Posted on: December 28, 2020

There are two types of wholesalers—one who hunts for squirrels and one who hunts for elephants. If you are more the latter, you’d surely love today’s episode. Today’s guest is one of the most successful hunters of lucrative deals in the industry.

Greg Helbeck has been successfully hunting elephant deals for two years now. The real estate investor and entrepreneur is also the owner of Velocity House Buyers. He is also the host of Pave the Way Podcast.

In this episode, Greg shared how he operates, what his day looks like, and how he was able to consistently hunt for massive deals for a couple of years now. If you want to learn from one of the best in the virtual wholesaling space, this episode is for you!

Key Takeaways

  • What he does and where he’s from
  • What it’s like negotiating in San Diego and New York
  • Average house price in San Diego
  • How to determine if squirrel or elephant hunting is right for you
  • How he operates with more flow
  • How to do a brain dump and why it’s important
  • What his day looks like
  • Where people can find him online

RESOURCES:

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Episode Transcription

Darrin Bentley:
Hey, guys. Darrin Bentley here, and welcome to the Wholesaling Inc. podcast, the number one podcast for all things wholesaling. I hope you had a great Christmas. I just wanted to hop on here today just to let you know about something that we’re going to be doing here at Wholesaling Inc.
Now, as you know, if you’ve been listening to this podcast for any length of time, you know that we have some of the absolute best real estate training programs in the country. And at this point, we have literally helped thousands of people, many of those people, by the way, who came to us with no real estate experience at all, but we’ve helped them build massively successful real estate wholesaling businesses, with many of them generating five and even six figures per month. Per month. Yes, our stuff works. And I’m sure by now, you know that if you’ve been listening for any period of time.
But as they say, all good things must come to an end. What do I mean by that? Well, over the years we have kept the pricing on all of our programs super affordable, and in fact, much, much lower than many of the programs out there. In fact, tens of thousands of dollars lower than some other programs that we know of. I mean, you could just go over to our testimonials page to see that there are literally hundreds and hundreds of successful students. If you go there, you’ll be scrolling all day. It’s just never ending. You’re just not going to find that level of success with any other real estate training programs.
So on January 1st, 2021, New Year’s Day, this coming Friday, we will be raising the cost of all of our coaching programs across the board. Again, our goal is to continue to offer the absolute best in class when it comes to real estate training, and we have a ton of exciting stuff coming up in 2021. But yes, our pricing is going up this Friday on all of our programs. So if you’ve been sitting on the fence, waiting for a good opportunity to work with us personally, I strongly encourage you to schedule a call with our team right now, like today, so you can lock in the absolute lowest pricing before the price goes up this Friday.
Now, you can wait until after the new year, that’s fine, and the pricing is still going to be an incredible value. But if you want to do this, if you are serious about making 2021 your best year ever and building that business that you’ve been wanting to build, there is truly no better time than right now to do it. And if you join any one of our programs before midnight on January 1st, you’re going to save a lot of money to do it. So if you’re ready to work with us personally and let us help you build that business that you’ve been wanting to do, that you’ve been wanting to build, head over to wholesalinginc.com. Again, that is wholesalinginc.com, and schedule a call with our team. And again, this is going to be all week until midnight this coming Friday, January 1st, the new year. So new year, new you. Onto today’s podcast.

Lauren Hardy:
What’s up Rhino Tribe? This is Lauren Hardy, and you are listening to the Wholesaling Inc. podcast. Today I have a good friend, Greg Helbeck. He is from San Diego, and today we are going to debate. It’s going to be the great debate against hunting for elephants or hunting for squirrels. You probably have no idea what I’m talking about right now, but what I’m talking about is are you the type of investor or wholesaler that wants more consistent, but maybe smaller deals, but they come at a consistent basis? Or are you the type of wholesaler that wants to wait out for the big deals? The 50,000, 60,000, even some six figure deals?
Well, Greg is here to talk about those types of deals because that is what he focuses on. He focuses on elephants. Greg, welcome to the show.

Greg Helbeck:
Hey, it’s good to be on here. Yeah. I’m looking forward to this. I’m a big fan of the show. I’ve listened to tons of episodes, so it’s cool to be a guest now.

