things you had to overcome? What were the things that you also had to face to be able to make that a reality and say, “Not only do I want to get in real estate but I got in real estate?” I’m committed to learning it and doing something that would help me get to my first deal.

There are many of us that want to get into real estate. There are many readers now that are thinking, “I want to get into real estate. I don’t know what to do first.” If you could go and take yourself back to 2012, what were the real fears, trials, and challenges you were facing before you made the commitment?

I will go back even further than that. In 2001, when I was pregnant with our daughter, I read Rich Dad Poor Dad. Back then, we were starting out in life together. We didn’t have any credits or money. The book said, “You don’t need credit or money to be able to do real estate stuff.” I don’t know why I didn’t believe it at the time but I did not believe it. I was like, “That’s impossible. That’s not me. That’s not going to work.”

We ended up teaching for the next decade. It has been longer than that because I reread it in 2011. It is what catapulted us in this direction. I was trying to get out of this big changed because I knew I wanted to do something bigger and different. I read it with fresh eyes, and I believed, “If he says it’s true, then I’m going to at least give it the opportunity to be true.” We started looking in that direction and thinking about it.

We joined the coaching program pretty quickly because I decided that I was going to commit to it and take it seriously. We didn’t have a whole lot of money, but we leveraged a little bit of assets that we had to get into coaching. For us, it was the catalyst because I don’t know if I would have ever felt confident enough to take steps on my own about a variance guide telling me what to do. When I did get scared, we almost backed out a few of the deals that are still on the table for us now and have infinite returns, which are amazing. At that time, the coach was like, “You are just scared.”

Fear is a big thing. Between Josh and me, I’m the one that’s more interested in trying new things. He’s more like, “If it works, keep working it.” We would talk about things, and we both had fears. For us having the coach made a huge difference more than the education part of it and knowing what to do because you can get that from books, online, and wherever. If you are interested, having a coach was the catalyst to push us forward and keep us going when we got afraid of things. The real fear, it can cost a lot of money. You can take risks too. You cannot know the law. There are a lot of moving parts to it. Having an experienced guide is an important thing.

Marlena, you are the one that can say, “I see this. This is a route. Let’s jump on it.” Josh, help us now because there are a couple of personalities in most relationships. That’s the way it is with even me and my wife. When I see something, I’m like, “Let’s do it. Let’s roll.” My wife will say, “Let’s look at this for a second. Let’s see what this is.”

Marlena shared a little bit about leveraging because here’s one of the things that is crucial. Sometimes we hear the term, “You can get into real estate but it doesn’t take money.” There’s going to be a little bit of money involved. Maybe that’s through marketing. Maybe that is because you want to go into making sure you team yourself with the right mentor or whatever it may be, either one of you can expand on this. How did you feel comfortable leveraging debt on something that you had hoped would work?

It’s funny because we have different perspectives on getting into real estate. Marlena is the big visionary. She’s the one that’s going to go after it. I was the reluctant spouse in this situation, where I needed to see the proof for it to be real for me. Even when we got a coach, I wouldn’t say I was necessarily a believer in real estate.

I went through all the training and watched what was happening. I am blessed and probably unworthy to be married to her because she is a butt-kicker. What I mean by that is that when she is determined to do something, she’s going to make it happen. She’s done that through our business. She’s made me a believer in her actions and what she’s committed to.

You have enough faith, even though you get like, “I haven’t seen it yet. I haven’t seen this happen.” You got to give yourself credit. You still had belief in your other half. She’s motivated. Not only does she see it. She also is willing to take the actions to do it. Is that correct?

WI 320 | Wholesaling Business

Wholesaling Business: The thing about real estate and going into a new career is that you have to get uncomfortable, and being in that uncomfortableness is where you are going to start to grow.


That is correct. My faith was in Marlena. Also, knowing my tendencies to not be faithful or not towards like non-belief and knowing that I needed to probably stretch in believing and helping push Marlena forward in that direction. That’s where we are at the beginning of our real estate career.

He has always been a supportive reluctant spouse. He would never tell me, “No, don’t do it.” He was never believing, and it was always like, “I don’t know.” It was great when we did start doing some deals, especially since we did some deals with no money down and no interest. We built assets and cashflow out of nothing in the beginning, and little was invested in getting started. Things went well for us, and that built Josh’s faith in it quite a bit. When it was time to jump into, “Let’s make a business out of this and go all in.” He was much more onboard and ready to do it.

