Posted on: June 01, 2021

What is your greatest fear as a cold calling wholesaler? Getting flagged as spam! Because if you do, your marketing dollars are as good as dead putting your wholesaling business at risk. How do you avoid this from happening? That’s what you’ll discover in today’s episode of the Podcast! 

In today’s episode, Brent shares the secrets to getting through to motivated sellers without getting your calls being marked as spam. This episode could be one of the most important episodes you listen to all year!

Key Takeaways

  • How to get your calls to in under the radar
  • What carriers look for in identifying spam calls
  • How the first 5 seconds of your cold calling script will impact the next 30 seconds
  • How to reduce the chances of your caller ID being flagged as spam

 

RESOURCES:

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Episode Transcription

Speaker 4:
That’s stuff that I’ve been saying for four years. Use three lines. Make sure that you’re scrubbing the DNC, and we’ll talk about this in a second. Make sure you’re scrubbing the litigator list because people are professional litigators. They literally just wait for you to call and then track you down and try to send you a letter to try to get into some lawsuit. We’ll get into that. The other thing that I thought was interesting that you and I spoke about is the carriers, if they see a number keeps getting hung up on or not answered, they’re going to assume because of the volume of calls on that number and the shortness of the conversations that, that is spam and they’re going to start blocking or putting spam likely on those numbers. Is that right?

Speaker 2:
Yeah. So the way I look at it is, there’s a “spam-like” and there’s, “Hey, this is spam.”

Speaker 4:
All right.

Speaker 2:
So the spam-like is most likely somebody, and again, I don’t know, a lot of these carriers, you have to think about it like a black box. They don’t want you to know what’s actually inside the box. Literally, if there’s an input and there’s an output, then what actually happens in that black box is up to the carrier. I mean, it’s their proprietary algorithms and metrics and what they determine is actually spam and what goes through and what doesn’t. So there’s no right or wrong answer, honestly, not that I can share. There’s certain things that just make sense to be able to implement and it’s like, hey, if you were over dialing, obviously, if you were just dialing and dialing and dialing people, the phone number’s going to be [inaudible 00:02:04] spam. There’s potentially an abandoned threshold. Some in the industry, they don’t want you to go over 10% and anything over 10% is considered spam.

Speaker 4:
What abandoned? What does that mean?

Speaker 2:
So abandoned is basically a dial on three lines. All three of you guys, let’s say, answer the phone call.

Speaker 4:
Yeah.

Speaker 2:
I can only talk to a single individual. Two of the lines hand up, I talk to the other person.

Speaker 4:
So the more lines you have, the more likelihood that you’re going to get multiple people on the phone? Your abandonment rate is going to go up. That phone number is now going to get thrashed.

Speaker 2:
Correct. So, from a carrier perspective, what they consider spammy is if you have anything over, and again, it’s 10% to 15%. And, Mike, going back to your example of the actual ringless voicemails, if you have 15%, so if you go to [inaudible 00:02:48] website and you actually search for it, you will find that if you go over 15% of short-term duration calls, which is short-term is considered anything less than 15 seconds.

Speaker 4:
Okay.

Speaker 2:
And if it goes above 15% of that, you’re basically getting put on some kind of a list potentially.

Speaker 4:
Listen, Mike, how long, seriously, how long have I said that the first five seconds in your script gets you the next 30 seconds? Forever. I have literally said that forever. And what people want to do is they want to tweak the script and make it easier and do something that’s a little bit more digestible. And then the other thing that people do, and this is going to be really, really, really highly impacted, everybody, listen up, if you’re hiring 10, 20, 50 foreign callers that have an accent and are very recognizable or they’re so far away that their connection rate doesn’t pick up and there’s a stall because their voiceover IP is stalling out and people are like, “What is going on?” people hang up. People are hanging up, hanging up, hanging up. That’s why I use American callers. That’s why I make sure that we use the script and we’re opening it up so that you can get those contact rates up and actually have a conversation with a very highly targeted list. All right.

Speaker 5:
So just to clarify, what I took from that is, abandoned rate, we want to be using three lines, not 10, right?

Speaker 2:
At most, yeah.

Speaker 5:
That’s a good best practice. So you triple line, max, right? You want to be keeping people on the phone for over 15 seconds, which is where that could impact ringless voicemail. And then what about switching up your numbers? I mean, what’s the best practice for how often you should be doing that?

Speaker 4:
Yeah.

Speaker 2:
So switching of the phone numbers, it goes back into how many people are you actually dialing, how quickly you’re dialing them. So, I mean, in theory, if you’re just doing a single line dialer, you can just utilize a single caller ID. But obviously, you want to get through to people quicker so that’s where you obviously have double or triple line dialers. And long story short, the more caller IDs you’re dialing from, the less each caller ID is going to get spammed because the less phone calls they’re going to get originated from a single caller ID. And those are some of the things that the actual user can control.

Speaker 4:
In the batch dialer, you guys provide the numbers.

Speaker 2:
Correct.

Speaker 4:
How do we know that those numbers are not already recycled spam numbers? Can we just Google them? Is there a filter that you guys put it through? What does that look like?

Speaker 2:
So every number that we have in our platform, we run it through a spam verification every single night.

Speaker 4:
Awesome. Every night.

Speaker 2:
Every night we run it through spam verification. So, in the morning, before we start dialing, check your numbers. We just implemented a feature where you can just have a feature to just check a box. It’ll automatically pause the phone number if it gets picked that morning or that night as spam, and it’ll just pause it for you.

Speaker 4:
Does it give you a different number then?

Speaker 2:
You can get a different number, absolutely.

Speaker 4:
Do you have to do that manually or does it automatically do it?

Speaker 2:
I’d have to check.

Speaker 4:
Okay. We’ll talk to Aaron.

Speaker 2:
We just implemented it actually last week. You can just click a button and it replaces the phone number with the same area code. As far as the automation, I think Aaron probably would know better.

Speaker 4:
Got it. Love it. Guys, if you’re interested in joining the most proactive group in real estate investing it is the TTP Program. Go to wholesalinginc.com/TTP. I personally mentor you. You get my cell phone. We text. We call. It’s crazy. It’s bananas. But it’s the truth, because I want you to be as successful as possible. And I want to work with you and I love you. So if you’re interested in that wholesalinginc.com/TTP. Check it out. Scroll down. Keep scrolling. The little scroll thing’s tiny, because there’s so many testimonials. Nobody, nobody has more testimonials. Check it out. If it feels good in your gut, sign up for a call. Till next time, you’re the best. TTP.

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