You probably already know the importance of building a buyers list. However, are you aware that the quality of your buyers’ list is just as important as the quantity? Think about this: there is a correlation between the size of your profit and the quality of your buyers’ list!
If you are in the process of building your buyers’ list (or adding more to it), you’re in luck. In this episode, you will not only learn how to build a robust buyers’ list fast, but you’ll also learn how to build a quality one!
Today’s special guest is Scott Orbon, Chris Arnold’s business partner and one of the owners of COSA Investments. Scott has been in the wholesaling business for close to a decade now. While his real estate journey started with flipping houses, he transitioned to wholesaling and since then has been helping COSA execute as many as 300 contracts annually!
If you want to build a solid and high-quality buyers list fast, this episode is exactly what you need to hear. As an added bonus, you’ll also get some insight into the winning mindset that has made Scott a force to be reckoned with in the wholesaling world!
The Fastest Way To Build Your Cash Buyers List With Scott Orbon
We’ve got a great episode. To go ahead and tell you what we’re talking about, we are talking about how to build the highest quality cash buyer’s list. Not the biggest, but the best. There’s a difference, and we will get into that in this episode. Secondly, the most effective strategies for building your cash buyer list quickly.
I’ve got a very special guest on the show who is my business partner, Scott Orbon. Of anyone I know, Scott is one of the savviest when it comes to building cash buyers’ lists. We’ve been partners and really good friends for a long time. I’m so excited to have him on. Scott, what’s happening? I’m glad to have you.
What’s up, business partner, and the Wholesaling Inc. community throughout the United States.
Are you ready to add some value?
Let’s do it. I always love the Rhino tribe. Somehow you guys know how to gather some positive dudes. Every time I talk with someone from the Rhino tribe, the Wholesaling Inc. tribe, I always love the outlook. I’m glad to add value if I can to anyone who is trying to sharpen and focus their buyer’s list. Let’s dive in.
Somebody is tuning in and they don’t know who Scott Orbon is. Tell us a little bit about you. Your background, how long you’ve been in the game and the position that you’ve carved yourself out when it comes to wholesaling. What is it that you’re great at?
For me, a little bit in the background is I’ve been doing this now for many years. A little bit of fix and flip, but most of that is wholesaling. If anyone is doing a lot of transactions, I tell people I’ve lost count of how many transactions. There’s a lot of negotiation. Anyone who builds a business out of wholesaling needs to do systems. You need to create marketing lists. You need to figure out how to build your buyers list.
You fundamentally wear different hats and that’s where I’ve been these last few years, but when you build a business, you have key employees take each one of those in key departments. To answer your question, Chris, my best deal is networking, negotiating and knowing the best resources out there. That’s probably where I add the most value.
We always call you the walking library. If anybody wanted a resource, they used to go to Scott to get it. What’s the latest technique? What’s the best book to read right now? You definitely always have been that for everyone that knows you. Let’s hop in on this. Let’s get to some value. If somebody is listening and they are brand new to wholesaling, they’re like, “What is a cash buyers list?” Can you explain to people what it is? Define a cash buyers list.
Let’s go very elementary here. You can probably look at a wholesale transaction as two sides of a coin. Everyone knows what it means to market to sellers to get a property, which involves your buyer-seller contract. Let’s say you got your first deal. You got this contract, then you’re like, “What the heck do I do with it now?” Now, you entered the flip side of that, which is called the deposition side or the resell side of that contract.
You’re obviously either trying to assign that. In order to move forward on that, we call it the backside transaction. You want to build your buyers list now and here’s why that’s super important. Any person in negotiation should never just take the first offer. There has to be some give or take or we’d like to call it some leverage. Just because someone says, “I’ll give you a couple of grand for this house more than you got four,” it doesn’t mean you should take it.
In my opinion, that backside is harder than the front side of just talking to a seller. What we talk about in the wholesaling world is building your buyers list. To give you guys some perspective on this, some have buyer’s lists and usually collect phone numbers and emails. They’re putting this into a database. Either they’ve got some type of text platform, but more than likely, they’ve got a large platform where they can send out emails specifically about the property/contract that you have.
Remember, you are not selling property. You’re selling a contract. We’ve talked about a keyword there, leverage. The more people you have on your buyer’s list, the more leverage that you have. For us, we have a very large buyers list, but it’s important to start building it. Start with a hundred and make it your goal to get up to 1,000, 2,000 or 5,000, but keep collecting whatever information you feel like if that’s needed. Primarily I would say email first and then phone number second or third or third, get on the phone and start selling your deal. Also, start building your buyer’s list.
