Posted on: April 21, 2021

Today we have Sharad Meta on the show along with Chris Arnolds Chief Operating Officer (COO), Cierra Ford to discuss a business system that has led to explosive growth in their own wholesaling business and has helped many other wholesalers achieve success in their business. Not only will the system help grow and scale your real estate business, but it also replaces hundreds of dollars per month in other business tools and systems.

Sharad is the genius developer who created the REsimpli software. This incredible technology has worked wonders for Chris in running his real estate wholesaling business, turning all the ala carte software into a one-stop-shop!

In this episode, Sharad and Cierra talk about the new version of the REsimpli technology and how to use it to achieve explosive growth in your business…and save a lot of money. Call it the “unfair advantage”.

If you are looking for a system to simplify the way you do business (and save lots of time and money to boot), then don’t miss this episode! Learn more about REsimpli!

Key Takeaways

  • Why Cierra loves REsimpli and the tremendous value it offers
  • What students especially love about the technology and how it drastically improves their business’
  • The new features of the system and why it literally replaces HUNDREDS of dollars per month in other tools
  • Why lead assignment and multiple market spaces are essential for Cierra
  • The calendar management feature in version 2.0 and how it’s a gamechanger for your business
  • The ease and simplicity of migrating and delegating positions in REsimpli explained
  • How to get a promo code to test drive the service

RESOURCES:

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Episode Transcription

Chris Arnold:
Welcome to the Wholesaling, Inc. Podcast. I’m your host, Chris Arnold. As always, excited that you guys are with us. Very excited to talk to you about some technology today. I’m going to tell you this and I’m going to give [Shirad 00:01:15] really a pat on the back. This is the one piece of technology that I’ve shared with you guys that the most people have come and just said, “Chris, this really changed the game for my business because what I was looking for was really an end-to-end user experience,” a piece of technology that could do everything for me.
I was just talking to Shirad. I was like, “Shirad, I got to thank you because you created this system.” Again, it’s our responsibility to go in and sift through all the options that are out there for you guys and I wanted to thank you because the amount of people have come back and say, “Chris, do this REsimpli thing. I have executed it into my business and I just want to tell you how much I appreciate that.”
I’m like, “I didn’t do anything but talk about it,” but thank you. Shirad is the one that actually had to come in and build it. So I’ve got Shirad on today. Of course, when we talk tech, I always bring in my Chief Operating Officer, Sierra Ford. Here’s what you’re going to get today, so we’re going to be talking about REsimpli but REsimpli 2.0. Can you believe it?
2.0 is literally about five weeks away at the end of April so not only does it do everything it’s doing now, which is unbelievable, I don’t know another system like it. We’re going to talk about today what are the new features coming down the pipeline that you can expect just to keep you up to date. Here’s the biggest thing I see, it allows you to get rid of all these ala carte pieces of software that you’re having to currently use and you can literally house your entire business. I like to call it “A business in a box,” literally in one place. Shirad, Sierra what’s up? Welcome to the show.

Sierra Ford:
Hello.

Shirad:
Thank you for having me, man. I appreciate it.

Chris Arnold:
I was telling Shirad, Shirad’s got a new pair of glasses on. I was like, “Man, you truly look the CEO of REsimpli now.”

Shirad:
Yeah. Before, I looked like the tech support guy.

Chris Arnold:
You looked like the tech guy and now you look nice. I was like, “Man, you’re pulling off the Seth Goden, man. You’re going to be known just for the glasses that you’re wearing.” As always, if you tune in and you want to watch the video, you can pop over to YouTube and you can definitely take a look at us and subscribe at Chris on Real Estate.
Sierra, you talk to a lot of people. You get a ton of calls on REsimpli. Shirad’s team does an amazing job but because people know you, they tend to come to you and say, “Hey, I know you guys are using this system in your business. How do you get it to do this year, et cetera.” How many people have thanked or give him praise REsimpli just based on what you’ve seen, because I’ve been actually pretty overwhelmed?

Sierra Ford:
In the student of world of things, I get one at least every week. At least every week, somebody is telling me that it was the best decision, that they’re getting so much out of it and asking me all the time, “What’s rolling out next,” like I’m a part of the company or something. Shirad, just to let you know. At least once a week, somebody is talking about it. It’s huge.