Lauren Hardy:
Well, we’re excited to have you. And I’ve been on your podcast as well. You’re doing a lot of fun stuff in the space as well, so I’m happy to have you here.
Greg, why don’t you tell us a little bit about yourself. Where are you from? What do you do?

Greg Helbeck:
By the way, before I get into that, your podcast was extremely popular. I think I texted you about that. I got tons of people being like, “Holy crap, that interview with Lauren was awesome.”

Lauren Hardy:
Oh, no, I didn’t know that.

Greg Helbeck:
It was very popular. Just on the record here.

Lauren Hardy:
All right. Awesome. Cool.

Greg Helbeck:
So there you go.

Lauren Hardy:
So tell us about your podcast. Tell me all about you.

Greg Helbeck:
Yeah, so Greg Helbeck. I’m 25. I live in San Diego. I’m from New York. Maybe the accent can give it away. I moved out here after college. And really, I’ve been an entrepreneur ever since I graduated college. Never had a corporate job. I had some odd jobs in high school, but this is kind of all I know, real estate entrepreneuring.
Got into the business 2015. I really strictly just did assignments for like two years, left a lot of money on a table. I learned a lot of lessons though. I formed a lot of good relationships. And over really two years, I wasn’t that successful, I guess, financially, but I was learning a lot and building my network and learning my skills and honing my craft. And really, after like two years of consistent work, I started making legitimate income in the business where I was doing this full-time and I was able to move to California and kind of live the lifestyle, as they say. So ever since then I kind of graduated up into closing on properties and rentals and seller financing and renovations and all that stuff. Now I’m getting more to commercial in 2021.
So been a real estate entrepreneur. I’ve done a lot of business virtually. I’ve done some deals in my local market here in San Diego, which is not easy, which we can get into if you want. And really, over the last two years, I’ve focused a lot more on, like you said, elephant hunting. I have an epiphany on the deal we can get into versus squirrel hunting. I think there’s pros and cons of both. And I’ve been an elephant hunter, I guess, full-time for two years.

Lauren Hardy:
Yeah. So I saw on Instagram you posted something and I was going to comment, and it was a post where you said, “This is like my third meeting with the seller. These San Diego sellers are tough.” So I’m from Orange County, if you guys don’t know this. These are neighboring counties, the same price points, very, very competitive markets.

Greg Helbeck:
Crazy.

Lauren Hardy:
These sellers are savvy. They are not going to give their home away. It is very tough to negotiate with these people. So I totally commiserated. It’s funny because I looked at that and go, “Don’t miss that life.” I’m in virtual. I’m more of a squirrel hunter. I like consistent deals in the pipeline all the time. I want to know I’m closing at least a deal a week. That makes me feel good. If not more, right? But at least a deal a week. It just gives me that comfortable feeling. Yeah, they’re not the biggest paydays, but it makes me feel comfortable. I used to be an elephant hunter. I remember the big deals. But I think there’s some psychology to the type of person, like what type of person you are, and that will steer you into should you be an elephant hunter or should you be a squirrel hunter?
So what is it like? I mean, tell me a little bit about your current business. What is it like negotiating in San Diego? And you also said New York, right? So you’re personally virtual.

Greg Helbeck:
Yeah. I’m mostly virtual. I’ve done like a handful of deals in San Diego. I’ve made good profits on at least one of them. I lost money on another one, which is a whole other story. But most of my business is virtual. I do have a small team. I don’t have a huge operation. I have a project manager, I got some admin assistants, virtual assistants. And then I have people, I wouldn’t say they’re full-time acquisitions people, but they will go out on a property on my behalf if I need them to. I do a lot of stuff on the phone, but I don’t have them on retain or anything like that. So operated it virtual for ever since I moved to San Diego, honestly.
I moved out here and I was scared to do deals for two years. I’ve really never been a high volume guy. I think on a good month I’ll knock out like three deals on a good month, but the spreads are big. On a bad month I’ll do one. On an amazing month I’ll have like four closings or something. But that’s not really consistent because I’m renovating and the sales cycles are kind of long. I mean, and that’s intentional too. I don’t have a huge overhead. I spend a decent amount of money on marketing but I don’t have a big nut to crack every month in terms of the operational overhead. So it’s good in a sense where if I have a bad month, it’s really not a big deal. But at the same time there’s months where you have huge revenues, and then the next month it’s like in half. Some people can’t stomach that. And I’ve been there. I think the way that I structure my finances personally, it doesn’t really impact me. I don’t live a large lifestyle for the most part. I’m very frugal, so that helps.
But really, that’s kind of the business recently. I’ve been doing a lot of construction too, a lot of big rehabs. So those are cash intensive, private money, a lot of moving pieces, project management, permits. I’ve done all that. So that’s a whole other business, you know?

