Posted on: January 02, 2020

Are you running a lucrative business at the expense of your freedom? The good thing is you don’t have to! If truth be told, it is possible to run a thriving business that serves you so you’ll have complete control over your time. Today’s guest will show you how!

Chris Arnold runs a very successful multifaceted virtual business that generates over 300 transactions annually. While the success of his wholesaling business can be attributed to a lot of factors, he gives the marketing channel he uses some massive credit.

If you want to run a high-volume and highly rewarding wholesaling business that gives you the freedom to pursue your passions and live your dream life, today’s episode is for you!

Key Takeaways

  • The importance of elevating one’s mindset
  • The marketing channel everyone knows about but not using
  • How long he’s been using said marketing channel
  • One of the things that pushes people away from using radio
  • How to go about recording a radio advertisement
  • The typical calls they get from leads they get from the radio
  • What he loves about marketing on the radio
  • Why answering calls live is important
  • What the realistic budget is for those who would like to give radio marketing a try
  • Some of the amazing benefits of this type of marketing medium that other channels can’t offer
  • What reverse prospecting is and why it’s easier to manage
  • How to get instant credibility and celebrity status
  • Approximate number of deals he got from marketing on the radio
  • Ideal people who should try radio marketing
  • Where people who would like to give the marketing medium a try can go

RESOURCES:

If you are Ready to Explode Your Wholesaling Business, Click here to Book a Free Strategy Session with me right now!

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Episode Transcription

Brent Daniels:
Hey everybody. It is Brent Daniels and welcome back if you’re one of our regular listeners to the Wholesaling Inc Podcast. Welcome back, you guys are the absolute best. You guys make everything possible when it comes to this podcast and making it so exciting, so inspiring to people around the whole entire country. Thank you for coming back. If this is your first time listening, this is the number one podcast when it comes to wholesaling real estate. So welcome. Welcome to the podcast. Now listen, when it comes to generating leads, when it comes to getting deals from wholesaling, there’s only three ways, okay?

Brent Daniels:
The first way is by marketing, okay? Traditional marketing, and we’re going to talk about that. The second way is by prospecting, being proactive, going out every single day and talking to distressed property owners. And the third way is getting referrals. Now, I’ve got on this podcast, this is huge because you guys know that I am the prospecting guy. I am the guy that I want you to be proactive. I want you out there using your time, your skills, your talents to go out and get deals. But we’re going to look at the flip side of this. We’re going to look at the power of marketing for your business. And that leads me to introducing one of my really great friends. He does business in Dallas, but he lives in Tulum, Mexico. This is going to blow your mind. It is Mr Chris Arnold. Chris, say hello.

Chris Arnold:
B Daniel. Good to see you, man. Good to be hanging out, as always.

Brent Daniels:
Good to have you on here. This is really, really, really exciting because I’m going to tell you guys right off the bat, I’m really excited about this interview because Chris has decided to become a Wholesaling Inc coach and this is absolutely bananas and he’s going to explain to you what he’s coaching and the way that he does so much business. But Chris, let everybody know that maybe hasn’t heard your story, doesn’t know much about you. Who are you, where you living? How has your life led you to be living on the beach in Tulum, Mexico?

Speaker 2:
Yeah. So I’ve been doing real estate now for about 14 years and I’ve done a little bit of everything in real estate. You know how it is. You start in one place, which I did with brokerage, and then move over into fix and flip and wholesale and starting a mastermind in education. So it just becomes a mixture of really wanting to get involved in all aspects of real estate because it’s so interesting. It’s a lot of fun. And so after doing it for about 14 years, you really get to a place of learning some things that you feel are valuable to share.

Speaker 2:
And one of the things I’m excited to talk about is the marketing channel that we’re going to discuss today. We call it a marketing channel that everyone knows about, but nobody’s actually using. And how I got down to Tulum. I’m a big guy that wants to be able to set up businesses that bother me as little as possible. My drive is always been about freedom. I feel like our businesses should serve us and we shouldn’t serve our businesses. And so because I have an incredible team and because I’ve had a lot of great coaches around me, I’ve really been able to elevate out of the day to day and that’s allowed me to fulfill my dream of living in the Caribbean. I want to finish my work day and go down to the beach, Brent. That’s my ideal day, my perfect day.

