Posted on: October 07, 2020

What happens if you put radio in the hands of someone who’s extremely seasoned and methodical? Expect that it will bring in massive conversions!

Mitch Colluzi has been a licensed real estate professional since he was 18 years old. His father was an investor, contractor, and landlord who candidly shared his real estate knowledge and wisdom with him while he was growing up.

In this episode, you’ll learn why Mitch decided to give radio a try and how he was able to take it to the next level. If you’re considering using radio but unsure how you can make it work in your favor and maximize its benefits, this is one episode you can’t afford to miss!

Key Takeaways

  • How he found deals prior to radio
  • How he generates leads through word-of-mouth
  • What he finds attractive about radio
  • What his experience was like setting radio up
  • When he launched radio and the number of radio stations they’re in
  • His ad spent monthly
  • What he’s seen the first couple of months
  • Average number of calls he gets daily
  • Number of deals he has gotten from radio
  • What they’ve taken away from every call
  • Their cost per lead
  • What he loves about radio and how it has accelerated his referral process
  • What he does not like about radio
  • What he’ll recommend when it comes to radio

RESOURCES:

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Episode Transcription

Chris Arnold:
Welcome to the Wholesaling Inc podcast. I am your host, Chris Arnold. Man, I’ve got a treat for you today. You’re going to want to stay in tune for what we’re about to talk about. So here’s a good question. If you took radio, a great marketing channel, and you put it in the hands of someone who’s extremely seasoned, on top of that, extremely methodical in the sense of understanding systems and metrics and KPIs. What could radio do in the hands of someone like that? Well, I’ve got on Mitch [Kalusi 00:01:26], he’s a good buddy of mine, he’s [inaudible 00:01:29] brother. And we put radio in this guy’s hands and you’re about to hear how he just took off with it. So if you’re tuned in, this is what you’re going to get today is, really Mitch’s story around radio. Why he chose radio, but more importantly, how he scaled it.
And literally, I think, at this point, from what I understand, he’s on almost every single station as a market. And he did this in the matter of a couple of months. So Mitch Kalusi, welcome to the show, what’s happening, buddy?

Mitch:
Thanks [crosstalk 00:01:58]. I appreciate you having me on, I’m looking forward to chatting through this because it’s been game changing for our business. So, super excited to talk about with the group, man.

Chris Arnold:
Awesome. So those that don’t know Mitch, again I do, give us a quick snapshot. What’s Mitch’s business look like, how long you been in the game, where are you doing deals out of?

Mitch:
So, I’m a third generation investor. So I’ve been doing this since I was walking. My father was a developer in Northwest Indiana. I followed up with that very quickly having my license as soon as I turned 18. So our business model, we’re now in Central Iowa, we kind of control the Des Moines Metro area. Our business model is a little unique, so we’ve got a real estate brokerage, we’ve got an acquisition [inaudible 00:02:42], full blow construction company, so we kind of touch everything. But yeah man, radio just fantastic for that acquisition side.

Chris Arnold:
I like it. What have you been doing for lead generation before radio? Again, we bring a seasoned guy on, people are always looking for marketing channels, trying to figure out, hey, what are some of the bigger players doing? What were you doing to find deals before radio?

Mitch:
Yeah. So before radio, I mean, we’ve always done the typical mailers. We did a ton of network nurturing, so just massive amounts of community involvement. Networking with the other investors and bringing a lot of authority to our market from there. So the majority of our leads last year, 85% of them came from word of mouth.

Chris Arnold:
Really? Okay, we got to touch on this because again, everyone says ringless voicemail, text blasting. How did you generate 85% of your business through word of mouth, break that down. [crosstalk 00:03:34], were you having people call around to build relationships, [crosstalk 00:03:38] events. Give us the 80 20 of how in the world do you get that much referral word of mouth business?