That’s the thing about real estate and going into a new career or like this, is that you have to get uncomfortable, and being in that uncomfortableness is where you are going to start to grow.

You guys share some incredible insight, and I’m sitting here looking at it, trying to relive and take it back to the beginning. 2012 was when I started hearing about wholesaling for the first time. I didn’t act until 2015. Even though I have that act like, “I got it. I’m going to do this. Let’s roll. Let’s go.” There were three years of looking at it and studying it. There was almost this fear of, “Will I be able to do it? Is this going to happen for me? Is this going to end up being a ton of debt that I’m going to have to go back to my wife and say, ‘My goodness, I’m sorry?’ Not only did I think I could do it but now I didn’t do it.”

These were natural fears that I had until 2015 when I came home and saw my wife crying. That’s when it shook my world like, “Cody, insurance, isn’t even doing it. When are you going to go to the casino of life and bet on yourself? When are you going to go all-in on Cody Hofheinz and no longer on Corporate America, security, safety or comfort? When are you going to bet on yourself? When are you going to do this?”

It was finally in 2015 that I had that moment of, “I’m betting on Cody. I’m done betting on school.” I never graduated college. I always bet on the wrong things. For once, when 2015 came around, and I saw that moment of my wife breaking down, that’s when I went all-in on Cody Hofheinz. That’s when I bet on myself. That was the greatest investment, still to this day, that I ever made because that day changed what happened over the last several years. Do you guys share that same story of almost feeling like you need to bet on yourself, like, “We got to bet on ourselves because we are going to win on this?”

It was about the same time that you went through that for us. I was doing side jobs because I had left teaching to try and do something new and start moving forward with real estate investing. Josh is still teaching. He was supporting when he could but it was up to me, and I was trying to bring money in as well. I was shortchanging myself is what I was doing.

I worked for $9 and $14 an hour at little side jobs. I worked for some time at our church in the children’s ministry, and I was paid staff. I enjoyed what I was doing but it was also distracting me from trying to move forward with what we were doing in the business. I had to make a decision, and that time came, it looked like we were going to go bankrupt. We were running out of credit and didn’t have enough money to meet ends at the end of the month.

We were struggling, and it was getting worse because even though we were being promoted on stage for doing well with our real estate investment stuff because we were doing deals. We weren’t doing enough deals to pay the bills, keep us moving forward and build anything. It was sucking us dry, unfortunately. Even though it was all a good positive thing, it was double-edged because we weren’t doing enough.

I had to make a decision, “Am I going to go back to a full-time job and stop homeschooling, which is what I wanted to get out of the job for.” That was my why. I wanted to homeschool. Real estate became the vehicle as an opportunity to do more of that, and of course, the traveling and stuff that we want to do. If we don’t do something drastically different now, this is never going to get any better.

We talked about it, and it was like, “We have this much credit left. We can either try to find a job, and that will get us by until then or we can invest this into doing something different with real estate and go all in.” That’s when we started looking for a wholesaling coach and decided to look for a wholesaling coach that could teach us how to build a business, not just how to do a strategy but how to build something that would work for us over time.

We could have our own real business instead of the hobby that we were working in. It was a huge leap of faith. It took a lot of prayers to make that decision because it could have gone either way in our minds. At that time, we didn’t have any proof that we were going to be able to do that. We had to have faith and exercise it.

For a lot of people, they are not quite sure of themselves, wholesaling is a gamble. But when you are sure of yourself and you believe in yourself, it’s an investment.

Your stories were giving me chills when you were a telling that to Cody because I was reliving our story through you and the struggles and having to connect together to overcome some of these challenges. We have been in the same exact place. When Marlena said in 2012, we started real estate. We got into all these creative deals, and it has built our wealth but it didn’t build our income. That’s what we are drowning from is not building our income. That’s when we went into wholesaling and found a great coach that could help us in that direction.

I’m grateful that we broke down this story because I want everyone to hear that sometimes we see the outcome of Josh and Marlena Dates, and we think, “I don’t know if I can do it. I’m not Josh, and I’m not Marlena. I’m not those guys. Look at them. They are doing X amount of deals a month. They got to go for 26 days over to Europe and have an incredible trip.” To break it down granular and realize there was a real struggle. There was a hard choice. There was back against the wall. There’s too much month at the end of the check.

