Posted on: January 11, 2021
WI 599 | iBuyers Business Model


The real estate industry provides a path to success if you know how to do it right. There are a lot of different ways, but what are the most effective ones? In this episode, Aaron Norris tackles different things and his thoughts on wholesaling, the iBuyers business model, and franchising. Aaron is the VP of Market Insights at PropertyRadar, a company that helps users research commercial and residential properties using enhanced public records data. Aaron discusses PropertyRadar and what it can do. If you want to take a peek at the future of the real estate space, don’t miss this episode! Learn a lot of new insights and scale your professional journey!

iBuyers, Seller Marketing, and the Future of Wholesaling

Episode Transcription

I am so excited for the guest I have because he’s a legend. His family is a legend. His company is dear to my heart, The Norris Group. His father, Bruce Norris, has been an influential person in my life. Aaron, who we have now, his predecessor, is doing huge things in space. We have many interesting things to talk about. Aaron, welcome to the show.

Thank you for bringing me on. It’s very lovely to be here. I’ve never been called a legend. Just so everybody knows who’s reading, I don’t take myself that seriously. I’m here for Main Street.

You don’t know what impact you guys had on my career, and honestly, a lot of people in the Southern California area.

Being with PropertyRadar is a cool opportunity to hopefully impact a lot more investors, realtors and mortgage professionals nationwide. It’s really exciting.

Do me a favor and tell everybody a little bit about you and get into some of the histories. Let’s paint the picture of how big-time you guys are.

I was a professional artist. For any of you newbies out there, I did start flipping houses, starting at five with dad for peanut butter and jelly sandwiches. Apparently, I didn’t think that was too sexy, and I was in the art. I lived in New York City for seven years. I never thought I would be in real estate. I came back out to California when my mom had cancer. I decided to take a break, and a lot of things fell into place including my body giving out. I have back arthritis. I have an 80-year-old body.

I had to switch what I was doing in New York. In New York, in between gigs, I fell into a Wall Street gig doing many acquisition and merger presentations on Wall Street. I fell in love with the data, process, analytics, fell into marketing and PR more. My life, when I came back out to California, completely went into the marketing and PR realm. I was about to go back to a Wall Street company in ‘05 and had a weird interview. Dad said, “Why don’t you come work for me? I want to write the California crash,” and I did.

I came to work for the family business. All of that Wall Street experience transferred over, and we created a 400-page book with 800 charts of why he thought people should leave the state of California and get out of the way of some damage. He saved a lot of people’s money and made a lot of people over the years. I have been very lucky to be a small part of that. That’s where I met Sean OToole, the CEO of PropertyRadar.

Wholesalers need to get better at niches and dive into the local market.

He was one of the few people who saw the writing on the wall. He stopped flipping houses in Northern California and created ForeclosureRadar at the time. People thought he was nuts, too. Sure enough, he’s helped make billions of dollars for real estate investors in the five states on the West Coast that we serve that have been involved in trustee sales and foreclosures. ForeclosureRadar became PropertyRadar, and here we are. We went national.

If you’re not familiar with PropertyRadar, the easiest way I can say it is it’s property, people in mortgage data in one space. Especially for wholesalers and real estate investors, you’re able to identify interesting niches with over 200 fields. We can even play this game. You can throw me a strategy, and I will tell you some unique data points that you might not even know are available. It’s not direct mail. We can append emails and phone numbers.

I have some people who call from the system. I have people who love direct mail. I have people who use it to door knock. It’s cool. I’ve been a long-time user for a few years. I’ve been a raving fan of Sean for many years. It’s fun to be able to be in the tech space and be part of a company going nationally. It’s pretty neat.

You got me excited when you mentioned this 400-page book that the idea was telling everybody it’s time to get out of California. I don’t know how much you know about my story, but I coach the virtual coaching program with Wholesaling Inc. because I used to flip houses here in California. It was 2015, 2016, I’m sending direct mail and all of a sudden, I’m not getting as many leads. The sellers want these crazy prices for their homes. In fact, they’re getting it. I can’t even argue with them and the deals were drying up. I said, “I’m either going to be out of this business or I need to go to another state where this is still working.”