Mitch:
Yeah. So I mean the biggest thing is advertising the projects that you’re doing. Getting inside of, when you’re on a project, if you’ve got a house, making sure everyone knows that you’ve got that, including your neighbors. It’s the easiest way to deploy that because the neighbors see something transition, whether it’s just the sale of old ownership and the yard getting cleaned up. And all of a sudden they’re activated. They’re like, “Oh man, that house is cleaned up. And that other one down the street that we know that’s vacant, that one should be cleaned up too. Let’s call this guy.” Just putting those signs in the yards, having conversations with people not over the phone but in person, to know the neighbors and recognizing that there’s people around here, not just houses.

Chris Arnold:
Are you guys door knocking, going door to door and saying, hello-

Mitch:
I have personally door knocked.

Chris Arnold:
[crosstalk 00:04:27] have in the house. How do you guys do that?

Mitch:
Yeah brother, I personally door knock. We’ve also got a bandit sign that we’ll throw on that front yard, it’s not a bandit sign because it’s on our property. It says, “Hey, we buy houses, let us help you.”

Chris Arnold:
[crosstalk 00:04:42]. So you’ve really taken the fix and flip approach of, I’m going to have a presence in this neighborhood because we’re rehabbing this deal and I’m going to use that presence to be magnetic by utilizing signage. And like you said, just go door knocking and introduce yourself. And again, who doesn’t love someone taking an old junky house in a neighborhood and making it better to raise the overall value and aesthetics of the neighborhood. It totally makes sense.

Mitch:
Absolutely. You also mentioned REIAs, so we are not part of our local REIA. Instead what we did was, we started our own version of what I would call REIA. So we’ve got an investor network here in town and what’s that done has drawn a lot of guys that are starting up in our area, as well as established players, to our meetup. And it’s just a networking pool. There’s no charge, there’s no sales [inaudible 00:05:28], none of that. So that’s brought in a ton of word of mouth leads for guys that can’t maybe convert sales. So as you position yourself as the authority more leads come.

Chris Arnold:
Wow. So would you say that’s the 80 20, work in the neighborhood of the flips and then hosting and creating yourself as an authority by creating a network where people can give back?

Mitch:
Absolutely. That’s-

Chris Arnold:
Now, if you’re listening, here’s the question I want to make sure that you hear the answer to when I ask it. Mitch, of the 85% of your revenue last year that you generated from this, what was your cost of marketing?

Mitch:
That was a big old zero, last year.

Chris Arnold:
So I think it would be safe to say if you’re listening, and I know this Mitch has very large profit margins. So I think this is great. I mean, if you’re newer to the game particularly, and you feel like all the time, “Do I always have to launch a marketing channel? It’s going to cost me a lot of money.” No, Mitch, we’re like you, we do a lot of cool wholesaling, which is a word of mouth, working with investors to bring us deals. And we love those deals like you do because we make more profit because we don’t have marketing behind that. So I like this. This is, I don’t want to say it’s fresh from the standpoint that no one knows it exists, but it’s just so fundamental that people go, “Duh, why am I not doing that?” You know what I’m saying? I think that’s the same thing about radio.

Mitch:
Absolutely. I agree, that was eye opening for me too, from a passive channel. Everything else we’re doing is fairly active, requires a continual involvement in everything. So the radio has been revolutionary, brother.

Chris Arnold:
Yeah. So what attracted you to radio? You’re over here kicking ass, 85% of your deals, no marketing. What attracted you radio? Why come in and start to spend money in that direction?

Mitch:
Yeah. So that comes down to predictability. So we did over a hundred deals last year. But looking forward, I’m like, can we replicate that year over year, off word of mouth? Because we’re moving to a new neighborhood now, we’ve really saturated the neighborhoods that we were getting those leads generated in. So looking forward, we’re like, “Okay, well, we have the game plan for that, so let’s keep that going. But also how do we make this more predictable at a city level rather than a neighborhood level?”

