We are here again to another exciting episode of Brent’s Bookclub. Here, Brent will tell the listeners about another worth-binging phenomenal book entitled Self-Made in America by John McCormack for the next seven minutes. This book is a self-written book about all that matters in business. Listeners will surely learn and understand how to stay successful in the real estate business for a long time.
The book tells about John’s whirlwind experience in doing business from earning millions, losing it, and getting back to business after the hard fall. He will share how he got a stunning comeback despite having nothing to start the business up again.
In this episode, Brent will read out essential words from the book to give listeners some crucial tips to become a self-made entrepreneur in America. Get a hold of the book and go back to the pages and words that Brent will mention. Listen to his enthusiastic explanation to get you guided along the way to be the entrepreneur that the book talks about and relating it to real estate.
This episode is one that entrepreneur book lovers want to hear to get that excitement going in doing business.
Brent’s Bookclub – The Secret to Becoming a Self-Made Entrepreneur in America
Welcome back to Brent’s Book Club. This one is going to be an absolute banger because this book right here nobody knows about. I’m telling you Self-Made in America by John McCormack. I have never seen this book. This was a referral to me. It is written by the guy that is on the cover. Let me let you in on a little secret about most of the business books you read. Ninety-five percent of them are written by ghostwriters after an hour interview with the so-called author. He actually wrote this and it is bananas. I love this book. This book is all about what matters, learning and understanding how to be successful in business, not for the long-term and short bursts.
Focus on the little wins along the way to get to the big win.
Let me open it up with this. This is on page 39, “To achieve the pot of gold at the end of the rainbow, you concentrate on the rainbow, not the gold.” This is the same thing as saying, “Focus on the journey, not the destination.” Focus on the little things that get you the little wins, stacking the little wins along the way to get to the big win.
It’s a fact but it’s not just about chasing the rainbow and gold and then once you get there, stopping. It’s about continuously. It’s always chasing, going after and providing value out there every single day, day-after-day, year-after-year, building a company and organization that does that for you, and expands the amount of value that you can provide because you hire incredible people and create an incredible business. It’s so exciting.
Here is page 69. I like this. This is interesting. “In China, the word crisis means opportunity. It is only during the bad times that the true mettle of a man is tested.” It’s an absolute fact. I don’t care if you have played sports, you have always been smarter than everybody else in school, you can run fast or you closed the deal and made $50,000. It is during the tough times, transactions and opportunities where you have to learn and see, “How willing am I to keep this deal together, keep this business alive, and push for my dreams? Can I go through that 90 days where it’s very difficult to get a deal, get paid, and change my life?”
The 90-day runway that I talked about so much in all the training, videos and episodes, you need 90 days of consistent action-taking to start building momentum in your real estate investing business. Do you have it inside to say, “Am I going to go after that? This is difficult. This is a mental crisis that I have. I do want to get out of my 9:00 to 5:00. I do need to pay off a bunch of debts. I do not want to work for somebody forever and ever?” That’s the crisis but it depends on what you do now and in the times that you are not working, your lunch breaks, after work and on the weekends. You can do that. That’s the measure. Crisis equals opportunity. That is phenomenal.
Here on page 92, I love this, especially when we are getting on the phone. This hits home for me after I have talked to 45,000 property owners. I have made hundreds of thousands, millions of calls over years and years. This is huge. “Before entering into a transaction or even making a telephone call, be clear in your own mind what you are trying to accomplish. Entrepreneurs are prone to misinterpret good conversation or good feeling for real progress toward an identifiable goal.” This happens all the time.
I can’t tell you how many times I have people DM me or students reach out and say, “I had a phenomenal conversation with this property owner. They definitely want to sell. I don’t know what they want. I’m trying to see how much it’s worth. Can you help me figure out what it’s worth?” I ask the question, “What’s the condition of the property? What’s their timeline? What’s their motivation?”
That gets us down to, “What also is their price?” All of these things are critical. When you are speaking to somebody on the phone about real estate, you have to find the condition, timeline, motivation and price. As John here says, those are what we are trying to accomplish because if we go on there and talk about anything else besides the property or purchasing the property, that’s not what solves the problem for the property owner. We have to be able to like a doctor, diagnose exactly what’s going on.
The word crisis means opportunity. It is only during the bad times that the true metal of a man is tested.
Here is the last one for this phenomenal book. This guy was a stockbroker, lost it all, he was down on his luck and met a multimillionaire. The guy was his mentor and he said this, “For the next few years, I don’t want you to start any businesses. I want you to find three entrepreneurs that immigrated to this country with nothing. I want you to work under them for the next few years and learn what it actually takes to build a business.” It’s a phenomenal story. You’ll love it.
Thinking and feeling do not produce action. Action produces thinking and feeling. He brings it home right here, “Thunder is good, thunder is impressive, but it is the lightning that gets the job done.” Don’t just go on there and document what you’re doing. Don’t go on Instagram, TikTok, and Snapchat and show you that you’re working, hustling, and doing all these things when you’re not talking to any distressed property owners.
It all comes down to the actual action. It all comes down to you getting in there knee-to-knee, belly-to-belly, and face-to-face with property owners and helping them out of a situation. That’s the action and lightning here in our real estate investing business. Until next time, guys. I encourage you to read at least 30 minutes a day. You got that. Put this great stuff in our heads. We got too much negativity. We got to put positivity and good things in our heads. This is a great book to get in there. Make sure that you read it. Until next time, I love you.
About Brent Daniels
Brent Daniels is a multi-million dollar wholesaler in Phoenix, Arizona… and the creator of “Talk To People” — a simple, low cost, and incredibly effective telephone marketing program…
Also known as “TTP”… it helps wholesalers do more, bigger, and more profitable deals by replacing traditional paid advertising (postcards, yellow letters, bandit signs, and PPC) with being proactive and taking action every single day!
Brent has personally coached over 1,000 wholesalers enrolled in his “Cold Calling Mastery” training, and helped 10,000’s of others who listen to him host the Wholesaling Inc. podcast, watch his YouTube channel, and attend his live events…
A natural leader, Brent combines his passion for helping others with his high energy, “don’t-wait-around-for-business” attitude to help you CRUSH your wholesaling goals as quickly and easily as possible!