I did not know very much. I just picked a place on the map. That was my first go at it. I have since refined my territory choosing, as far as the boxes of the territory need to check. At that point, I threw a dart on the map. I got out of California around 2016. If I recall, I had seen that your dad, The Norris Group, was starting to talk about doing deals in Florida.

It might have been maybe a little bit earlier than them or around that time. When I saw that your dad was going virtual, I was like, “I’m going virtual.” Anything your dad published, put out, I listened to everything. This is why I’ve never lost money in this business. I’ve never had that horror story that you’ve heard some people do, the cycles and whatnot.

This is my first full cycle as well. Going from the professional act here, I’ve only owned physical real estate as a landlord since 2010. Before that, I was doing private notes, but I completely switched gears. There’s room for beginners in here too. I don’t want people to think that there’s no opportunity in California.

The Norris Group still wins in California and Florida. It depends on your career. One of dad’s goals was to move. His stuff was 1980s Marino Valley and Inland Empire in Southern California and not the greatest areas. He wanted a 1031 exchange in one of his last moves. Real estate for him was a means to an end. He was going to brand new rentals, the build-to-rent model in Florida. That’s what The Norris Group has been doing out there.

WI 599 | iBuyers Business Model

iBuyers Business Model: The iBuyer model is fast cash backed by technology. They do direct mail digital ads.


There’s an opportunity anywhere. It’s about finding a niche and where you’re comfortable. Some people will never be comfortable going remote, and that’s okay. It’s important to know who you bring to the table. That’s why I love this business. There are many different ways to do this business. You can find yourself in it.

One of the biggest mistakes I made coming into the business, thinking that I had to be like my legendary father who was renowned for flipping, I suck at flipping. I over-improve. I loved being a landlord. It wasn’t until I read a John Schaub book that it all made sense for me. I’m like, “That’s it. I can buy rentals, rent them out and be happy.” It’s changed my life. This can go many different ways. I’m excited to tackle whatever you want. This is fun.

It probably is going to. California got tough. We’re talking now like different niches. What’s going on in the space with seller marketing? This is primarily a wholesaling show. Our readers are wholesalers who are doing a lot of direct-to-seller marketing. What are you seeing from the standpoint of being in the tech business? What are you seeing for us wholesalers? How is it changing?

Wholesalers, I’m going to nerd out on you a little bit, but you have to know this is coming. You have some big competitors and some of it are good. Some of it is going to feel a little bit scary. I want you to know that it’s out there. Let’s talk about a few of the players that are in the space that you’re going to have to compete with. It’s going to depend on what market you are in. They may not be there yet. They may be coming. Let’s cover iBuyers first.

iBuyer model is the fast cash backed by technology. That’s the innovation in the space as they’re popularizing something we’ve been doing for years. They do direct mail, digital ads. You’ve got Zillow, Opendoor, Knock, Offerpad and Redfin. Those are the five big ones, but you’ve also got realtor groups talking about throwing in their different spin on it.

Realogy, which owns ERA, Coldwell Banker, Home Gardens, all those different brands. They announced they’re rolling out their version. Keller Williams has been threatening to roll out their version. That’s the model I’m most excited about is that local real estate investor. You’ve got that hyper-local knowledge. Now, that has in their back pocket a branded version of a real estate investor. It’s not going to be in every market.

The thing that’s interesting, I’ve been following the data for years, is that you have to get good at the buy box. That simply means what are they after. Come to find out, it’s changing. Here in California, if I look at the Inland Empire, they buy boxes, 1,500 square foot, three-bedroom, two-bathroom, it’s very formulaic where if I go to LA or San Diego, they mostly buy condos.