It’s here in this story to realize we all want the same thing, more time with our family, financial freedom, and maybe go on vacations. There are many things that we can probably tie to 3 to 5 things that every one of us wants the same thing but how uncomfortable is that road to get there? It wasn’t an easy journey for you.

Help us understand even more. Before we get into what’s happened since then, tell us some of the real struggles now that even though you are in wholesaling at the beginning and you did your first deal. Were there still struggles, challenges, and trials or did it all just turn into unicorns and rainbows from that moment?

It was unicorns and rainbows in the beginning. When I first started with the tribe and Josh was still teaching, it was mostly me going through stuff, and I would fill him in on what was going on. We would make decisions and work together. I sent 300 letters, which isn’t even what we do in the tribe. This lady called, and when it stopped calling us, I was at a homeschool co-op thing that I was teaching at.

When I finally got to be free, she called a number of times. I knew there was a motivation that she was playing at all cool. She named her price at $25,000. I called one agent that I found on Zillow that looked like he had sold a deal in the area. He had a buyer for $35,000 for me within a couple of hours. We closed a $10,000 deal within the first three weeks that I joined the tribe and sent that first letter.

After that, I was like, “I’m sending the same small stream of postcards.” It is what I started doing. I realized that I was going to need to send more if I wanted that to be consistent. We got lucky at that time. There are a lot more people out there doing it now. We have to send even more. It’s that growing over time and realizing that at any given time if something doesn’t seem to be working, we’ve got to figure out what it is that’s not working and go a little harder, further, dig a little deeper, whatever it is to keep moving in the direction of what our goal is.

If we get stopped by something, if there’s a hurdle and we say, “It’s not going to work. That’s proof that it’s not working because I’m doing what I was doing before, and it’s not working. Let me go back to a job.” We do make that commitment. We are never going back to a job. We are unemployable now unless one day we are doing it more like charity work. We are unemployable now. We’ve decided that for ourselves.

One thing that I’ve always loved about the two of you that is your consistent behavior, attitudes, your consistency. That word consistency, when I think of Josh and Marlena Dates, the first one that comes up besides faith, go givers, God serving individuals, I think of consistency. You are willing to stay consistent. It’s that consistent action that has always led to your consistent growth, happiness, joy, deals, and wealth building.

That consistent nature has always been part of you guys. We all get shook every now and again from changes in the market or a mailing cycle that didn’t work but you stay consistent. That’s one thing I’ve admired from the two of you from the get-go. Even when I first began in 2015, right along with you guys. It was watching consistent Josh and Marlena Dates do their things consistently.

I appreciate you saying that because it doesn’t feel consistent sometimes. We are instantly leaning into our reason why we are doing it. At the end of the day, we could do a number of different things and have more consistency in our finances. We could have what a lot of people claim to be that consistency of the normalcy of everyday life. They don’t want to get out of that comfort zone to do something like if you at least drive about it consistently, it is going to know way better benefits.

That’s what we’ve learned. We both were raised in families with the mentality that if you get a good job, you stay at it for your entire life. That’s not an option for most people these days like I used to be. Stay consistent in your job for someone else and work hard maybe you will get some accolades, promotions or something you can rise up and do something bigger over time and make more money, whatever it might be.

WI 320 | Wholesaling Business

Wholesaling Business: If something doesn’t seem to be working, figure out what it is that’s not working and go a little further, dig a little deeper, whatever it is to keep moving in the direction of what our goal is.


When you are building your own thing, as long as you are consistent, the sky is the limit, which is the coolest thing that we learned. Once we started investing in ourselves and being consistent toward our goals and our vision, that’s when the real stuff in life started to happen for us. It took breaking free from the idea that we could or would run back to a job at some point. We know it’s always an option but it’s not even an option to us because why would we ever want to do that now that we know what we know about ourselves and our ability to make something in the world that can serve others and be a benefit to our family. It has been an amazing journey. I can tell you that.

