Posted on: August 05, 2020

If you have been listening to our podcasts, it is likely that you’ve heard about radio and the peerless benefits it offers. While hands down one of the best marketing channels available, radio just got even better! And no less than REI Radio Program’s amazing coach, Chris Arnold, is here to tell us why.

For almost a decade now, Chris has been using radio to find motivated sellers. Recently, he discovered 5 unique changes that has made radio even more ideal as a marketing channel. If you’re considering investing in radio and unsure if today’s the right time, this episode is for you!

Key Takeaways

  • Who should pay attention to what he’s saying
  • Why radio is ideal for those who are just starting out
  • What is going on with radio right now
  • His current marketing budget for radio
  • Why it pays to lock in a radio deal for 12 months
  • Why most radios are offering a one call close
  • Other changes he noticed when it comes to radio
  • The reasons for the uptick in radio advertisements
  • What snowballing means
  • Why now is the right time to advertise on the radio
  • What REsimpli is all about
  • How people can find out more about REsimpli
  • The benefits of list stacking

RESOURCES:

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Episode Transcription

Tom Krol:
Guys, welcome to another amazing episode of Wholesaling, Inc. I am your host, Tom Krol, and I am so excited to be with you guys today. I haven’t been recording a lot of podcasts. And when this came down the pipe, I said, “I want to do this interview myself.” I am excited. I can’t wait to share information with you because the reality is that things are changing and things are changing in a big way. And I’ve got some really exciting things to share with you that you can implement right now to do deals. If you don’t know what wholesaling is, wholesaling is the art of finding discounted properties. That’s it. It doesn’t matter what your exit strategy is. Whether you’re going to flip that property, you’re going to buy it quickly and sell it quickly. You’re going to rehab it. You’re going to become a landlord, whatever you’re going to do.
If you can find a discounted property, you can find financial freedom. And that’s what wholesaling is all about. And today’s guest has been really just first of all, leader in the industry, but also has found some ways, some strategies that you can implement right now that are changing the game. He’s getting students who are getting check after check after check after check after check of massive wins in this industry, all using a medium, a methodology that everybody knows about and everybody’s ignoring.
And just recently, because of everything that’s been going on in the economy and with the pandemic and everything else, that’s happening in our lives in this country, things have been changing and it certainly has been affecting this channel. So without further ado, you guys know this is the no fluff, no BS zone. We’re going to get right to the meat and potatoes. Let’s introduce our guests. You guys know him and love him. He’s a rock star, Chris Arnold. Chris, can you hear me? Okay.

Chris Arnold:
Oh, Tom Krol, what’s up buddy? How are you?

Tom Krol:
Man. All right man. It is so good to be on the show as a host and I’m honored to be on with you.

Chris Arnold:
Yeah, man.

Tom Krol:
REI radio, man.

Chris Arnold:
No, man. Don’t matter if we’re on a podcast or talking on the phone, man, the energy is always great. We always rev each other up and always add value, man. So it’s fun.

Tom Krol:
Yeah.

Chris Arnold:
Glad I get to do this with you.

Tom Krol:
Well it is awesome to be on. And just so everybody knows, Chris and I, this is all progress, not perfection. We recorded this I 100%. I lost the recording. I am the worst. I went to my summer home and I left it here. I sent somebody at my house to try to find it. They couldn’t find it. I think they might’ve deleted it. I’m not sure, but we won’t pass blame. So now we’re doing it because things have even changed in a bigger way with radio, this medium that everybody listens to, that everybody knows about. But so few investors are leveraging and I know you and your students have just been exploding with some of the changes. Tell me if I’m wrong here. But from what I understand, there have been five major, never before seen things that have been happening in radio. It was an amazing channel. And now it’s even better.

