Posted on: April 03, 2020

Did you know that while considered an underutilized channel, online marketing is deemed one of the most effective in terms of generating high quality leads? This is something today’s guest can attest to and will discuss in detail in this episode.

Brandon Bateman is a digital advertising expert and the genius behind Bateman Collective, a company that offers a vast array of professionally-executed services designed to help clients find, engage, and convert customers.

However, while undeniably one of the most profitable lead sources available, online marketing is not for everyone. In this episode, Brandon shared all you need to know about this powerful marketing channel—who it is for, key things to take into account, what to expect in terms of ROI, and many others.

If you’re considering giving online marketing a try, this is one episode you can’t miss!

 

Key Takeaways

  • Three pillars of online marketing
  • What SEO means
  • Rule of thumb when it comes to marketing
  • Really powerful thing about digital channels
  • What to expect in terms of timeline and ROI
  • Difference between the channels
  • Ideal channel to try first if you’re considering online marketing
  • Channel that works exceptionally well for retargeting
  • Why it’s recommended that you identify the seller’s WHY
  • Key things to look for when it comes to online marketing
  • Ideal point to consider when doing online marketing
  • How long it will take before you start getting results
  • What share of voice (SOV) means

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Episode Transcription

Cody Hofhine:
You’re listening to another episode here at Wholesaling Inc. My name is Cody Hofhine. I’ll be hosting today’s podcast episode, and I’m super-excited to be back with you, RhinoNation, all of you listening today. For those of you that are brand new to the podcast, I want to welcome to you. We’re going to be talking about wholesaling specifically, and wholesaling is just simply the art of finding deeply discounted properties that you can then turn for a huge profit. So we’ll be breaking it down, but more importantly about this episode is we always get the questions about marketing channels. What’s working? What’s not working? Are there any shifts? Are there any changes in the market? And we are going to be talking about a marketing channel that we absolutely love that we have scaled up in my own personal business here in Utah, and, really, is one that we’re focusing on for 2020.
So get out your pens, get out your pieces of paper or notebooks or laptops and get ready to jot down some notes because this is something to really start considering and really start to think about what it is, and how soon you can start implementing this marketing strategy. Now you’re thinking like, “Get it out there. What is it? What is it, Cody?” It’s web in general. So when you hear people talking about PPC stands for pay-per-click, or SEO, search engine optimization, or even Facebook and how all three of these channels really start to work together for your benefit, for your business. So we’ve brought on a master at this. His name is Brandon Bateman. He’ll be sharing the ins and outs of this, because, really, I’m not the genius behind this. I’m just the one using web in my business to help it explode and really has been my best lead source and most profitable lead source for 2019.
So excited to have Brandon here with us. Brandon’s with Bateman collective, and he is going to really just break this down. So we’re going to be asking questions and making sure you guys fully understand, by the end of this episode, you really understand what it is he does, but why you’ll want to start integrating and putting this into play for your 2020 plan and going forward. So, Brandon, my man, how the heck are you?

Speaker 3:
Doing well, Cody, how you doing?

Cody Hofhine:
Good. So, let’s really walk through this. Talk a little bit. I mean, you’ve been doing this now, you’ve been in the industry seven years. You’ve been managing my own web for two years, and we’ve really loved this relationship, but we’re going to break this down. Help audience understand a little bit about what it is you do, and why you’re seeing this be such an effective marketing strategy in today’s market.

Brandon Bateman:
Yeah, absolutely. And in everything that I do, what it really comes down to is getting the right people at the right time with the right message to help find leads for discounted properties. So as you said before, there’s three pillars to that. There’s SEO, there’s PPC, and there’s Facebook. Just so you know, SEO stands for search engine optimization. That’s all about showing up higher on Google, but not necessarily paying for each click. And then PPC is all the paid results on Google. Those are just the first four listings on Google that people pay for. And then Facebook is all about social media, it’s Facebook and Instagram. And it’s about reaching people who are likely to be distressed home sellers.

Cody Hofhine:
And is this something, when you’re talking about all these three pillars, you got the SEO, the PPC, the Facebook, is there one that weighs in heavier than the other or is it a collaboration or all of them? Tell us a little bit more about that. What’s the importance of one over the other or why all three?