Brent Daniels:
So this is incredible because we all watch the videos, we all have these thoughts in our mind. We all have this idea that the goal is to be a laptop on the beach, reading a book on the beach, having an open schedule, being able to enjoy ourselves, be somewhere beautiful. But nobody lives that life. You live that life. You’re a real example of somebody that actually lives that lifestyle. And I think it’s very shocking to a lot of people that you can actually achieve this. You know what I mean? Like you can actually get to the point where you build up your business to where it truly is running without you.

Chris Arnold:
Absolutely. And you know, if someone asks, well how do I get that point and where do I start? It really starts with the choice. You’re going to make a choice in the beginning where you want to end up. And if you make a decision and draw a line in the sand that eventually I’m going to elevate out of this business. It’s the reason that I’m building it versus someone who goes, “I want to build this empire and be king of it.” You’re going to be in two different worlds. And you can be king, but you’re going to be busy and you’re going to be a slave to that business. Or you can step to a place where you put other people in place, other kings to run it for you so that you get that freedom. And it starts with choice. It’s all about intentionality. We know that.

Brent Daniels:
So are you telling me, come on, you’re telling me 14 years ago you knew you wanted to end up where you’re at now? And you set it up that way 14 years ago? Or has this been an evolution in your business life in your life?

Chris Arnold:
No. It started that way because it was the reason I built a business and for me it was a vehicle. Real estate is not my number one passion, right? People are my passion, I love things to do with ministry, charity, those type of things. And so from the very beginning, because I viewed real estate as not my identity, but the vehicle that allowed me to be more of who I wanted to be. And that’s really getting into social entrepreneurship and impacting the world. Absolutely. Because it’s always been a vehicle for me from the beginning, the way I viewed it.

Brent Daniels:
I love it. And it’s really interesting that you say that real estate isn’t your passion. People are truly your passion. And I think that that’s so powerful because really when it comes to wholesaling real estate, it’s not real estate investing. We’re not buying these properties and holding them for a long time, that a traditional real estate investor would do. What we’re doing is we’re literally getting in between a distressed property owner and a cash buyer and we’re solving both of their problems, right? We’re solving the problem of this distressed property owner that has this burden of this property.

Brent Daniels:
And then we’re matching them up with people that are either building their portfolios, they’re looking for a place to live in a specific area, but want to buy it at a discount or they’re fixing and flipping these properties and they don’t want to do the marketing. They don’t want to do the prospecting. They don’t want to build up the referral base to be able to support that to be able to consistently get the deals that they need to be real estate investors or real estate flippers. So, you know, I think it’s really interesting when we’re looking at this, because I always thought I’m a real estate investor. I’m doing all this wholesaling. No, I’m not a real estate investor.

Chris Arnold:
Do not find yourself as a real estate investor because you will get stuck within that identity. You’re more than that. You’re an entrepreneur, you’re a business owner and you’re not in the property business, you’re in the people business. You have to understand that. And there’s a distinction between the two when you run one a certain way and understand what you are. So I definitely encourage people to understand you’ve got to elevate above the mindset of just being an investor.

Brent Daniels:
Absolutely. And you, like me and we’re very similar in this and you’re kind of forced to be this way. But I like using the profits from the wholesaling business to buy property. That’s when I become an investor. But you, like me, we like buying them cash because you have to in Mexico, but you know what I mean, we buy property.

Chris Arnold:
Yeah. Wholesaling leads to something. It’s wholesaling too, right? It’s wholesaling to build a portfolio. It’s wholesaling to build a coaching program that impacts people’s lives. It’s wholesaling to build a particular lifestyle. It doesn’t cap at wholesaling. It’s meant to be something that catalyzes you into something else. And that’s really important to understand from the very beginning.