Chris Arnold:
Absolutely. I love it. So let’s jump in to radio. You decided to sign up, you’re looking for predictability. I think everyone’s looking for consistency, when it comes to their marketing channel. What was your experience in setting it up? Like scale of 1 to 10, this was a heavy lift. 1, this was pretty easy to lift. Because I know everyone doesn’t want to come in and get a second job by launching a marketing channel. What was your experience in the setup of radio?

Mitch:
It’s a 3, brother. To me, I enjoyed the negotiation with the business side of it. Because when I’m negotiating with sellers, that’s a different type of negotiation. You don’t get to be harsh, you don’t get to be mean, you don’t get to drive… I don’t drive with my sellers at all. Whereas on the other side of that, moving to the negotiation with radio, got to drive that, really enjoyed that. So for me it was a 3. And overall deployment was just so simple. It’s one copy, one radio copy, we just kept it super simple. All of the script you recommended, added a few other tweaks that rhymed in there. It’s the same thing on every station, man.

Chris Arnold:
So truly you would say it’s pretty much a set it and forget it model. That’s what we say. One thing if I say it, it’s another for a guy like you Mitch, who’s [inaudible 00:08:52] comes in and goes, “Dude, let’s set it and forget it.

Mitch:
Yeah, the invoice comes in, I pay that and I don’t have to think about tweaking it.

Chris Arnold:
[crosstalk 00:08:59] answer the phone when rings, right?

Mitch:
Exactly, yeah.

Chris Arnold:
Yeah. I love it. So let’s talk about your setup. When did you launch radio? Do you remember when you went live?

Mitch:
Yeah. So 7/13 was our first radio ad I think, 7/13 or 7/15, somewhere in there. So July. So we’ve been running for just over two months now.

Chris Arnold:
Okay. So about two months, how many radio stations are you on?

Mitch:
We are on 11 stations right now.

Chris Arnold:
How many stations are in your market?

Mitch:
We are three away from having all of them, excluding iHeart, and iHeart-

Chris Arnold:
So you’re really just going for a monopoly.

Mitch:
Yeah we’re going for every station. We’re in negotiations for the other three, we’ll have those soon. It’s just a waiting game. They’re being a little stickier-

Chris Arnold:
Okay. So people are listening and going, “12 stations, Mitch.” Okay, I’m curious. What is your ad spend per month on 12 stations? How much you spend a month, what’s that monthly check you got to write?

Mitch:
2,798.

Chris Arnold:
$2,798 to be on 12 station. Now first of all, [inaudible 00:09:59] obviously from a marketing channel standpoint, that’s so cheap to be on 12. But the reality is, this is the value of being in a smaller market. People ask me like, “Chris, is it better to be in a small market, mid market, large?” I go, “They all have pros and cons.” But one of the really great pros of being in a small market is that you get a monthly bill like Mitch does, for the amount of stations he’s on. So people want to understand numbers. Now why Mitch… Mitch, we call him the Method Man. He’s methodical, he tracks everything. The guy is a systems guy. So give us some data in the sense of what you feel like you’ve seen happen over the first couple of months with radio.

Mitch:
So I pulled averages of appointments and all of those things and I’m happy to share those. So we’re setting six qualified appointments per week.

Chris Arnold:
Six a week for the first two months. So, that’s over a first eight week period, wow.

Mitch:
Yep. And that was a ramp up too. So all of those didn’t go live at the same time. I just pulled stats all the way across. So we’re seeing that number growing. So it’s trending upwards, on average the last three weeks, we’ve been at nine. So we went from six to nine on average, but over the first few weeks it was a little lower because we didn’t have all those stations on there. So six on average.

Chris Arnold:
Okay. And then give us the next set of numbers after that, what do you got?

Mitch:
So in addition to that, we’re getting eight unqualified or out of area leads. So for average per week, since we started. So those can all convert into referrals of some sort, to somebody else.

Chris Arnold:
I love your mindset around that, just because I can’t do the deal, doesn’t mean I’m not going to capitalize on the revenue possible by referring that out to someone else to do the deal.