Chris Arnold:
Yeah, I totally agree. Again, if you’re tuning in today, we’re not here to sell you REsimpli but at Wholesaling, Inc., it’s our responsibility. You guys come to us and you say, “Hey, we need to know what tech is out there. There’s so many options and I think you guys really have come to lean on us to do all the research and find something that’s great. We use REsimpli in our business. It’s a big deal and we actually have another company in which we’re about to use REsimpli in that company as well.
So we’re actually now moving it into the other companies we have, not just a real estate company. So if you’re tuning in, let’s talk real quickly at a high level a few things originally that people love about REsimpli. So when I say one-stop-shop, I literally have to have a list in front of me but you get everything from a CRM to the ability to function like full rail, to list stacking, to DocuSign, to bookkeeping, to Dropbox, to property management.
There’s the QuickBooks piece as well. It’s just endless, right? I literally have five more things on my list and so that’s been one of the coolest things. Shirad, when I asked you what you love most about the system, this is what you said, “It’s because it’s a one-stop shop,” but elaborate on that and why in the world would you take the time to take 20 different softwares and build them in one place?

Shirad:
It’s something I needed for my own business. I have a pretty active [inaudible 00:05:26] business in Indiana right out to Chicago. So this is something I needed and I used to be an accountant and I needed something where I had the real data in front of me and not people telling me stories, but the actual numbers. I wanted something where I just logged into one system and I was able to run my business rather than logging into a CRM, going into an accounting software, going to a different system to do marketing and then list stacking.
If I didn’t want to do it in my business, I figured there are other people who would want the same thing and that’s why we created REsimpli and I’m talking about what we are coming up in 2.0.

Chris Arnold:
Yeah, it’s the old adage, right? You started by scratching your own itch.

Shirad:
Exactly, yeah.

Chris Arnold:
Exactly. Then you just realize that everybody else had the exact same itch. I know that we did. Sierra, we know everything’s in one but Sierra, I was talking to you and we’ve been using this for a while. Sierra, I was like, “What is one of your favorite things,” and you started talking about the amount money being saved.

Sierra Ford:
Yeah, absolutely.

Chris Arnold:
Why did it save and how much? People are listening. Let’s be exact. How much money did it save us?

Sierra Ford:
I think that when we actually calculated the change, I think we came up to around $700 a month. I know that sounds like a big number but you have to think about the technology before using it. So we had CallRail, we had Grasshopper, we had Teletracker, we had Google Drive, we had DocuSign, we had Klipfolio for KPIs. You have all of these different systems where just like Shirad said, you have to go to 15 different places.
Consolidating that into REsimpli has saved us about $700 a month. On all honesty, that’s the actual number, which is mind-blowing.

Chris Arnold:
There’s also obviously the cost of labor as well. Having to work in so many different systems is not efficient. I don’t know. We can’t necessarily calculate that but I know the amount of hours that translates into payroll. There’s a whole level of savings there. I’d be really curious if we could actually ever figure out what that is. That’s an interesting number.

Sierra Ford:
Well, it’s something that occurred to me as also just getting the exporting and importing the data. We’ve used multiple different CRMs and every time it comes down to me sitting there and cleaning up a database and then going and exporting and importing it and myself. That’s a headache. It’s a lot of work. This is the first company that actually did it 100% for us.
Shirad did that import for us. He made sure everything was tagged properly. Not him, but his team made everything that was tagged properly and did the import. I didn’t even have to ask. They just asked me for the export to get it in. That alone is a big deal to me.

Chris Arnold:
Yeah. Now tell me about the auto-populating the properties, why you think that’s been such a feature that again, now we’re going from the perspective of our REI radio students and people that say, “Hey, man.” I was at an event where a guy walked up and was like, “Hey, I’ve never coached with you but I was listening to a podcast. I signed up with REsimpli. Thank you.” I’m like, “That’s cool, man. That’s super cool.” What are you finding from the students and what they’re telling you is one of their favorite aspects of it?