Lauren Hardy:
Yeah. So you’re explaining my first four years of the business. That was like my life. And for me, what was difficult, I have two children. I’ve got mouths to feed, so my expenses are higher than yours. You’re single, right? I mean, you don’t have kids.

Greg Helbeck:
I got a girlfriend. I live with my girlfriend. But yeah, we’re not married or anything. Yeah, no kids.

Lauren Hardy:
Right. You don’t have to support anyone, right?

Greg Helbeck:
No. No.

Lauren Hardy:
Okay. So it’s like there was an element. And naturally too, I’m a bit of an anxious person. I take that back. I don’t think I’m the most anxious person, but I definitely can be when it’s financial. Financial anxiety, that’s the one thing that gets to me. So those two things, like having mouths to feed plus being a little bit financially anxious. Oh, and I’m a single mom, so I don’t have this backup partner income to rely on.
So for me, after the first four years of the business, I stopped in… I think it was around 2015 or ’16, I was like, “I have to find a secondary market so I’m not living this feast or famine kind of life,” which is elephant hunting. So that’s when I started going into the more lower end markets where your fees are going to be a little bit smaller because… And tell me if I’m wrong. From what I’ve seen, typically these elephant hunting markets are the higher end markets, right? Where the price points are higher.

Greg Helbeck:
That is very true. So it’s going to be where the houses are higher. But also in New York state where I do most of my business, there’s a huge barrier to entry there because you need a lot of money to put down on the earnest money and you have to deal with attorneys. So because of that, it’s not very friendly to new investors. I was a new investor, so you could make it work, but it’s a lot more difficult to do deals in New York because of the attorneys. So that scares a lot of people away. So because of that, your marketing dollars work a bit better. There’s still competition, but it’s not like in San Diego.
And also, the values of the properties are not like San Diego prices, but they’re like two steps below it. So you can still make 30, 40 grand on an assignment, and that’s not a big deal. Like that’s kind of normal. I have a friend, if he doesn’t make 40 grand on an assignment, he did something wrong. So it’s price in New York plus the barrier to entry. In San Diego it’s strictly that the value of the home is just so high you can make a big spread and it’s not a big deal because relative to the house price, it’s like 40 grand on a $600,000 house. It’s like whatever. That’s like a really good commission.

Lauren Hardy:
Right. So let’s talk about the average house prices so we have some context here. What’s the average house price in San Diego [inaudible 00:12:09]?

Greg Helbeck:
Probably like 600,000 I’d say.

Lauren Hardy:
You think? Even that low? I would think higher.

Greg Helbeck:
Well, I mean, the stuff that I-

Lauren Hardy:
[crosstalk 00:12:16] San Diego or, I guess-

Greg Helbeck:
It depends. The low end stuff. Like the low end San Diego is like 600. Like the stuff that I like to play around with because sellers are reasonable. If you’re going to go into like La Jolla, Clairemont, it’s going to be seven, eight, 900,000. At least for me, the average ARV on a wholesale deal is like 600K, something like that. I can negotiate better on that. Negotiating a $1.1 million house, it’s very hard to do that. So I stay below that, the median.

Lauren Hardy:
Right. Because I mean, it’s hard to convince a seller to take a discount [inaudible 00:12:48] in that price point. It just really is. They’re usually sellers that have lots of options.
So to give context, Orange County, our average house price is around… I haven’t checked in a bit, but it’s around 800,000. So same thing. Like if you get a deal, you can usually make a good lick on it, but it’s very difficult to convince that type of seller because they know they can just list their house on the market and get a bunch of foreign money thrown at them, all cash, market price. So why would they sell to an investor? Why would they [inaudible 00:13:18] you?
Now, New York state, you’re saying it’s a little bit cheaper. What do you think the average house price in the markets that you’re in is?