Brent Daniels:
Love it. So let’s talk about your number one channel, your mark of the genius. You’ve put together an incredible … This is really interesting because literally, I don’t know anybody else that is doing it as well as effective as you and for as long as you have with the success that you have. So let’s talk about this beautiful marketing channel called radio.

Chris Arnold:
Radio, the marketing channel that everybody knows about, but nobody’s doing. Think about it. Think about everyone that you know that’s out in the market doing deals and say, how many people I know doing direct mail or ringless voicemail, et cetera, and all those things are great. They work. But then ask yourself, who do I know that’s utilizing the vehicle or the channel of radio to generate deals? You’re probably not going to be able to come across anyone off the top of your head because nobody has taken something like radio and then utilize it to find distressed properties for sale. It’s wide open. There’s virtually no competition.

Brent Daniels:
So when did you start this? When did you start investigating? When did you start experimenting with putting a budget towards radio?

Chris Arnold:
Nine years ago.

Brent Daniels:
Nine years ago?

Chris Arnold:
Nine years ago. We’ve been doing it a long time. So we kicked it off obviously with direct mail. That was the thing that got us off the ground, but we wanted to be able to, again, have multiple channels of marketing. You never want to put your eggs in one market basket. And so from the very beginning we kicked off and got radio up and going, which was key for us. And so we’ve definitely been doing it now for nine years.

Brent Daniels:
Incredible. So in them nine years, have you seen a big difference? Are less people doing it now or more people doing it now? Has nobody done it for the last nine years?

Chris Arnold:
It’s not picked up. It’s I want it, right? It’s been there and those of us and my friends that utilize it from the top guys around the country, we sit back and kind of scratch our heads a little bit of why has it been going on this long and nobody’s picked it up. I think for a lot of people it’s just a black hole. It’s like the first thing I think when I think about radio. I think people go, “It’s not affordable.” Right? I’ve got to spend thousands and thousands of dollars on radio and it’s not true. You can pick a 62nd spot Brent, for as little as 10 to $15 for an ad. And most people don’t realize that. So I think that’s one of the things that pushes people away from it because they automatically assume, I can’t afford it. And it’s not true. It was one of the things we started with.

Brent Daniels:
10 to $15 in major markets?

Chris Arnold:
Absolutely. Depending on the station. There are stations that are more expensive, right? Again, if you’re going to go after KISS FM, it’s got a million listeners, of course it’s going to take you more than that. But what I would tell you is the stations that you’re going after primarily, let’s use an example, your avatar might be over the age of 50, okay? So what genre station is someone over the age of 50 going to listen to? They’re going to listen to classical rock, they’re going to listen to talk radio. Well, if you’re doing talk radio on an AM station, those cubes are not very high. So there are radio stations like that, that are a lot less expensive. Like one 10th of the cost, let’s say, of KISS FM and people don’t realize it but it fits your avatar. Are people over the age of 50 really listening to contemporary music, right? Taylor Swift? Probably not, probably not.

Brent Daniels:
Right. Well, and what’s the avatar? I mean, as you’re talking literally through my head, I’m thinking about all the sellers that I sat down with, right? And I would say 85% except for the people that inherited it from probate. And just from a death in the family they inherited through probate or a will or whatever else. It’s almost exclusively people over 60 years old. I mean, I’m telling you, I’m literally going through this in my head and I’m thinking, “Well, they don’t listen to Spotify probably.” They’re not on … You know what I mean?

Chris Arnold:
They don’t. [crosstalk 00:12:54]. Well, how many people listen to the radio? Aren’t they all listening to Spotify or Pandora? And I said, “Not if they’re over the age of 50, they still turn on the radio.”

Brent Daniels:
Oh my parents still turn on the radio. They have the XM, but they don’t care. They’re just set in their routine of turning on three or four channels on either FM or AM. I mean, it’s just crazy. You know what I mean? But I think that it’s really, really interesting. But let me throw some questions at you that I think maybe the audience is thinking right now. So to do a radio ad, don’t you have to hire like a professional ad person to do the actual ad? You know what I mean? And how do you know what to say and how long and all these things, you know what I mean?

