Posted on: July 09, 2021

Joel and Ashley are a husband and wife combo from Tulsa who are experienced in real estate. But after they took Chris Craddock’s REI Revive Program, their business leveled up—from monetizing 6 deals a year to making more than 20 deals per month!

Tune in as they break down the progress they’ve made over the years and learn how to keep things in perspective.

Key Takeaways

  • The importance of having a mentor
  • If you have the ability to create wealth, you have the responsibility to create wealth
  • On having the right realty partner
  • Chris’ criteria for potential mentees
  • Imitate then innovate

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Episode Transcription

Chris Craddock:
Hey everybody. This is Chris Craddock with REI Revive. Welcome to another episode here with us as I get to interview Joel and Ashley out of Tulsa. These are some of my favorite people that came in. They’re introduced to me as people that are just massively humble as far as looking for wisdom and looking to implement their wisdom, but also massively hungry and looking to grow their business. And so we got on a couple of calls and man, I’ll tell you, we just saw… I saw the potential in what these guys are doing and it’s just been so fun to see. They already were doing a lot. They were doing really well, but man, it is so fun to see where they are now in their trajectory they’re on. We’re talking very quickly, net high seven figures here within the next 24 months. And I’m really excited about this conversation.
So Joel, Ashley, tell us about yourself. Tell us… If you don’t mind, yeah, just tell us where are you guys located. Tell us a little bit about your business.

Joel:
Yeah. Thanks Chris. What a great intro. I feel great about myself right now. So appreciate that. No, yeah. We’re out of Tulsa, Oklahoma. Originally from Colorado. So we moved here from Denver about five years ago. The market in Denver is bananas as most everybody knows, but we love Tulsa. We’ve been doing real estate here now for about the same amount of time, five or so years.

Ashley:
Yeah. [crosstalk 00:02:18].

Joel:
And Ashley’s a realtor and I’m an investor. So it’s really kind of a cool thing. We get to work with each other and brainstorm and yeah, it’s been a lot of fun.

Chris Craddock:
Let’s talk about our first conversation. So a mutual friend of ours, Tom Krol, had introduced us and he said to me just all the things that I just said about you guys, and he’s like, “Man, these guys really can blow it up. They got into your program, into REI Revive.” And the first phone call I remember we had, and you’re like, “Man, it sounds great, but we’ve already got this real estate thing locked up because my wife is already a realtor. We’ve already got it locked up.” Would you mind just shedding some light on that? Because I still laugh about that at the beginning because I was like, “Well, let’s talk about what it really looks to get dialed in.” And now, obviously where we are right now, it’s really, really fun to see it getting dialed in, like unreal proportion. So tell me about your side of that conversation because it’s just really fun to remember that.

Joel:
Yeah, no, that’s a great story. I like that story too. What you don’t know, you don’t know. And what you don’t know, can hurt you. So just like you said, Tom was like, “Hey, why don’t you get connected with this guy, Chris? He can help you monetize some deals that you might not be aware of right now in your pipeline.” And I’m like, “Nah, my wife’s a realtor. I don’t really need the guidance on that. What is going to Chris offer that my wife was not already doing? We’re sending her leads that we can’t monetize.” And it’s pretty amazing. I’m so glad that we jumped on board and did this because it’s just complete mindset shift, if I was going to say it any way, and it’s absolutely taken from zero to a hundred in just 30 to 60 days. And it’s just insane how it’s blown up.

Ashley:
Yeah. Our idea of how we thought, “No, we’re good. We’re monetizing these deals. It’s no big deal.” We didn’t even know. That’s kind of where we were in the beginning, like, “No, you’re already passing me deals. I’m doing great with them. I’m getting listings and stuff. No big deal.” But your ideas on what is actually possible is more than what we would’ve ever been able to think of on our own.

Joel:
To put some numbers to that just to make it more real is I think you had asked us, “Okay, that sounds great. You guys have it dialed in. Awesome. Happy for you. How many deals did you pass off to Ashley last year?” I think the answer was six and that was one every other month. And I was like, “Yeah, that’s great.”

Ashley:
They’re results.

Joel:
“We’re monetizing that. That’ll grow eventually.” I don’t know. Ashley, what is the number a month now?

Ashley:
Oh gosh. Lead-wise, like 20.

Joel:
Yeah. 20 a month.

Chris Craddock:
Boy, so 6 a year to 20 a month.

Joel:
From 6 a year to 20 a month [crosstalk 00:04:57].

