WIP 1296: Unlocking the ‘Yes’ – Persuading Motivated Sellers to Do Business with You

Unlocking the ‘Yes’ in real estate involves mastering the art of persuasion to win over motivated sellers and secure profitable deals. This means listening, showing your expertise, and offering flexible solutions to be their real estate partner. It’s about being empathetic, professional, and committed to solving their problems. 

Join Todd Toback for some awesome tips to up your persuasion game and level up your real estate business!


Show notes:

  • (1:24) Beginning of today’s episode.
  • (1:32) How to convince a seller to do business with you vs. listing with an agent.
  • (2:45) You never convince a seller to do anything.
  • (3:30) You need to be able to walk away from your deal.
  • (4:05) Generate more leads; leads are the lifeblood of your business.
  • (6:15) The “stealth mismatched” strategy.
  • (10:16) Getting commitments with the 5 communications techniques.



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