It’s something very specific that they want. It looks like more and more they don’t want heavy fixers, and that’s great news for you but you have to know the easy ones are probably gone. Unfortunately, what they’re going to be doing is driving up your cost for digital ads for the foreseeable future. If you’ve noticed your digital costs for advertising on Facebook and Google going up, that’s probably why.

I experienced this in the hard money space several years ago when Wall Street money got into the hard money lending business. They were wholly driving up our costs. They played dirty. They were using our brand names in their marketing. If you’re busy in the market, I have a local real estate investor up in Sacramento who told me when COVID hit and all the iBuyers disappeared from her market, her digital cost ads went down significantly. As soon as they came back, her keywords doubled in cost and her brand name was tripled. They were advertising against her name because they had targeted her for somebody who was buying.

You’re saying now to drive home the point for digital marketing, the costs are going to drive up in areas where iBuyers are targeting. It’s probably wise if you are a wholesaler to see, “Are you wholesaling in an area that’s very iBuyer heavy?”

There’s also opportunity there. As a marketer and a business guy, I want to know the market intel because we need to make some decisions, “Am I going to avoid the category because it’s too competitive and they can lose money?” I can’t do that. I’m not a billion-dollar unicorn that I can afford to do that. Do we avoid leverage or mimic? Do we want to compete in the same space, completely avoid it or figure out how to completely leverage them?

What’s interesting is you’ve got a lot of Wall Street money that has a hole burning in their pocket that they have to spend. I have real estate investors who flip to them. Where are you going to win? They’re going to go after the easy ones. I did an interview on our show with David Hicks. He’s the CEO of HomeVestors. He says, “No.” HomeVestors is after a very different category because they are also your competition.

HomeVestors and other brands that go after the heavy fixers are doing something very different than these iBuyers. It looks more and more like these iBuyers are going to go after the real easy ones. The Inland Empire, I am cracking up because they will paint like 1970s cabinets and put on brushed nickel poles and call it a day. They want to get in and out in two months. That works now because things are hot. People want, and you don’t have to fix it. However, that does not work in years when you and I were busy doing other inventory, the REO market. If it’s not a hot market and you want to be the next yes answer, it doesn’t always work.

We have to be very tuned into our local markets, be paying attention to the competition, the buy box of these technology players, learn what they’re doing, don’t avoid the data. I’ve created a short way to open up in PropertyRadar. We have a three-free day trial if you’ve never used it. One of my favorite features is I can build a criteria list for you.

The most efficient way to have a franchise is if you come in with an open mind and adapt the systems.

When you click on the link and you’re locked in, it will automatically populate and you have to change where the map goes. It’s nerdy and cool. In the Inland Empire, for example, we have four here. We don’t have a Knock. If you’re in Phoenix, you’ve got five that you’re up against and they’re buying thousands of homes every year. It’s good to know.

You could look at it for the opportunity and see as you could sell to them. They could be a buyer for you or you could go virtual. I did that and went virtual. I’m all about going virtual in picking markets that are a little bit less competitive. You don’t have to work as hard.

Bill Allen and I talked about that. He runs the 7 Figure Flipping group. He talked about that very thing as getting out a little bit outside of those major markets where the competition is heavy. I hate to see real estate investors get frustrated because they don’t know where to start. It gets overwhelming. The cost of marketing is gone up.

The other category that we need to pay attention to is I’m going to call it the professionalization of wholesaling. You’ve got the HomeVestors brand, “We Buy Ugly Houses.” They’ve been around for years, and they do some marketing buys that the average real estate investor might not tackle, TV, radio, billboards, that kind of stuff.

You’ve also got home brands like That’s here in California. I got ahold of one of their mailers that I sent you, showing the mailer where they throw local real estate investors under the bus, discrediting your offers. What’s interesting is that they’re doing a lot of the marketing but they’re not closing all their own deals. They’re assigning it to other real estate investors and wholesaling it to other investors who are going to do the fix and flip. Looking at their numbers, they’re buying at the same margins.

