WIP 1182: My Favorite Marketing Channel Right Now

If you’re a real estate investor looking to revamp your marketing strategy and land great deals, then Todd Toback has a treat for you. In this episode, he explains why novation can be a highly effective marketing tactic many investors overlook. Despite being underutilized, a novation can often yield massive profits compared to traditional methods of wholesaling, making novations Todd’s current favorite real estate investing strategy to use. Learn why the novations approach should be in your real estate investing toolkit.


Show notes:

  • (0:56) Beginning of today’s episode
  • (2:36) Why you need to choose one marketing channel and go “all-in”
  • (4:35) How to generate bigger spreads by effectively engaging with motivated sellers
  • (5:55) Determining your maximum cost per lead
  • (7:18) Your most effective strategy to attract motivated sellers
  • (8:14) Build resistance towards negative feedback from customers
  • (9:16) Invest your money wisely instead of just spending it
  • (12:14) Give novation leads a try, it could become your preferred marketing channel
  • (12:49) Always answer your phone and follow the “triple tap” rule



  • Check out www.novationleads.com 
  • MLS
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