Brandon Bateman:
I really believe in all three, and let me tell you why. I think that, far too often, people see the path to conversion as something that’s super-linear. Someone clicks on an ad and then they fill out a form and that’s it. Whereas in reality, maybe someone searches on Google because they want to sell their house, and then they find your website and then they get busy, but then you retarget them with a Facebook ad the next day and they see that and they go back to your website. And then the next day they search your business name and they click on your organic listing, and then you have three touch points right there. And it’s hard to say, is that because of PPC? Is that because of Facebook? Is that because of SEO? And the reality of it is that all three of those channels are really helping for you to get that lead.
I think a rule of thumb that people use in marketing is it takes seven interactions with a customer before they actually do any business with your brand. And maybe some of those happen on the sales person, and maybe that’s a little bit shorter for wholesaling than it is for some brands, but I very strongly believe that you need to cover your bases. When someone’s trying to find a company in any of these platforms, or if they’re clicking on the paid ads, or if they’re clicking on the organic listings, or if they’re a distressed home seller who’s on Facebook, scrolling through things, and could potentially be influenced by an advertisement, you need to cover those bases and push as much scale as you can on each platform.

Cody Hofhine:
So I sit there and I think, just in general, maybe questions I’ve always had in my life, and hopefully this satisfies even some of our listeners today is, do we even know the stats? I mean, when you’re adding PPC, when you’re adding SEO, when you’re adding Facebook to your marketing channel for your wholesaling business, is it targeted towards… I mean, are we talking all different age groups, or I mean, is it more like, “Oh no, only 20 year olds are on Facebook?” I mean, what is the reality behind all this marketing? Is all age groups or is it very, no, you’re only looking for a certain client within these channels?

Brandon Bateman:
We’re trying to be as specific as we can. And obviously with any marketing channel, you’re going to start out at the center of the target and you’re going to bleed away from that a little bit, over time. And as you scale your budgets more, because there’s only so many people that are in that exact core market, but you’ll find that with digital marketing, more so than a lot of channels, that core of the market is pretty big and can be pretty effective, and it takes a lot of budget to get past it. So yeah, usually we’re really focused on a very specific kind of customer.

Cody Hofhine:
So think about the age, we’re talking age. I mean, I think there’s this false belief that it’s just millennials using the web or using Facebook. Is that simply not true? I mean, if someone was to add this to their marketing channel, are they seeing all ages click on this? Are people from 20 all the way up to 80 using Facebook? Or are we saying, “No, it’s actually just this market?”

Brandon Bateman:
No, it’s almost everybody. I mean, there might be some really, really old people that don’t know how to use Google, but at this point, most people are on most channels. And the really powerful thing about digital channels, is it’s not like you’re just blanketing Facebook and you’re reaching everybody there. Because the fact of the matter is if you’re looking at your market, there is going to be a higher percentage of younger people on Facebook than there are older people on Facebook, probably ,because it does skew that way. But what you do is you target the older people on Facebook, and then you can still make it so that 100% of the market is the kind of people you’re looking for. But even these age ranges, this is kind of an archaic concept, from marketing when it used to be done heavily on TV and on radio, that you’re targeting women that are aged 25 through 34 and live in this area.
But web introduces so many things that are so much more powerful than age. The fact that someone searching on Google, “we buy ugly houses,” or that someone’s searching on Google, “how to sell my house fast for cash,” means so much more to you than their age or their gender, or exactly where they live, if they’re right in your target, zip code, as long as they’re within reach of your business and the areas where you’re willing to do business. And that’s where web takes it past the demographics and takes it to the psychographics and to the motivations of the people that we’re trying to reach. And that’s what makes it so powerful.

Cody Hofhine:
So you’ve been managing ours now for a little over two years or a little under two years? Right up to two years? How long has it been?

Brandon Bateman:
Right about two years [crosstalk 00:08:44].

Cody Hofhine:
Okay. So two-year mark, and which we’ve always loved. We’re always asking, “How do we grow this? How do we add a little bit more ad spend?” Because we see our growth in it. What is the expectation behind it? Because it’s making sure our listeners understand the power of this. Is this something that, when you do turn this on, is it something instantaneously like, “Hey, oh my gosh, this is beautiful. And you’re going to see the results and it’s this.” Or is it something that takes time and growth? And there’s a strategy involved and the fruits come at a later time.

