Posted on: July 22, 2020
WI 476 | Marketing Manager


While marketing can seem straightforward, it is actually something you need to constantly polish and master. If your priority is the latter, you’d surely love today’s episode!

Grace Mills knows marketing like the back of her hand. As director of marketing, she breathes and lives everything marketing. From trends, techniques, and tools, Grace has mastered them all!

In this episode, Grace shared how she created a massively successful and efficient marketing team—what her responsibilities are, the characteristics of a great marketing manager, and how she holds members of her team accountable.

Regardless if you’re looking for a marketer or would like to take the job on yourself, this episode can serve as a great resource for you, so don’t miss it!

Why You STINK at Marketing… and How to Fix That TODAY!

Episode Transcription

I’m your host, Chris Arnold. I’m excited about this show. There is no question that marketing is probably one of the sexiest and hottest topics when it comes to real estate investing, particularly wholesaling. A lot of times, we talk about strategy but we’re going to do something different. I have a special guest who is my Director of Marketing for my company. There is a point in my journey where I handed over the baton of marketing to someone else.

This is a twofold conversation. Number one, if you are considering, or maybe in the future, about getting a marketing manager, this will begin to paint that vision for you. If that’s far off, the second thing this is going to do is your playing the role of being a marketing manager and talking to someone. It might allow you to evaluate yourself as the marketing manager in your company until you can pass that baton to someone else. It’s going to be a great show. There’s a lot about what it takes to run a good marketing department. Without further ado, I’m excited to have on this special guest, Grace Mills. What’s happening? Welcome to the show.

I’m super happy to be here. If there’s one thing I love, it’s definitely ranting and rambling about marketing, so I’m super excited.

Grace, let’s give a little bit of background. People ask, “How did Grace become the Director of Marketing? Did you hire into that position?” What was your journey with us from where you started to how you were given the big responsibility of managing all the marketing in our company? What’s that backstory?

Funny enough, I was grown from within. I wasn’t hired from an outside source from any outside agency. I started taking the calls as a prospecting assistant. I would notice being a prospecting assistant, seeing it from the ground up, I was the one talking with the prospects as they were coming in. I would notice different things that they were saying or feedback in general that they were giving them like, “I’m wondering if we could use that line,” or if we could play off of what the leads are already telling me from the position of a prospecting assistant.

I waved a flag to the team like, “I’ve noticed that people are saying this. Who’s in charge of doing the direct mail flyer? Could we play with this wording or play with this outline based on what they’re saying?” After enough ideas throwing it out there, I ended up being able to grow into the position of the marketing director here. I was grown within. I started off as a prospecting assistant listening to what the leads are telling us. With my own crazy creative little brain, I was able to grow into that position.

You’re going to get talent in 1 of 2 ways. Either you’re going to find talent and you’re going to bring them in to go directly into a higher-level position. We’re talking about executive or director-level positions, like a director of marketing, or you’re going to do the job of raising up leadership within. In my personal opinion, the two both works, but the one that has a higher probability and always creates greater retention, greater gratitude is raising somebody as a leader up in the company. They know what it’s like to work up the ranks and they got a greater understanding of how this runs because you start at ground level.

It’s like the guy that owns a company and his son wants to run it one day. The best thing to do is start them on the floor and then raise them up over time. Never just throw him into the executive position. You did a great job of earning your way there. What does a marketing manager do? Give a little bit more detail.

WI 476 | Marketing Manager

Marketing Manager: When looking for a marketing manager, find somebody comfortable doing a lot of research and reinventing themselves many times over.


It’s a fun, wild, crazy position to be in. You’d be surprised at all of the things that you can hand off to a marketing manager. The first that I will tell you is that you have someone who is responsible and that can hone in and make this thing their thing. This is what they do. This is where their brain does the best work. This is where they can be the most creative. They can take it and be 100% accountable and responsible for every single element.

What I mean by that is they are responsible for all of your creatives, from creative to execution. It doesn’t matter if that’s digital if that’s handling your direct mail or running your SEO. They’re responsible for the ground level of it, creating it, brainstorming and implementing, and then executing every single piece of that on top of managing all of the budgeting and the billing. It takes a lot off of your plate. If you don’t currently have one, the marketing manager handles everything from start to finish, every little thing that comes up in between.

