Posted on: September 09, 2020

To take your business to the next level, you need all the help you can get. And yes, that includes using innovative and awesome tools that can make everything effortless and straightforward for you!

Today’s guest is the genius behind REsimpli, the super simple business management software made especially for real estate investors. Sharad Mehta has done over 600 deals over the last decade.

Frustrated by all the hassles (not to mention the cost!) of running multiple software, he decided to create a system that provides powerful numbers so you can make better business decisions.

If you’re looking for the consummate software you can use for your real estate business that’s easy to learn and easy on the pocket, this episode is for you!

Key Takeaways

  • What they love about REsimpli
  • What the end-to-end user experience means
  • On the driving for dollar app being added into the system
  • The direction they are going
  • What the call flow feature is and why it’s valuable
  • How soon an investor should get a CRM
  • Why having a CRM is crucial
  • The email features of REsimpli
  • What they have done in terms of KPI

RESOURCES:

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Episode Transcription

Chris Arnold:
Welcome to the Wholesaling Inc podcast. I’m your host, Chris Arnold. And these are some of my favorite podcasts. I love taking a tool that makes our life, our businesses easier, but I also kind of like to play the devil’s advocate. I like to pick it apart. Like what I like about this tool, what works, et cetera. And so it’s always best to do that with my chief operating officer’s Sierra, we call her the queen of systems. She runs all the tech in our company and she’s the one that gives a thumbs up or a thumbs down whether or not in our organization we decide to move forward with tech, whether we like a product or we don’t, whether it’s going to make our life easier.
And on top of that, we have Sharad Mehta, my man, because he actually is the owner of the technology that we’re going to talk about today.
But let me tell you this. This is what you’re going to get from the podcast. We are talking about a piece of technology that … listen to what’s going to happen is going to get rid of the whole à la carte piece because here’s what happens in the industry. Everyone comes in and creates small solutions. So Dropbox is a solution. An email system is a solution. Driving for Dollars is a solution. DocuSign is a solution. What happens when all of a sudden you have 10 different systems. It gets expensive, and then you got 10 different logins. This all becomes a pain. And then luckily someone like Sharad comes along and goes, “Guess what? Let’s create a one stop shop for everything. And let’s do it at a really affordable price where it saves money and makes life efficient for everyone.”
So we’re going to pick this bad boy apart today, and here’s why you’re going to want to listen, because this is a game changer. It’s a game changer for my business. It’s a game changer for the people I know that have signed up for it. And again, I can honestly say, I think Podio is slowly going to the wayside because guess what? It was not built for real estate investors. It’s just a generic CRM system, contact relationship management system that is really kind of getting outdated for what we needed to do.
So let’s hop in Sierra. Let me ask you this question. There’s different CRMs. There’s different stuff out there. Tell me what it is about REsimpli being kind of a … we’ll call it a business in a box that you like it so much. I mean, why are you excited about this?

Sierra:
Just exactly what you said. It’s every system combined into one place, so you have a call system, no more CallRail, no more TeleTracker. You have like a signing system. So no more going into DocuSign, there’s ways to do property management. So you can manage the properties, the rehab, all of that in one place. It’s huge. Just like you said, remembering 10 different logins and having to jump from system to system and then one breaks down. What are you doing? You’re trying to find what’s disconnected and what’s happening. This is one place. Everything’s there, you jump in, you do your business, you jump out, it’s just a one stop shop and it has everything you need to run the system from the front end to the backend.

Chris Arnold:
Yeah. So what happens when you take something like running 10 different systems, right? And you move over to a system that does everything for you. We call it an end to end user experience. What could someone see happen in their business when that occurs? And again, there’s some obvious things like, of course, it’s going to make you a heck of a lot more efficient, but why take the time to do something like this?

Sierra:
Well, I think the efficiency is really the biggest part, but I think another part is that the management standpoint, it is so much easier to go in and look at somebody’s KPIs, their leads, what are they touching when you only have to go to one place. So it’s not only easier for the user, the employees, the acquisition managers, the callers, but it’s easier for that manager as well to watch the systems, to know what’s happening and not have to go, like I said to 10 different places to see if CallRail is … phone calls are being answered, if it’s porting properly into your CRM.
So I think from the manager’s standpoint, it’s a time saver, so you can focus on more important things, revenue generating things.