Mitch:
Yeah. Those calls come in, we talk to them, we try to analyze the situation they’re in, give a brief recommendation. And if it’s something that’s out of our area, we ask if they want to be connected to one of our partners outside of the area. I haven’t had a no, yet. Every one of them just, “Here you go. Yep.”

Chris Arnold:
Absolutely. Okay. What’s the next set of numbers after that? Looking good so far, man. [crosstalk 00:12:02] tell us-

Mitch:
In addition to that, we’ve got five contractors or buyers calling us per week to get on our lists. So, it’s not just seller leads. I mean, there’s people looking for jobs, there’s contractors looking for work. And we’ve got buyers coming out of woodwork. This is a market that we’re fairly well known in and we’ve got a pretty robust buyers list and these are new buyers getting at it.

Chris Arnold:
Okay. Now some might complain and say, “Well, I don’t want to get a call from a contractor or a vendor.” You have a different mentality on this. Mine is much like yours because you’re looking at the bigger picture. But why is that valuable to get calls, not just sellers, but people wanting to do business with you? What is that creating, what’s the outcome?

Mitch:
Pure authority brother, pure authority. I mean, it’s a constant effect. The more buyers that you know, the more vendors that you know, the more likely you are to get referrals back. So contractors can’t necessarily afford to buy their grandma’s house and fix it up. So they might call you now, especially if you’ve nurtured them.

Chris Arnold:
That’s interesting. So you see those as an opportunity to get leveraged ongoing referrals.

Mitch:
Absolutely.

Chris Arnold:
I would imagine another benefit is that your costs to flip, et cetera, starting to go down because you’re creating competition. Because now you’re the authority, you’re the celebrity on radio, people want to do deals with you. And now you’re at a place of authority to negotiate better pricing.

Mitch:
Absolutely. And that’s on both ends of the spectrum, both from the buyer side, as well as the contractor side. Buyers, when we send stuff out, we don’t necessarily wholesale, we wholetail. So everything that we put under contract, we actually buy and close ourselves. But when we send stuff out, they know that process, they are recognizing that. And they also know that’s the price, man. These guys are on the radio all the time, they know what they’re doing, they know the price tag.

Chris Arnold:
What’s the next set of numbers after that? Again, I told you, you we’re going to enjoy this because Mitch is coming in just to with the [inaudible 00:13:55]. For those analyzed out there, what we call high C personalities, you’re just going to be champing at the bit. What’s the next set of metrics you’ve got?

Mitch:
We’ve got average call volume, Monday through Friday is about 11 calls, it is 11 calls. So, every day we’ve got 11 inbound on average. The peak, we’ve had 18 calls in one day.

Chris Arnold:
So you’re averaging 11 calls per day off of a spend, of around $2,800?

Mitch:
Yep.

Chris Arnold:
Wow. Okay.

Mitch:
Of course, we’ve got those peak calls at 18. So, that’s kind of our capacity monitor. That’s the most calls we’ve had off radio to date. And as you know Chris, with the radios, they fluctuate. So we don’t have set set spots. We just have a set timeframe. So what we see is, we might have five ads run on a Friday. Well, if we have five ads run on a Friday, when we look back, that’s why we had 18 calls today. They’re really blasting out on all those stations. And with as many stations as they were running, sometimes it’s stacks. So all of those stations might run quite a few times on that one day and generate those phone calls.

Chris Arnold:
All right. So take us to some of the juicy stuff, people are now, “Okay, you’re getting call volume, great. Let’s talk about some deals. Let’s talk about, what do you got as potential profit or executed contracts?” What do you-

Mitch:
So we are converting one third of the appointments we go on from radio to contracts.

Chris Arnold:
That’s strong. So what’s your finding are these are high quality appointments.

Mitch:
Yep. So last week, we put eight deals under contract, six of those were radio based.

Chris Arnold:
You did six contracts, just… You said last what?

Mitch:
Last week.

Chris Arnold:
Last week you picked up six deals off of radio.