Additionally, research is super important on the marketing end. That person has the ability to watch trends, to attend webinars, webcasts, any marketing conferences so they can always keep a note on what is going on in your industry or what other people may be doing. If I have to use a word, stalk your competitors for you. If you don’t have to reinvent the wheel, don’t.

Sometimes, a marketing manager can just sit there and start tracking what your competitors are doing across the industry. Tracking their numbers, what they’re playing with, how their Facebook pages are laid out, how their websites are played out, and playing with that and tying it back into what the company’s goals are.

It’s comprehensive of what you communicate. It’s all the way from managing a budget to researching, to innovation to tweaking what you currently have to KPIs. It’s more than just doing a couple of things on that side. It’s taking full ownership of that process. That rolls me into the next question. If you decide to entrust your marketing in your company, which is a big thing to handoff, it’s not like closing coordination or even disposition, those things are important. The first domino in your company is marketing. If that domino doesn’t fall, none of the other ones fall because that’s where it starts. How do you manage or hold accountable a marketing person in your company? What type of metrics? How do you hold them accountable to know that they’re doing their job?

There are metrics to make sure they’re doing their job correctly, but prior to them even getting the job, you definitely want to make sure that that person is right for the position. You have to put someone in that position that is okay with being responsible. Some people run from responsibility. They don’t like accountability or they get uncomfortable being in the hot seat, dealing with money, or over the phone.

The first metric to that position is watching who you added to that slot. It has to be someone that’s okay with being in the hot seat, that can talk on the phone, that represents your brand well. If anything goes wrong, they’re not going to hide away from it. They’re honest about it and they’re like, “Here are some solutions we can put into place.”

On the metric sizes in terms of KPIs, you definitely want to track overall the budget and you should always start the marketing person off with a budget. What’s the amount of money you want to spend on this particular campaign? What are you looking for in terms of a return? That marketing person is clear on a start. “Here’s a budget I’m starting with, but here’s the goal in terms of return or revenue that as a company, I need to meet.” When you start to build out your metrics, you can track that actual progress. What campaigns are pulling in what number of leads? What is the cost of each of those leads in comparison to your other campaigns? All of those metrics are definitely great to track your marketing manager.

The two things I hear primarily as a measurement is number one, can your marketing manager stick to the budget? It is important. We’re laughing about it, but that’s a big responsibility because sometimes managing a budget can be tricky. You have the pressure of you need to generate these many leads and you need to do that within this budget. Usually, the expectation of the owner can be a little bit pressing on the marketing manager.

Marketing managers must be willing to be in the hot seat and represent the brand well. If anything goes wrong, they will not hide away and be honest about it.

On the flip side, what I hear you talking about is they’re tracking everything from cost per lead to cost per acquisition, but the most important metric that the marketing manager is held for is the dollar per dollar return. That is like, “Here’s the budget you’ve been given.” Let’s say, for argument’s sake, it’s $5,000 a month. What you’re being held responsible for is, what is the return on that? “If we give you $5,000, are you doubling that in the sense of return? Tripling that? Quadrupling that? Does that make sense?” That’s a crucial KPI, which we call dollar per dollar return.

To give some headway, if you’re wondering what that looks like, for Grace, we expect a minimum of a $3 return. That means that she’s going to triple the investment that we’ve given her to play with. What she shoots for and what she gets close to and wants to continue to hit on a regular basis is $4 or above. That means that if we’re giving her $5,000, she’s turning every month at $5,000 into $20,000, as an example. That’ll give you a baseline on what you should expect to hold your marketing manager accountable to. From a business owner’s standpoint, what do you think the value is in hiring a marketing manager? Why would a business owner decide to make that decision? What value would they get in doing that?

It’s super important for every business owner to get to a point where you can manage, but you’re not responsible for executing everything. When you give something like the marketing department only to one person, that’s their thing that they can own. It’s off of your plate. You’ve hired someone that is so good at their job that they’re going to do it. It’s not a worry for you.

There’s a lot of time that’s invested there. The marketing manager has all day to manage every little element of that campaign. On the value side to the business manager, you’re hiring someone that in terms of their skillset, that’s their thing. In terms of their personality, that’s exactly what they’re fit to do. Their creative brains process that.

They’re detail-oriented enough to be super thorough and triple-check everything. They’re goal-orientated so they’re going to hit the same goals that you wanted to do. Without you having to feel like you needed to manage another element of your business or you have to execute that element of your business on your own.