Chris Arnold:
And as we said, but I’ll emphasize it again. You’re paying à la carte for every one of those smaller systems. You and I were doing the math as we were looking at that and had transitioned over to REsimpli and just moving everything, how much money it was actually saving us because paying piece by piece versus just one thing, it adds up, it’s a big deal. So Sharad, one of the other things I want to hit on today, we’re kind of … you’re on, it’s kind of funny. We’re talking about your system, but you’re in the room, which I love, such a cool-

Sharad:
Don’t say anything bad.

Chris Arnold:
… dynamic. No. People listening are going to get the real deal today, which is great. So we’re also going to be hitting on some of the new features that are coming down. But again, if you’re tuning in and you haven’t heard about REsimpli let me again, kind of spell out some of the things that it has already.
Again, you’re getting a CRM, which is great. You can’t run your business without a CRM in a certain point. Sticky notes will only take you so far. Trust me, I’ve been there at some point, you’ve got to begin to rely more on technology. But imagine you have CallRail and list stacking and DocuSign and project management and bookkeeping and Dropbox, and like a MailChimp and eventually things like QuickBooks, which I know that you’re working on. All of those things in one place, which is crazy Sharad that you’ve come in to make that happen.
And so let’s talk about a couple more things you have coming down the pipeline. What’s happening here, by the time you listen to this, which will be live. If you listen to this podcast is you’re going to have Driving for Dollars and this as well. So talk to about this, because this is cool. Because how many people are using Driving for Dollars right now and paying for that separately. I know a ton of people that are so talk to us about this piece.

Sharad:
So just to be clear, the Driving for Dollar app will be a separate add-on feature is because like the things that cost us money to get data from third party and that, but our pricing will be much more economical compared to some of the other. But the Driving app will be built into the system. So, if you’re driving around, take a picture of the house, send a postcard or letter right from the system. And then eventually it’s going to be a link with the entire system. So let’s say you stand in front of a house, you take a picture and then our system will tell you, Oh, this is already a lead or you’ve already sent a postcard. So it’s way more efficient. It’s tied into everything.
So if you already called a lead and you’re in front of the house, you take a picture, then you don’t need to send them a postcard now because you’re already having a conversation. So it’s going to stop you right there and say, no need to send a postcard. So yeah, that’s coming. RBM is also coming. We’re not going to do RBM to your list of thousands of people. It will be initially, it’ll be your drip campaigns. You can send one off as part of the drip campaigns, pure leads. And then-

Chris Arnold:
Hold on. Let me stop you right there for you to come with the third one, because those are two good ones I want to hit on those. So you’re going to get Driving for Dollar app and the capabilities within the system. And then I think about how many people obviously are utilizing RBM-ing. And so that feature by the time you listen to this is going to be in there as well. So Sharad, what I begin to take is like I named a bunch of stuff at the beginning. That is already mind blowing that your CRM does all this, but you’re like mind, every time I talk with you is like, you just don’t stop. You’re just continuing to add more and more features. Like when does this end? Do you imagine the system’s literally just going to do like everything we could imagine it to do? How far are you going to tell them?

Sharad:
Oh, 100%, 100%. At this point we have our roadmap bid out to end of the year. So the things that are going to be rolled out over the next three to six months, by the end of the year, it’s just going to be amazing. I mean, then the exciting part is going to come in with everything is tied in. Like, imagine like this is the [Envision 00:00:08:59] office. Imagine like you are basically going to your accountant and you say, “Hey, this is my tax return. It’s already prepared. Can you just review it?” So, that’s the direction we’re going in. Like all your KPIs, so everybody in your business, you will be able to know where they are absolutely most efficient in their business. Without you doing anything, no exam needed, you just click a button, all the data that you need is going to be there. So I’m excited, man. Like we’re working on-
You’ve got more automation as much as possible.

Chris Arnold:
100%.