Greg Helbeck:
350 to 400. 350 to 400. Yeah.

Lauren Hardy:
Okay. So still up there. So that’s elephant hunting market, guys. Elephant hunting market would be like 350 and above maybe. Personally, I think 300,000 and above. From what I’ve noticed, the 300,000 markets get you those $20,000 wholesale fees and above that. That’s just kind of what I put together, like what I’ve noticed.

Greg Helbeck:
[inaudible 00:13:51] thinking about it now, yeah, because you can really get those big margins above 300K because there’s so much room there.

Lauren Hardy:
Right. Well, one thing that I’ve actually noticed was my wholesale fees on average for years have always been about 10% of the resale price. Like whatever you sold it for, usually my wholesale fee’s about that. If I resell it for about 100,000, my average is 10 grand. So those are the markets that I’m talking that are more squirrel hunting. And the average price point in a squirrel hunting type market is about like 150, 180. I like that. See, that’s my comfortable spot. I like that.

Greg Helbeck:
Yeah, that good though. You could still make 15, 18 grand a pop though. That’s good money though. That adds up. That’s not even a mouse deal. That’s like a solid-

Lauren Hardy:
So when I’m doing a wholesale we’re maybe selling for about 100,000, so we’re making our average fee is about 10,000, but it’s volume. We’re doing two a week. So it’s comfortable. It’s nice for me, and knowing that I can see three paychecks ahead of me in my pipeline. Like I have always at least, like maybe probably four at least paychecks that are in my pipeline coming just kind of always at one time, sometimes more. And it’s nice to have that feeling. Whereas when I was in California, and I was doing the same thing like rehabs. And then I went to Nashville. So I would say my Nashville was like your New York.

Greg Helbeck:
[crosstalk 00:15:18].

Lauren Hardy:
Yeah, so my Nashville was like your New York. Similar price point. I was doing development deals. I was building homes. But same thing, right? It was like, “Okay, I’m not quite sure when this is going to close. It might close in three months. But when it closes, I should make 60 grand.”
But it’s all about like the psychology, I think, of the person and your personal situation. So I think our listeners, we’re very different, and our listeners need to go, “Okay, who do I identify with more? Am I more of a Greg? Or am I more of a Lauren?”

Greg Helbeck:
No, for sure. And it’s funny you said Nashville because that is a similar market to New York with the price point. It’s the volatility. There’s that feeling. I get there. I’m not perfect at all. I mean, there are times where I’ll do one big deal, I’ll make 70 grand in a shot and I’ll go eat a fancy steak. And then I’m just like, “All right, I got like three weeks, and then hopefully I’ll make another 40 or 50.” But then you got title issues you got. And all those, I think title issues and hair on the deal, it impacts you a lot more when you’re hunting those whales. Because if one whale goes down, that’s like a big portion of your monthly revenue. Versus if you have a squirrel get shot, it’s all good. You’re going to go pull another squirrel up by the tail. You know what I’m saying?

Lauren Hardy:
You’re so right. When I was elephant hunting, when I was an elephant hunter and I would lose a deal over a title issue or just like the seller just being a jerk or something… Sometimes the sellers will just ghost. They’re like, “Nevermind. I don’t want to sell my home.” And you’re like, “Cool. I have to sue you to make you sell? I’m not going to do that.”

Greg Helbeck:
Oh, I’ve been there. Oh, I’ve been there.

Lauren Hardy:
Sometimes you’re like, “Okay, [inaudible 00:16:50].” But at that time, I wouldn’t do that. And you would just want to kill yourself. I would literally want to kill myself.