When we talked about consistency, it was the consistency of this constantly putting the next foot in front of each other because when we first started, we had to build a lot of muscles and directions that we were uncomfortable with. Even when phone calls came in to return those phone calls, we had to build those muscles of speaking with people when it was uncomfortable and how to do that. Especially for me, spending lots of money on marketing was a muscle of letting go that I needed to build. Our faith has grown tremendously in this business by getting out of our comfort zone.

Somebody asked the question, “What’s the most important thing to lead you to success?” It was for a Wholesaling group. I said, “Faith is the number one underlying thing for real success and longevity.” People can think about what they want to think about that. For me, my faith has grown so much because of what we do, taking that next step, building new muscles, and not knowing where we are headed sometimes and not knowing what’s ahead of you. That’s what faith is. You are willing to give in to that person anyways. That’s the real story of our success.

Life is much like when you are driving a car at nighttime, I wish we could see the whole picture. If our destinations are 10 miles down the road, unfortunately, in a car at night time, all you are seeing is the next 300 feet in front of you. You don’t get to see much further than that until you get to that point and you see the next 300 feet. Life is so much the same.

We can almost stay right true to that analogy in a sense of we are not going to see the grand picture. There have been multiple shifts that you’ve done and taken that you didn’t know you were going to take until you got to that point. What you did see was that 300 feet in front of you. This is what I have to do now and this month.

You may not know what it’s going to look like 6 months, 1 year or 2 years in a row. Here now, you are on your several years of wholesaling, you probably are doing things that you could not see back in 2015 but you consistently took action on the 300 feet in front of you that you could see. Three hundred feet at a time, you’ve gone year by year, leading to higher levels of success, and ultimately, there are maybe some shifts and different approaches. It’s because we take life 300 feet at a time, we keep moving forward. We won’t see the whole picture.

Many times the naive Cody or the 2010 Cody through 2015 was the guy trying to build a perfect plan, trying to see the whole vision and picture, and finally realizing, “Cody, it’s never going to happen.” If you don’t take massive imperfect action and work on the next 300 feet, you are never going to get there. This is only the first of many times you are going to walk in on your wife crying if you don’t get out there and take action.

This is taken out a full circle to your story about getting into real estate, Cody. You are gambling on yourself. A lot of it is, “Are you worthy of this?” You have to build that self-worth in yourself. You are going to have many people around you that might say, “You are not worthy of this. This is not going to happen. This is too good to be true.” You have to decide, “Is this what I’m going to do? Am I worthy of doing this?”

Josh used the word gamble. For a lot of people, they are not quite sure of themselves, it is a gamble but when you are sure of yourself and you believe in yourself, it’s an investment.

Let’s help with a couple more points here. In the beginning stages, did you have to be cautious who you shared your goals and dreams with, knowing that even the people that were closest around you at the beginning might be the ones that stopped you or held you back from achieving those dreams and goals?

It’s everybody in our sphere. We are in a small church group. They want to hold us up and ask about our business because they are our family in that regard. We are all working together to love each other and know what’s going on in each other’s lives. They are amazing to support us with our business. Aside from that, all our regular family and friends from history in our lives, I don’t know if they don’t get it. They think we are crazy. They were like, “Why would you do something like that?”

Now years later, Josh isn’t working a full-time job anymore. We are at home with our kids all the time. We are going on these crazy trips all the time. They are starting to believe now. If we had let their opinions or some of the concerns they would express to us, if we had let that hold us back, we never would have come in the direction that we’ve come. We had to be willing to set off from those safe shores that we’ve known all our lives and move into the unknown.

You learn more by talking to people and develop the skills that get the deals done. You are going to learn and network over time in a way that building a business card or a website is never going to get you there.

There was a lot of disbelief that we could do this or if it was even real. Even when we became successful in us and we proved the system. There are a lot of unbelievers. A lot of those people, you are never going to change their minds. You are going to have to keep doing what you do, and you are successful in what you are doing. Some of those people, you have to leave them behind.

They will be a different conversation. Maybe they are good at working out in the gym, you call them, and that’s your conversation, “I’m going to the gym. What do you suggest they do?” All of a sudden, you hang up after that because if you share anything about real estate, they might be a party pooper and take you away from that dream. It’s knowing what conversations I have with people. This is something crucial for anyone at any stage in life. Be careful who you share your dreams and goals with because your own friends or family could be the very people that stop you from achieving those goals and dreams. They might just put a party pooper.