Chris Arnold:
Yeah. I love your language, man. You’re just so vibrant in the way that you communicate. So, yeah. I mean, there really are, there five really unique, fundamental changes in radio that I’ve seen because of what’s happened in the economy this year, that over the last 10 years, I’ve actually not seen with radio. And it’s these five things I really wanted to hit on today because it’s a window of opportunity that I’m seeing. I don’t know how long the window’s going to stay open, but it is open right now. But as things begin to get more and more back to normal, these five things are going to go away.
And so not only is radio such a unique marketing channel because nobody’s doing it. It creates celebrity status. I mean, people have heard us and listened to this. This is why we have so many people signing up. But I wanted to touch today on five things about radio that you probably haven’t heard me talk about because it happens to be related to the current environment. So man, let’s go ahead and let’s get to the meat, Tom.

Tom Krol:
So, let’s do it. I want to get right to the meat and potatoes. And just so everybody understands, what we are talking about is you are using radio ads as a real estate investor, as a wholesaler, your using radio ads to find people who want to sell their home at a discount. Is that what we’re talking about?

Chris Arnold:
Without question.

Tom Krol:
Okay. And is that for everybody or is that just for people who are already making a hundred million dollars or people who are just starting out or everyone in between or who should really be paying attention to what you have to say right now?

Chris Arnold:
I don’t want to say everyone. And I’m saying that truthfully, because when you’re asking me that question, that’s really sub two questions underneath that. Does this work in every market, small, medium or large? Yes it does. So it doesn’t matter where you’re located in the United States, radio works. We know that because we have students East to West coast in all of those markets and then who’s it for? It’s for the new person because it’s extremely affordable and low maintenance.

Tom Krol:
Yeah.

Chris Arnold:
And so if you’re new to the game and you don’t want to pick up a marketing [inaudible 00:05:58] this creates a lot of busy work for you. We know that radio is a set it and forget it, but for the person that wants to scale that’s listening, that’s more seasoned. The thing I love about radio is you can scale to a lot of stations. You can spend tens of thousands of dollars in your market on just this one channel.

Tom Krol:
Awesome. All right, so guys pay attention. I’m really going to pick Chris’s brain here and we’re not going to leave any stone uncovered. So Chris, what is going on with radio that your students are having such a major influx of success right now with deals and finding these sellers, what the heck is going on and tell us more about it?

Chris Arnold:
Yep. So the first thing and why radio works so well and gives a great return for myself and for the students we’re working with is we buy our radio like we buy our real estate, at a deep discounted price. So the reason that you make profit, when you do a real estate transaction is because you go in and you negotiate with the seller and you buy that house at 60, 70 cents on the dollar. Whereas other people that buy homes for those themselves, they pay full retail, Tom, right?

Tom Krol:
Right.

Chris Arnold:
So this is why we know how to make money, it’s on the buy. The same is true with radio. We lock in at such a deep discounted price that I’ll give you an example. We have a student yesterday that based on the price he has for a radio station, he closed his first deal out, did $25,000. And he paid for the radio station for the entire year. We did the math on the coaching call yesterday. So that means every deal on top of that that he’s going to close is just pure profit for him off that station.

Tom Krol:
Awesome.

Chris Arnold:
That’s a good position to be in.

Tom Krol:
Yes.

Chris Arnold:
But what I’m telling you is happening right now is let’s put it this way. Normally you would buy real estate at 60, 70 cents on the dollar. Imagine if something happened in the market and all of a sudden you could buy it at 30 to 40 cents on the dollar. That’s actually happened with radio. So not only are we getting our typical deep discount, we’re getting a double deep discount. I’ve never seen-

Tom Krol:
A double deep discount. I like it. So, okay.

Speaker 3:
I’m going to make this practical for [inaudible 00:08:06].

Tom Krol:
Go ahead.

Chris Arnold:
For my current marketing budget for radio is 27,500. That’s at a massive deep discount because I’ve got a ton of radio ads out there. I’m advertising hundreds and hundreds of times per month, I had the exact same frequency that I’ve always had. And I have it at 50% less than the 27,500 so I’m getting 27,500 of what I would get normally as advertisement for literally half of that right now. That’s unheard of, Tom.