Greg Helbeck:
It’s terrible. Yeah, it’s funny you say that. Well, not the kill yourself thing, but I almost got in a lawsuit. I was a hair away from getting into a lawsuit with a seller on this rehab I have now, six figure deal all day long. We’re in escrow to sell it. The guy ghosted me at the last minute and I’m like, “Buddy, I don’t care that there’s a pandemic. I’m flying back here. We’re going to take your ass to court, and good luck, Chuck.” And he wasn’t distressed or anything. He was just being a real hard guy to deal with. And I’m like, “Buddy, you messed with the wrong guy.” 100,000 is a lot of money, you know? So that’s the drawback to the elephant hunting for sure.

Lauren Hardy:
Right. So the elephant hunter has to be a little bit willing to invite that kind of drama in your life. And for me, I really didn’t want to invite that into my life. I was more of like, you know what? I’m just like, “If you don’t want sell, I don’t want to fight you on it.” That’s just my mentality. I don’t want to invite this drama in my life. I’m not as much of like a fighter. I am a little bit more now. Four years ago I wasn’t. I was really not. Now I think I’m a little bit more like that, but still probably not as much as you.

Greg Helbeck:
It’s not fun, but I just look at it like, especially with… We can talk about how to wholesale from big profits. I mean, like there are a lot of newbie investors too, like this has to do with elephant hunting. It’s like they get so scared to sell a deal to the buyer because if they’re new, they don’t have money, they’ve never done a deal, they don’t have leverage. But when you’re an elephant hunter and you do bigger deals, you can make more money wholesaling if you want to wholesale it because you can always go in and close if you don’t like your wholesale offers. So when you’re negotiating with a guy, you’re like, “Hey buddy, buy it for X or else I’m buying it.” And then you make a lot more money because you’re in a power position versus the other way around when you need them to buy your deal. Don’t ever tell them that because you’re toast.

Lauren Hardy:
That is so true. And I was a flipper, so I had that power as well. So again, listeners, another prerequisite to being an elephant hunter is it really helps if you have the ability to close. But, Greg, do you have to be independently wealthy to be able to pull off this?

Greg Helbeck:
No. No.

Lauren Hardy:
There’s money everywhere, right?

Greg Helbeck:
Yeah. No, it’s not hard to get the money. Especially if you have a good deal. Call me or call Lauren. If you have a good deal, you will get it funded no matter what. And I know if you’re new listening to this, you’re like, “There’s no way. This guy’s full of crap.” I’m telling you right now. I remember when I closed on my first property, I was a scaredy cat. I got the money in like a week and I turned around and doubled the money. It’s like getting out of your comfort zone. It’s like you get to the next level and you’ll start finding ways to solve the problems that you create for yourself.
But you got to understand that money will always find a good deal, right? If it is a good deal, the numbers make sense, you can get that thing funded. It’s a no-brainer. It’s such a power position when you’re wholesaling a house. For example, I just sent out a deal in San Diego, like right before you and I started recording, and if I don’t get what I want for it, I’ll just close on it and wholetail it. Do you know what I mean? That’s why I put it out at the price I put it out at.
So yeah, I think when you are ready to close, and like you said, you should always be ready to close if you’re tying a property, it’s getting the money is really not that big of a deal. The first time it’s a little scary. Like doing anything, the first time you get a property under contract, it’s scary. But it’s like you get used to it. And especially once you do a successful deal, it’s like, “Oh, this is it? All right, cool.” And just rinse and repeat, you know?

Lauren Hardy:
For sure. And for me, what I did in my first couple, because I was terrified, was I just partnered with someone and [crosstalk 00:20:20].

Greg Helbeck:
There’s nothing wrong with that.

Lauren Hardy:
Exactly. They didn’t have the money. [inaudible 00:20:23] and they got a hard money lender and a private lender and they just showed me what they did. And then I was like, “Okay, so here’s the paperwork. Here’s how it worked.” And then I did two of them with that person. It happened to be my brother. And it was like, “Okay, I’m comfortable now. Okay, I feel good. Okay, I did it twice. I can do this on my own.” So get a JV and do it with a JV if you’re too scared.