Sierra Ford:
So definitely the property information auto-populates in REsimpli. So when you go to “add a lead” and you type in that address, you’re getting bedrooms, baths, square footage. It’s just coming up. That’s a big deal, especially for entrepreneurs who don’t like CRMs to begin with. They don’t want to do lead management. They don’t want to enter data.
If you get a lead on the phone and you’re just going in and typing in basic information and the system is auto-populating the rest, it’s huge. It’s something people don’t want to do and it’s probably the number one thing I hear that is amazing about just the lead entry part of the system is getting that information put in for you. You’re just typing it in and it’s coming through. It’s a huge time saver and it’s a big-

Chris Arnold:
[crosstalk 00:09:14].
I agree. Shirad’s over there, he’s probably blushing. We’re talking about his baby. Man, I love it. I love the automation piece. So you’re caught up. You’re listening like, “All right, I didn’t hear REsimpli but I get a gist of what’s going on here,” but for those that have been following, let’s talk about the new features because Sierra, as you mentioned, people are calling you and going, “What’s next,” because they know we obviously know Shirad and we have a good friendship with him.
Shirad’s actually, one of my brothers in Multipliers Brotherhood, so he’s a part of what we’re doing so I get to chat with him just as a buddy so that’s why I really trust him and his character. So four things today that are rolling out, coming down the pipeline. We say rolling out, Shirad. I think you said, “This is coming out the end of April,” so about five weeks away coming down the pipeline.

Shirad:
It is about five weeks away from now.

Chris Arnold:
Okay.

Shirad:
Yeah.

Chris Arnold:
So let’s talk about the ability now to use REsimpli for multiple markets and specifically the ability to sign leads. What is this feature and why is it being rolled out?

Shirad:
Yeah, man. What we did was like [inaudible 00:10:19] 1.0, what we have in the system now, it was based on my business, what I do in my business. I’m in one market, I have one acquisition manager, so there was never a need for me to assign needs to multiple people. It would just say one person managing all the lead. So a few months ago, we sent out a survey to all our users. We have every lead from just people getting started out doing over a hundred deals a year. We said, “Hey, what would you like to see in the system?” We got hundreds of feedback requests and I was going through with my team, we’ve been going over everything.
Then 80-85% of everything that was requested is going to be part of 2.0 and everything else will be coming very shortly after 2.0. So some of the main things that people requested were, “Hey, I’m in multiple markets. I’m in four different markets. How can I manage my leads in four different markets,” or “I have my multiple acquisition manager. I want to be able to assign lead to a specific acquisition manager and then I only want them to have access to that specific lead, only that they’re assigned to it.”
So all of that is going to be a part of 2.0 and not just that, we’re going to take you to the next level where just the reassignment of the lead as you scale your business, when you’re starting out, you’re going to be the owner of the business. You’re going to be in the seat of acquisition manager, you’re going to be disposition manager, you’re going to be bookkeeper. So as you scale your business and you hire somebody to replace you within the business, all of the ask and leads that you’ve assigned to yourself will automatically get reassigned to the other person just by a click of a button and everything, all tasks means everything get reassigned to the next person.
So that’s something I’m super, super excited about and then you’ll also be able to manage multiple feeds within the system.

Chris Arnold:
So let me write this down, so if I’m now in multiple markets, I can almost take REsimpli and break it down into little pods.

Shirad:
Exactly.

Chris Arnold:
I can have a group or a pod in this city and they see their own leads, right? You’re creating mini ecosystems within the entire ecosystem of your CRM. That would probably be a best way to [inaudible 00:12:17].

Shirad:
Yeah, so if you have multiple teams, you might be in Dallas and then you open a market in Austin, for example, you want your Dallas team to only see the Dallas leads and you only want your Austin team to see the Austin lead. However, let’s say if you have somebody like Sierra on your team and she should see all the leads because she’s the Chief Operating Officer, she will have access to everything but the person in Austin will only see Austin leads and even within that, that person will only see the leads assigned to him for Austin, not everything in Austin.
It’s very, very custom. Another thing that was requested by everybody, almost all of our users was, “I want to customize my lead intake form.” So we had a standard form that worked for pretty much everyone but now you’re going to have complete customization. You can completely customize your lead intake form. You can have questions to fill out the dollar, date, numbers, paragraph, text, checkbox, radio button. Whatever you want, it’s very, very customizable.

Chris Arnold:
Okay. Sierra, why do you think this whole lead assignment, multiple markets piece is important? I know you talked to a lot of people about REsimpli. What value do you see here?