Brandon Bateman:
Well, that’s a great question. And the answer is, a little bit of both, especially if you’re differentiating in channels. I tell people that there’s a ramp-up period. And sometimes when I say that, they think, “Well, I won’t get any leads for six months,” and that’s not the answer. You can get leads on day one. You’re generating leads right out of the gate. The difference with web is you’re going to get a lot better at generating those leads over time. And there are some different channels. The paid channels, like Facebook ads and like PPC on Google Ads, those ones are going to get you the leads today. And the fact that you’re doing PPC today is going to help you do PPC better tomorrow, but it’s not going to get you leads tomorrow. If you don’t have an ad spend tomorrow, you won’t have leads tomorrow.
But when it comes to SEO, you’re not going to get leads today. You’re not going to get leads next month. You’re not going to get leads the month after that. After that you’ll get a couple of leads and slowly it’ll ramp up over time. And then in five years, you’re going to be getting leads that you could attribute to something that you did this year, because SEO, it truly does ramp up like that.
And then at the end of the day, you’ve built up an asset that has value, that continues to deliver leads at a certain rate, that doesn’t go away very easily. As long as you maintain it, it will be there. So that’s the difference between these channels. Usually the paid ones, it’s more instantaneous, but it takes some time to really nail down how you need to be doing those. You’ll get leads on day one, but they’re not going to be as high quality or perhaps as cheap as the leads that you’re getting a year into doing PPC or Facebook ads. And then with SEO, it’s a huge ramp up, but the ROI tends to be really great on SEO, because you’re building that long-term asset.

Cody Hofhine:
That’s awesome. So are these products, we nail them out the same. We’re saying there’s pay-per-click, there’s search engine optimization. So there’s PPC, SEO, and then Facebook. Are there ways to do it where it’s standalone, or is it, no, you have to do all three of these together to make this really work? Or is there one of those arms that you’re like, “If you were going to start one, I’d pick this,” and if so, what would it be?

Brandon Bateman:
I would say, well, first that’s a really good question. Like I said, I really believe in all three of them. But if you’re going to start in one place, I think that PPC consistently outperforms other channels when it comes to wholesaling.

Cody Hofhine:
Is it your highest cost per lead as well? So we’re talking about SEO. You said longevity. That’s your organic. So your cost per lead is going to be less over time. Facebook, I’m assuming, is fairly inexpensive. And PPC, is that also your highest cost per lead between the three?

Brandon Bateman:
That’s right, yeah. PPC leads are going to be the most expensive leads that you get off the internet. But they are going to consistently be the highest quality. I would pay easily three or four times as much for a PPC lead than I would for a Facebook lead. And the reason is someone goes online and they go to Google and they search, “How to sell my house fast for cash,” or something along those lines. I mean, for Utah Saw now we have any one of 3,000 things that we’re targeting when it comes to that. But they searched something that tells us this person is a motivated house seller. And then they see an ad that says exactly what you do. It says, “We buy homes fast for cash.” Something along those lines. And then they decide to click on the ad.
And then they see a forum that says, “If you want an offer on your house, fill out this form.” And then they decide to fill out the form. And at that point you will find very, very few leads that are more qualified than those people. They tend to have extraordinary close rates. And the huge advantage to that is that your acquisitions manager’s not going to be bogged down with hundreds of lower-quality leads. So that’s why I say Google Ads PPC is the place to start. And then, of course, I think SEO is a really great channel, but it’s hard to start on because it doesn’t cashflow. You’re not going to have the deals today, but as soon as you have the cashflow to dedicate some money to that, and just say that it’s an investment, do it.
And then Facebook, a really great channel. A little bit more hit or miss than the other ones. And it works exceptionally well for retargeting. So once you have website traffic, for example, from PPC, it starts working a little bit better, and that helps Facebook’s algorithm to optimize a [more thing. 00:13:30] So basically the more volume you have, the better Facebook’s going to work. So it’s a little bit better put off till after you have BBC running well. But at that point, it can be a really great channel.