Tom Krol:
Right.

Chris Arnold:
And the reason that that’s happening is because the radio stations right now are so pressed and so stretched on trying to get people to advertise because you have a lot of people that moved away from advertising to just save money because that’s what companies do they go out of business. I’ve never seen them so…

Tom Krol:
Let’s talk about. The reason that this is happening guys is because normally when these radio stations are playing hardball and it’s because of a supply and demand, there’s a lot of people who know, right? I’m sure everybody here knows Than Merrill from fortune builders, right? You can’t turn on the radio without hearing that he’s having a seminar in your market, right? So the people who know are on the radio and right now, because so many different things are happening in this country there’s fewer people.
So this is just, I apologize for being so elementary and amateurish here, but I just, it’s just my nature to just understand the reasoning behind this. This is totally common sense because there’s so much volatility in the market. And so many changes happening that they’re just not that many people right now on the radio. So the radio is willing to give out these spots for super, super discounted prices. Not only discounted prices, but locking those prices in. Right. Chris, tell me more about that how it’s not just today, but how you can-

Chris Arnold:
Yeah. You locked it in for 12 months. So a lot of people are like, “Oh, that’s great. You’re going to get in. And you’re going to get a good rate for a couple months.” No, every student we have locks in a rate for 12 months. So as the market begins to turn back and begin to work in your favor, you know that you’ve got a deeply discounted marketing channel that you can depend on. And at that rate is a fixed rate for 12 months. And here’s the best part, Tom, from our perspective, we get a two week cancellation on our side, which means the radio stations locked in with me for 12 months and promised me that rate. What I’m promising is I’ll stick with you for 12 months unless I give you a two weeks notice and I can back out. That’s about the best position that you could be in when it comes to a contract with the radio. So you have no risks. You can pull out anytime with the two weeks notice.

Tom Krol:
I mean, absolute total no brainer because the benefit is with the advertiser, which is a real estate investor.

Chris Arnold:
Yeah. So let’s go on to number two, man, if you’re ready.

Tom Krol:
Let’s do it.

Chris Arnold:
So the second thing I’ve never seen before is one call closes. So going back to the fact of calling reps, we’re negotiating on deep discounted price. They ideally don’t want to sell these rates. They would rather sell you a retail rate, but we’re buying a wholesale rate. So in the past when the supply and demand was a little bit different students might take several calls, several negotiations, it could take weeks to months to get a rate. We asked students, I’ve never seen this before.

Tom Krol:
Right,

Chris Arnold:
They’re calling radio stations and the stations are so hungry for business that they’re doing a one call close. They’ll call the station say, “This is the price I’m willing to pay.” And the station goes, “Okay, we’ll except that, let’s go. We’re sending the contract.” I’ve never seen that. And the reason that that’s occurring is because of everything that’s going on in the market. So, I mean, in my 10 years, I have never personally done a one call close.

Tom Krol:
I was on the phone just recently with a Wholesaling Inc student who is also in REI radio. And they were telling me that it is unheard of an unbelievable and everybody who knows anything, anyone who knows anything about sales or negotiating, you know that you are going to get the best deal when you can call up and they’re immediately taking the offer that you’re proposing. So that is phenomenal. And we’re talking about radio guys, not houses, which is so appeasing. So, all right.
So number one amazing rate that are locked in for long time so that you are getting the benefit today. And in the future, you’re doing this with one phone call. So it’s far less work. What are some of the other changes that you’re seeing in the market on radio?

Chris Arnold:
Man, the freebie stuff that stations are giving away to our students right now it’s just crazy. So I was just on a coaching call yesterday. We have a student named Maureen and we go around and it’s like, “What’s your win? What’s your win today?” And Maureen pops on. She goes, “Yeah, I’m advertising on this radio station. And that station also owns another station, which we call a sister station and they just said, ‘Hey, we’re giving you a month free on the other station.'”

