WIP 1013: How to Negotiate a Radio Deal The Right Way

Radio is one of the most proven, yet least tapped channels in real estate to bring leads to YOU. But if you don’t go about it the right way, you can overpay big time. Our radio expert, Grace Mills, is back today with a guide on how to deal with radio sales reps. She breaks down what you need to avoid at all costs when negotiating and what to focus on to save yourself time and money.

If you’d like to dive deeper and learn even more do’s and don’ts from a radio expert, check out our REI Radio 2.0 training for more info on how to start using the power of radio today.


Show notes:

  • (1:02) – Beginning of today’s episode.
  • (3:49) – Avoid doing this during a radio negotiation.
  • (6:05) – The importance of creating a relationship.
  • (9:23) – Don’t waste your time – avoid this.
  • (10:38) – The problem with sending emails.



  • Want to learn more? Check out our REI Radio 2.0 program.
  • To speak with Grace or one of our other expert coaches call (281) 835-4201 or schedule here.

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