Chris Arnold:
Yeah, absolutely. So when it comes to recording an ad, you can do it two ways. You can record it yourself, which is what I do. I actually recorded here from Mexico. I have a mic. I go into my bedroom, I put up a couple pillows in the backdrop, my wife turns it on and I literally record my ads from my bedroom in Mexico and send them back to my team. We’re talking about on a mic that I bought, right? That’s it. And they worked just fine. Or stations, obviously will record them for you. That’s part of the package they provide. They don’t charge anything additional. And so again, you listen to radio. All the people that are doing the commercials and really have that radio type voice, they’ll get in and they’ll allow you to utilize one of those voices and they’ll record it for you. [inaudible 00:14:28] at no additional costs.

Brent Daniels:
I want to do some real quick. What I want to do, Chris, is anybody that’s listening to this or watching this, if you guys are just listening to this on the podcast, you got to watch this because it’s just so much better watching on video. Go to Brent Daniel’s Real Estate on YouTube. But if you’re watching this right now and you’re thinking to yourself or listening to this and thinking to yourself, I’ve always wanted to do radio, nobody’s explained it right. You need to set up a call because Chris’s program is going to teach you everything. And am I pushing it? Am I having it? Yes. Because if you’re a specific person that is considering doing radio, I mean, where else are you going to look to? You’ve got to go set up a call at WholesalingInc.com forward slash R-E-I radio, right?

Chris Arnold:
That’s exactly right. Real Estate Investor Radio. R-E-I radio.

Brent Daniels:
And check out the page, see what it’s about. But literally you walk through all these things. You walk through which stations, what to say, how to record it, like all these things, right?

Chris Arnold:
Yeah. We give the entire blueprint at this point and that’s a really important thing and the key is the negotiation strategy. But one thing I can tell you about radio, it’s like buying a house. The win is all and the purchase and what you buy it for. It’s exactly the same. And a lot of people that I’ve seen try to use radio and fail is because they didn’t understand the negotiation tactics that are involved. And that’s really the secret sauce of what we’re providing.

Brent Daniels:
Love it. Okay, so you’ve got a radio ad out, somebody hears it. The people that are calling in, who are these people? Who are these people that are calling you off of a radio ad? What is a typical call like?

Chris Arnold:
So, the one thing I love about radio, it’s one of the highest quality leads that we’ve been able to generate outside of a referral. So let’s utilize direct mail. Direct mail is great, but we know that more than half of those calls are people calling in frustrating and complaining because they feel like you just spammed their mailbox, right? [crosstalk 00:16:28]. It’s tough when someone is riding down the road and they pick up the phone and they call you, they’re not calling to tell you to stop advertising on the radio. They’re motivated and ready to talk about their house.

Chris Arnold:
So what I love is, the call volume is not as high as direct mail, so it’s easier to manage and the quality that’s coming in are people that you want to talk to. And for the most part you’re not getting a lot of the tire kickers that you see with the other lead generation pieces. And it’s the best step quality lead that we’ve been able to generate. Let me say that if you were to line up my acquisition managers and look at all of our lead sources and they were to tell you which one they want assigned to them, it’s always going to be the radio lead. Because it’s Glengarry Glen Ross, right? It’s the gold lead that they want, the best that we’ve produced.

Brent Daniels:
Yeah. So these are people that obviously … You make such a great point. These aren’t people that are sitting there holding your phone number there on a piece of mail. It’s somebody that heard it, wrote down the number somehow and called you. I mean there’s intention there.

Chris Arnold:
Yeah. They’re calling me right on the road. They’re dialing in a lot of times while they’re driving-

Brent Daniels:
Incredible.

Chris Arnold:
And having a conversation with you. This is why answering these calls live is so important because the quality is that you do not send the calls to voice mail, you take them live.

Brent Daniels:
Yeah. You have to. Yeah, incredible. So, what is a budget like if somebody’s starting out and they don’t have a ton of money, right? What can you start this campaign out with a month realistically, to get some momentum, some leads churning. Now I’m not necessarily saying that they’re going to close these leads and these leads are going to be perfect lay downs, whatever. But what’s a good budget that should be expected to kind of start with?

