Posted on: March 24, 2021
WIP 651 | Business Purpose


Everyone experiences challenges in their businesses, but there is a way to reframe those challenges so you can better understand your purpose. In today’s episode, Chris Arnold talks about reframing the way you look at things – in business and life. He also shares some life-changing ideas that will help you in your business journey. If you are an entrepreneur who is currently at your lowest point, then this episode might uplift your entrepreneurial spirit. Listen to this episode with an open mind and heart. Enjoy!

From Purpose To Profit – 3 Core Shifts To Achieve Explosive Success In Your Business

Without a deep understanding to the question why, the price that business will ask of you will end up being too high. So, what exactly is the purpose of your business?

Episode Transcription

As always, I’m grateful, excited and thankful that you’re with us. This is one of those episodes where I come at you straight from the gut and the heart. I have a message, something I want to share with all of you that had a pretty profound influence on my experience being an entrepreneur. This is something that over time, throughout the years, I felt was able to be laced together with the right coaches and mentors. Sifting through a lot of the challenging experiences I had being an entrepreneur, I want to share a couple of ideas with you that I think for a lot of you reading could change the way that you’re experiencing as an entrepreneur and a business owner at a very fundamental level.

What I’m going to do is called reframing. It’s a great word that’s used in psychology. It’s the technique of creating a different way of looking at things. When we do that, it shifts our thinking and primarily shifts our behavior the way that we experience things. A lot of times, if you understand coaching and counseling and so forth, when you go in and you’re having a difficult circumstance or challenge in your life, primarily what you’re trying to do in that process is to reframe and look at things differently. When you do that, your complete outlook shifts and therefore, the way that you’ve been looking at something no longer tends to come at you in the way in which it was before because you’re looking at that thing through an entirely different lens. I’m going to reframe something for you. I’m going to answer this question. What is the purpose of business? That’s such a big question.

Your ideas create beliefs, and these beliefs create principles.

That’s a question that we ask in regards to a lot of things. What is the purpose of marriage, fatherhood and life? It’s a very big and philosophical question. I believe that how you and I answer this question is honestly paramount to the experience that we will have been business owners. It goes right down into our belief system. It’s something I think that’s important for you to understand and this is true for every human being. This is why I think we meet different people that behave differently from us. We want to understand why it is that? It all runs through this grid and that is that our ideas create beliefs. These beliefs that we have create principles.

These principles that we live by create the behavior that we see in our lives. We all, at a very core level, have bought in somehow or pulled ideas from someplace. Whether that be parents or friends or books that we’ve read or mentors or church or whatever that is, we have believed these fundamental ideas and they have shifted to principles and behaviors in our life. What I want to do is I want to present to you three central ideas that I believe about business. Here’s the great thing about life. You get to decide what your core ideas are going to be.

WIP 651 | Business Purpose

Business Purpose: Business is a conduit for personal growth above wealth, status, freedom, happiness. The reason that business exists is to make you a fundamentally better human being.


I want to share these with you because these three ideas if I look at the fruit, they have produced in my life as an entrepreneur, have shifted everything for me. I want to present these to you as not something I’m coming in saying is absolute. It’s more something that I’m saying that I have come to believe at a deep level that has given me much more positive experience and meaning to why I wake up every day and put up with everything we have to as a business owner and as entrepreneurs.

Business As A Conduit For Personal Growth

Let me give you the first fundamental idea. What is the purpose of business? I believe, first and foremost, that business is a conduit for personal growth above wealth, status, freedom and happiness. The reason that business exists is to make you, at a core level, a fundamentally better human being, a better man or a woman. This also applies in the same context of marriage and family. I believe that marriage, being a father, a husband, a wife, above being happy, the purpose of marriage, of being in the role of a father or a mother is to help me become a better human being as a whole.

If I live under that premise, I truly believe that, my response to suffering, challenges and the pain that those roles bring to my life completely change. When it gets hard in my marriage rather than looking at that and saying, “I believe that the purpose of marriage is to make me happy. I’m no longer happy. I’m out of here because the suffering is taking away from my happiness.” If I believe that it’s a conduit for personal growth, I will lean into the suffering because I understand that the greater the pain and the process, the better husband I will become to my wife.