Chris Craddock:
I still remember the call that you had. And it gave me goosebumps, like straight up gave me goosebumps because I was in ministry for a long time. The idea of helping people is just part of my life calling. And when you guys called me and you’re like, “Chris…” I think you were 75 days into it and you said, “Chris, our family is going to realize an extra, almost $90,000 just on what we have locked up and coming onto the market, coming soon, through this.” I know this is life changing. It’s life changing. This is just the start. I’m getting goosebumps now because I’m just so excited because honestly, a mentor of mine said this, because… Obviously, just having money doesn’t change. Money is not what will make us happy.
But one of the mentors that I had in my life said this, “If you have the ability to create wealth, you have the responsibility to create wealth.” And she’s like, “How many hospitals are built through people just making a difference through their wealth? How many hungry are fed? How many cold are clothed? And then what you can do with your family, what you can do for generational legacy wealth when you build numbers like that.” And honestly, it’s just the start. We were on a call the other day where we were looking at it and honestly, the projected numbers for where we’re going is literally in the seven figure take-home number range for this next 12 months. And I’ll tell you what, I don’t know… I know that first call and that’s what makes that first call so just fun for me was that first call, what you saw was six deals in a year to literally going from that to a seven figure take-home.
I don’t care where anybody is in their business, but that’s life-changing money for anybody in the real estate business. So I love that. So can we get [crosstalk 00:06:44].

Joel:
But the real [crosstalk 00:06:45] and we talked about that too, Chris, is we didn’t just go ahead and shift our entire business model to fit this. We followed your instruction to where we got from six to 20 a month, which is crazy, because it’s not like we had to go ahead and revamp the entire business model to go ahead and fit this. All we did is [crosstalk 00:07:02].

Ashley:
Worked with what was already there.

Joel:
Worked with what was already there.

Ashley:
We just weren’t looking at it the right way.

Joel:
Yeah.

Chris Craddock:
Yeah. There’s a story. If anybody listening wants to Google it, it’s called Acres of Diamonds. And it talks about all the people… It talks about this family that went out trying to find ways to build well, build well, build well, and at the end of their life, they found out that at their house, in the back of their yard, essentially underneath all the grass, were just acres of diamonds.
They had all the wealth right there and they were looking outside. They were looking to build that well in other ways, other places. And so as I look at that, I just feel like this is the story with anybody that has leads coming in. You got hundreds of thousands of dollars, if not millions of dollars right there. And Joel, thanks for pointing that out. The real key here is so often, we think it requires so much extra work, but the reality is it’s literally just plug and play. And I love… We were just talking right before this and I know I connected you with another investor. And the fact is, man, it’s so easy for them because it’s plug and play, and for everybody that’s doing that kind of work, you know that it’s not that hard. You set it and forget it as the investor and let the agent really, really, really run with this stuff and just send you checks. It’s amazing.
So do you guys mind sharing with me any other… I don’t want to take too much time here, but I would love just any other mindset shifts that you guys had through the way or just anything else you could talk about as we started and then to where we are today.

Ashley:
I just think for me, because we’re very goal-driven, we plan things out, all of those types of things. But I think for me, he’s kind of always had mentors. He’s always kind of looking for the next, looking for the next, but that has changed a big time for me of if I’m not growing and having somebody that’s a level up or even leagues ahead of me pouring into me and helping me be able to grow and again, see the things that are right in front of me that I’m not capable of seeing on my own right now, that has changed big time for me in terms of me wanting to continue to grow. But then how can I help people that are below me and kind of mentor there in the same way? So that’s been a really big thing for me over these last couple of months is keeping that perspective in mind.

Joel:
For us, it’s a little different, right? Because you’re a realtor and we’re married. So I know some of the listeners, not everyone is married to a realtor. I would recommend go marry a realtor if you’re going to do this course now too. But the great thing about that and a huge mindset thing, just completely blown up, is the fact that now we’re going from yeah, you’re doing the realtor thing, to now, we’re starting our own realty group because of the success that this program has allowed us and the opportunity that has allowed us to be able to grow to we’re like, “Hey, we’re overwhelmed right now. So we have to solve a problem.” And a funny thing you said to me, Chris, is, this is before it was as crazy as it is now is, “Hey, you have two options. Either start a realty group or you’re never going to see your wife again.” And I was like, “I don’t know. We’ll see. We’ve got time.” No, we didn’t have time at all.

Ashley:
We had no time.

Joel:
It’s already there. Good problem to have, but you’re right. It’s like I need to… I want to see my wife and I want to go on vacation. So that’s a big mindset. We never were thinking of our own realty group at all.

Ashley:
Yeah.

Joel:
That was never in the cards, but we’re really, really excited about that as well.