Chris Arnold:
Yeah. I recommend starting out about one to two thousand dollars a month on radio. So you can get in at about a thousand, two’s a little bit right in that range, $1500. Again, it depends on your market, right? If you’re in a what we call, mid size or smaller market, it’s going to be very inexpensive for you to be able to do it. But again, good rule of thumb is about a thousand to two thousand to kick it off. And let me say that most people are spending that if not more on direct mail.

Brent Daniels:
Oh yeah. Oh yeah, a hundred percent. Hundred percent.

Chris Arnold:
The other flip side of it is, you can scale it up, which is equally as important. When I look at a lead generation piece, I want to know that I’m not going to hit a ceiling at X amount of thousands of dollars in and then that’s it. We can’t spend any more because we’ve saturated. The good thing about radio is it’s inexpensive to start and then if you want to scale it up and spend tens of thousands of dollars in your market, let’s say you’re a more seasoned investor listing, you have the ability to scale it up, as well. And so I like that it’s got that range there.

Brent Daniels:
Incredible, love it. We have these discussions, Chris, you and I. We have these discussions because I’m like prospect, proactive, hire people, get them going, you know, all this. And you’re like, “I just want to market and have these, I want less-

Chris Arnold:
Let me contrast it. And I believe in outbound prospecting [crosstalk 00:19:37] is the way I started my business, right? I woke up every day on the agency side calling expired’s and FSBO’s, you better believe it’s what allowed me to grow my business. It’s good to have outbound, but I can tell you, as well, something like radio, which is great about it, it’s what’s called reverse prospecting. And that is you’re only talking to people who actually reached out to you first. And so everything’s in now, so all you have to do is answer the phone. You put your budget up, you let the radio play, you wait for the phone to ring, you answer it. And it’s definitely a much more easier process to manage than some of the more complex things out there. Let’s say, like direct mail.

Brent Daniels:
The thing that I love, Chris, and this is something that I’ve really been thinking and I’m definitely implementing the radio strategy without a doubt. Listen to me. I’m telling you and everybody in the whole world, definitely taking your strategy and implementing it into my business. I’ve already talked to the team about it because this is the reason why. The reason why is, when you are phone prospecting, when you’re texting, when your voicemail dropping, when you’re mailing, it is list dependent, right? You had to go after distressed properties. And listen, it works. Of course, it works. I’m telling you, you can get your first deals, you can get your first thousand deals going list dependent.

Brent Daniels:
But there is something magical and I think this falls along the lines of PaperClick. PaperClick Is like this, as well, that it goes out to the masses and the people that put in the time to put something into PaperClick or put in the time to call you on radio. It’s not list dependent. This is literally marketing. It is literally people that probably would have never reached out or maybe they don’t answer their phone or maybe they don’t have a phone number attached to the property or they don’t get mail there or whatever, but they’re in distress. Or maybe just from traditional kind of brainwashing of, if you hear something on radio, this must be a legit company. Or if you see something on the web, it must be a legit company. And I’m going to go with somebody that that has some sort of credibility. You know what I mean?

Chris Arnold:
Exactly. And I will tell you one of the things I’m grateful for that we had radio for. My experience in the Dallas Fort Worth market where we’re at, is we had the direct mail decline of 2018. So our dollar per dollar return started dropping because the direct mail competition started. And that means, it was when you would go to somebody’s house and just see the stack of codes. And everyone was fighting over those lists and trying to refine those lists and having a marketing channel that had virtually no competition was something that helped us go through that transition and that process of a little bit of the decline of direct mail. Because everyone was on that bandwagon. It got saturated and this one didn’t. And that’s one of the reasons Brent, as well as we launched it, we’re doing exclusivity per market. Because we do not want to have happen in radio what happened in direct mail.

Brent Daniels:
Where’s your program?

Chris Arnold:
So we’re going to preserve it with the program. We’re going to preserve it.