That marketing manager is another right-hand man for that business owner. It’s like, “This is what the company goal is. Here’s what you would like for me to play with my expertise and with my background, or with my ability to look and see what’s going on out there in the marketing world. Here’s the big plan of how we can get there.” They’ll plan it out and execute every single element, so it’s off of your plate and out of your hands. You don’t have to execute it again as a business owner on your own.

The big piece I pull out of that is if you’re a business owner, there are so many different functions within the organization that you’re potentially required to do, particularly if you’re newer to the game. At some point, you’re going to get spread thin and you’re not going to be able to put the full time and attention on the marketing side as you’d like to do.

You might be good at it, but the problem is you’re also doing sales, doing disposition, and managing operations. Before you know it, you start to drop the ball on what’s happening over there. At some point, you have to make a decision. Either you’re going to give a lot of time and effort to the marketing side yourself and hire out all the rest, or maybe your gifting is somewhere stronger on a different element of the business, like sales. What you’d rather do is put more focus there and then delegate the marketing.

WI 476 | Marketing Manager

Marketing Manager: Radio marketing is low maintenance compared to other lead sources. Marketers do not have to chase after people here. Instead, people are coming to them.


This isn’t black and white. It comes down to what your genius zone is and where you should be spending most of the time in your organization. Grace, what are some characteristics of a good marketing manager? If someone’s going, “I’m going to be doing some interviewing, sizing some people up. What should I be looking for in the characteristics?” I know one thing you said was they take ownership. This is someone that comes in and realizes this is their baby and they’re responsible for it. What are a couple of other characteristics you think make up a great marketing manager?

Marketing is supposed to be fun. It’s a challenge. Aside from being goal-orientated, they love a challenge. They don’t hide away from a challenge. They don’t run away from responsibility. They like accountability. They want to be held accountable. A big piece of marketing is the creative, so you don’t want to hire someone that does not have much of a personality. You can tell that off the bat. Most marketing people are super good at their job, where you have big personalities, super creative brains with endless ideas, and super high energy that we’re always self-motivated.

Those are huge characteristics that you want to watch out for. It’s personality because that’s going to tell you a lot about how they can self-motivate. Are they goal orientated? Are they going to hide from a challenge? Are they open to a challenge? That high and low balance there in terms of the characteristics. On the marketing side, you want to hire someone that is comfortable with that. Some people are comfortable with being in a position where they have to be responsible for so many things. They have to be held to a certain standard, or you need to find someone that’s comfortable with all of those elements.

Another one that I hear you say is, is it somebody that loves to tinker?


There’s a lot of split testing and tinkering. Even though you might decide on a strategy, if you want to get good at that strategy, let’s say direct mail or radio or whatever it is, the best way to excel at that is you got to tinker a lot. You got to get in and test things. What if we shifted that and adjusted that? One of your best characteristics is you just get a lot of enjoyment and fascination out of tinkering.

Tinkering and researching, you definitely want to find somebody that’s super comfortable with that as well. They are okay with reinventing themselves. They like that idea. There are so many variables that can play into marketing. There’s no one-trick pony. I don’t even call it marketing, I call it tinkering. What we do ultimately down to it is we tinker, play, research, tinker, and creative, implement, execute all of the things that we learned and all of the things that we tinkered with.

Last question around this before we transition into something interesting along the marketing side. If someone’s reading and they might be new going, “Do I have these qualities?” This is a good challenge for someone that’s doing this themselves, to evaluate themselves while they’re in that role. Someone else might be reading going, “I’ve been in that role for a while. It’s time for me to fire myself and put somebody else in that seat so I can move to a better seat in my organization.” When should someone consider hiring a marketing manager? How do you know that it’s time to do that?

A lot of people realize that a lot earlier on them than sometimes they’re willing to admit out loud is when your business is growing in a way where you can start to tell, “I got to start letting some these pieces though so I can start focusing on what I need to.” In the beginning, as a business owner, sometimes there will be a timeframe where you’re one-man teaming it, but you’ll notice, “I’m getting to a point where the value is starting to pick up,” or, “I’m ready to start picking up a new marketing channel.” “I want to start playing with a new campaign that either I’m not quite an expert at or that I don’t have the time to invest in.”

Every business owner must get to a point where they manage operations but not responsible for executing everything anymore.