I know that this debate has been going on. People talk about their buyer’s list and they brag about it based on the size. Let me ask you this question, Scott. What’s more important, the quality of your buyer’s list or the quantity, meaning how big it is? What makes the buyer? Which one wins, quality or quantity?
Both are important, but I would say quality if I had to give the edge to something. Because when it comes to quality, that means you know your buyers. When we go with quality, you’re trying to make it transactional. When you leverage something, it’s based on the quality side of that. That doesn’t mean you can’t keep building it, but it’s always better to know your buyers more intimately. To know what they’re buying and have conversations. In this case, less is more, but I do advocate that you build it enough where you do have that leverage aspect. You don’t want to say, “I only have a couple of hundred buyers.” You got to get it up a little bit more, but I would pay quality all day.
There’s actually a way to measure the quality of your buyer’s list. There’s a KPI out there that has to do with the open rate that you get when you send emails out to your buyer’s list. Let’s say you’re advertising a property. Someone’s going, “How do I know if my cash buyers list is quality?” Can you talk a little bit about the KPI and the open rate? What’s a good open rate on an email blast of property out to that list and where should someone be?
Once you have a buyers list, let’s say it’s a healthy size and this may be another conversation, Chris. There’s a whole other episode on how you continue to manage, improve and work strategies on buyers. To answer your question specifically, I’m talking maybe you’re somewhere in the thousands range, 1,000, 2,000 to 3000. You want to see an open rate. For us, we use GetResponse. That’s an email platform where you are subscribing.
You have the permission to subscribe to these emails on your platform, but when you advertise and package this contract/property or sell that you have equitable interest to do, I’m assuming you have the right numbers. You got to make sure that the pictures look pretty, the price, the repairs and all of that. You want to see a 15% open rate on average, and you’ll know. Your phone will be blowing up if you’ve got a great deal. Let’s say you have a thousand people on your buyer’s list and if you’re getting 30 to 40 calls, you probably priced the property a little bit low, but you want to see, monitor and manage your buyer’s list around 15% or higher.
You have to start with the end in mind.
It’s a great KPI because it’s an actual way to put a numerical value on the quality of a list versus just being subjective like, “My list is great.” How do you know that? It can actually be measured. I got another question for you, Scott. There are a lot of things that we could be working on in our wholesale business. There are a lot of moving parts. Let me ask you this. Out of everything in the business, how important is the cash buyer’s list to someone’s overall wholesale operations?
I’ve heard Tom say this. I know he preaches this and it’s to start with the end in mind, start with the cash buyer and I totally agree with this. I want to give a couple of principles or rules to go by when it comes to building your buyer’s list. Just like anything else, everything starts with your mind. It’s a mindset first. The first thing I want to share is you have to start with the end in mind.
What does that mean with a cash buyer’s list? That means you are building your backside first. You’re buying the people who are in demand for properties. You’re building cash buyers so that when you do get a property, you’re not just stuck and say, “Now I need to build my buyer’s list.” It’s easier to pick up momentum starting with buyers first, then go get a property. Get a contract to sell.
The second principle I want to say is anything you focus on increases. As you were saying, wholesalers wear many hats, but I would say the top 1 or 2 half is cultivating that buyers list every day. I’m sure we’ll talk about how to get into those strategies, but you need to carve out some time every day to start adding to your list. If I were someone new and here’s a goal for you guys who are just starting out, you want to get your buyer’s list to 1,000 as quickly as possible. Once you’ve got it there, figure out how to get to 2,000 and 3,000. If you’re in a small little town, it may not work, but try to get it up to that thousand range if you’re in a decent size city as fast as you can.
Let’s jump into strategies, but I want to first flip the script and ask this question. What are some ways in which you should not build your cash buyer’s list? What’s the wrong way to do it?
I would say on the wrong side is it’s mostly just going slow about it and not vetting your buyer where you will stick anyone on your list and you’re like, “I picked up a buyer.” There are too many strategies for you guys to accelerate your buyer’s list than thinking small or thinking quick. You want to get in there. As we talked about some strategies here, you have to attack this thing. When you first start off, you’re like, “I’m fuzzy. I don’t know how to do this.”