Brent Daniels:
Love it. WholesalingInc.com forward slash R-E-I radio.

Chris Arnold:
Absolutely.

Brent Daniels:
All right. So, no, I mean honestly it’s really, really interesting, especially for people that are listening to this. They’ve got a team, they’ve got things set up. They’re looking for that right spot. You know, it’s interesting, the sweet spot of lead generation is like a moving target in our business. Now, I always feel like the fundamentals is always having quality conversations with distressed property owners 100%. Listen, that is what it is. And I always will go. If you’re starting out, if you’re getting going, if you’re building your business, you’ve got to be proactive just like Chris was saying. But if you’re at that point when you do have, because not everybody has a thousand or two thousand dollar budget. But if you do and you know that you can answer those calls live and you know that you can tap into this resource that nobody else is using, I mean this feels like a no brainer to me. It really does. I’m excited. I’m really, really excited to get going and test it out.

Chris Arnold:
I’d love to share two other ancillary benefits that people don’t realize that you get with radio that you don’t get with others. The first one is instant credibility. If somebody hears you on the radio, you must be an expert and know what you’re talking about because you’re on the radio. That will elevate you above the other wholesaling competition within your city. You have instant credibility. The second thing is celebrity status. If you’re doing some of these other types of marketing, a lot of times you might not even put your business company on there.

Chris Arnold:
I was laughing with Tom Krol. We said, “I would never put my business company’s name on a [inaudible 00:24:16] sign.” Right? You’re not going to be able to build it. When you start to do radio, it’s going to give you yourself as an individual and your company’s celebrity status. And that is powerful because we know that psychologically something happens in our brain when someone is on television or on radio. It’s why we have movie stars. It’s why people are famous and you can actually have that residual effect for yourself and for your company. It’s a really cool thing about radio.

Brent Daniels:
And it’s a system. It’s a system. You have your ad, you have your budget. It gets going as long as you’re answering those calls coming in, you can then hire somebody to answer those calls, like you have. You’re not answering these calls. You’re sitting in beautiful Tulum, Mexico. And if you guys, if you’ve never seen Tulum, Mexico because I didn’t know where it was. Google Tulum, Mexico, it is paradise, I’m telling you. And that’s always what’s impressed me about your business. Because one, you’re in DFW, which is a huge market, but ultra competitive just like Phoenix. And you have been able to remove yourself completely from the country and run this business effectively. I mean give me a ballpark and you don’t have to be exact, I’m not going to hold your feet to the flames here, but can you give me a ballpark on how many deals you think have come from radio since you’ve started?

Chris Arnold:
That’s tough. I could probably break it down for this year and tell you that we will finish out 2019, off of radio, right about 70 deals closed off of radio, that channel.

Brent Daniels:
70 deals this year?

Chris Arnold:
Off radio.

Brent Daniels:
Oh my gosh.

Chris Arnold:
It’s our number one, it’s our number one. Again, it used to be direct mail and then radio here and then it just shifted. And if you look at our budget, a good chunk of our budget now goes towards radio.

Brent Daniels:
Love it. Absolutely love it. I would assume that the volume of calls coming in isn’t like ridiculously overwhelming. Like it’s very manageable for somebody even if they’re full time in this business. Even part time, you should be able to answer those calls live, you should be able to get them. There should be a [crosstalk 00:26:29].

Chris Arnold:
It’s very manageable. When we were running direct mail at its ultimate peak, I mean we were sending out a lot of direct mail, the call volume was insane. I mean we had days what we call [inaudible 00:26:46], they were taking those calls would be in tears because it was just back to back to back to back. Plus they’re getting yelled at back to back to back. With radio, you can do a large budget and the call volume is very manageable. And it’s pretty set it and forget it. You got to do some station rotation here and there. But once you’ve got it up and going, you just let him play and you answer the calls as they come in, which are very manageable.