Cody Hofhine:
Fantastic. And guys, this is some part that I wanted to share with you is, when these leads come in from web, we have such a unique training for our team here in Utah, to make sure that you’re treating these leads also the way they need to be treated. I’m sitting here right now, looking at Brandon. He’s just shaking his head. Like, yes, yes, yes, and yes. So I remember before you took over our leads, we were with a bigger company, and the relationship didn’t work as well. It just didn’t work for us. But I remember sitting there thinking like, “Oh man, it’s just not working.” And I didn’t know if it was our closing problem. I didn’t know if it was the agency running it. And so we had all these open-ended questions.
But then, when we turned it over to you, we instantly saw boost. We saw an increase of leads. The leads were coming in a lot higher, so that was a huge plus for us. But even with that being said, we had to look in the mirror and realize when these leads come in, you got to treat them a little bit more respectful than just your normal leads coming in. Because like you said, PPC, you’re willing to pay a lot more for those leads than you are a Facebook lead or even a direct mail lead because it’s so right now. They’re typing to you, “I want to sell my house fast,” versus they get your postcard or they get a cold call to them, and they’re like, “Yeah, maybe I’d sell, let’s give them a call.” These are people searching you, so they’re super-hot and you’ve got to be willing to make sure you treat those with respect and really get through.
Here’s what we looked at. I guess, let me break this down again. Here’s what we looked at, is this: so many times we disqualify our leads so fast, and we’re thinking it’s just the price. “Oh, they said the house, they would be willing to take 250, and on a good day, the home will sell for 250 and this still needs a lot of fix-up. And so I’m not going on this appointment.” Well, if you were selling at a fast price, wouldn’t you, yourself, want your highest and best offer? No matter what your distressed situation is, everyone always wants their highest and best. And so we got to make sure we’re taking the time to find the motivation and not saying that price determines the quality of the motivation. You really got to say, “Okay. I understand you’ve got a price in mind. That’s awesome. And that may or may not be able to happen. I’m glad that I know this number, but tell me, it seems like a great home. Why are you considering selling this?”
Start getting to the why. The why, the why. Not how much. Not how much. Not how much, because we found ourselves disqualifying a lot of leads based off price and not really sifting through the why. Why are they motivated? Why are they wanting to sell? And find the why, because once we started going deeper there, we found out not only were these leads so much better, but we found out that people hold up their guards. They hold them up, and so they all want their highest and best. We all would want the highest and best for our home. So look past the price and get to the why.
They’re looking for you. This is no longer cold-calling someone that says, “Yeah, maybe I’d sell.” And you just caught them in the cold blue. This is people searching you how… You got to treat it with respect. So remember that, too, when you play with these leads, you got to quit worrying about the price of the home or whatever they tell you money-wise, but start digging for the why, the, why, the why. And you’ll start to see that we were able to convert a lot of these leads into really good, good deals.
Now, I don’t know if you even know our outside marketing. I mean, has Mark ever shared even outside what we’re doing and other lead channels to even compare? That may be a no. I mean, I don’t know how much you know of our business. I sit here and question, “Man, he should know everything. I want him to know everything so we can keep comparing,” but you may not know all those direct answers. I mean, how is it comparing? Do you have answers or stats of how this works compared to direct mail or anything like that? Or is that like a, “No, I just stay my channel and roll.”

Brandon Bateman:
Mark and I have done some looking at things and seeing what the numbers are. All I know is ROI. I don’t know how many leads you get from direct mail. I don’t know exactly how much it costs you. But I do know that last year, web in general, if you [group all 00:17:58] of them together, was the most cost-effective marketing channel that you had per deal.

Cody Hofhine:
Hence guys, when I say this, I say this with a huge smile on my face. If you’re in the market for web and you’re looking right now and you’re interviewing who’s that company going to be for, I want you to understand. Or if you’re not in the market for it, to start considering to be in the market for it, and really start honing in on adding this marketing channel, because this is what jazzes us for 2020, and moving forward, is everything’s moving to the web. And I hope this is a forever thing because I see so much potential, so much growth and this web has been performing great for us. So tell me this. If someone was looking for a guy to manage PPC, or if they want to do it in house, if they wanted to learn on their own, what are the key things they really should be looking for?