You would expect as a wholesaler to be able to leave enough room for it on the other side, but with their tactics, you need to see the mailer. It’s in the community. It’s a good case study and marketing, too. How are they writing their letters? We’ve come a long way from the day of yellow letters. Because they are professionalizing the space and making that cash by a little bit more mainstream, we have to play harder. We have to get savvier.

For me, there are other markets where people can still flip houses and be profitable where these iBuyers are not a problem. That’s why my go-to is virtual. Another thing on the topic of franchising the wholesale business, I firmly believe it is impossible. I do not think you can franchise a wholesale business. McDonald’s is a great franchise. Why? You can train somebody to put three pickles on a sandwich and one slice of cheese, and you get the same product. You can standardize the entire operation.

There’s small human error but you can standardize the product. The problem with our business is there is no standard. Every deal is completely different. There’s a huge human component when you’re doing the acquisitions. I had to yell at a team member on my team because I saw she wasn’t following the rules. It is very difficult to catch it in time. I saw in her queue like 260 something leads that she puts in this category. I have to go in independently and see her notes and what she wrote.

It took me a couple of clicks to go, “Why didn’t you send this one through?” I look at that and I look at iBuyer’s businesses. I go, “It is so hard for me.” I am here physically with my team watching them. How are they doing the acquisitions? How is it even possible? I know HomeVestors franchisees. I’ve talked to a lot of them. They don’t all know what they’re doing. They’re paying a lot of money for that franchise.

Part of it, they have no excuse because the HomeVestors brand backs you with a lot of resources. Honestly, after talking to David Hicks, he prefers you don’t know what you’re doing because he can train you. You don’t come with baggage. That’s a much more efficient way probably to be a franchise if you come in with an open mind and adopt the systems.

The iBuyer model, you have to look in further. I’m glad you said it that way. For those iBuyers like Zillow and Opendoor is about to go public, they’ve already admitted to losing money. Zillow, on average, loses $7,000 a deal. We can’t do that. Where are they making money? They’re vertically integrating their services.

WI 599 | iBuyers Business Model

iBuyers Business Model: HomeVestors investors are after a very different category because they are your competition, but HomeVestors and other brands that go after the heavy fixers are doing something different from these iBuyers.


If you don’t understand the buy box, you’re competing in a market where they’re at, you don’t leverage them or figure out categories that they don’t want, and it changes in every single market. If somebody quotes you a buy box at the state level, ignore them. It doesn’t mean anything because it changes drastically depending on the market. If you get good at understanding that, there are a lot of opportunities there. For wholesalers that are targeting, you need to get better at niches.

You need to be diving into that local market and go, “I know these iBuyers want stuff that’s over 1990. I’m going to focus on stuff before that. I’m going to focus on homeowners over the age of 55 because they are net sellers of real estate. I want to focus on people who purchased between 2009 and 2013 because they’re sitting on a buttload of equity. I could have conversations with them about creative financing or seller carry-backs.

There are over 200 fields to do niche opportunities with. Maybe you’re good at construction, adding square footage or accessory dwelling units. My brother and I are very different people. He’s introverted. He has a construction background. He is amazing. I’m more extroverted. I’m a people person. In 2016, he was buying at trustee sales and then Wall Street got into that and drove down margins to the point where it didn’t make much sense. He transferred to Florida to do it there. He decided he wanted to go back to school to be an attorney. For a while, he was trying the website, the SEO, “Call me if you want to sell your home.” I don’t think he enjoyed it. It’s important to know that stuff because it’s not always easy.

It’s fascinating. We don’t talk about it enough in our show. This is a unique episode, but we don’t talk about the iBuyer stuff. It was funny. Believe it or not, my neighbor works for Redfin in their iBuying Department. I just met her. I look at her with big eyes and I’m like, “You’re my competition. Tell me more.” She runs a sales acquisition team. I haven’t had a chance to dive deep into the processes, but I basically did have to let her know.