Brent Daniels:
Love it, love it. I love it. Who do you think, Chris honestly, who do you think is the perfect … who do you think that this would be bring the most value to? You had talking about the word avatar before. If you’re talking about the perfect person that’s listening to this, what does their business look like? What do you think that this person is thinking and the philosophy that they have about their business to implement this training program?

Chris Arnold:
Yeah. I think it’s a few things, right? I think number one, if you’re in an area that’s competitive, this is for you, right? That’s what happened to me in DFW. I’m that avatar, right? This fawns obviously from competition, which is a challenge. So I think that that’s number one. Number two, it’s for someone that’s ready to begin the marketing journey, right? So let’s say that you are doing outbound prospecting or you’ve got some deal flow coming in and you’re ready for that next little layer, right? You’re looking at 2020, what are we going to do? What’s going to be our first marketing stream? Because everyone’s always thinking about it. This is for you because you can start with it because it’s affordable. So I would definitely say that, as well. And it’s also for the person out there who looks at this business and they want to run it from a standpoint of running it smartly.

Chris Arnold:
And that is, I don’t want to be pulled in. I don’t want to be building lifts all day and running here and there to get them and tweaking this. Like you look at business and you’re all about streamlining and you’re all about simplicity and efficiency. When I look at a lead generation piece, I want to know how complex and how much work is this going to create in my organization, right? Because there are some that are great, but man, they require a lot of work. And there’s others like radio, which really gives you the freedom. And again, that’s what I think most of us as entrepreneurs are looking for ultimately is that freedom in our lives and in our businesses and not be slaves to.

Brent Daniels:
Love it, man. And it sounds like you just plug right into it. You know what I mean? You’ve got it outlaid so that it’s just a step by step process and then people have leads coming in. Is that right?

Chris Arnold:
That’s it. Whole [inaudible 00:29:18]. It’s A to Z.

Brent Daniels:
I love it. Oh, man.

Chris Arnold:
And let me say, it’s not complicated to set up radio. There are things that you have to know to be successful at it. That’s what we’re teaching, but getting in from a lift standpoint, it is not a heavy lift to get radio up and going.

Brent Daniels:
Especially with people that are in those competitive markets that are doing a ton of deals, but they’re seeing their profit margin shrink and shrink and shrink and shrink because the marketing costs are going up. I love it. I think that this is going to be absolutely bananas, man. I’m going to do one of these for you for those 70 deals. Awesome man. Well why don’t you tell everybody where to find it again.

Chris Arnold:
Yeah. Just go to a wholesalinginc.com forward slash R-E-I radio and you can go there. You can see a video that talks more about it and of course, you can book a call to just ask questions to learn more if you’re just curious, right? And it’s all about getting in and doing due diligence and seeing if it’s a trip for you.

Brent Daniels:
I love it, I love it. Guys, I’m telling you if this sounds like something sparked in your brain, get there, do it today. At least check out, have that conversation. See if it’s the right fit. Yeah, I’m just really excited to have you around, Chris. Chris runs an unbelievable … Just a little side note, but Chris runs one of the … Well I would consider the very top mastermind in the country out of Tulum once a year, called the Multiplier’s Mastermind and Holy Cow, talk about stretching up in a group of people, it is just unbelievable. So thank you for that, Chris. Your friendship means a ton to me. I’m so excited that you’re a part of this. I know that from my perspective, from Tom Krol’s perspective, we get a lot of people that are interested in a certain coaching program, certain ideas, but the number one thing comes down to bringing the absolute most value to the student as possible, to our tribe as possible. And I’m just thrilled to have you on because you check all the boxes. You’re the best, man. So I really appreciate it.

Chris Arnold:
Man, I enjoyed it. You know, it’s always fun hanging out with you. We’re always having a good time. Always laughing or smiling because I love your energy, man. It pumps me up, enjoyed it.

Brent Daniels:
Awesome guys. Check it out. Wholesalinginc.com forward slash R-E-I radio. Chris, you’re the best. Good luck with all these people that are going to be coming your way because you’re going to help out a lot of people. I’m excited for you.

Chris Arnold:
Absolutely. Thanks so much.

Brent Daniels:
All right, see you guys.

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