It’s somewhere around there. When you start to feel that your business is ready to go to the next level or you could tell that your volume is growing or you’re wanting to grow and expand your brand and your campaigns into either channel that you’re not 100% sure about. Either that you know that you don’t have the time to research, look into, set it up, and get it rolling.

I know from my personal experience, the way that we knew it is we started to drop the ball on marketing because we were getting pulled in a lot of different directions. I know I felt that way. Even though I built some of the things that you’ve taken and bettered, I realized I didn’t have the time to better it to the next level. It needed full focus and I couldn’t give my full attention to it because there were other things that were more important at the time. That’s how I knew that it was time to let you take over that and let go of control, pass the baton, which is great. It’s some excellent things. It’s a lot of things that get you thinking about.

Whether you’re making the decision now or not, you definitely want to begin with the end in mind and allow your brain, if you’re reading to stuff like this, to go, “I’m not there now.” At least it’s getting you to stretch your brain to think about how your organization can be built out at a bigger level. The one thing I know about everyone reading is they didn’t get into this to own a job. They got into this to build a business and that is a business that runs without them. A business that they can work on, not a business they work in. If you want to get above the business and work on it and not in the day-to-day, you’re going to have to find great people like Grace and elevate them in your organization.

Grace, this will be the first time we’ve talked about this together on a podcast, which is super fun. We are teaching everyone how to do radio East to West Coast because without question, it is the best marketing channel we’ve ever had. I’ve been doing it for over ten years. Since Grace has taken over, out of everything we do like pay-per-click, direct mail, and all of those things, radio is head and shoulders above any marketing channel that we have.

Grace, I wanted to ask you some questions. I don’t know if you realize this. I was going through this out here. We launched back in December 2019. This is something we’ve held in our back pocket for a while before we rolled it out to show other people how to do it. We’re up on 100 students. I don’t know if you know that we either helped set up somewhere around the country or in process. That’s quite a bit.

There’s been a lot of interest, a lot of excitement around this. We’re at a place now where we have people coming back as students going, “Thank you. That was a game-changer. It’s set it and forget it. I’m getting lead opportunities where I was struggling doing outbound stuff. Now I’ve got some great inbound marketing.”

Grace, here’s my first question. What is the type of student you find generally is making up the people coming in? Are these people that are seasoned doing radio? Are these people that are maybe newer to the game, only been a year or two? Who are the people that are coming in and going, “This is great for my business and capitalizing on it.” What’s the demographic that you’re seeing there?

99% of our students have never thought about doing radio or never attempted to do radio on their own. The few that have tried it, tried it once with no real structure. They just dove in and didn’t understand the data or what they were doing. They picked a station off the top of their heads and they’re like, “I hope this works,” and then it didn’t work and they went, “I’m pulling back off of radio because it didn’t work.”

WI 476 | Marketing Manager

Marketing Manager: Radio has a unique ability to pull quality leads without a lot of effort on your end. You focus on how you deliver your messaging.


99% or a little over that of our students have never ever tried radio before. They didn’t know where to start, where to begin. They thought it was something that could be useful for their business, but had no idea anything around radio. The majority of our students aren’t seasoned. We have quite a few of our students that are new, maybe three deals or so underneath their belt, and then somewhere intermediate. Few of our students are seasoned across the board that are in our program.

For the ones that are new, which is a good chunk, when we define new, they have under two years’ experience in wholesale. We have a minimum standard. You have to wholesale at least three deals to qualify because we want you to have a little bit of seasonality to you. My question around those particular students that are coming in is, do you think it’s been challenging or the fact that they’re new has gotten in the way of them capitalizing on radio? Do you like that that hasn’t made much of a difference for their success?

Honestly, it comes down more on the characteristic sides that they’re willing to get in and do it. They’re super confident. They’re willing to listen. They want to learn. They’re game to jump in there and get it done. It hasn’t affected their success at all. As long as those characteristics were there in place, that they believe that they could do it, they love a challenge in that way and they’re willing to learn something new, that hasn’t affected their success at all on the newer side.

What do you feel like the characteristics are that our students are communicating why they’re choosing radio over other lead channels? What do you think is their thought process on, “These are the 2 to 3 characteristics about radio that made me go, ‘I want to execute on this in my business?’” What are you seeing there?

It’s the growing and expanding their brand or legitimizing their brand even further, that brand reputation. That element is something you can’t get on direct mail. You can run PPC, but it doesn’t do a whole lot for your brand there. There are other marketing channels that exist. It’s difficult for them to build their brand or expand their brand off of, or gain any brand recognition off of it the way that radio can.