Brandon Bateman:
I think that when you’re starting with web, you just need to make sure, and this probably applies to a lot of other channels too, but the problem I see with some people when they’re looking for this is their company’s just not ready. Web does have a ramp-up period. It does work better month six than it did month one. And the reason is if you have anybody, data-driven, who’s managing your campaigns, you realize that data-driven doesn’t mean anything until you have data.
So you need to collect it and you need to deal with data-sparsity issues and optimize so that you’re getting the best results that you can. And for you to do that when it’s your only channel, shelling out all your money every month, that can be tough if your business isn’t already producing cashflow. So if I were to start a wholesaling company right now, I don’t know if web is the place I’d start. I don’t think it’s a place for beginners, but I do think that it is a place for companies that are already doing deals and they’re looking for the marketing channel that is going to take them to the next place.

Cody Hofhine:
Here’s a better question. I like this. I like this. We’re breaking this down real granular. So someone beginning, it’s going to be tough. You got to give it time, and sometimes, right out of the gates, it’s like, “We don’t have time.” So guys, if you’re just beginning, this is good knowledge to know that it’s probably not the place to start, but it doesn’t mean it’s not a place to have in your mind that when you start getting consistent. So if you named your best client, is it someone that’s doing just as simple as one deal a month? Are we talking a couple or few deals a month? What is your best client so they can start to map out at what point they should start considering this and actually turn it on?

Brandon Bateman:
I think once you pass that threshold of four to five deals a month, then you’re looking at a much better range to be able to do this, just with the amount of money it takes to really get web dialed in. And the reason is web is going to give you more scale than a lot of these channels are. It’s the goldmine that seems to not ever end and you can invest more and more into it [crosstalk 00:20:47].

Cody Hofhine:
I love the goldmine that never ends, my friend.

Brandon Bateman:
Yeah. And that’s the real value of web. It’s so scalable, but it is a pay-to-play game. So it’s not one that you want to mess around in. When you do web, you want to do it right. So that’s what I would say is the cut-off. You got to have your sales system in place. You’ve got to know how you’re following up with the leads. And you have to have the cashflow to support it while you’re building it. But if you do, then I’m very confident that it turns into one of your most cost-effective channels, the kind of channel that you can throw more money at quickly and scale and get similar results. And that’s the real advantage.

Cody Hofhine:
So commitment-wise, when someone’s looking into this, they’re in the point where they’re at three, four or five deals a month consistently. How long should you prepare for? Like, “I need to consider this, if I’m going to play this game, I need to have it play for a minimum of X months before I start to really see the fruits and really be like, ‘Oh man, I’m glad I did it this long.'”

Brandon Bateman:
And part of that depends on how much you’re spending, right? But I would say, on average, for a lot of these companies, for the paid stuff, you’re looking at six months to really get a feel for how it works. Because you also have to realize, in your industry, $20,000 assignment value is pretty normal. And a couple of deals can make a big difference, and when there’s something like that, you can have a lot of random variability, which I’m sure anybody listening to this has had with all other marketing channels. So you really have to give it a good six months.
SEO, I think is a different game. If you start doing SEO, in 30 days, you should start seeing your rankings improve. Maybe you start out ranking number 100 and you go to 90 and then the next month you can go to 80 and then the next month you should go to 70. And if you’re not seeing that, then there’s something wrong. SEO, you will see results in terms of that, but you’re not going to see leads because in the 70th position of Google, you’re not going to get leads. Nobody goes that far.

Cody Hofhine:
No one’s clicking to the 10th page.

Brandon Bateman:
Exactly. I mean, maybe you’ll get really lucky, but then once that 70 becomes 50 and then 30 and then 20 and then 10 and then… Utah Saw now, we’re doing really well. We’re in the top three for a lot of our target keywords. Then you get leads from it. So I’d say for leads from SEO, give it a year, but you should see month [crosstalk 00:23:09].

Cody Hofhine:
Rankings happening 30 days into it.

Brandon Bateman:
Yeah. You’re not going to be ranking number 100, and then after a year, I’m saying, you’re going to jump up to number three and start getting a bunch of leads. So if it’s not working, you’re going to know before then. So expect to see things climbing, but don’t expect a deal on month three from SEO. It takes some time.

Cody Hofhine:
So the quality though, when you start to see it on the PPC up above in a paid ad, and then first or second or third spot, you’re basically capturing… I don’t know if it’s a mindset thing. So now we’re talking a language. It’s not even my language. I don’t know if it’s now… Some people only love the pay-per-click, and some people only love the organic, but essentially, between the two, you start to catch both personalities. And that’s when, really, the magic starts to happen.