Sierra Ford:
Well, just for us specifically, we have multiple acquisition managers. It’s really important to be able to have a lead come in and make sure that it’s assigned to specific people. On a bigger scale, we run into a lot of students as well that are working in multiple markets and they’re doing virtual wholesaling and things like that. It’s really important to be able to differentiate those leads in the system and make sure that they’re going to specific people. Just because you have four acquisition managers in California, it doesn’t mean that those same four are closing in Oregon.
Being able to split that up in the system and make sure they’re only seeing what’s assigned to them is really a big deal and I’m really excited for that one. I think that me and you Shirad, talked about that-

Shirad:
We did.

Sierra Ford:
When we first started-

Shirad:
[crosstalk 00:14:05].
Yeah, when we first started.

Sierra Ford:
How that would be a game changer.

Shirad:
[crosstalk 00:14:10].
Another thing. Even within the stages that you see in the pipeline now in 2.0, you’ll be able to give access to somebody to a specific age in the pipeline. So if you want your acquisition manager to only be focused once something becomes an appointment, then they won’t see anything that’s new contact made or no contact made. They will only see something in appointment and if you want the disposition person to only see a lead once it’s under contract because before that, they don’t have anything to do with it, they will only see leads once it comes into under contract. There’s a lot of customization.

Sierra Ford:
[crosstalk 00:14:45].
That’s by boundaries.

Shirad:
Exactly, you can specify. Yes, exactly. Then you can control, if you don’t want somebody to delete any lead, then they won’t have access. If you don’t want somebody to be able to delete a comment, then you can control all of that within the system.

Chris Arnold:
I love it, man. Very cool. Now another feature that’s coming down the pipelines Sierra, you got really excited about this when Shirad told you and that’s this whole file storage piece and the ability to upload. Why did you perk up so much when Shirad told you this was happening?

Sierra Ford:
Because I’m crazy.

Chris Arnold:
I had to wake up and eat, breathe and lead tech.

Sierra Ford:
[crosstalk 00:15:20].
Because I get excited about crazy things. Honestly, we’re in a place right now around the country where there’s this pandemic and things are happening and it has put a little bit of a scary cloud over especially I think investment real estate. You have these investors who need to get into properties and they need to see what they’re planning on purchasing so they can help.
People are giving a lot of pushback on that. So what Shirad said is there’s this link that basically is attached to each lead and you can send the link out to a seller or to an acquisition manager or whoever and they can upload pictures right there and it immediately goes right into the system into that lead. We have been doing that but we have been taking the long way around. We’ve been going through Google Drive to Google Forms just to get this information to then manually add it to Podio or to REsimpli or to whatever system that the lead is in. At this point, that’s done.
We can just go into REsimpli, grab the property link and send it out, get the pictures. That just saves that whole virtual aspect so much time and it’s going to put us ahead of everyone else. When people are being told, “No, you can’t come into my house,” they’re still trying to either get into that house physically or taking the long way around. We just skipped all that. That’s a big deal especially right now with what’s going on, is giving that option to sellers to send pictures and property information virtually.

Chris Arnold:
[crosstalk 00:16:54].

Shirad:
[crosstalk 00:16:54].

Chris Arnold:
Supporting the virtual process.
Yeah, go ahead Shirad.

Shirad:
I think some of those things are going to be permanent, right? Even on the other end of COVID, I think some people are moving on into the virtual investing rather than… Even if they have a choice to go to a property, they can just send a link. You just don’t have to send a link to the seller, right? Think about if you’re doing a project and you send a link to your contractor and you say, “Hey, just upload the pictures of the work that you’ve done,” they upload the pictures and it automatically syncs up at the property.
You don’t have to do anything. You can create as many folders as you want. You can create a folder of in progress folder. You send it to your contactor, you create a different folder for the seller, you create a different folder within that property for your contractor, for your acquisition person. Whatever they upload, it automatically syncs with that property to that specific folder. So there’s a lot more applications out there but I think that’s the new reality that you live in and I think some of those are going to be permanent as we move forward.

Sierra Ford:
I agree.

Chris Arnold:
I love it. I like it man. Well done, Shirad. Hey, let’s talk about this whole idea of the ability to better calendar management and how you’re optimizing that. Again, I always ask the question “Why”? Why roll this feature out? Did you give feedback and what specifically are you going to be able to do with the calendar management?