Greg Helbeck:
Absolutely. That’s great. That’s practical advice too, because it’s definitely less scary if you partner with someone in the beginning. And there’s nothing wrong with that because 50% of something is better than 100% of nothing. I see a lot of investors, they get greedy, they’re like, “I don’t want to give half my equity away.” I’m like, “Well, you don’t give your equity away, what’s going to happen?” “I don’t know, I can’t buy it.” “So what’s better? 50% or nothing, buddy?” So people, they get greedy with themselves, but then they don’t understand the value that the money partner is bringing is obviously critical for the deal to go down. So they have to just reframe.
I learned this on bigger pockets, Brandon Turner said it, the first deal you do is not going to get you rich, but the process of getting through the first deal will eventually get you rich when you do 100 deals. You know what I mean? So it’s like you’ve got to shift the way you think about it if you’re new to closing on properties and raising capital and things like that.

Lauren Hardy:
For sure. Yeah. I mean, this is all elephant hunting. And I love that we got into it because we don’t talk about it, I think, enough on this podcast, like what kind of person. I mean, don’t you feel like there’s just different niches, that people just fall into a niche in this business and you just kind of get in what you get in, and you decide for you while you’re doing it whether this is for you. So you said maybe you started with volume and then you’re like, “Actually, I want to do bigger deals.”

Greg Helbeck:
Yeah. Well, it’s funny you say that because I was doing squirrel volume, but I started to realize I was working a lot and the time and effort energy I’d put in to make a five, six, seven, eight, $9,000 fee, it was the same time as some deals I’ve made 30 or 40 on. And then I had like an eureka moment and I’m like, “Wait a minute. I just spent literally the same time, made 40K. This one, I made 9K.” I’m like, “I’m doing something wrong here.”
And the problem was I was looking at deals with one… I was like at one side. I’m like, “Oh, this has got to get assigned right now or else forget about it.” And then I’m thinking like, “Well, what if I close on it and put it on the market?” And I started just looking at deals from different angles. And what if I renovate the property? What if you do a lot split? What if you [inaudible 00:22:41] the property? And I just started kind of becoming less of a real estate wholesaler and more of like a real estate entrepreneur, like deal engineer. And then it got me to really look at all the leads that I would get and how do I maximize every lead?
So an example would be like, let’s say I do a direct mail campaign, which I’m very familiar with, and that one campaign produced two deals and I made 20 grand, right? Two wholesale deals. Well, let’s say instead of making 20 grand on those two wholesale deals, if I wholetailed one of them, made 40, and then… So then I turned that campaign from 50K… It was 20K now it’s 50K, but I got the same amount of leads. So I’m just basically maximizing the amount of money and revenue I generate on my marketing dollars. And then it got me more open to spending more money and investing more time into marketing and I just kind of started firing that feedback loop up. And I kind of found my niche where I don’t have to work that hard necessarily, doing a lot of volume, a lot of balls in the air, but the deals that are closing are very profitable. Like I’ve done a big six figure one last year and I got another one closing in a couple of weeks.
So I just think that business model, at least for where I’m at in my life right now is really congruent and really aligned with where I’m at and where I want to go. And as I shift more into commercial properties next year, I think that business model I have now with the residential side, that can really be a good, I guess, co-business because don’t have to spend a lot of time, can earn a lot of money. And then at the same time I can take the time that I’m not spending on the single family business, into the commercial business. And I think it’s really in alignment with what I want. Some people like that, some people they want to do high volume. I always say, there’s nothing wrong with anything. You can do whatever you want in this business. This whole purpose of this business, at least in my opinion, is to have freedom and autonomy, and you can have freedom through many different things.

Lauren Hardy:
Yeah, for sure. I think it really depends on… I think you need to every once in a while check in with yourself and just go, “Does this feel authentic to who I am? Is this serving me?” For me, when I was in California, just kind of that big elephant hunting life just wasn’t serving me. So I prefer just the more volume market. I like doing lots and lots of deals, just kind of knowing that they’re always coming in. But it’s like when I went to that model, I noticed a sense of peace for me. Whereas the first four years of my business, it was not very peaceful.

Greg Helbeck:
It was like up and down, right? You get a huge paycheck, no deal, big pay check.

Lauren Hardy:
Adrenaline rush, huge adrenaline rush. I liked that sometimes when it was going well, but then when it was going bad or you hadn’t gotten a deal or maybe you had like a slow month with your leads, then I didn’t enjoy that as much. So it really does depend on your personality and what you can handle.