I’m going to share about 5 or 6 good strategies, but there are probably 25. Anything you’ve focused on increases. It’s starting small and knowing, “As time goes on, I’m going to accelerate this.” Here’s the thing. Your buyer’s list is the key to leverage. As wholesalers, that’s fundamentally what we have on the front-end and on the backend. When you get a contract from the seller and get it executed, that’s called the leverage because it says, “And/or,” signs on that. That means leverage.
When you have a large buyer’s list, that’s the same thing, leverage. When you have more potential buyers, you begin to leverage that. All that to say is, don’t think small, don’t think too quick and this thing will rapidly grow if you focus on it, but you got to have some faith in saying, “I’m putting the energy and don’t lose faith.” I remember I had a big buyer’s list and the next thing I know, “I made $10,000, $15,000 or $20,000.
I don’t know another business where I’m just clicking buttons where I’m on an email platform where I can, in a snap of my fingers, make $15,000 because I have leveraged the buyers. I have multiple people competing for the same property. It was like, “There’s $15,000.” Every name that you put on your buyer’s list matters. You never know. That could be a $7,000 add-on email and you never knew it.
Let’s get into some practical stuff. Some things that people could run with immediately to build their buyer’s list. You said there are 25 ways to do it, but talk about the ways that you have found to be the most effective that you’re utilizing to help build the buyer’s list.
Typically, there are three types of buyers. I want to put this in some buckets. The first bucket is you probably have what we call to buy and hold investor. They specifically want to buy it to hold the property. The second type of buyer is what we call a flip person. Someone comes in and says, “I’m going to flip this property.” The third is a little bit more of a potential retail buyer. Those are a little bit few and far between, but they’re willing to pay a little bit more.
As you begin to build, I’m just going to assume that you are starting off from scratch or maybe you do have an existing wholesaling business. You have to prioritize. This all depends on what city you are in. The first strategy I’m going to tell you is to dominate social media. Specifically, Facebook is number one and Instagram is number two.
With Facebook, get into all the groups, local wholesaling groups or flip groups. See what’s going on, what’s being sold and who’s posting properties. Now, here’s the tactic. When people post a property, they throw out their email. Scrape those emails. I know in DFW, if I wanted to scrape emails, I could probably pull quite a bit in one day. Number two, reverse engineer on MLS and find agents who bought properties cash.
If you guys have MLS access, agents are a great way to sell your property and you can pinpoint what they bought, what they bought it for, and get their contact information like cell phone, name, and email. You can say, “I saw that agent Mr. Smith represented a buyer on Main Street and they bought it for $59,000. I’ve got mine for $40,000. Maybe they’d like to buy it for $59,000. You’re already ahead of the ball game there.
Third, this goes in the same vein as social media but posts property on social media. It’s called bait. Bait your property out there or put out some bandit signs. You’re advertising your property to start collecting and scraping names, which that’s the name of the game consistently for a while until you start building your email list.
Number four, once you start getting in and understanding who’s buying some properties, you can get into the tax records and find out who bought that property. Maybe it’s Good Homes, LLC. Usually, it’s corporations buying these properties, but if you can find that information. I’m going to give you guys a great website to have reverse information and get their contact info. It’s called OpenCorporates.com. It’s a free website and I did it myself. My number is there.
I was like, “This must be right.” We test it out all the time. If I’m looking in a specific neighborhood, I’m like, “They bought this house for a high price. I go back in and I can find their name and number and be like, “Wow. Good Life, LLC, John Mark is the owner. There’s a cell phone number.” Reach out. Now, the fifth-best way that I know of building your buyer’s list is trading. You got to trade.
This is going to test your guys’ mentality, abundance or scarcity. You got 500 names or maybe you got 1,000. You know another wholesaler and you like him. Maybe you grab some lunch and you reach out and say, “John, I know you got a buyer’s list. I got a buyer’s list. Let’s join forces. Let’s collaborate here.” The keyword there is to collaborate. I’ll trade my buyer’s list for yours and I’ve worked hard for it, but it’s no skin off your back and no skin off my back. We just doubled it in a five-minute conversation.
Let me tell you this. I’d say 2 out of 3 times, most people are willing to trade. Where else can you double your effort in a five-minute conversation? It’s nowhere. You can’t go by a buyer’s list. You can just go, “Maybe you can steal them,” but that is the proven tactic over the last many years. It’s a little bit of a secret sauce, but you got to have the guts and the skill to ask tactfully. Make the big ask.