I want to tell you that the same is true for being an entrepreneur. If you embrace the idea that the purpose of being an entrepreneur, business is a conduit for personal growth, I’m telling you that when those challenges come down the pipeline, the question that you begin to ask is, “Why is it so hard? Why is all of this happening in my business? Why am I not closing deals? Why?” That’s what we do. If I come in and I’m planting this understanding that the reason these things happen is that in those moments and times of pain, that’s when you will grow the most. That’s when you will become a better entrepreneur. My entire experience as an entrepreneur shifted tremendously when I began to understand that business was a conduit for personal growth. I find that people live and you, reading, under one of two philosophies, either you believe in do, have, be or believe in be, do, have.

Allow yourself to have a business experience that plays to your gifts and strengths every single day.

Let me explain this to you. You either wake up every day and wake up with the mindset that I need to do, to orchestrate, to come in and literally grind, burn at both ends in order to have what I want to have out of my life. Once I have what I want to have out of my life then I will become the person that I want to become. What I want to challenge you with is that it is completely backward. If you look at people that have ground it out and have what they want to have, the problem is. I know we, as a society, particularly American culture, look at this. We scratch our heads at the people that become and who they become on the other side of that.

They’re not the people that they sought out to become. They become more miserable, more unhappy with their lives, actually more selfish, not more generous with the money they make. What I want to challenge you with and to think about is I believe that it’s a be-do-have process. I focus all of my time on becoming. Becoming the very best man that I can be either. If you’re reading, the best woman that you can be in order that out of who I am then from that, I make the right decisions.

From those right decisions, doing the right things, I will have what I want in my life. There is a big difference when I do an order to have, to become versus I become so that I do the right things in order that eventually I might have my heart’s desires. If you’re reading, you’re living under one of those two philosophies. What I want you to understand is business is a conduit for personal growth. If you understand that, first and foremost, your processes in becoming then I promise you, you will do the right things that business requires of you. Eventually, you will have the things that you got into the business you originally have. That’s the first central idea I can tell you that philosophically changed me at a very core level.

Being The Real You

The second idea about business to answer the question, “What is the purpose of business,” is this. I believe that business is the delivery system for you to get to be the real you. I believe that over time, you should allow yourself to wake up and to have a business experience that allows you to play to your gifts and strengths every single day. It should fundamentally allow you to wake up and do what only you can do to wake up and all of the things that stress you out from the standpoint of not being in your strength, weaknesses and all of those things. I believe that a business, if set up properly allows you to wake up every day and shine, doing the very few things that you do as giftedness and strengths above everyone else.

I believe that every individual has 1 to 2 to 3 strengths that they have that make them unique from every other person on the planet. What I want you to understand is if you live under this mindset, that you are building your business so that you can wake up and not have to be someone that you’re not. The whole word that I want to give you here is congruent. You should be able to wake up every day and walk into any room, step into any situation whether that be in your life, family, business. The goal is for you to be the same person, to be congruent.

WIP 651 | Business Purpose

Business Purpose: By following the Do-Have-Be, people become more miserable and unhappy with their lives. You need to do the opposite, Be-Have-Do, to become the best you can be.


You should not have to be in a different way in business than you are behind closed doors when you are at home. That is not the purpose of business. Business is meant to amplify who you are at a core. Once this happens, it allows you to fulfill what your unique contribution to the world is. When I understood that I was shaping my business and not setting it up, the primary goal is to make as much money as possible. If I live under that premise, I start doing a lot of things that I don’t want to do in the name of making money. If I wake up every day and I set my business and my sights on the fact that every day, this business should allow me to be me, more and more, over time. This is why we hire, delegate, bring in people that allow us to play to our strengths and pick up our weaknesses. It will shift everything.

I’m going to tell you from a decision-making standpoint, it will be the greatest filter that you ever have as you look at additional business opportunities. Here’s why. I can tell you that when a business opportunity comes down the pipeline for me, I don’t look at it and ask the question how much more money is this going to make me? How much happier is this going to make me? How much more influence and status is this opportunity going to bring to me? This is the grid and filter in which most people make business decisions. What I do is I look at that business opportunity and I asked the simple question, “Is this business going to allow me a stage, a platform? Is it going to be a delivery system for me to get to be more of me every day?”

I am telling you when I make decisions based on that grid versus the money, the power, the influence and the status grid, I am saying yes to things at a different level. I am saying no to things that, in other ways, I would have said yes to in the past when I didn’t look at business this way. What I want to encourage you with, help you understand and replace as an idea for you to consider creating as a core idea is that your business is a delivery system for you to be here.