Sharad:
All laid down to eating your taxes. [crosstalk 00:09:34].
100%. I did go to school. I used to be a CPA, but I used to hate that, man. I can’t believe I went to school for accounting, but when I look back, it’s amazing that I’m working on something. Because again, our system is built specifically for real estate investors. It’s not like Podio that anybody can come in and use it. Like if you are let say in insurance, you could not use our system, it’s not good for insurance companies. It’s specifically for real estate investors. So the amount of data that we’ll be able to give you without you doing anything just will be mind blowing. That’s the exciting part for us.
And with everything that we mentioned, and it’s not even 50% of the way to our full vision of where we want to take this thing.

Chris Arnold:
I love that. You’re not even halfway to where you want to take it.

Sharad:
It’s not even halfway.

Chris Arnold:
And already it’s way farther than I think anything that we’ve really understood is on the market and that’s available to us. And again, if you’re listening via iTunes definitely go to Chris Arnold Real Estate over at YouTube and subscribe. You can always put a face with the name. And why I’m telling you to do that is because I know Sharad. Sharad is an engineer. Sharad is just really chill. And when we started talking about the vision, that was actually the most excited, I think I’ve seen your face.

Sharad:
Oh, my God, dude. Thank you.

Chris Arnold:
I don’t know if I’ve ever seen it because again, you’re passionate about that. That’s you like in your [crosstalk 00:10:54].

Sharad:
Oh, absolutely, absolutely.

Chris Arnold:
As still as you are, because you’re an engineer. So Sierra let’s kick back over to you. You like this idea of the call flow. Talk to us about this feature and why you see this is valuable to have in REsimpli.

Sierra:
So we obviously used CallRail, We’ve used TeleTracker, we’ve used Grasshopper. So we actually hop from many call systems. At one point we had three call systems that we were working out of. And that’s because there were certain phone numbers that we couldn’t get ported into CallRail. So we had to use TeleTracker and then it just became a mess. It’s jumping into one system. I see that calls slowed down. At any point, I have to log into three separate systems to check the call flow to make sure things are pushing over. With REsimpli, it’s literally you can port anything in, you port it in, it’s there. You can actually call using that phone number, that designated phone number from your CRM. So it’s not going into Podio and going to CallRail to make a call then making your notes in Podio. It’s there. It’s done.
So I think the port and process is huge. Especially when you … like us, we do so much radio. Every station has a new phone number. So every time you get a new station, you get a new phone number. It’s a new port, it’s a new timeframe. And then it’s something else to manage. Whereas with REsimpli, it’s still all right there. I can jump into one place. It’s there. We can set it to call specific times of days, just like the call flow is very … you can tweak the call flow, just like CallRail. So it’s very comparable in that way, but it’s a one stop shop because it’s connected to the CRM.

Chris Arnold:
I love that.

Sierra:
And that’s important, the time saver.

Chris Arnold:
And if you’re new in a real-

Sierra:
And again, from the management side.

Chris Arnold:
I agree. If you’re new to real estate and you’re like call flow, well, let me help you understand what this is. You open up like a marketing channel. The first question you’re going to ask is, do I have this ring to my cell phone? But I’m working a nine to five. I’m trying to get out of the rat race and be a full time entrepreneur. That’s my dream. Or Hey, I just hired an acquisition manager and do I always send it … Again, call flow again. If you’re newer, just to understand the value of this is you don’t have to make a decision. You can constantly change it. You can make it ring to three phones at one time. You can make it ring to one phone, then roll over to the next phone. You can make it ring on your phone while you’re off work and then ring to someone else automatically while you’re at work or maybe you’re an Uber driver, whatever you’re doing right now.
So things like this, the technology just allows you to solve some of these challenges that you have in your life right now, trying to balance everything out like managing call volume, right?

Sharad:
Right.

Chris Arnold:
You’re spending good money on a marketing channel. You don’t want to lose that money simply because the way in which you’re flowing your calls, you’re missing opportunities. So this is the value, like all of these things add up to make your business better. So I think [crosstalk 00:13:53] say?

Sierra:
Yeah, honestly, I’ve actually talked with a couple investors in the last couple of weeks that don’t even have a CRM right now. They’re literally using CallRail to manage their calls in an Excel sheet because they don’t want to pay for both. And I’ve had that conversation probably three times in just the last couple of weeks. And that’s just crazy to me that you’re relying on something like CallRail, which is a phone management system to give you that data, to try to track those calls. And only that, whereas something like this, REsimpli it’s both. And you have to have a CRM, you can’t work off on Excel. It doesn’t work. It just doesn’t work.
So I just want to let everybody know for those of them that are working on an Excel and trying to work through a call management system. It’s not an effective use of your time. It’s not efficient. So something like this, it’s a win win. It really is.