Someone reading might ask, “Is that going to hurt my business?” Me handing over my buyer’s list to someone else. What would you say to that person that’s wondering, “Is that going to affect my business negatively?”
I don’t know, to be honest, but here it is. This is a game of hustle. All things are created equal in the wholesaling game competition. It’s all about out-hustling your competition. I said it the other day to someone. I was like, “I’m willing to even share a lot of secret sauce in my business and it doesn’t bother me because I stay in my lane and I hustle. That satisfies me.” Someone has the right to say, “That may be a detriment to me,” but in my opinion, two-thirds have said, “Yes, I’m willing to do that.” I live by the abundance mindset and I also live by the fact that this is me. I hustle and there’s enough to go around and no one’s going to out-hustle me. I’m proud to give back and return.
That’s your philosophy and it dictates how you’re making those decisions, but what a quick way to double is to trade.
With all that being said, I know it works.
Let’s talk a little bit about technology and tactics for marketing to your buyer’s list. You talked about emailing your buyer’s list. You mentioned GetResponse, but if someone’s like, “What’s the best email platforms out there to utilize” I know some people are complaining like, “I get blocked on MailChimp,” or “I have issues with this, etc.” What would be a couple of places that you would lead people to consider as technology for emailing?
There are so many and I will say this. You got to be wise. I will tell you this, in my wholesaling business, our buyer’s list is the critical element. We’re not stupid. We’re not flipping about it. We manage it. We groom it and you just can’t treat it flippantly. It’s rule number one. I do know that there are multiple like Constant Contact or Mailchimp. Those work. I see other people will do it, but they’re cool about it. They’re not being dumb. I just know for us, GetResponse has been extremely solid for the last few years now. They have high delivery rates and things like that. I praise GetResponse, but I do know that those other platforms work. It’s just all about how you manage it.
What about texting or calling? I got a property, and I email it out. Should I say to myself, “That’s enough? Let the email blast do its thing to sell a property,” or should I consider texting? Should I consider picking up the phone and calling some of those people on the list that I might know might be a little bit hungrier for that area? How far should someone push it on the hustle?
I think you can layer it and the better you get at it, the more layers. The reason why you have more layers is there is more leverage. For example, if you have an agent and you’re doing some reverse engineering. You’re like, “I’m trying to figure out what I should sell this for. There’s Agent Kelly Smith. I’ve seen her twice. He must be representing a buyer here. Their clients are paying some ridiculous prices.” You bet I’m going to get on the phone and I’m going to call Kelly Smith. It happens all the time. I say, “Kelly Smith, do you have clients looking for properties in South Dallas or whatever?
Most of the time, they’re going to say yes and I share who I am and that’s $5,000 to $6,000 more that they pay more. It’s a combination. If you know your buyers and they’re like, “I know he eats up this area.” I’m not just going to call that guy. The key element is creating a lever. I don’t want just one person to show up at that property. I’m going to let them hit it up. You’ve got a healthy competition and I’m going to be cool about it. I’m not going to jerk anyone around, but I will tell you this, you guys who are building. It’s the highest and best wins.
I know in a lot of business, loyalty is cool. I want to stick with my same buyer. I get that, but there are enough rules and procedures in place that say, “Highest and best wins.” If you don’t get that earnest money deposited and don’t find this assignment, this deal’s gone. Remember, it’s black or white. We’re not in the service business. Someone should come in quick and secure that deal. Creating leverage is the key on the backside.
If someone’s new to the game and starting to get wholesaling like, “I started 1 month or 2 months ago.” When should they start considering to build that buyer’s list? Is that something you start 2 or 3 months into the business just getting going or do you wait?
It depends on how eager you are. If you’ve got the time and energy, do it, but let me give you guys a little bit of a secret. There are guys that I talk with here locally at some DFW and they’re like, “I’ve got a deal.” I’m like, “How big is your buyer’s list?” “Not bit at all.” Here’s the thing. I know Tom Krol likes to say this. Collaborate. Not everyone’s or competition. There are so many good-hearted people out there. Why don’t you collaborate? Collaborate with someone who has a big buyers list. We get that all the time.
