As a real estate agent, creating your voice plays an active role in today’s crowded market. Many aspiring wholesalers struggle with this because they don’t know where to start. They would then ask themselves questions like: Where does our company’s “voice” fit in in terms of brand? And how do we find and define it? Sometimes, standing out becomes a delicate task, and it can be hard to compete in such a cutthroat industry.
But don’t you worry! Because today, our mentor will introduce three handy steps that could bring out authenticity and win us a sweet spot to that “business success.”
The 3 Step Process to Finding Your Voice
I wanted to go over a topic that is incredibly important to establishing yourself and a brand to make sure that your business has the best chance at being successful. Whether you’re in a competitive market or maybe you need to create a flywheel of a business, you’re going to find that you are going to need to stand out. Standing out becomes almost like a delicate balance. You may be going, “Do you sound too polished or not enough? Is it okay to sound somewhat like everyone else? Should I 100% be an outlier?”
The bottom line of it all is that you uniquely are going to have to find your voice and use it to stand out and tell your story, to sell and market yourself and what you can uniquely do for others in a way that your competitors cannot. Your voice, finding it, developing it, using it, and distributing it is something that I want to approach almost as a series.
I want to be able to help you find and use your voice because I know how much of a difference that can make. For one, you can be going, “What do you mean ‘Find your voice?’ How do you find your voice?” As much as you need to do this for the sake of your business, on a personal level, this is as important. In this day and age where everything is becoming so globalized, and everyone is sharing so much, so many people are copying and pasting things from one another that you never lose sight of yourself and your uniqueness. You and your story are important. Whatever your story is, it’s important.
The fact that you’re different from everyone else is important. It makes you relatable. It makes your story worth listening to. It makes your voice unique. It makes your voice special. When someone does hear it or see it as you’re marketing in distributing it, it makes people want to tap into it. Finding your voice is getting in tune with your authentic self.
Never lose sight of you and your uniqueness; your story is important.
If you are trying to present something you’re not, it’s very easy for people to pick that out, to sniff that out and go, “That doesn’t sound right. That doesn’t seem authentic. There’s something about it that’s not genuine. There’s something about it that’s not very relatable.” They’re not as interested. To start by finding your voice is being in tune with your authentic self, whatever that may be, even if it’s different, even if it’s unique, whatever that is, it makes you, you, and it makes people want to relate to solely you.
The other piece of that is, “What does that sound like or what should a voice sound like?” This comes up a lot, especially for people that are maybe looking into radio for the first time. They’re like, “Is there something specific I need to do or how should I sound? Maybe I need to hire someone else or outsource my voice.” Maybe you’re not looking into radio. Maybe you’re in a competitive market or looking to get started with creating some business. You’re like, “I need to stand out. How do I find my voice to be able to do so? What does that sound like or how should that sound?
Authenticity Is Imperative
If I had to narrow it down to three items, firstly again is, always keep in mind you. Authenticity is imperative. You do not want to present something that you’re not. You don’t want to try and use a voice, tone, or lingo that isn’t natural or is not organic to you. Whoever you are authentically, it’s worth people hearing. People want to hear that.
Professionalism Exudes Credibility
Secondly, there has to be some element of professionalism. People need to know that your business is credible. Your reputation, or at least a perception of what you are representing or what you present, or what you are about is important for people to know. An element of professionalism has to be there for that credibility to develop. Credibility is everything. People need to know they can trust you.
You having some element of professionalism there allows people to go, “That brand sounds it has a trustworthy reputation. I’ll go ahead and contact them,” versus if you were to skip that process and you’re like, “I don’t care if I sound professional at all.” It sounds disingenuous. No one’s going to believe that you’re a legitimate or credible business to do business with. They’re going to skip right over you and go to a competitor.
Keep Your Target Audience In Mind
An element of professionalism will be important in this process, as you are finding your voice and thus applying that to your branding to build the credibility you need. Thirdly, you always want to make sure that you are keeping your target audience in mind as you are trying to sort through or navigate the delicate balance of what that should sound like when you find your voice to stand out
Find your voice, develop it, use it, and figure out a way to distribute it.