Ask her, “What are you looking for?” They don’t want people’s problems. Especially if you’ve got more than one iBuyer in a market, think about this, they’re not only running a cost against us. They’re running a cost against each other. Bill Allen was funny. He’s like, “I don’t mind. They’re popularizing the concept.” I’m like, “You’re right.”

We need to shift our mindset, not allow it to be fear-based, understand they are there, and figure out how to work them with them or around them. I think there’s room for everybody. There is a good chance that we’re going to have to focus on more of the people’s problems and the uglier stuff. That’s the stuff that they’re not going to want because it’s not easy to scale.

It is a very difficult business in general to scale. I do think that they will start working with us. I do like Bill’s approach or thought about them popularizing.

It’s like CarMax. You roll up to CarMax knowing you’re going to leave some equity on the table because you don’t want to post it on Craigslist and have a whole bunch of checking out your used car. It’s weird. It’s solving a lot of problems. I think the real estate industry, not just real estate investors, realtors, mortgage professionals, we have to grow up. We don’t deserve a 3% commission for not providing any value. If you’re working with a realtor who thinks access to the MLS is the gateway, the barrier to excellence, we have a problem.

I’ll tell you in some markets they are fighting that. I know contract assignment is legal, but they are trying to make it illegal to be able to market properties that you have an equitable interest in, which essentially is what the wholesalers do. I never can remember in the US, which states there are. I know Ohio was the first one that did this but they’re trying to do it in Oklahoma. I’m not sure if you’re aware of any other states.

For me, it’s California and Florida. I’m starting to plug in a little bit more, but you’re saying assignments are going to get trickier.

They cannot take away contract assignments, but what they can do is regulate and create laws against how you market properties. You can no longer market a property that you only have an equitable interest in, which is what wholesalers are doing. They’re marketing a property that they have a contract on and they’re putting it in a public forum. They’re putting it on a website. They’re doing whatever. There are workarounds.

Some of the workarounds of what I’ve heard is putting on your marketing contract for sale and you don’t put any photos of the property. You don’t elude that you’re marketing a property. You are marketing a contract, which is legal. You can’t do that. There are some workarounds. I’m personally not afraid of it happening in my market. When this happens is the newer investors or the people that aren’t that serious about it, deters them, which now helps with the saturation problem of competition in my market. If anything, it might do a little purge where people might not, “This isn’t as easy, so I’m going to not do it here.”

In general, the next decade is going to be purgy. It’s never been an easy business. It’s work. It’s a business. If everybody could do it, everybody would. We are in one of those times in some markets where you show up, and if you have your realtor’s license, you’re making money. It feels like ‘04, ‘05 again. All of a sudden, “I’ve gone through three people who cut my hair because everybody was becoming a realtor.”

Your dad always would say this. He goes, “You always know when you’re at the top of the market when your hairdresser wants to become a house flipper.”

We have a lot of real estate investors that are reporting that they’re getting more money on the sales side than they expected. Very experienced investors were saying, “I got $50,000 more than I thought it was going to.” We can’t get spoiled. Can that last forever? Probably not.

iBuyers Business Model: Talking to somebody who owns real estate as a business is a very different process than sending.


I am glad I’ve stumbled upon The Norris Group when I first got started. I’ve spoken to investors who are flipping 50 houses a year or more. With exact the same statement, “No. I’m getting $50,000 more and my flips are flying off the market now. I don’t think this is going to end. I think we’re going to have a strong market for the next two years.” I’m like, “It’s possible.” We’re also in a pandemic and evictions are up, or they’re going to be up once they can be. You need to be smart and plan for that.

Different cities are going to have very different experiences. LA and New York are going to have different experiences than Westchester. It’s very close to New York versus the Inland Empire, right outside of LA if work from home is a thing. Pay attention to demographic moves, the longer we do work from home, that’s maybe a long-term play. Rural might get more popular. It’s identifying those opportunities and paying attention to the local level because that thought process isn’t easy to scale.