Mitch:
Yep.

Chris Arnold:
Again, I told you, what happens when you take a tool and put it into the hand of someone… I mean, I want you guys to hear this. Because again, we have students that come in and again, we’ve all been at that place of really growing our business. And so we utilize that tool different if we’re new to the game. Again, I’m new to the game in some areas and it takes me longer to work that tool. But if you put it in the hand of someone who’s like Mitch. This is what I say, this is when you put a Dale Earnhardt, someone like that, and put him in a car that already knows how to drive it. They’re just showing you the capacity at which you can drive this thing. And that’s why you’re seeing, when someone seasoned like Mitch comes in, can just crush a model like this, which I love. Cool man. So any other data after that, that you want to bring home?

Mitch:
Yeah. So our large motivation… What we’ve taken away from every call we get, is just a huge motivation level. It’s different than anything you get off postcards guys. It’s different than any of… I mean, we’ve got pay-per-click, we’ve got YouTube ads, we’ve got all of those things running. Motivation’s fundamentally different. These guys want to be talked to. Our team enjoys talking to the inbounds off radio.

Chris Arnold:
You just said it there, my team didn’t enjoy talking to direct mail leads, anything like that, getting yelled at. They like the quality call. Because don’t you find this, they perceive you as professional because of radio. So that becomes a much different type of conversation when they feel like they’re dealing with someone that’s more sophisticated. Versus, well, I’m just responding because you spam me. You’re starting off in a totally different place, is that what you’re seeing?

Mitch:
Absolutely. They want to be there. They want to talk to you and they want to share their situation to see if you can help them because they view you as an expert. They view the person that answers the phone as an expert and they look forward to the next step in that process.

Chris Arnold:
Yeah. I love it. All right. Any last couple of numbers for us? This is good stuff.

Mitch:
I mean, I’ve got a cost per lead if you’d like me to share that?

Chris Arnold:
Yeah. People are curious, again, cost per lead will vary, but, hey, go with it. What’s your cost per lead?

Mitch:
We’re at $116 per closed lead. Sorry, not per closed lead. $116 per appointment qualified.

Chris Arnold:
Okay. So 116 is decent for cost per lead. And then what are you seeing overall in the sense of pipeline? What type of profit do you feel like you’re going to see? Because you’re again, you’re at a turning point, you’re locking up deals, you’re starting rehabs. But can you give us a conservative estimate of what type of profit you feel you’ve fundamentally generated in the first [inaudible 00:18:01]?

Mitch:
Yeah. So, I’ll do it by 100,000. So based off 100,000, I expect to return about 18,000. So we buy a $100,000 property. I expect to return about 18,000 in profits, off of these leads.

Chris Arnold:
I got it. All right. So 18,000. And then how much do you think you have in potential profit for how many deals you get locked up?

Mitch:
A lot, brother. I don’t have that number, but I mean conservatively 400,000.

Chris Arnold:
Are you serious? Wow, my man. I’m over here going, golly, that’s incredible. And man, you came in and just took over that market. Again, we interview students that have one station, two stations. This is what happens when you get a force multiplier that when every time someone turns on the radio and Mitch is down, they’re hearing him. So I’m sure at this point, they’re like, “This guy is everywhere.”

Mitch:
That’s funny. So there’s another gentleman in town that advertises, not in the real estate space, but in the car space. And instantly they associated us with him because he’s on every station. And he does a very similar piece. So we have the same authority that he has. And he’s been leveraging that for a decade.

Chris Arnold:
And you feel like all of a sudden, you guys begin to catch up with that in a matter of a couple of months.

Mitch:
We’re compared to that continually.

Chris Arnold:
Already.

Mitch:
Already. Because when we talk to people, they mentioned that.