Doing all the welcome calls, I would agree with you on that, Grace. I have a lot of people coming in going, “Everything I’m doing is generating leads, but nothing I’m doing is building my brand.” It’s super important for me from a long-term thinking standpoint, so I totally agree with you on that. What’s the second one?

It’s the low maintenance of radio. In comparison to other sources, you set it and forget it. It’s not a source that they are finding themselves they have to go and chase after people. The people are coming to them. It’s not a crazy setup. In direct mail, you have to get the right list and then you have to clean up the list, and then you have to get the printing company and the right card together before you can drop the card. You have to wait for the card to drop in order to see what that value comes in that. Radio, a big characteristic or a big point that they were interested in is the low maintenance and the ability to have inbound calls.

That’s probably the number one that I hear, Grace, on my side. I’ve never asked you this question. They call in and what I hear them say is, “I’m working still in a job,” or, “I’ve got family.” “I want to build this business, but I got to do it in a way that’s not cheating the rest of my life. It’s not stealing. I don’t want to feel like when I launch a marketing channel that I just launched an additional job because I don’t have time for that. I need something I can get in. It’s going to generate me a great lead opportunity and is not going to eat up a bunch of my time.”

Things like cold calling and text blasting, those things work. We’re not saying don’t do them, but you’ve got to spend a lot more time on that side in order to generate those opportunities versus radio, all you got to do is wait for the phone to ring, which is huge. That’s a big one. If you’re reading and you want to put a face with the name, you can always jump over onto YouTube channel, which is Chris Arnold – Real Estate. Subscribe and get a lot more free value that we provide even outside of this podcast. That’s a great way to do that. Give me one more characteristic, Grace, that you feel like you’re hearing from students about why they’re signing up and doing radio.

Marketing is supposed to be fun. Therefore, marketing managers must not only be goal-oriented but also love taking challenges.

It’s the radio’s ability to pull quality leads. It’s not as much as a fight. Other lead sources may pull in a ton of value, but then you have to sort through all of the junk. Whereas radio, the way you go about it with your messaging, you end up generating high-quality leads without a lot of effort and without a lot of tire kickers. You will find some interesting stories in there from time to time.

It’s the higher quality of leads that are coming in via the radio because of the way you’re messaging. It helps build and expand your brand. Radio is a great way to put your message and your brand in front of people that are ready to make a decision. When they call in, they’re not calling to tire kick as much as other leads or unnecessary voicemails. They are calling in to get something done. They’re motivated. They heard your ad. There is something in that ad that clicked that’s a pain point for them. They’re like, “Done deal. Let me dial them now.” It’s definitely the opportunity of pulling in higher quality leads than what they were able to pull on other campaigns and channels.

Let me sum that up. The top three things you see are, “Number one, I want to build a brand. Radio allows me to do that at a high level, even attain celebrity status in my area. Number two, I can set it and forget it. Number three, it’s going to generate me the highest quality lead that I can generate.” You nailed them. I don’t think I would probably argue on any of those.

How hard do you think it’s been for students to get up and going on radio? We launched this and we know our story in getting it up and going, but as you’ve watched now, all of these students come in and they know nothing about radio. A lot of them might be a little bit newer to real estate. On a scale of 1 to 10, ten being like, “It’s super hard for them.” One being like, “It’s a breeze.” Generally speaking, where do you think the level is for most students coming in if you were to ask them that question, how hard it was?

I don’t think any of them will tell you that it’s crazy hard. The toughest part is being patient with them sometimes. Getting started and getting it set up is not difficult at all. I don’t think you’ll find a single student that would say it’s difficult as much as they’ll say, “I had to learn to be patient and wait out for the best deal that was on the table because I know that station was going to break and give me what I was looking for.”

That is typically what they hit on in terms of an issue. Other than that, it’s not difficult to set up. Every student is a little different in how they approach it and how proactive they are. The ones that are following through the system and engaging with the course, engaging with the calls, asking questions, and going in there to fight, I don’t think any of them will tell you that it was difficult. They’ll tell you it took them time and they had to learn to be patient and to wait out for the best deal that was there on the table.