Greg Helbeck:
Exactly. Exactly. The people listening to this, they got to just understand, like Lauren said, what is your personality like? Is the elephant business the business you want to be in? Or do you want to be in the squirrel business? And there’s no right or wrong answer. I think that’s the thing that I see a lot of, Lauren, that hopefully I can touch on is I think a lot of people, they go and they see what others are doing and they feel like, because others are doing that, they must do that too. Which could be true. You could see what someone else is doing and get inspired to do it. But at the same time, you shouldn’t feel like a failure if you see somebody doing X and you’re doing Y. And just because you’re doing Y does not mean that you suck at this business, doesn’t mean you’re a loser, doesn’t mean you’re a bad negotiator.
Everything looks bright and rosy on the outside, but if you really get to the inside, somebody who’s doing what you think you want to do might be miserable. Might be. I think just get really clear on what you want and why you’re in this business. That shiny object syndrome, it’s really toxic to a lot of people. And I think the more you can just focus and really spend a lot of time, like that Keith Cunningham book you mentioned on my podcast, Thinking Time, I do that every morning and I just get clear on what the hell am I doing? Why am I doing it? How do I do it? Who can help me do it? You know what I mean? And it just allows me to operate with more just flow instead of all just stress and, “Oh, this guy is making more money than me. I’m a loser.” That’s toxic. It’s toxic.

Lauren Hardy:
Oh yeah. I do that. I do that. I’m guilty of it. I think we all are. Like I’ll look at you and be like, “Oh, maybe I should be in the elephant business,” but then again, you have to… So what I like to do periodically is a brain dump of what is going well right now? And I do this maybe once every couple months. I’m like, “What’s going well in my day, in my week?” And then it’s like, “What are things that are not going well?” And it could be as little as just like my morning routine. Or I’ve been lately not able to workout as much or feel like we’re not getting as many deals as we should be, or I want… It’s sometimes it’s financial stuff. I just do a dump. And then I just look and I’m like, “All right, let’s start fixing. What are the areas to fix?” And I think that that will help people decide what kind of person they are.
So if you do that kind of brain dump and you’re looking at your wholesaling business or investing business, and you feel like you’re starting to lean towards, “I really want to make more money on each deal and I’m okay with going longer periods without getting a deal,” maybe try Greg’s way of doing things or a higher price market. But maybe you’ve got a couple mouths to feed and you’re a single parent, you don’t have something to back up on. Maybe you go to my way. And I did it and it was like peace all of a sudden. When I went to the markets that I’m in and I started going more of a volume game, but consistent volume, it was just like, “Oh, I can sleep at night now.”

Greg Helbeck:
That consistency. Yeah. No, for sure. There’s a lot of value in that. I think there’s times where I’m like, “Oh man, if I’d knock out seven, eight houses a month, that’d be great.” But then I’m just, at least in my mind, I’m like, “Well, there’s a lot more complexity to that.” So it’s all relative. Whatever, the listener, I just want them to take away, figure out what you want, like Lauren said, and then test it. You don’t have to go all into volume or all into the whale or elephant.

Lauren Hardy:
Or an elephant.

Greg Helbeck:
I’m by the ocean. I live right by the beach, so maybe that’s why [crosstalk 00:28:42].

Lauren Hardy:
I know. You really want to keep saying whale.

Greg Helbeck:
Yeah. Or you can do a little bit of both. I know a gentleman up in the San Francisco area and he does both. He has a business in the Midwest where he’s doing volume. I mean, he’s doing quick and easys, he’s getting his elephants in the Bay Area. But the thing is you can do a hybrid model. That’s the beautiful thing about entrepreneuring. The world is your course. Like you could do whatever you want. You can play the game however you want to play, as long as you’re playing above board. You can do whatever you want. And that freedom and autonomy is really what I value by being an entrepreneur. So you could do both.
It’s so exciting. I think just being in business for yourself, as hard as it is, it’s just so fulfilling even though there are bad days. But I just couldn’t do anything else, honestly. Just being a real estate entrepreneur and kind of paving my own way, ironically. That’s the show name. Doing that is just so enjoyable every day.

