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Posted on: September 08, 2021
WI 771 | More Money Real Estate


Do you ever wonder what truly distinguishes successful people from the rest? Chris Craddock believes that it depends on the person’s life lesson and principle.

Entrepreneurs are driven and inventive, but they often have a significant disadvantage. They believe that they can figure out everything on their own.

In today’s episode, Chris deciphers the attributes that can help a person succeed not just in his REI Revive program but in anything in life. He talks about the value of having a role model and innovating what you learn from them to compress decades of improvement into days.

Wholesaling Quicktip – 4 Reasons Why You Aren’t Making More Money In Your Real Estate Business

Episode Transcription

I’m so stoked to be here with you. I get the question, what differentiates the students that succeed on a massive level and the ones that struggle? Honestly, as I look at that with my program, REI Revive, I see that one of the main reasons why people succeed and they don’t succeed is a life lesson and a life principle.

Everybody should read to understand this because I’m going to share about my program why people succeed, but I also want to apply that to everything in life. You see that people that tend to win have certain attributes about them and people that tend to get close and then lose also have these different attributes, but they have the same ones because success leaves clues.

I want to talk about those clues that success leaves here with us. If you’re reading this, you’re probably an entrepreneur. If you’re part of the tribe, most likely you’re those people that want to make things happen. Your butt’s always burning. You’re ready to get something done. You want to make things happen and feel like you’ve been put on this earth to make things happen.

Every gift has its equal and opposite curse. The gift is that entrepreneurs tend to be motivated and creative people. The curse is that entrepreneurs tend to think they can figure it out on their own.

Every gift I’ve learned has its equal and opposite curse. The gift is that entrepreneurs tend to be motivated and creative people. The curse is that entrepreneurs tend to think they can figure it out on their own or figure a better way than other people. If you want to be successful in my program, REI Revive, but pretty much in any program or anything you do in life, one of the things that I’ve learned is always imitate and then innovate.

What that means is you look for somebody that has done what you want to do. There’s a phrase that says, “If you take their advice, you get their life.” Look for the people that have done what you want to do and learn to imitate. Do exactly what they’re doing. Don’t say, “I can figure it out on my own. I can do this better. I know how to do it.” You can do that later but only after you’ve reached massive success because if somebody has done it, you can do it too. You just got to be able to follow the clues.

For REI Revive, probably more than any of the other programs I’ve ever seen, there are so many people that say, “I can find a real estate agent and revive my dead leads. I’m going to send them over to them.” What happens is they send them over and the real estate agent does no deals. You end up being so bitter and angry that you tried it and you’re like, “This doesn’t work.” You give up.

WI 771 | More Money Real Estate

More Money Real Estate: When you have somebody who can give you all of the information they’ve collected over their time in their genius zone and compress it into a short period of time, you should listen and do exactly what they tell you to do.


The reality is you didn’t do it correctly. I hate saying this because some people take offense to it but you were doing it the lazy way. Following the letter of the law is following the letter of the class. That is the good way. Think about it like this. Remember when you were in kindergarten? It was so much more fun to color big colors but then when you had to get into the little intricate details, it got a little bit harder.

Let’s be honest. I don’t like details. Most of us are like, “I get the big picture. I’m going to run and do this,” but not follow the details of how to do it well. When you follow the details and every single piece of it, when you imitate and then innovate, that’s when you see massive success. With that said, what I have seen is that when people are entrepreneurs, they’ve got to fight back against that idea of being too creative too fast. That is the big thing.

I hope this is helpful. I want you to understand. Tony Robbins calls it, “Compressing decades into days.” When you have somebody that can give you all of the information that they’ve collected over their time in their genius zone and compress it into a short period of time, you should listen and do exactly what they tell you to do.

With REI Revive, I’m going to give you 3 or 4 little places where people tend to go short. Number one, they hear the big idea and say, “I can connect with the real estate agent. I’ll find somebody.” Number two, they say, “The agent doesn’t want to have set appointments for them. I’m going to do it myself. I’ll send it over to them and they’ll figure it out.” Then those died. We all know how hard it is to get a seller on the phone. If you don’t do what you’re supposed to do with them when you give that agent the appointment, then they’re going to die.

Imitate, and then innovate.

Number three, you find an agent and you say, “This agent is a high-producing agent and so if I give them my leads, they’re going to close them up at a high-level.” Here’s the thing. If that agent isn’t willing to learn this new system knowing that it’s so different to close a regular listing agreement with a regular retail buyer than with somebody that had called and said, “I want to talk to an investor,” then the deal is going to die and you’re going to lose money. Finally, if the agent isn’t willing to learn all of the different scripts, especially around the five common objections, then you’re going to lose money.

What I have found in REI Revive in particular, if you don’t follow through on every single point of it, it breaks down and you don’t make money but if you follow through on every single point of it, you make tens of thousands of dollars. You pay for all of your marketing with the dead leads that are sitting there. Hopefully, this helps understand with REI Revive but it also will sit and teach you when you’re learning how to do some different things.

I’m going to give one last little resource for you. There’s a book called The Art of Learning. It is so powerful and great where he became one of the best chess players in the world. Tai Chi is a martial art, but it also has Push Hands, which is a competitive version of Tai Chi. He became the best in the world at Push Hands as well. He became the best in the world at two different things. One physical and one completely mental and he won, so he taught people how to become the best in the world.

As we’re learning how to learn and imitate then innovate, that’s one powerful resource that will help you. With that said, if you’ve got dead leads, if you got leads that are sitting in your database and if you want to make sure that every single time the phone rings, you get paid, go to WholesalingInc.com/Revive. Click on the link.

Either I or somebody on the team will give you a shout, look into your business and see if we can help you make tens of thousands of dollars every month, whether you are brand new or established way far into the game. Hopefully, that helps. Remember, imitate and then innovate. Don’t get it backwards. It’s going to cost you a whole lot of money. Go out and kill it.

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About Chris Craddock

WI 748 | Title CompanyA nationally certified Life Coach in Leadership and top 20 in all of Keller Williams Realty International, Chris Craddock is the host of the Uncommon Real Estate Podcast, a Realtor, and entrepreneur who runs multiple successful businesses in the Washington DC Metro area (and Richmond, VA). Chris and his companies consistently bring in over 5 Million in revenue year after year. His team, The Redux Group, sold just over $160 million in volume in 2020. Chris has been married for 20 years and is the proud father to six beautiful children.

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