Tom Krol:
Wow.

Chris Arnold:
And I have never seen radio stations right now being so concerned about losing business that they’re just giving freebies away. I was talking with Brent Bowers, who’s another student. And he’s like, “I closed a deal off of a radio station that I’m not even paying for it because they threw me some freebie spots on another station.”

Tom Krol:
That’s amazing.

Chris Arnold:
I’ve just not seen the amount of free stuff that radio stations are just throwing around. In my tenure.

Tom Krol:
It almost looks like they’re trying to fill spots. I mean, I guess there’s been really a big decline with a lot of typical advertisers.

Chris Arnold:
Part of it.

Tom Krol:
Wow.

Chris Arnold:
They’re filling them with free spots. And at the same time, they’re so concerned about keeping your business that they’re going above and beyond to do whatever they can. And what that looks like is freebie spots. I mean, heck radio stations give free tickets to concert. I mean, they’re just giving stuff away right now. And I’ve just not seen that before. And I’m just doing radio as long as I have, it’s been consistent, it’s always kind of the same game and the game has changed and I get excited because this is like my baby. I’ve been watching this for 10 years. And all of a sudden I’m watching a game doing things I’ve never seen before.

Tom Krol:
That’s awesome.

Chris Arnold:
And kind of the silver lining of what’s happened this year for radio. Again, there’s been a lot of challenges that COVID is created and there’s been some benefits. And with radio, this has been a benefit for us.

Tom Krol:
I am, I love it. Easy peasy, lemon squeezy. So that sounds great. Free is awesome. So we’ve got amazing prices locked it for a long time. One call closes freebies. How could it get better? What else is going on in that marketplace?

Chris Arnold:
Its just funny how its-

Tom Krol:
Just Awesome.

Chris Arnold:
[inaudible 00:14:25] So-

Tom Krol:
I feel like we’re doing a countdown like the Ron Popeil, Showtime rotisserie grill. Not only, I mean, it’s funny because I’m hearing it myself, which is really why I wanted to be on with you is because I’m hearing it myself. People are like, “Oh, did you hear about this? And the radio? And I got this deal.” And I’m like, “I can’t believe the frenzy that’s happening with radio.” And just, if we could pause for a minute, Chris, I’m kind of thinking… Well a lot of people, I was just talking to a property manager who runs a big, huge commercial building in Manhattan. And he was saying that typically for a Friday in the summer, which we’re not supposed to date the podcast, but we’ll do it this time. It’s a Friday of the summer. What happens typically is that there’s 5,000 to 6,000 people in his building at that time.
And today there’s a hundred people in his building. So I was blown away by that. That’s a whole different subject, but what I would be thinking is like, “Well, how well could radio be doing?” Because people, are they really listening to radio if they’re not commuting or why such the uptick in REI radio deals? What is going on out there in this country that there’s this uptake that we’re seeing with radio ads?

Chris Arnold:
Yeah. Well, you got to realize people are tuned in to the television and radio more than ever right now. And I’m definitely going to admit and again, we’re going back months ago now. So if we’re talking about when COVID hit for the first 60 days, things were really shut down. People weren’t commuting. You could use that argument then, but again, most cities right now, people are getting back to work. They’re out grocery shopping, they’re going to restaurants. So the whole idea that people aren’t out in the car listening to the radio is not true. They are out and on top of that, they’re tuned in to things like the radio, because there’s just so much breaking news going on.

Tom Krol:
Right.

Chris Arnold:
I mean, how many more people are watching the news right now than ever before? And what are the mediums for the news? Right. Television and radio.