Wall Street is going to go after volume and ease. They don’t want that part of the business. That’s where a good opportunity lies. I follow the foreclosure data every day. A lot of moratoriums so we have no idea. The media is going to probably pick up in January, February when the moratorium allows pre-COVID foreclosures to finally process that should have happened in March and April 2021 finally get to go through. That’s not COVID-related.

Anything COVID-related probably is not going to happen until summer if they’re allowed to go at all. In a worldwide pandemic, I don’t care if you’re Republican or Democrat, it’s clear that more assistance is coming. As a landlord, I’m uncomfortable if a wave of evictions happened, you’re the next on the list. It’s an interesting time.

Tell me more about PropertyRadar. I use PropertyRadar for a long time. I went virtual, and you guys weren’t in my market.

We are now. It’s so exciting. I’ve been begging Sean for years. When I first started working with my father, we were paying over $1,000 a month for distressed data in one county in California. PropertyRadar, even if you’re on a month-to-month, that’s under $100 a month. That’s crazy. Democratizing data in that way and public records are free. You could go down to your recorder’s or assessor’s office and get some of these things, and you probably should.

You can truly appreciate what PropertyRadar is because it’s all in one spot. It’s got property, people and mortgage data. You could find your niche and back into interesting opportunities. For instance, making it simple, marketing to somebody who’s an owner occupant versus an absentee owner is a very different process. I have real estate investors who have been able to take down an entire portfolio because talking to somebody who owns real estate as a business is a very different process.

Do you want to send a yellow letter to that person? Maybe not. Maybe you approach them a little differently, and it shows that you’ve done your homework. Maybe they’d be more willing because they’ve been a landlord. Do they want to give up all that income? Would they be willing to do more creative deals with you because of that probably? For an owner occupant, that’s a different process. What other cool opportunities would you explore? I don’t know.

What can you get from PropertyRadar? Can you get probate lists?

Probate is on our list. Can I tell you a secret on how to get there before it enters probate?


Follow the obituaries in your local market and look them up on PropertyRadar. Hire a virtual assistant to go through and identify the property. That’s a huge deal. You have to remember PropertyRadar is public records but it doesn’t mean you can’t use it before it ever enters the domain of public record. Here’s another way that people are using PropertyRadar.

Here in California, accessory dwelling units are a big deal. The state has been pushing for things like up-zoning. If you’re paying attention to the local zoning rules and the cities that are up zoning specific areas and lots, I was pulling data for a major media source that was looking at NLA, things that were zoned R3 but had a single-family home on them. How many more opportunities are there? You’re talking about lots that maybe have one property like a single-family home on it that could turn into six units. Sometimes before it ever enters the domain of a public record, if you pay attention to the local level, knowing that they were doing those things, you could get there first, which is cool.

Tell me more steps that our readers can use PropertyRadar. From my understanding, it’s list polling for signs of distress or motivated sellers. If you’re looking for a motivated seller list, whatever that niche, what are the different types of lists that they can pull?

One of the easiest things is we have something called Quick Lists. It’s the easy button. If you’re a real estate investor looking for landlords that are located out-of-state, the county has 50% equity. There are a lot of different ways you can slice and dice the opportunity based on the field. The best way to start is always doing what’s worked for you now. If you give me five of your deals and we walk through them, who was it? How old were they? Were they moving? What was the distress? There you go.

Some of it is based on the properties. It’s age like, “I only want to market to people where they’re sitting on a home that’s over 50 years old. I know it’s uglier, and it has a lot more potential to where they’re not going to have the money to rehab it or want to go through that process. You could mark is based on age. I think one of the powers of having demographic information in there. It’s being able to slice and dice based on age group or family events, kids on-site.

One of my favorites that makes me laugh is charities that people give to. In the presentation that I do at different clubs, how many people in the local market give to animal charities? I’m like, “You can send a lot of cat postcards.” Imagine being able to change your marketing to visuals, which can be very profound and impactful based on those kinds of things. Variable marketing is very real. We have some partners too. Partnerships are one of the things that people don’t plug into PRINTgenie.