They might put a stop to that vision and dream and make you realize, “That’s not how it’s done. You guys have great jobs. You should be grateful, Marlena and Josh. You are great teachers. You are doing great things, and you should be grateful. This is what we do. This is how it works.” Sometimes, if you hear that too much, you start to go in the opposite direction and start to think, “Maybe it is true. Maybe I should stay where I’m at. Maybe I should just be grateful for where I’m at.” It’s not to say that you are not grateful because you want to try new things but our dreams and our goals can be accomplished, and they can be accomplished quickly if we share them with the right people.

That has been a real key for us over the years. I’ve always taken it seriously. I’m an introverted person. I enjoy people but I enjoy being by myself and choosing my social opportunities. I’m not super out there on social. I spend a lot of time selecting the influences that are going to be in my life. I have a few good key friends that speak into my life. I read a lot in the Bible and other types of books that are designed to help me with my thinking and my beliefs. I go to church and spend time with my small group of people.

Josh and I spent a lot of time talking about these things. We are selective about the influences that come into our lives. We love on people and have all kinds of conversations with people but the core of what we are doing and running through our minds and our hearts on a daily basis is intentional. That’s the key to success in any area of life.

That’s cashless for being married because it’s such a blessing to have someone with that you can share your huge dream that’s right next to you. If you were to tell that dream to anyone, your friend or family, they are going to think you crazy for how big that dream is. It’s a beautiful thing to be in a marriage where you can share a crazy dream with your partner. You can lift each other up and support each other. When that becomes a reality, you can share it with the rest of the world.

You get to be on that wild ride and experience it together with your family. It’s an amazing thing.

The greatest quote I’ve heard was, “The people that are crazy enough to think they can change the world are usually the people that do.” That’s something we got to keep with us. We always end this the same way. This has been an incredible interview. It breaks down to so many. There are many open eyes reading this because they might be at that beginning stage and feeling this same exact thing. Here we are on my side, and the two of you on your side share much the same story. It never was easy.

Don’t compare. Maybe you are beginning to think Josh and Marlena are middle or my middle. Stay your course where you are at. To finish this, what would be your greatest message? What would you share with them at the beginning stages, where people are saying, “I want to do this. I don’t know how.” What would be the greatest message you could share with them at this time?

I will share a couple of books that I find helpful and that I keep going back to. One has been around for a long time, The Dip. You are always recommended on here. I think in terms of that a lot. Every time something comes up as a hurdle, I’m like, “We are in the dip. What do we do now?” You keep moving forward. You can take the next step. You are eventually going to get out the other side and be stronger for it. You are going to have a whole new experience once you get there.

What stops people in life is they hit a hurdle, get scared, and want to go back to their comfort zone, to the side of the dip where all the stuff from the past is. They keep reinforcing that every time they do it. It becomes a belief system that that is as far as they can go, and they’ve got to run back to save her shores.

The Dip is a good book for people to consider in getting started or continuing to move forward, certainly to grow out the other side. Also, one that Josh and I read, Loveable. That was one that somebody at our church recommended. To think about how you think about yourself, your worth, your value in the world, what you are capable of, and what you are here to do in the world is something that people should read.

WI 320 | Wholesaling Business

Wholesaling Business: Betting on yourself doesn’t mean it’s going to work out but you are going to go through the process. You are going to learn. If you have that bigger vision or goal of where your life is and want it to be, you are going to get there but it starts with betting on yourself.


I’m going to go back to your story, Cody, about betting on yourself. That’s what you need to do. You need to decide, “Are you ready to bet on yourself? Are you ready to change your life?” Betting on yourself doesn’t mean it’s going to work out but you are going to go through the process. You are going to learn. If you have that bigger vision or goal of where your life is and want it to be, you are going to get there but it starts with betting on yourself.

There’s no such thing as losing. You either win or learn. You are going to make mistakes but those are going to be some of the greatest teaching moments you will ever receive that no school or no book can teach you. You got to go through it. It’s making you a sharper individual and better for the next time you go at it.

No doesn’t mean no, like forever. No means you got to look at it from a different approach. No, I heard it is the next opportunity. The no and the mistake should let you know that you need to approach it from a different angle. That’s something that you learn through entrepreneurship in general, whether it’s wholesaling or starting your own Amazon dropship company, whatever it may be. You are going to make mistakes but they are going to teach you. What about hindsight? Starting from ground zero, you shared some incredible books. You shared the point of betting on yourself. If you started from ground zero again, what would you do differently?