As much as being patient, you’re reading that going, “Is that hard?” Yeah. If you’re an entrepreneur, you’re probably super impatient like I am. Patience and waiting can be difficult, but I agree with you. I ask a lot of students when I interview them on the podcast. Grace and I ask them on a scale of 1 to 10 and the range of numbers that I get back is usually a 2 to 3. Every time I’ve asked that question, I don’t think anyone’s mentioned above a three yet. Maybe we’ll get a 4 or 5. It drills at home that they’re like, “This was not too difficult to set up.”

The last question around this, Grace, which is the most important and that’s what everyone cares about, what type of success have the students experienced? If they launched on a radio in the city, how long before they start getting calls? How long before we see they start executing deals and getting a return? Generally speaking, what are you seeing on that side with the students?

I love being able to hear our students’ stories as well. We know our proof in our pudding, but I love to hear our students’ stories and what they’re saying. When they’re getting it set up, they’re getting calls within the first couple of weeks. We even have students that are securing contracts by their third week. In their first 30 days of setting up radio, they’re already getting calls in and some of them are already pulling off a couple of contracts. Some get their first contract maybe at day 60. We’re getting students that are already on radio and in the first few weeks, getting lead volume coming in there and getting a quality enough lead volume that they’re able to contract it.

WI 476 | Marketing Manager

Marketing Manager: Every marketing student has their own different approach to radio. The ones who follow through with the system, engage with the calls, and ask questions will get the best deals.


That’s a great turnaround because other things like cold calling and things like that, which work, take longer to get a return on that. It can take months before you get your first deal. Whereas radio, as soon as you launch, people hear it, they start calling in within the first few weeks. Because those qualities are high quality, we’ve got students who are picking up deals. We’ve got students that have picked up 2, 3 deals in the first seven days, which has been crazy. As you continue to read, you’ll get to know those students’ stories come in and talk about their success so far.

That’s the thing that was coolest for me. Here’s the thing, we know that radio worked for us in Dallas. We believe that it would work in every market across the country, but now we have the proof of that. East to West Coast got up to almost 100 students and it’s working from small market to mid-market to the big markets.

It’s exciting to watch other students come in and find something that’s impacting their business at a big level. Your average deal is $10,000, $20,000 depending on your area and you’re talking about a source that’s going to create numerous deals for you. In 2019, to give the readers an idea, we did $770,000 in revenue off of radio. That’s big off of one source. There’s a lot that can be done there.

I know it’s at a point now where you’ve heard radio and you’re deciding, “When am I going to cross the line?” The time is now. We are locking out markets, meaning that they’re being sold out because we minimize the amount of people we can put in a market. Depending on the size, anywhere from 1 to 3 and it’s sold out. There are markets that are being sold out as we get further down the road.

You want to jump on it. I’m telling you the truth. If you’re reading, if it’s something you’re like, “I want to do this. I’m just waiting for the time,” the only thing I would tell you is there is limited time to it, simply because we’re not going to allow it to get oversaturated and we’re going to preserve it. Where do you begin? You begin by booking a call. You go to You begin by booking a call, asking questions, and making sure your market is open. I always encourage you to do your due diligence, make sure that anything’s a great fit for your business. If it is, lock it up and let’s go. You get myself and Grace now who you know. She comes along and provides a ton of support.

We also have two other people, Sierra, who is our operating officer that helps with the tech side of radio and anything about lead management and how to get the most out of it. We have Nikki, who is our student success coach, who’s checking in on you along the way. You’re not getting stuck with one guru, which I find happens a lot of times. You got good team support from us, which our students love. We can do a good job of fulfillment with that team. Grace, thank you so much for your time. Great conversation and great value on talking about what it looks like to hire a great marketing manager and some of the things for the audience to start thinking about. Thank you so much for joining us. It was a lot of fun.

No problem. I’m super happy to be here. Anytime I get to rant and ramble about marketing, I’m always game.

It’s your hot button. To the rest of you, thank you so much for joining in. Until next time. We’ll catch you soon and add more value. Talk to you later.

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About Chris Arnold

Chris Arnold is a 15-year Real Estate veteran who has closed over 2500 single-family real estate transactions in the DFW metroplex. Chris is the founder of multiple companies that are managed by a US virtual team, which allows Chris to run his organizations while living in Tulum, Mexico full time. His passion for leaders has led to the creation of Multipliers brotherhood which serves the top 5% of real estate entrepreneurs out of the US. Most recently Chris has launched his REI Radio coaching program. This program is designed to teach real estate investors the marketing stream that everyone knows about but NO ONE is doing!

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