Brandon Bateman:
Absolutely. I think the term you’re looking for is share of voice that you have. On Google, your company is very prominent if you can nail it, because PPC is always going to get you to the top. Google was a smart company and making a business model that actually produces revenue in terms of the first four spots are always going to be PPC. Some people skip right over those. Some people don’t even know that those exist. And I say, “I run Google Ads,” and they say, “What are Google Ads? There’s no ads on Google.” It’s silly because there definitely are ads on Google. They just don’t notice the little ad symbol next to it.
So yeah, you’ll notice that there’s a lot of volume that goes to the paid listings, probably even more than goes to the organic, in wholesaling. And then the organic listings are right behind. There’s a lot of volume that goes there. If you can end up showing up twice on Google on the first page for people that are looking to sell their homes quickly for cash, then just imagine how much volume that could be. In terms of leads. In terms of closed deals in your area. That’s the cream of the crop. The best people are going right there. You have the real estate right there. So that’s the real value of this.

Cody Hofhine:
So RhinoNation, those listening, a key thing that I’ve written down and I want to share again, a recap. It’s probably not, and I’m grateful he said this, because so many times, I think we hear that it’s just for everyone, everyone better jump into it right now. And he also shared who it’s not for. If he was starting his business right now, wholesaling, he says, “I probably wouldn’t be doing it.” Because, guys, we’re out there with a mission. Think about this. Your mission is, maybe it’s serving people at a high level, but that mission doesn’t exist or keep going if the income isn’t coming in. You’ve got to have that income coming in. Otherwise you won’t be able to support the mission. So whatever your mission is, that’s grand. That’s great. But you’ve got to have the income to support that mission.
So if you’re beginning stages, I’m grateful he would share with you that it may not be the right time at this moment, but it doesn’t mean keep it on your mind. Once you start doing the three, four, five deals, imagine if you could boost that up another two or three or four deals a month, by just turning on web. Having all three of these pillars, SEO, PPC, and Facebook, working together in your behalf, and then really realizing the timeframe. I think that’s crucial too, is so many times we’re sold that it’s a get-rich-quick. And I’ve never been a fan of that in any area, especially web.
So I love that it’s just an honest, straightforward, commit. Commit yourself, that if you’re at that level and you’re playing at that level, also commit yourself to get to that next level. Count on that six month mark. Now, yes, you could get deals right out of the gates and that does, but the beauty, the magic behind it all is really when that six months and further start working in your behalf. And then ultimately after a year, you’ve got SEO now really working in your behalf and it’s got to be managed right. So is there anything you would add to that list, to put a bow on what you’ve shared with us today?

Brandon Bateman:
No, I think you got it, mostly, Cody. I think that you nailed all the key points. And one thing that I just want to be clear about here is we’re just being super-transparent about how this works. If I wanted to, I could throw out a bunch of case studies of clients that get a bunch of deals even on their first month, from leads that come in on day one, this kind of thing. But you know better than anyone that I’m a under-promise, over-deliver kind of guy, so I’m far on that other side. So you want to be committed to the long term if you’re going to do something like this. But just so you guys know, if you’re hearing conflicting things like, “Visual marketing is the thing that’s going to get you sales tomorrow.” It does happen. But if you do it [crosstalk 00:27:45]

Cody Hofhine:
And digital marketing, you’re saying that’s the same as what we’re talking about. Web. Is that what you mean when you say digital marketing?

Brandon Bateman:
Yeah, that’s what I mean. That’s what we’re talking about here. So it absolutely does work and it can work fast, but it doesn’t work at its best until it’s optimized a little bit further down the road.

Cody Hofhine:
Yeah. And, guys, also to be transparent, when we started with Brandon, we were just doing PPC. It wasn’t even all three of them.

Brandon Bateman:
Yeah. We started with PPC and SEO [crosstalk 00:28:13]. Not Facebook. But, yeah, we did some SEO, but we weren’t doing a very aggressive approach until we saw ranking improvements. Then later on, we started to be [crosstalk 00:28:22]

Cody Hofhine:
It was like, “Game on.”

Brandon Bateman:
Yeah. And now SEO is a lot of your online business.

Cody Hofhine:
It is.