Tom Krol:
It’s funny. I would also say that sometimes I remember when I was first starting as a real estate investor, I would see something that would work. And I would ask maybe my older brother at the time or someone else I’d say, “Well, why?” And all my mentors said, “Don’t worry about why it works. Just know it does.” Right? And I remember even as a coach I get questions from a student and they’ll say, “Well, why would anybody ever sell their house at a discount? Why do they need the speed and convenience?” And because they don’t understand the idea of an impending event. Right? Usually our sellers, they need to sell by X because if they don’t then Y is going to happen by a certain date. But I think the important part is it works. It doesn’t really matter why, but it is interesting to see that there’s such an uptake in everyone in the community talking about it right now. So, all right. What else is going on with putting ads on radio right now?

Chris Arnold:
Yep. So number four is snowballing. And what I mean by that is the way that you grow your radio is you come in and you grab a radio station. Again, you’re going to see some quick momentum, leads coming in immediately, you start closing deals and you take that revenue and you go and you buy your second station, your third station, you just snowball it.

Tom Krol:
Okay.

Chris Arnold:
Well, because things are happening so much faster, calls and things are coming in quicker. I’m also seeing, again, stations being at such a deeper discount. Students are snowballing their radio faster and getting on multiple radio stations faster than I’ve ever seen. So I’m going to use Joe Terrio as an example, he’s one of our students out of the Northeast. Within a five month period, he went from never advertising the radio to 15 stations, 15.

Tom Krol:
That’s amazing.

Chris Arnold:
So that hasn’t happened in the past, but all of these things, it’s like a force multiplier. Stations are negotiating faster, they’re going at a deeper discount. Freebie stuff is being thrown around, which helps me grow my campaign and become more profitable faster. All this is coming together and I’m watching students snowball their radio campaigns and grow them faster than I’ve ever seen before. I didn’t go from zero to 15 stations in five months when I started.

Tom Krol:
Right.

Chris Arnold:
I might’ve gone from zero to two or three stations in my first entire year. And that’s just because things are snowballing right now in the favor of radio, which is so I’m just super excited about that

Tom Krol:
So, more deals and then essentially just taking all of your time, energy, money, resources, attention, focus, putting it into one marketing channel and you’re able to extract-

Chris Arnold:
It’s really active is the point.

Tom Krol:
Yeah.

Chris Arnold:
It’s scalability is everything and when you get in, you launch a marketing program, one of the things you’re looking at is how quickly can I scale this? Because the more I can scale it safely and quickly, the faster I can start making more revenue. And the thing with radios is it’s easily scalable right now, more so than I’ve ever seen.

Tom Krol:
I love it. All right. So I know there’s another major point that you want to talk about with radio, but guys, if you’re listening to this and you’re like, “Hey, right now is the right time for me to be on the radio to get ads out there. There’s nobody in my market doing it. I want to dominate this marketing channel. I want to get it up and running so it serves me as a business instead of a job.” And if this is something that you’re interested in, just head on over to Wholesalinginc.com, wholesalinginc.com/REIradio. So it’s wholesalinginc.com/REIradio, because I am telling you guys, Chris is a rock star. He knows what he’s doing. Over 2,500 deals and his students are crushing it. So-

Chris Arnold:
I’ll close with the last one.

Tom Krol:
The last one, Chris, what do we got?

Chris Arnold:
The fastest turnaround I’ve seen, so deals are coming in quicker for our students than I’ve normally seen. So what I mean by that is I’m telling you, and again, all this information, I’m just regurgitating back from observing my students in what’s happening in our community. So it becomes really easy to just sit back and start taking notes. And all of a sudden I have students going, “Man, I went live on radio two, three, four weeks ago, and I’ve already executed two, three, four contracts.” And I’ve not seen in the past the speed of execution off of the launch of radio. I’m not saying that that happens for every one of our students. Sometimes it does take a little bit longer, but I’ve never seen it as fast. So I’ll give an example.
I just did an interview with Jay Estrada out of Phoenix, which is one of the most competitive markets in the country. Without question, this is a guy out there that’s going up against the big dogs. Jay launched and I was just on a call with him yesterday and he has five deals that he literally picked up within the first five weeks. Two of those have already closed. He posted a check, the other three are an escrow set to close. I’m like, “Dude, you went live on radio in Phoenix and you picked up five contracts within the first five weeks. That’s crazy.” [crosstalk 00:21:02] And two of them are already closed and pay… I just not seen things move that fast on the lead volume and execution of deals on radio before. I’ve just not seen it.