Chris Arnold:
I have a question again, I’m thinking about someone listening right now that’s new to real estate. You’re a bit overwhelmed because you’re like, people are telling me, I need to set this up and I need to do this. How soon should an investor consider taking the time to get a CRM and begin to set that up?

Sierra:
Immediately, immediately, I’ve worked with so many people in the real estate industry, and it’s shocking how many of them think that they can work off in Excel, and do it long term or even for the short term. But you have to get that information into a system eventually,. you might as well just do it now because the more contacts and relationships you make, the more information you’re going to have to put into a system. And the more time you’re going to have to spend putting notes, updating information, why wait? It’s not one of those things that you should push on it. It is really crucial to have a CRM. It really is.

Chris Arnold:
I agree. So if you listen, let me tell you something. This is true story. And again, we’re kind of elevating above REsimpli obviously this is working well for us. That’s why we’re talking about it. And as listeners, part of the responsibility that you put on us as coaches in Wholesaling Inc, is to bring you what we consider to be the best tools. And so we go out and we research and we try things and we talk with owners like Sharad. But let me tell you this, if it’s not REsimpli, the one that at least help you walk away from a principal standpoint is I ran my business Sierra before you, because you wouldn’t have allowed this to happen. I ran my business for eight years without a CRM. So you can imagine it was just … I don’t even know what our system was. Just stay alive, not die. Just make sure that we’re juggling those plates and we don’t drop too many.
But you can go back. This is true historically, and look at our revenue and you will see a spike in the middle of a year. I can’t remember how many years ago this was like around June or July. And you would go back and look at that. Like a chief financial officer would go, “Why did you guys have a spike in your revenue moving forward?” And it was because it was the 60-day period that we integrated our CRM. So people go, “How can I make more money?” I always tell people, “Well, if you’re a solo-preneur, hire an assistant.” That was one thing that doubled my business because it got me off the busy work and onto the important work. And the other thing was implementing a CRM system. And did I like it? Did I enjoy doing it? No, but as I look back, I’m going my gosh, I should’ve done that a lot sooner, if you’re going to start making more money.

Sierra:
And it’s checking those relationships. You have to think about it as CRM is everything. It’s tracking a relationship. It’s followup calls. It’s making sure nothing is missed. And if you’re spending marketing dollars and you’re tracking those leads on an Excel, you are wasting your money. And I’m just being completely honest. There’s no point in sending that marketing money as you’re not going to manage your leads correctly. It’s just not. It’s not a provision.

Sharad:
No, your money is going to come from-

Chris Arnold:
So Sharad, let’s go back to you. Yeah, go ahead buddy. I was [crosstalk 00:17:58].

Sharad:
No, I was going to say just last month or end of June, we bought two properties. Both of them came from a followup. Because of our system, we could go back. Like one of the leads came in September, 2018, so about two years ago. All we did, we just constantly kept following up. Text message, followup, call, text message, followup. And the guy finally wrote down and sold us a six unit building for $5,000 close to a university. It’s a pretty rough building, but I’m not saying simply if we did not have a system, we would have 100% loss out of that.

Chris Arnold:
Well, unless you would have fell for the crack which happens all the time.

Sharad:
100%. Yeah.

Sierra:
Absolutely.

Chris Arnold:
The thing that the CRM system will do is make sure that your followup is done from an automatic standpoint, you quit relying on humans, which we are infallible and we make mistakes. We forget to follow up with people to a system that is infallible for the most part and we’ll follow up like it’s programmed to do. And so that’s what you see. This is why technology is changing the world. Tech in a lot of ways, and most of the time out do what a human can do and follow up is a great example of that.
So Sharad, I want to kick back over to one last feature coming down the pipeline. Again, as we’re recording this, this will be live by the time you’re listening to it. Talk to us about the email features coming out. What can people see coming down the pipeline there as another benefit?