Brandon Bateman:
But you did some SEO before I came into the picture. You’ve been doing SEO for five years now. So it’s one of those things where it’s really hard to say a year’s the cut-off, because the fact of matter is, is tomorrow’s better than today. And two days after today is going to be better than tomorrow, but…

Cody Hofhine:
And depending on market that can also change the speed of it right? Whether you’re in Dallas or whether in Louisiana, it’s not like it’s all things are created equal, I’m assuming. I’m assuming your market also has a play on the timeframe that it takes to get to the first page, versus, I’m assuming… Like competition, if you’re in a competitive market, it may take a little bit longer. But if you’re in a market that doesn’t exist, it could happen pretty dang quick. I mean, am I seeing that wrong?

Brandon Bateman:
Yeah, I mean, it’s a self-adjusting market. So the thing with SEO is it is not limitless. There’s only so many spots on Google. It almost sounds like a pessimistic view on life, but it’s not about being good. It’s about being better than the other people who are trying to rank for those same things. If you’re better than them, then you can beat them. In a really rural market, for example, you could rank in SEO to number one, probably pretty quickly, but that wouldn’t be worth as much as it would be in the middle of a larger metropolitan area, for example, in which it would take a lot longer to get to that point. So there’s some trade offs. Usually the markets that are easier to dominate, they’re easier to dominate because they’re less competitive because it’s less of a big win. And then it goes the other way as well. And of course, along that spectrum, there are some markets that are perhaps more favorable or less favorable of different sizes.

Cody Hofhine:
Perfect. Well, RhinoNation, listening to this, the key thing is we always want to bring the experts. If we’re not the expert, you won’t hear us preach about PPC here, SEO, because we don’t know one thing about it. But what we’ve done is we wanted to bring Brandon on because we have loved the results we’ve received here, just in my business here in Utah. So we wanted to bring them on just to open your mind and eyes to what the future will be, that if you’re not doing it or if you have been doing it and you’re not seeing the results, how to start really looking at, okay, is it a closing problem or is it the agency that’s currently representing you? Or is it self-managed and you don’t know what you’re doing? There’s so many things you can look at in this moment and just start to have the conversation with yourself.
Are you ready for it? And if you’re already doing it, it’s, are you performing at high levels where you’re seeing good results? And if it’s the beginning stages, it’s just keeping that in your mind for when you get consistent deal flow, to keep that first on your mind to start opening up. Because this is going to be a big area of focus for us for 2020, because we know there’s so much room to scale. Like Brandon said, there’s so much room to grow, where, so many times, all the other marketing channels have a ceiling, have a cap, and this has so much more room for expansion. So we’re excited about that. And we’re even going to do something for you guys where, if you want to begin to have that conversation to see if it’s a good fit and see if it really is something you want to look into and you don’t know where to go, you don’t currently have a guy and you’re looking for someone.
That’s why we wanted to bring on Brandon, so you can know that it’s someone we’ve trust. We learned to, I like to call it love, like and respect. Because it’s hard to find it, but when you find them, you just want to be a promoter of good news. So if you’re looking for those people, go over to Learn More, where you can fill out a short application and hop on the phone to begin that conversation. Now, guys, remember it’s not for everyone. It is for those that are already doing the consistent deal flow. It’s not for the brand new beginner that’s ready to just get into it. You got to have the income to support the mission. Remember that.
So if you’re consistently doing deals, but what we do is we set it up at www.wholesalinginc.com/web. Keep that in mind. Simple, right? /web. So www.wholesalinginc.com/web, where they can begin to have the conversation with someone on Brandon’s team, where you can begin to see what it is, what are the services, what is the pricing, what does it look like, so that you can start dominating in an area that we have been dominating in and been excited about for 2019, but super-excited for 2020. Is there anything you want to add to that, Brandon?

Brandon Bateman:
No, just that I’m excited to see what more people can do while they’re on web. It’s just such an underutilized channel. So definitely something that I think is timely to get on.

Cody Hofhine:
Perfect. RhinoNation, this has been an incredible podcast. We are grateful that you joined us today. Hopefully, you took down some great notes, you’ve learned something, it’s opened your mind to different things you can do in the future. But until we get on this next podcast episode, I want you guys getting out there taking massive imperfect action, getting out there, making offers so you can get one step closer to your first deal or your next. And we’ll see each one of you on the next episode. God bless guys.

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