Tom Krol:
Phenomenal, I love it. I love it. Very cool. I mean, that’s what it’s all about. It’s about getting these channels to actually do deals. So when that’s happening, that’s terrific. So very exciting stuff. All right. Well, every reason to do this today and get involved with radio, but I also want to ask you about RE simpli. What is this that I’ve been hearing about and tell me more about it and what it does and why do we need to know about it? What’s going on with RE simpli?

Chris Arnold:
Absolutely. And if you’re listening, it’s always good to put a face with the name so for particularly if you need a Wholesaling Inc. So you can always jump over to YouTube and watch these videos as well at Chris Arnold Real Estate. So definitely pop over and again, get also some free stuff that we’re doing over there to have extra content. But, Tom, RE simpli, this is a game changer. I’m telling you, you’re on the front end. If you’re listening to this, because within the matter of a couple years, you will hear RE simpli in my opinion, like you hear the word Podio. It is really the business in a box. It’s an end to end user experience. It’s a one stop shop for everything that you could ever need in your business. So here’s what happens within real estate.
We launched something like Wholesaling, right? So wholesaling is a bit newer from the standpoint, it hadn’t been around for years and years and the tech doesn’t catch up. So we have to use things like Podio and kind of makeshift Podio as a CRM to work. And then someone comes along and goes, “Man, I’m paying for like eight or 10 different softwares, a la cart.” Right? I’m paying for CallRail and then I paid for list stacking and now I’ve got DocuSign and I’ve got Dropbox and I’ve got an on carrot website and I got driving for dollars and you’re going, “Man, it would be nice. Number one, if I didn’t have to pay for all of these separately because they all add up and they’re expensive. And on top of that, it’d be nice if all these programs were housed in just one place and work together.”
That’s RE simpli is. It’s a game changer. So just imagine that for a hundred dollars a month, you could log into one place, get rid of all the systems that you have, and literally have QuickBooks, Carrot, MailChimp, all of these things, project management, book keeping, CallRail, a CRM, all in one place, Tom. And get rid of all the ancillary stuff and have one log in and one rate that’s a lot cheaper for all those things and that what you’re paying a la cart right now.

Tom Krol:
Now, Chris, does it replace those tools or does it organize them into one location?

Chris Arnold:
Erases them completely.

Tom Krol:
Okay. So a total 100% easy peasy, lemon squeezy.

Chris Arnold:
100% replacement, it’s a business in a box. It’s everything that you need. So it’s taking all of that technology that you need and housing it with replacements that do the exact same thing in one place.

Tom Krol:
If someone wants to find out more and this is whether or not they’re using radio. This is for any wholesale or any real estate investor out there is that right?

Chris Arnold:
I get a lot of questions about it. And I was just on a coaching call yesterday with our students. And they’re looking at RE simpli and they’re like, “Dude.” I’ll give you example, I’m using RE simpli, a hundred dollars. I pay more than that with CallRail. CallRail has one feature of like 10 this thing has, this is a no brainer. And on top of that, it’s an entire CRM that’s built for wholesaling or fix and flip or whatever particularly you’re doing. Podio was not built for real estate investors.

Tom Krol:
Right.

Chris Arnold:
RE simpli was built for the real estate investor. So you don’t have to get in and try to make it do what it’s not meant to do or finagle it like you do with Podio.

Tom Krol:
So, a few quick things, first of all, I know that how do we find RE simpli because it’s not spelled the way that-

Chris Arnold:
Yeah.

Tom Krol:
So tell us more about how to find it and what the benefit is.