Sharad:
Yeah. So first version of evil would be, you will be able to send emails to your lead if you have a lead. So what you’ll be able to do is like send an email. The email will come out exactly like you’re sending it from your inbox, or come from say, Sharad. REsimpli.com you will be able to do at CC, BCC and then attach files also, and everything will be saved in your system. So, that’s going to be like before this podcast comes out. Another thing that hopefully should be live will be, you will be able to manage your buyers within the system.
At least the first version will be where you’ll be able to upload a list of your buyers. However many buyers you have, you’ll be able to upload that and eventually be able to call them, email them, text them and do everything that you can do with the [crosstalk 00:20:05]system.

Chris Arnold:
This is like replacing like Constant Contact or MailChimp-

Sharad:
Exactly.

Chris Arnold:
… or potentially ActiveCampaign.

Sharad:
Exactly. Yep. Exactly. So the first version would be you upload all your list of buyers, then eventually you’d be able to do like basically buyer one, send emails to all of them.

Chris Arnold:
Yeah. So I can tell you here’s an example to prove a mathematical point. You’re saying again, if you’re listen, we’re going to tell you what the system costs, because it’s, [puff ad 00:00:20:30]. Again, I don’t know how you run extra but your pricing still blows my mind in the sense of how you make all this work, because it seems like it’s so much more in favor of us that are using it, but your systems are $100 a month, right?

Sharad:
Yeah.

Chris Arnold:
So we use ActiveCampaign, which is great. We love ActiveCampaign, let’s say that. But we have to pay for that separately à la carte because that’s not built out in your system. Sierra, what do we pay just alone for ActiveCampaign monthly?

Sierra:
Well, because we have so many buyers we’re paying about 200, I think $270 a month for ActiveCampaign for[crosstalk 00:21:10].

Chris Arnold:
We’re paying two to three times for one, à la carte system than what we’re paying for REsimpli as a whole?

Sierra:
Yeah.

Chris Arnold:
That’s just [crosstalk 00:21:17].

Sierra:
But now just adding CallRail … I know, Adding CallRail, TeleTracker is worth your time. I don’t know how you’re doing it, Sharad, it doesn’t make sense to me.

Sharad:
[crosstalk 00:21:25].

Chris Arnold:
Sharad, are you making money over there buddy, we’re wondering how you’re-

Sierra:
[inaudible 00:21:29].

Sharad:
I eat a lot of rice and beans. Since I’ve gone vegan, my food bill has been cut significantly. So no-

Chris Arnold:
This guy is living off ramen to give us the perfect system.

Sharad:
Exactly.

Sierra:
Yeah, crazy.

Sharad:
Now, the reason why we’re able to do this, is because it’s all integrated. It takes a lot of work upfront, but once you bring it all together, it’s not that we’re having to, … we’re only charging for things at this point that we’re paying, like paying somebody for the data bundles. Somebody’s using us for sending postcards through Driving for Dollars. And obviously that costs money, but less stacking feature, it’s free. Because we paid for it once we don’t have to pay for it again all the time, just it’s included for free. But again, if you were using a third party service for it, then we would have to keep paying it all the time. And then that cost would eventually get passed on to the end user. So that’s how we’re able to do this.

Chris Arnold:
So I want to go to one last point, see, I’m going to let you drive it home. But again, if you’re like, man, this is cool. This is something I need to go do for a hundred bucks a month. Again, there are a few things I think in business, you call a no brainer and mathematically, we know that this is a no brainer. So again, you guys always expect that we work with the owner, get you guys some type of discount, whatever that looks like. So what we have set up, Sharad has been really generous is, with the domain that we’re about to give you the link, what you can do is, you will get list stacking for life for free. Which that within itself, if you’re paying for that separately is like a hundred bucks a month, right?

Sharad:
Yeah.

Chris Arnold:
So we’re talking like $100 a month off. And I think also your first month you get an additional, like 20% off or something like that too.

Sharad:
Yes, exactly.

Chris Arnold:
So this is super nice. So again, if you’re listening, go to R-Esimpli.com. That’s R-E-S-I-M-P-L-I.com/chris, which is again C-H-R-I-S. So REsimpli with an I.com/chris. And that will get you all the kind of bells and whistles we’ve talked about without additional cost, which is super cool, like the list stacking. And then I think too, like your grandfather, these people that come in now on the system for new things, it’s kind of like friends and family-

Sharad:
Exactly. Exactly.