Let’s say I set up a list of my market where I want to market to anyone over 65. That very first mailer I do. In the future, anytime somebody ages into it, I can send a one-off postcard automatically. You can set up a list that is dynamic to where when life events happen, demographic shifts happen or even if properties sell. The dynamic list takes people out when they also can hit specific moments in time.

I recall you guys have your notice of default, and your foreclosure information is what’s fire. That’s where you started. It was ForeclosureRadar.

WI 599 | iBuyers Business Model

iBuyers Business Model: You have to remember PropertyRadar is public records, but it doesn’t mean you can’t use it before it ever enters the domain of public record.


We move into PropertyRadar because he saw the writing on the wall that foreclosures weren’t going to be as much. I want you to think about it. Now, go to your local association of realtors and see how much equity people have gained since January. It’s hard to have distress when people have options. In our mind, as a real estate investor, I think of short sale foreclosure. If you’re sitting on equity, people have options. It means they’re going to sell. Distress is going to mean something different in 2021 than it did in 2009, where people are upside down by 50% and you basically have to pursue foreclosure. This is going to be a sale.

Does PropertyRadar have a comping tool or no?

Yes. We have an AVM tool. I’m on this kick where I have a trove of mailers from real estate investors. I’ve posted one from the prop-tech companies. I sent you a mailer from Opendoor, their newest one. It has more color. It’s not just the blue. That’s why I love to see the generations of the marketing and what they’re doing and tweaking. One of the tweaks was there was no website and no email address anymore on their mailer. They want you to call. That’s new. I like following that stuff. I got sidetracked, though.

I was asking you about their comping tool?

On the mailer, it’s got a price range where it’s like, “This is our offer value.” You can export our AVM or what we think the property is worth. There are ways that you can do it in Excel to create that range to where a mail merger can be very specific to the area on the property, which is cool.

Why don’t you drop where people could find that? I’m going to guess it’s at

There’s a free three-day trial. Wholesalers can be big power users of the product. It can be overwhelming for newbies to get into the industry. Another resource I’d like to plug in is I monitor that. If you get lost or have questions if you post in there, I’d be happy to respond. I produced The Data Driven Real Estate Podcast. We got to interview St. Louis Fed, the FRED team, because I’m a nerd.

We produce a lot of cool content. If you sign up for the three-day trial, make sure to sign up for a one-on-one with support. A lot of times, you have in your mind what you want to do. You just don’t know the product enough to know exactly where you need to get to. A fifteen-minute phone call can plug you in and make it valuable.

We covered a lot of interesting topics.

I tried to be the nerd.

You delivered. How can anyone get ahold of you? What are your socials? Drop it all here.

@AaronNorris on Twitter. You can email me at If you’re from the East Coast, I’m glad to help wherever I can.

Are you on Instagram?

I am on Instagram, @AaronNorris. It’s mostly personal stuff. You see pictures of my cat and weird things I do out and about speaking engagements.

Aaron, it was so great to have you. Honestly, it’s an honor to be able to interview you. I told my brother I was interviewing you. He’s like, “I can’t wait to read that.” He’s a big fan as well.

Hopefully, we didn’t disappoint. I tried to nerd out on you.

If you guys want to learn more about taking your business virtual, I am coaching all things virtual. Check out I have an awesome coaching program. If you are interested, check it out. I hope you liked this episode. We’ll see you next time.

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About Lauren Hardy

WI 684 | Most Profitable ListsLauren Hardy is a Virtual Investing expert and Real Estate influencer who owns multiple companies in the real estate industry including real estate investment, coaching, and software companies. She is also a Wholesaling Inc coach and co-host of the Wholesaling Inc Podcast.

Her experience in the last decade has been focused on real estate investing and creating products and services to serve the real estate investing community. If you are interested in investing in real estate virtually, house flipping, or virtual landlording, Lauren’s your girl.

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