Business As A Vehicle For Impact

I want to give you the last one. I believe that the purpose of business is it’s a vehicle for impact. I believe that business is stewardship and that we are all accountable for what we do with the businesses that we have started and been given. I believe that the purpose of your business, which grows your influence is to speak up for those who have no influence. The purpose of influence is not for you to have greater status and power so that more people can serve you. You can get what you want at a higher level and your life becomes easier and more convenient and everything you need is this your fingertip.

When you walk into a room, everyone sizes you up and you hear people whispering. That’s the path that people look at for the purpose of growing a business and what I’m telling you is the purpose of your influence and the reason that you’re growing it. That’s what business does because the business grows and your status grows, influences, your money increases as what you’re doing has more impact on the community that’s around you. What’s you’re fundamentally doing at a core level is growing your influence and influences your leadership.

I’m telling you that your leadership is there to speak up for those that need it. I honestly have come to terms with the fact that unless you combine purpose with profit, you will have completely missed the mark on why your company exists. Purpose and profit have to work together. If you find people who live, have profit and never combined purpose with it, you’re going to find people who are completely lost. You must bring those two together.

When you do that, your business fundamentally exists to serve the least, the lost, the last, the left out and the looked over. I’m giving you my belief system, the core ideas which I live by. I wake up every day under the idea that my business is not here so that I can make more money and buy bigger toys. If I live under that belief and I’ve watched people live under this, you’re an empty entrepreneur at that level. If you wake up every day understanding that the purpose of your business is stewardship and that stewardship is meant to serve some social cause.

This is what we call social entrepreneurship. There is a cause, a fundamental group of people, a thing, a problem that exists in the world. There is something that is requiring money, resources and leadership in order to improve the lives of people. If you set your sights and understand that your business exists and you figure out what that is, there is not anything else that will get you out of bed in the morning faster than that. The problem is, if you are living for yourself and your business is serving you, it’s not enough to get you through all of the challenges that business is going to bring because business is hard as hell.

I want to recap this for you. I’m answering the question that I’ve had to answer for myself and I’m giving you three ideas to consider. The purpose of business is number one, a conduit for personal growth. Number two, a delivery system for you to get to be you. Number three, it’s a vehicle to impact the world around you. Those are my three beliefs. I wanted to share these with you because the longer I’ve been in business, the more I have gone back that these three core ideas have affected so much of my belief system, down to the principles that I live by and down to the behavior that you will see exist in my life.

I’m giving you all the way back to the root of those core ideas that have helped me get to where I’m at. I’m not taking credit for these ideas by any means. I am telling you is I have listened, learned, read and brought the right influences into my life. I spent time reflecting on experiences and a lot of deep-dive work on self-awareness and self-acceptance. Those reading have gone through that route know how challenging that can be. I’m giving you from a heartfelt standpoint what has impacted my life.

Your business is a delivery system for you to be you.

I want to leave you with this. I can’t remember who quoted it but it’s something that always stuck out to me. “Without a deep understanding to the question of why the price that business will ask of you will end up being too high.” I honestly believe that we see the fallout with as many people who get into business and don’t make it because we know that 90% fell in the first year, another 50% will fall in the second year statistically. You look around and business entrepreneurs are dropping like flies. I’m going to tell you at a very fundamental level, the reason I believe that is because they’ve never answered the core question of why.

What is the purpose of business? If I have a deep-planted purpose down in the absolute depths of my soul, whatever business will throw at me or challenges come down the pipeline, it will always be worth paying that price. I understand that I am living and building something that is way beyond myself and much greater than serving myself. I hope this was valuable to you. I wanted to come in from time to time and straight from the gut to share with you the things that have honestly helped me make it several years in this crazy up and down rollercoaster, drive you to your knees process of being an entrepreneur and business owner. Thanks so much for reading. Until next time, we’ll catch you soon when we add more value. Talk to you later.

About Chris Arnold

Chris Arnold is a 15 year Real Estate veteran who has closed over 2500 single family real estate transactions in the DFW metroplex. Chris is the founder of multiple companies that are managed by a US virtual team, which allows Chris to run his organizations while living in Tulum, Mexico full time. His passion for leaders has led to the creation of Multipliers brotherhood which serves the top 5% of real estate entrepreneurs out of the US. Most recently Chris has launched his REI Radio coaching program. This program is designed to teach real estate investors the marketing stream that everyone knows about but NO ONE is doing!

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