Chris Arnold:
As new features come down that actually might cost additional money you get discounts, which is super cool.

Sharad:
Exactly.

Chris Arnold:
So Sierra, let’s talk about your favorite feature. I know this is like a soap box for you. And Sharad, I know it’s you, this is like both you know, who[inaudible 00:00:24:00] about this when it comes to people’s businesses, but let’s hit lastly, on this KPI dashboard. What’s happening here?

Sierra:
Oh man.

Chris Arnold:
Again, KPI is metrics, key performance indicators if you’re new to the business.

Sierra:
So I just want to say first when me and Sharad first talked about this, he asked me what I wanted to see in the KPI as well. He was trying to see if that he was missing a thing and it wasn’t actually built yet. He was telling me just this idea that we were able to make sales, right, Sharad? I think we’re looking for-

Sharad:
Yeah.

Sierra:
… sales.

Sharad:
Yeah. I had this-

Sierra:
And then when I actually saw it, it was ridiculous. Like you got everything. It was such a fast implementation. I think like I was expecting it to take months and months and months and months because it’s so in depth. But the reason it’s important is it’s basically taking all of that data from this one database and it’s putting it into KPIs. So you can go in and you can look at your actual lead conversion by source. You can look at your dollar for dollar return.
I was tracking that on a big metric sheet, which I also showed Sharad a couple months ago that every, every single month I’m having to go into Podio, I’m going to have to pull leads, I’m going to have to pull costs. And then I have to sit there and make sure all the formulas line up and make sense. And if they’re off, then I throw the entire marketing budget off. We don’t know what to put more money towards or what to take money from, I don’t know how it’s like a formula. If we’re in this KPI system, you log in and it’s ticking the formula for each marketing source and it’s telling you what your dollar per dollar return is. What marketing is actually working, what your team is doing in terms of their KPIs. Are they calling other leads? Are they doing what they need to do?
So it saves me ridiculous amount of time having to go into the system and pull numbers manually. It’s a waste of time just to know if you’re on the right track. This way we know ahead of time. As long as you use it, right then you’re going to have that data in front of you, right when you log in. That’s a game changer. And to watch it from an idea to what you produce, is spectacular. I just want to say great job. [crosstalk 00:26:16]

Sharad:
Thank you. Thank you.

Chris Arnold:
I was like, I’ll take that compliment. I’m taking that compliment.

Sierra:
It was [crosstalk 00:26:20].

Sharad:
No, no, that’s amazing. Obviously coming from an accounting background numbers are just everything. That’s the only way … I live up here in Canada and my business is in Indiana. My team is all over the country. So that’s the only way we know whether things are working or not is by looking at numbers. If you like the KPI dashboard now just wait a few months, some of the changes we’re going to …Just some of the things we’re going to add, it’s going to give you so much data about your business. It will be almost impossible to be not more profitable.

Chris Arnold:
Yeah, that’s great. So again, to sum that up, you’re probably not tracking your metrics. You feel guilty about it. The reason you’re not is let’s just be honest. It’s a pain in the ass to track metrics. And so what Sharad is coming along and saying is, you can’t run a business without him. I know this, Sierra knows this, will at least going to automate the process so that you can focus your time on analyzing the data, not collecting the data, which is what-

Sharad:
[crosstalk 00:27:17].

Chris Arnold:
… [crosstalk 00:27:18] like collecting data. That’s the last thing I want to do, but I do enjoy interpreting the data and taking a look at what it means because that’s allows us to grow our business.
So again, if you’re listening, go to REsimpli, S-I-M-P-L-I.com/chris, that will get you that list stacking for free and the 20% off the first month. And Sierra, Sharad, thank you guys for having some tech talk today. A lot of fun coming at it from some different angles that I know those listening today got a really good understanding of a tool out there that can really come in and be a game changer for their business. So back to you guys later, appreciate it so much. And so the rest of you until next time, we will add more value and catch you soon. Thanks so much.

Sharad:
Thank you.

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