Lauren Hardy:
Well, I mean, you are incredibly young and you have, I mean, you just have such a brilliant mind. I’m not trying to fluff you up here, but you really are very… I mean, for how young you are, you are so tenacious and you’re so smart. And you’re always reading and researching. I watch you on Instagram. We’re going to drop his handle soon. But what does your day look like? Start from the morning. You have a lot of just very good habits. So from the morning to night, what do you do in your day?

Greg Helbeck:
For sure. I really like the habits thing so I’m glad you brought that up. So really, I try to keep it simple but structured at the same time. I get up around five o’clock on average, and the first hour of my day, this is like the one thing I’m just a freak about. It’s like I am obsessed about this one thing. I do not look at my emails, texts, any of that crap. Maybe Instagram. Maybe Instagram to take a picture of my story. Maybe. That’s rare. But I’ll do that, put my phone away. I’ll have water, take a quick shower, have a cup of coffee, and I’ll sit down on this chair right here, if people are watching on YouTube, or this couch, I’ll take out this yellow pad, and I just think. I think. I write down what problems do I got going on? What ideas do I have cooking? How am I going to structure my day, my life, whatever? I just brain dump on this pad for 25 minutes. Sometimes longer. After that, I crack open a book, I read for 25 minutes, 25, 30 minutes.
And then after that, now I kind of set my day up to where now I’m like, I’m already on offense. I’m not reacting to people putting out fires, dealing with crazy-ass attorneys and stuff. And then I’ll go on and I’ll check my emails. I’ll buffer a little bit. Then generally after that, depending on what type of day it is, I’ll have like two or three time blocks where I’ll strategically block out times for activities that are congruent with my goals. So one of my goals in ’21 is to buy two commercial buildings. So an activity would be analyze three properties, put some offers in on three properties. That’s an activity block. Another activity block might be following up with sellers. So I’ll follow up with sellers for an hour. And then the third block might be go through a course that I bought on how to get good at pay-per-click marketing for example, which is what I’m doing right now. So that’s like the third time block.
Then in between those blocks, I’ll have little times where I’ll just respond to emails, make some phone calls, anything I need to do that’s congruent with my goals. It’s all got to be in align with my goals or else I won’t do it. I’m very strict with that. And then I kind of wind up really around four or five o’clock. I’ll always work out whether that’s in the morning or at night. I’ll always exercise. I’m like a freak about that. And then around like five o’clock, I just kind of wind down. I’ll watch some Shark Tank, cook some dinner and just kind of plan my day out so the next day I get up I kind of have a track to run on. I do that.
That’s pretty much my routine. It’s like structured morning, strategic activities blocked out, and then just time allocated where I’m going to respond to calls and emails in one shot. I don’t just pick the phone up or reply to emails right away. I have that blocked out so I don’t get sucked into that vortex.

Lauren Hardy:
Oh man. Well, Greg, okay, so where can everybody find you? What’s your ID? Drop all your socials.

Greg Helbeck:
Yeah, for sure. So if you want to follow me on Instagram, it’s Grego, G-R-E-G-O_37. I try to put daily content on there, book reviews, promote podcasts.

Lauren Hardy:
Good stuff.

Greg Helbeck:
That’s my favorite platform. Facebook, you could Greg Helbeck me on Facebook. Or you could search me on Facebook, Greg Helbeck. I’m definitely more active on Instagram, so Grego_37. It’s definitely the best way to get in touch with me.

Lauren Hardy:
And you have a podcast which I was on. So I will get the link to that podcast and put it in the show notes as well. And you guys can subscribe to his podcast as well.

Greg Helbeck:
Awesome. That was a fun show. I feel like, Lauren, we could talk for hours. This is super fun.

Lauren Hardy:
Yeah. No, we definitely could. Well, Greg, thank you so much for coming today. Lots of good stuff. I love the way this episode went. So I wish you the best. I wish you more elephants, more whales, whatever you want to call them.

Greg Helbeck:
Got some big ones coming up for sure.

Lauren Hardy:
Good, good. All right. You take care, Greg.

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