We petered around, taking small actions here and then, doing things like working on the website and the business cards. We are trying to do 10 million things. You need to get in front of people and talk to people. The more people you talk to, the more opportunities are in front of your face, and the more deals you are going to do naturally. You are going to learn more by talking to people. You are going to develop the skills that get the deals done. You are going to learn and network over time in a way that building a business card or a website is never going to get you there.

This is one of my favorite answers I’ve heard in a long time. It’s true. It is concentrating on what creates deals and gets you deals, and that is putting your face in front of more people. Many times you get caught up in the, “Should I wear a shirt that says this? I’m going to go on there and start designing this cool shirt. I’m going to design a car wrap. I’m going to design a business card. I’m going to do this. My son is going to put it all over the lawnmower, and he mows lawns. It’s going to do.” All of a sudden, we realize we are not making any offers. We are not getting in front of sellers and getting contracts. Josh, do you want to add anything to that in closing?

Where we are at now for us, we need to learn the lessons of when hiring and scaling up. We need to learn the lesson of hire and fire quickly to be able to put people in the right position in our business.

We have been lucky with all the people that we’ve worked with. Anytime it hasn’t worked out, it’s organically not worked out. We haven’t had any problems per se but every time we hire, we get hiccups there too. We tend to want to pour into people because that’s who we are. We want to love and encourage them.

Sometimes we need to have some tough conversations that maybe we put off too long and we could have done better in that area. Every time we lose a person, we jump back into doing the work. It’s funny because, on our trip, that’s what happened. Our acquisitions person decided it wasn’t for him. He continued helping out while we were gone but we took over the business again and closed multiple deals while we were in Italy and Barcelona.

That’s another neat thing about this business. As long as you’ve got a team and something is going wrong, you can still jump in from wherever you are and still make the business work. We love what they do. That has been a big lesson for us because as you grow and scale, expect there to be issues that are going to pop up, you are going to have to learn, and you’ve got to work those muscles yourself. At the end of the day, it’s your baby. You get to decide what it’s going to look like and who’s going to be there with you. It’s a fun thing for everybody involved.

Josh and Marlena, thank you so much for being on this show. I know you have been on this, maybe even a couple of times now. I will tell you every time I’m the one that gets the blessing of doing this. I did the last one too, and I love it because we get to reconnect and learn these stories. Now I heard things that you’ve never shared with me before.

For that, I am appreciative that I got to be part of this but many people are reading this, Josh and Marlena, that are sitting there thinking, “That’s it. That’s what’s going to push me over. That’s what’s going to make me realize I’m in. Let’s do it. I want this for myself. I know I can do this.” It’s because of your incredible story. Thank you so much for taking the time to share it.

Thank you again for inviting us.

Thank you for having us.

Rhino nation, it’s such an awesome interview. This will be one that you are going to want to read many times. You are going to realize that every one of us has to go through our own personal struggles, trial, and challenges. We are going to have our own story and message because of it. They have a powerful message and story because they went through it. They went through tough moments but they were consistent that they saw the rainbow after the storm. They are able to taste what wholesaling has done for them. It can happen for each one of you.

If you will simply read their message and get out there and take action, it could lead you to your first deal or your next deal. If you want help building your wholesaling company step-by-step, you could go over to, book a call with our team and begin a conversation to see if it’s a fit. If so, we would be honored to help you get up and running so you can live the life of your dreams. Take care, guys, and we will see you in the next episode.


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About Cody Hofhine

Cody Hofhine, a multiple Inc 5000 Business Owner. Co Founder of Wholesaling Inc. the #1 Real Estate coaching program across the nation. Co Founder of Joe Homebuyer the leading Real Estate Franchise. A successful Real Estate investor/mentor and sought after Speaker.

Cody has coached over 3 thousand students on how to successfully Build their Real Estate Business through his real estate training as well as help individuals perform at their highest levels with his one-on-one mentoring.

Cody used his background in sales to quickly build multiple 7 and 8 figure Real Estate Businesses that all start on the foundation of clarity or Vision and Purpose.

Cody loves being with his family and doing crazy tricks behind a boat.

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