Chris Arnold:
Yeah. And I hope you hear that because if you’re new, you’re trying to build up credibility in the market. Maybe you’re in a competitive market and you’re dealing with some of the OGs that have been there for 10, 15 years. You don’t have to wait 10 years to catch up from an overall celebrity status. I mean, radio will take you there. And Mitch is saying, he’s already beginning to recognize that, with someone that’s been in the market. Again, this is the power of mass media. This is why celebrities spend time on television, radio, podcasts, social media, because mass media works, billboards, I mean all that type of stuff. That’s great. So the numbers are incredible Mitch [inaudible 00:20:08]. Let’s boil it down, now that you step back, take a look at radio. What are a couple of the benefits now, that you go, “A couple of things I really am liking about radio?” What are those that are standing out most to you about the qualities?

Mitch:
Yeah. So again, the authority piece is really cool. So just getting texts from contractors. “Hey, I heard you on the radio again.” These are guys that know us, love us and work with us already. But they feel the need to text and let us know, “Hey man, I heard you on the radio today. Hey man, I heard you on the radio today.” Just that continual reinforcement and that authority. It’s cool to be recognized. Because sometimes when we’re in neighborhoods, we’re recognized by the neighbors, but not our entire network.

Chris Arnold:
I bet this is going to accelerate your referral process too. Because I’m in the neighborhood, you’re rehabbing a house. I see the sign. Then I get in my car and I hear the same company. And then all of a sudden it’s like, “Wow, that guy’s on the radio. He’s in my own neighborhood.” I can see how this is actually going to indirectly start to bump up even potentially more on the referral side that you’re doing.

Mitch:
Yeah. We’re actually seeing an influx on that as well. Word of mouth referral is increasing. And the likelihood of conversion from a previous seller has gone up substantially. So they mention it to somebody and then they hear us on the radio. And then they hear us on the radio again. And then maybe they get a postcard in the mail. Whereas before they were mentioned and they got a postcard in the mail, but there was too long between that, so they didn’t make the connection. But now, you recognize our signs, you recognize my voice on the radio. You have the seller company, as well as a postcard coming out. And those referrals actually come in fruition a lot faster.

Chris Arnold:
Yeah. And that, I mean, that’s a power of force multiplier right there. Now again, I bring people… Radio’s fantastic. So we always can touch on all these great points, but I know there’s some skeptics out there. Again, I by nature, when I hear something, I’m like, yeah. But I always like to ask the flip side, man, and that is, what about radio potentially has been a challenge, maybe a hurdle, anything you haven’t liked?

Mitch:
Yeah, so the big thing, we get a ton of spam calls now. And I know they’re coming from these numbers because they’re tracked at the system level. So I mean, not counted on these stats. We probably get seven to eight spam calls a week per number. And then, they’re RVMs as well, so they’ll hit the system and then you trigger the sequences. And ah man, that was a wasted sequence. That’s a wasted follow up or whatever you want to call it.

Chris Arnold:
Yeah. It’s interesting that you mentioned that because this year, I’ve been doing radio 10 years, is the year that it started to happen most. And I’ll tell you two reasons why. COVID took people back to the fundamentals of having the cold call. Companies that were not doing it had to step back in and go, “I guess we got to pick up the call again.” And then you tie the elections on with that, we’re now in the middle of it. We’ve actually seen that our spam calls have gone up, traditionally in comparison to the last 10 years. And we literally had this conversation on Wednesday, we’ve never had this conversation over the last 10 years about an increase in spam. And it was like, it’s COVID mixed with the elections, that’s driving that up.
So I can tell you Mitch, traditionally that will go back down once we get past the elections next year. But I like you brought that up because we’ve noticed that data as well. And that’s very unique to this year. People are just hungry to make business, so I think they’re calling every number that they can pick up, wherever that they can get it. So, that’s good.

Mitch:
And then the other side of that as well, the other potential negative is, we’re having a hard time breaking through one company locally. These guys are just stone faced. So, haven’t budged at all. So, that’s a little frustrating. You’re like, “Guys, I’m doing all this while we’re here. What’s up with you?”

Chris Arnold:
You’ve got the one radio station that’s holding out on you.