Chris Arnold:
Absolutely. He just go to RE simpli.com, which is R E and then simpli.com. So REsimpli S I M P L I .com and just check it out. But for a hundred bucks, it’s one of these things that you look at and you go, man, it’s just an absolute, no brainer. It’s been great for our business. And so we’ve been able and going through the process of just completely weaning off of Podio. And again, everyone always asks me, “Chris, give me a discount, give me a promo code.” [inaudible 00:25:20] kind of like always our responsibility, Tom. Right?

Tom Krol:
Right.

Chris Arnold:
To go in and go to bat for everyone. So I talked with the owner, the list stacking usually costs about a hundred dollars a month. That’s an additional thing. And if you use the promo code of REIradio, again, one word, REIradio, not case sensitive, all lower case, whatever you want put in, you get the list stacking for free, so that’s like a hundred dollars a month off. Which is good.

Tom Krol:
The list stacking guys, I will tell you…

Chris Arnold:
It’s expensive just by itself.

Tom Krol:
It’s expensive, but you know what a pay off. Because when I first was coaching, everyone was talking about list stacking. And I said if Johnny Smith appears on multiple lists a few times, I want him to get my card multiple times. But what has happened since I first, first started coaching into today is that there are too many lists. We have so many, there are about 18 lists that we recommend at Wholesaling, Inc. And what list stacking does for anybody who’s listening is you can take those lists and you can say, who’s appearing on these lists multiple times, that’s your hottest list. And you can identify and go after those people specifically at that moment. So really, really exciting stuff. And just that alone is certainly worth a hundred dollars a month. Besides of course, replacing CallRail and lists and CRM and everything else.

Chris Arnold:
[crosstalk 00:26:41] $100 a month. That’s [inaudible 00:26:42].

Tom Krol:
Yeah.

Chris Arnold:
That’s what technology should do. It should do things that make you more efficient at a less cost. I mean, that’s why we love tech. It’s like, how did I ever run my life without this? And because technology is getting better and better, it’s just getting so much more affordable. I can’t believe they can get that system for a hundred bucks.

Tom Krol:
I love it guys right now, do not miss the boat on this. This is going to allow the real estate investors in your market who are right now to get in at these low, low prices. I mean, I’m hearing this from the students, so I can tell you now is the time head on over to www.wholesalinginc.com/REIradio checkout, check out REsimpli.com. It’s R E S I M P L I and for all the special offers with that, just put in REI radio for the code and that’ll get you all the benefits that Chris has with the owner.
But guys, I’m telling you, radio is where it’s at right now. I mean, Chris, awesome stuff, brother. Thank you for the contribution to the industry with radio ads. I mean, so obvious, right? It’s like direct mail. Everybody knew about it and nobody was doing it.

Chris Arnold:
It’s exactly the same.

Tom Krol:
I mean, a no brainer.

Chris Arnold:
And it’s changing people’s businesses. I’m just excited about it. Because I got students doing deals and they’re just excited to be away from always having to depend on some of this aggressive time consuming stuff like text blasting and RVMing and cold calling. And they all work. But students are like, “Man, I’m just looking to make my phone ring. Can I just pay money, make my phone ring and get a quality call.”

Tom Krol:
Yes.

Chris Arnold:
And that’s what radio is, it’s that simple. And it’s been a game changer for students. They love it.

Tom Krol:
Chris, I appreciate your time, brother. Thank you for coming on and sharing this expertise in radio ads for motivated sellers.

Chris Arnold:
Yes, sir. Man, always good to hang out with you buddy. Appreciate it man.

Tom Krol:
Ditto. So, Guys, so now is the time to do it. If you’ve been thinking about it, you definitely are going to want to get involved at this point where if you’ve been waiting for radio now is the time to really start that channel in your business. It’s super affordable guys. I appreciate your time with us. Thanks for trusting us to give you the guidance that you need to be a better real estate investor. We love spending time with you guys. So enjoy the day. God bless everybody. And Chris, thanks again. We’ll talk to you,

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