Shirad:
Yeah, so with the calendar management, we have some investors using our platform that have a very large team, eight and/or more people on their team. In 2.0, you will be able to manage your calendar. For example, you set your availability in our system. You say, “I’m available. If I’m an acquisition person, I’m available for appointment from 9:00 AM-5:00 PM Eastern Standard Time.” You send that link to let’s say using the answering service like Call Porter. Call Porter picks up your phone and then they want to book an appointment.
If you have unavailable for that time, they won’t be able to book a time. They’ll book for a time only when you’re available and if they book an appointment for you from 9:00-11:00 for a specific property, and when they come back again, that time is going to be blocked. Essentially, you don’t need Calendly for your business anymore. As you keep booking appointments, your time is going to be blocked for that time slot. If you’re not going to be blocked your time from Monday to Friday, you just mark it unavailable, then nobody can book you for that time.

Chris Arnold:
You’re taking everybody down. Now you’re going after Calendly too.

Shirad:
[crosstalk 00:19:14].

Chris Arnold:
I don’t want Shirad setting the sights on my business, man. This guy’s coming and just disrupting everybody going, “You don’t need that. You don’t need that.”

Sierra Ford:
You don’t need that.

Chris Arnold:
[crosstalk 00:19:23].

Shirad:
At least I can say this was my idea. This is now based on the feedback we are getting. We do have a very active community of users that are using our product. It’s based on the feedback we get from them. So I’m excited about some of the things we’re grooming up.

Chris Arnold:
Awesome. Then Sierra, let’s hit this last piece. What Shirad is telling us is that… And you get this as a COO. You have somebody that’s working a position. They’ve been assigned certain tasks and he’s saying that you can literally migrate and delegate that person’s position with a click of a button over to someone else.

Sierra Ford:
Yeah.

Chris Arnold:
[crosstalk 00:20:02].
What do you think about this?

Sierra Ford:
Well, we know. We know that some people stay longer than they should or that they don’t belong there and the business is always changing. People change just as much as the business changes. I think it’s amazing to be able to have the security of knowing that if for some reason, somebody were to move on, that we have the control to move everything over and we’re not going to skip a beat. All the tasks are still going to stay within the system and they’re just going to move over to another body, which is important, especially because people do come and go and we want to be prepared. It’s a good feature.

Chris Arnold:
Absolutely. Man, I think that’s pretty cool because it just makes it such a smoother process to have to pass the baton, whether somebody outgrows the position or on top of that, for some reason, you have to fire someone from that position. So as I was talking to Shirad and you’re listening, you go, “Man, I really like this REsimpli thing.” This is my favorite question to answer, “How much is all this?”
I go and I give Shirad a hard time. I was like, “I don’t know how you came up with your pricing,” but it’s a hundred bucks a month. When Sierra says we saved $700, it’s not just we can speak, got rid of all that, it’s also on top of the fact that we only pay a hundred dollars a month for REsimpli. So if you’re listening and you want to know more and you can also… Of course, everyone’s like Chris. Where’s my promo code? Give me a discount. So we do.
So you want to go to resimply.com/Chris and again, that’s REsimpli, R-E-S-I-M-P-L-I.com/Chris. This is what Shirad was telling me. Right now, until the end of April with the promo code, you get list stacking for free. That’s an additional service that he said I think costs around a hundred bucks a month for that. With the promo code, you get a free list stacking for life and you said once 2.0 rolls out at the end of April, they’re going to remove that discount.
I just think because it’s gaining so much traction, he’s not probably giving the same discounts when this thing was getting up and going because it’s snowballing really quick. I can’t believe how many people tell me that they transitioned over to REsimpli, particularly from Podio, because Podio is not built for the wholesaler, and the fix and flipper and the renter. REsimpli was built from the ground up for the investors.
Well, I appreciate you guys coming on. Thank you so much and for those of you guys listening, really hope we continue to add value and one of the reasons we want to do these podcasts is because you guys ask us like, “Can we be on the forefront, the cutting edge of what’s coming down the pipeline with REsimpli?” So occasionally, I’ll just pull Shirad in and I’ll go, “Hey, man. What are you working on next?”
Curious minds wants to know. So Shirad, Sierra, thanks so much for popping on and to the rest of you guys, we will catch you soon when we add more value. Talk to you later.

Shirad:
Thank you for having me in.

Sierra Ford:
Thank you.

Shirad:
Thanks.

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