Mitch:
Yeah.

Chris Arnold:
Well, my theory and I’ll tell you this, again, you’ve been doing it two months. We have a saying in REIA radio, they always break. There’s always those last adopters that come around that hold out. And I’ve had those. I had one company in our area, the golden goose radio station to be on, they’re cocky, they’re number one. And man, it probably took me almost 12 months. They were just holding out. But the best thing I can tell you, man, is you just keep following up. They’ll eventually accept that price at some point. But yeah, there’s always one or two that are just cocky about coming in and doing business.

Mitch:
I don’t know if you guys, for the listeners, I don’t know how many of you are operating with CRMs or automated sequencing. We just put those guys on a follow-up campaign. Salespeople are not immune to follow-up campaigns. Just hit them consistently with texts and emails and we build it out. But one company to the next company, it’s the same followup campaign for these guys.

Chris Arnold:
I love it, man. I love it. So let me ask you this, I mean, where do you want to go? This is amazing. I feel like, where do you want to go, I should be talking to someone that’s been doing radio for like a year. You’re two months in, you almost dominated your whole area. But what are you thinking you want to do with radio moving forward, now that you’ve got this tiger by the tail?

Mitch:
Yeah man. So it makes it easy to step into a new market. That’s the biggest thing. So it lets us, very easily say, “You know what? We can establish a basis here, without having to be deployed in the community like we are now.” So it just made that scalable, brother.

Chris Arnold:
So getting to that, I’d say hot topic word right now, doing virtual wholesaling or virtual deals. If you’re going to do that, you’ve got to break into a market. You’re going to do that with direct mail, you can do that with text blasting. Mitch is looking at this thing going, I think the easiest way to do it is with radio. And I agree, what an easy way to get in and test the market and start getting quality leads. And man, there are these little pockets of markets out there and stuff like that, they’re just prime for the picking. The great thing is there’s still virtually no competition on radio around the country, it’s just so fresh for the application of this. So if you’re listening, I mean, Mitch is [inaudible 00:26:17]. I have so much respect for you, that’s one of the reasons I brought you into multipliers brotherhood, because you’re just an absolute stud. But at this point, if you’re listening, you’re just hearing one student after another, come in. Mitch has given you a fresh look, on giving you some straight raw data, on what he’s seeing.
And he’s also showing you what can be done with this thing, if you decide to really maximize it. Or you have the choice of just going, “You know what? I want a small little marketing budget. Do a couple of deals here and there, work my nine to five.” And radio’s good for both sides of the spectrum, but we are literally selling out markets. I know less and less of these openings are coming in place because we have one more student just coming in and going, “I’ll take that market. I’ll take that market.” So go to wholesalinginc.com/reiradio. Again, wholesalinginc.com/reiradio. Book a call. See if your market’s open and if it is, lock it in. And let us help you set it up like we did with Mitch.
So Mitch, wrapping up here. People are listening, the audience is there, they can be riding in the car right now. Maybe they’re at the gym working out, still kind of, “Man, should I move this radio thing, should I not?” What would you leave, really the listeners with today on that feeling? What would you tell them when it comes to the decision of radio?

Mitch:
Radio is an easy choice to make. Just make sure you’re ready for the call volume. You are going to get phone calls, you are going to get motivated by the sellers calling you, understand what you’re going to do with those. It’s not like driving for dollars or any of that, where you can turn it off. This comes and it keeps on coming, guys. So make sure you understand what it looks like.

Chris Arnold:
So be ready when you turn that faucet on.

Mitch:
Exactly. You can’t turn it off. You got to shut it down to turn it off, brother.

Chris Arnold:
Literally, call the stations and say, “I need to pause my ads.” I love it. Awesome. Well Mitch, man, love you brother. Thanks so much for coming on. Thanks for being an inspiration to myself and everybody that’s listening today. And to the rest of you. We will catch you next time when we add more value, talk to you soon.

Mitch:
Thanks man, appreciate it.

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