WIP 1146: When in Doubt Lock it Up Low – Why You’re Not Closing More Deals

Want to know the key to maximizing your profits? The “secret” to generating more profits per deal? 

Then, it’s time to “lock it up low.” When faced with confusion about a property’s worth or your market conditions, securing it at a lower price minimizes risk and opens up a world of possibilities. By locking it up at lower price, you’re in the best possible position for generating explosive profits in your real estate business. 

Join Todd Toback as he shares his expertise and reveals the step-by-step strategy for unlocking your real estate potential.


Show notes:

  • (0:51) Beginning of today’s episode
  • (2:41) Measure your talk time: people with the highest talk time have the highest generated revenue
  • (4:17) When in doubt, lock it up LOW.
  • (5:27) Make exceptions for your best people
  • (7:00) If you think you want to go lower, your initial gut is almost always right
  • (8:33) Look for motivation and problems that you can solve
  • (9:17) Get on the phone, listen to the seller’s problems and start negotiating



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