Maybe you got a great deal. Maybe you don’t have the time to move it on the backend. I’m used to this. I say this, but in the last few months, 20% to 30% of the transaction is just locking it up at a pretty good price after jumping back into the business. The real work begins after you lock it up. Someone who has that is trusted, who has a better buyer’s list, they’ll want to work with you. What we call that here is the earn and learn model.
If you’re just starting off, you guys need a lot of help. Don’t be afraid to get around someone who’s better and more experienced. That’s you to collaborate with someone but also learn. We call it here, learn and here. We do that for people here all the time and I love to teach, but it’s also a win-win. That’s how we got started out. I don’t know if you remember Chris, but we paid the Piper and it was gold. We had to learn that, which sustained us those last few years doing wholesaling because we learned those tough lessons. I’d rather learn someone else’s lessons and learn them by myself because it may break me.
I have another question. There’s this idea of having designated people in your company do nothing, but build your buyer’s list. I know a KeyGlee calls it an intake specialist to assign to you. Talk to us about what that looks like. For someone who might be newer and have a little room to go, “I don’t want to build this myself. I have a big wholesaling company, but I don’t know if I’ve necessarily designated someone to do this.” Talk about this concept of an intake specialist, what they do, and its value.
Someone who has a dedicated person has truly sold out philosophically and practically on the value of this. We’ve looked at KeyGlee. It sounds insane, but they’re onto something. Not only are they onto something, but they’re also proven. Yes, hire out. The goal is not for you to be all things to all people and you do it all yourself. It’s that important where you should hire it out once you’ve got your strategies down.
We’d like to say, “You create it. You perfect it and then go delegate it.” These guys have done that, so it is not insane to say, “I’m going to hire someone specifically to build my buyer’s list.” What they’re doing is that they’re rinsing new buyers in and out because they do come and go, but there are fresh buyers coming in. What that means is leverage.
Don’t be afraid to get around someone who’s better and more experienced.
If you guys can pay a virtual assistant or pay someone in-house, it is worth it because the right buyer between the wrong buyers is about $10,000 to $15,000. You have to think bigger. If you’re constantly thinking small, and let me say this too, we know our numbers. We know our average wholesale fee is between $13,000 to $14,000. Other people are like, “I’m only getting $5,000.” That’s sucks. You can expect a bigger assignment fee if you have a high, big buyer’s list and know how to leverage it.
I wouldn’t want to pass on that. That’s important. You’re saying there’s a correlation between my average size profit and the quality of my list. Is that what you’re saying?
Yeah, because here’s what happens. Most wholesalers jump in. They’re like, “I’ve got this great contract,” and they get nervous. They don’t even know that they’re only 30% of the way there. They’re a little bit nervous. They’re going to jump the gun. Anybody who waves some cash in front of them is like, “I’m going to take it.” I hear it all the time. I only averaged $3,000, $4,000 or $5,000 and it kills me.
It’s because you and I have perfected the process, the mentality, the strategy to leverage, to bump it up to $13,000, 1$4,000 or higher. That’s the point. If most people are averaging five, what we’re saying is you could probably get up to $14,000 or higher. Do that basic Math. That’s $9,000. Go hire someone to go build your buyer’s list. Go make that bold ask. Put the energy in and build that list.
I think it’s a no-brainer and if someone wants to increase their revenue in a way that’s effective and doesn’t cost a lot of money, build and better your buyer’s list. Increase your average profit per deal. It’s an absolute no-brainer. I have another question. Let’s paint a bigger picture here and look down the road a little bit. If someone builds a good robust buyer’s list, are there other ways to monetize that list versus just running properties that you picked up from sellers through it? Can you make money in other ways, like maybe something like co-wholesaling or things like that? What happens if people in your area know that you have one of the best buyers lists?
You have a pretty big imprint when you have a big buyer’s list. You have some pretty good influence. For us, we buy property all the time, coach people through selling their deal, or point a buyer to them. Let me give you the key. I want to talk to some wholesalers that have been doing this for a while, some of the amateurs. Let me make a really clear distinction. Wholesaling is a little competitive right now, but the people I know who have a big buyer’s list make a lot more and stay in this game a lot longer. That’s just a fact.
I know there are a lot of people out there that focus on reaching out to sellers and I get that, but buyers win, in my opinion. When you have a big buyer’s list, you can leverage it. You can leverage it for other people. If you want to put on an event, you can. If you want to do some coaching, you can. If you want to sell a product, yes, you can. If you want to do a Meetup, yes, you can. Your reputation also needs to come with that, but there’s just a lot of power in high quality but a sizable buyer’s list.