Ashley:
[crosstalk 00:10:36]

Chris Craddock:
Yeah. So just so everybody knows, standard disclaimer, you don’t have to marry a realtor to make a million dollars in this business, but it can help. I’m just kidding. But yeah, that’s the great thing is you don’t actually… It works perfect in this scenario. Yeah. Bottom line is, what I will say is this, you, whoever you choose as your real estate partner… Again, it’s not a referral agent. It is a partner because this person is really going to dictate how much money you make in this situation. They are going to be your partner. So again, it’s not just some person you throw things to. The people that I work with are some of my best friends from my retail. Right? They’re really, really, really good buddies of mine. Really good friends. And obviously, if you’re married to the person, just make sure you guys get along and it’s great. Right? And so…

Joel:
[inaudible 00:11:31]

Chris Craddock:
So with that said, next thing, I want to brag on you guys just a little bit, because here’s the deal, we meet outside of what we’re doing, the program and everything now. I get asked all the time to do some private mentorship and stuff. And I, most of the time, say no. This is just a side note here. I want to share what made me say… Okay. Even though I’m massively busy, even though I don’t really have the time to do this with everybody, what made me say, “Hey, these are folks that I want to invest in”? So because this is something that you can take to your own life and say, “Okay, if I’m looking for people that are going to pour into me, what are the qualities that are going to make somebody say, ‘I want to give my time to help these people.'”
So one, they were just nice and like… Right? That’s the one thing that I would just say is be nice, be likable because it just goes a long way. Life is too short to spend time with people you don’t like, right? So that’s just one of the things too. Two, they ask great questions, right? I was just talking to a good friend of mine. And she said to me… She’s like, “The best people in the world, the best leaders in the world, they ask great questions.” So they ask great questions that would give them great answers. Bad questions give bad answers. Great questions give great answers. So they were asking great questions. And then this is the thing that stands out above everything else. When they were asking me what they should do, when we were talking about stuff, they would go and implement it.
Most people… I’ll just tell you, most people see education and instruction as a hobby. They don’t see it as something that will change their life, where you actually go and implement it. So you see, so many people that listen to stuff, that listen to stuff and do nothing about it. But if that happens, you do the same actions, you get the same results. And so I saw those things in this couple. And I said, “Man, these are people that I would love to run with. These are people I’d love to spend time with. I think that if they listen, it’s going to change their life.” And they were listening and implementing and just people that I enjoyed spending time with. So I don’t know if that helps all of you guys, but if you guys don’t have somebody mentoring you, somebody pouring into your life, if you take some of those characteristics, it’s going to make people that are maybe a few steps ahead, been doing it a little longer or whatever, feel like “Man, these are people that I would love to spend time in and pour what’s in my glass into their glass.”
So yeah, hopefully, that’s helpful for anybody else. As we wrap up here, do you guys have anything else you think we should add here?

Joel:
Yeah. I know the feeling is mutual.

Ashley:
Yeah.

Joel:
We just really, really appreciate you, Chris, as well.

Ashley:
So grateful.

Joel:
Appreciate your kind words as well. But just to kind of piggyback off of what you said, if you’re thinking about doing anything like this, a coaching program, mentorship, anything like that, you just absolutely have to throw pride to the side and just listen and follow it to a tee. And that’s all we did. There’s no secret sauce. All we did is say, “Do A, B and C,” and we did A, B and C, not trying to reinvent the wheel or anything like that. And we’ve done that with Tom, every single program we’ve ever done. Everything that Wholesaling Inc puts out is just top shelf. And we didn’t do anything different. We just followed it exactly the way it’s meant to be followed because it’s already proven. So we don’t know anything. We just follow instructions. So if you can follow instruction, you’re golden. Do you know what that means? We’re just here. So it’s not difficult. It’s putting in the work.

Ashley:
Yeah. Exactly.

Chris Craddock:
So a mentor of mine, and again, I’ve got mentors as well. A mentor of mine said this. He said the best part about entrepreneurs is that we’re so massively creative. The problem is that we’re so massively creative and we try to reinvent the wheel when we really should color by numbers to really learn. And the whole idea is we should imitate then innovate. Imitate then innovate. So that’s really the key there. Well, Joel and Ashley, thank you guys so much for being on here. I’m thankful for you guys. I’m so excited about where you guys are now and I can’t wait to come back. You guys are telling me about your private yacht or whatever it is that you guys will be doing in the next year or two. But yeah, it’s so fun to be a part of this journey and yeah, I’m thankful for you guys, thankful for your friendship and yeah, just looking forward to crushing it with you guys going forward.
So thank you guys. You guys have a great day. Go out. Kick butt. Take names. And we’ll catch you next time. If you’re interested in looking at this, if there’s anything where you would like somebody to take a look at your business and see if this is a good fit for you, please be sure to check out my REI Revive System. Just head over to WholesalingInc.com/revive. Again, that’s www.WholesalingInc.com/revive and schedule a call with me or somebody from my team to learn more about whether this program will be good for you and your business. Again, thanks so much for tuning in and I look forward to seeing you on the next episode.

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