People want to know who you are, your authentic self, and they also want to be able to go, “I can trust this person.” They want it to be delivered in a way that connects with them and their pain points as well. Here’s an example of that. It’s that line of polish and professionalism. If you are too professional and come across almost too polished, you’re so buttoned up and well put together, that may work if your target audience is very white-collar and affluent. That may speak to them. That may be right up their alley.
If you were looking to connect with someone that’s maybe more blue-collar, they’re not well educated. They’re not walking around with PhDs or master’s degrees. They’re the common everyday people you would run into in the grocery store. They’re probably working the graveyard shift, things like that. If you’re too polished and too professional, you’re going to end up scaring them away potentially. They go, “That person sounds so buttoned-up that I bet you, they’re not going to want to deal with me in my sticky situation.”
That’s why creating that balance of finding your voice so you stand out, you don’t ever want to lose sight of like, “That’s my target audience.” You don’t want to scare them away if that’s not what they’re looking for, what makes them feel most comfortable or what they can relate to. That’s why I would go back to you don’t want to put yourself in a position where you’re presenting your least authentic self. That ends up hurting you more than it’ll end up helping you.
This matters so much because maybe you’re in a competitive market or jumping into a business for the first time. More often than not, you’re going to be doing something or you’re going to end up having some competition to some degree. Sounding like everyone else isn’t going to help you stand out because you sound like everyone else. Why would a client or a customer pick working with you if you sound like everyone else and you’re doing what everyone else is doing the same way that they’re doing it?
That doesn’t help you. Being too much of an outlier, being too distant or too out there may scream in a way that it’s not super relatable. That’s not going to help people feel like, “I can tap into this. I feel comfortable working with you.” Standing out allows you to build branding and credibility. You can build a brand on that. Once you tap into what you can uniquely do for others, you’re telling your story, you’re selling and you’re marketing, what you do best that no one else can do, that’s your branding.
Maybe it’s speed as an example. Maybe you are faster than all of your other competitors. Maybe you’re kinder. Maybe you got better people skills. You got great customer service. People enjoy talking to you. Maybe you’re more patient. Maybe you have the best or most competitive pricing in your market or industry. There is something that you do uniquely well for people that your competitors are not doing and they can’t do very well.
That’s important to tap into for the sake of your branding. If someone were to hear you on the radio, they would see any other piece of marketing from you. It’s very easy to recognize you. That credibility allows them to go, “This is someone you guys can trust. Why? Because that guy works quickly,” or, “I worked with this lady and she’s the nicest I’ve ever met. You’ve got to tap into what makes you unique so that you’re able to stand out. Don’t be afraid of telling your story. Don’t be afraid of being your authentic self.
You being you is what makes people want to be near you. It makes people want to relate to you. That’s what makes people want to work with you. You make them feel safe. You make them feel they have a trusting place to do business with. Don’t lose sight of that. That’s incredibly important. A big piece of being successful is finding a way to find your voice and tell your story to your target audience, so they feel comfortable working with you. It’s very easy to recognize you out of all the other businesses.
They know your brand. They know your voice. They know your story. The word of mouth, the business that can come off of that, is insane with how much that you can gain purely from people going, “I had a great experience with this person.” They’ll recommend you to their sphere of influence without you having to do much work on that.
This is something as a series I want to be able to explore. I want to help you guys find your voice again, develop it, use it, and figure out a way to distribute it because it’s incredibly important. You don’t want to jump into any industry or market with you sounding like everyone else. You want to take advantage of whatever it is about you, your story and background that’s unique.
You want to tap into it, but there does become a delicate balance of how much of it you tap into and how you present it to your target audience. This is something I want to be able to explore with you. I will catch you in the next series. This is the first, getting it kicked in of exploring a voice and why that even matters.
I hope to see you in another episode as well. Hopefully, this was helpful or useful to you in any particular way. If you are curious about learning anything else about the radio program REI Radio 2.0, feel free to go to the WholesalingInc/REIRadio2.0. If you would like to book a call and find out some more info, if it’s something that could be of any use to you, or maybe you have some questions that we can help you clarify, I’ll get you guys on the next show.