I think that’s a great point that people might be locked into this idea that a cash buyer’s list is only for investment deals, but there are a lot of ways to utilize it in a healthy way to generate other streams of income. That cash buyers list becomes even more valuable because it’s generating additional revenue that the company could not have created without it.
Again, one of the key takeaways I feel is there’s so much leverage in that buyer’s list and it stays. Let’s say you got a grand slam deal, that’s just one deal and it’s done. You got a big, hairy, awesome quality buyer’s list that’s staying. I’d rather have an amazing buyers list than a grand slam deal, in my opinion.
Wrapping up, Scott, maybe I didn’t ask a question about it or there’s an additional point you want to make. What do you want to leave with the readers? Is there any last thing you want to say or emphasize? “If you heard one thing, make sure you heard this.”
Start with the end in mind and number two, go collaborate. Go find someone. Get around someone who’s doing it. For a buyer’s list, start with the end in mind and then go collaborate with someone that is ahead of you. A more experienced, bigger buyer’s list, learn, collaborate, and make it a win-win Learn and earn.
People reading that might do deals in Dallas or be somewhere in North Texas that are close to you if they want to reach out, grab a coffee or lunch, which I know you love. How would someone getting contact with you?
You can find me on Facebook. Send me a message. I know when Brent and I did an episode a while ago, we talked with a really great guy. Find me, Scott Orbon, and Facebook me. Let me know that you read this and I’d be glad to help if you’re in the DFW area or even somewhere else.
I appreciate that. I know you’re extremely generous with your time, but it’s because it’s what you love to do. Now, wrapping up, Scott, because I have you on as a business partner and you know the ins and outs of our business. You obviously know that radio is one of the things we’re doing, as I’ve been brought on to be a coach with the Wholesaling Inc. community. Because I love you and you know I was going to ask you this, but tell us a little bit about your view of radio as a marketing channel for our business. What have you observed about it and how important has it been from your perspective?
I’ll give a couple of points because I’m sure you have already talked about it. I’ll come at it a little bit more unique. As we were saying, the landscape on the marketing side to sellers is highly competitive. Sometimes you got to do something out of the box that no one else is doing and radio, we feel like it is because we’ve been doing it for many years now.
The cool thing about radio is how consistent the leads are. I’ve seen all the other marketing tactics and it’s the flavor of the month. I’m not poo-pooing on those, but when you have a team. We have a team model. We have departments. We need the consistency of leads coming in and radio is definitely that. We don’t have to rethink the wheel of marketing. I don’t have to go in there. I don’t have to tinker with it. It’s done. I did the work upfront and it trickles down to everyone.
Everyone is texting everyone, mail and all this other stuff. It takes work. The radio is consistent. It’s an untapped market and I love it. It builds your brand. Anyone who’s been doing wholesaling for a little while, everyone is always this underground type of marketing. Build your brand. Get out there. You try to elevate and step it up. Radio is definitely a great way of getting more consistent and building the brand.
If you tuned in, we appreciate it. If you’re interested in getting some help from Scott, you want to talk about some deals or you got some questions, you can reach out to Scott Orbon on Facebook. If you’re interested in radio, you know that it’s been really hot. We’ve had a lot of people around the country sign up and we’re limiting the number of people per market. If you’re looking for something as a reliable channel that you can depend on that creates celebrity status for you.
Scott, you and I agree with the highest quality lead that we’ve ever been able to generate in our company, go to WholesalingInc.com/reiradio. You can book a call and learn a little bit more about that. It was good hanging out with you. Thanks for coming in. You have given some great practical stuff that we can run with. Thank you so much. It was great hanging out with you.
Talk to you later.
- Scott Orbon
- Be sure to join the Wholesaling Inc. Facebook group
About Chris Arnold
Chris Arnold is a 15-year Real Estate veteran who has closed over 2500 single-family real estate transactions in the DFW metroplex. Chris is the founder of multiple companies that are managed by a US virtual team, which allows Chris to run his organizations while living in Tulum, Mexico full time.
His passion for leadership has led to the creation of Multipliersbrotherhood which serves the top 5% of real estate entrepreneurs out of the US. Most recently Chris has launched his REI Radio coaching program. This program is designed to teach real estate investors the marketing stream that everyone knows about but NO ONE is doing!