Posted on: December 30, 2019

Ever wondered how very successful wholesalers like our very own Tom Krol supercharges their direct mail campaigns? Wonder no more. In today’s episode, Tom shared the secret sauce and interviewed the man who helped make things happen!

Today’s special guest is Trevor Mauch. Trevor is the chief executive officer of Carrot, a software as a service company based in Roseburg, Oregon. Carrot has created the best website system for real estate investors that gets search engine rankings and generates significant leads.

In fact, the Carrot team has brought in a staggering 1.2 million real estate related deals. And that’s just in the last 5 years alone!

In essence, Trevor, a 2017 Portland Business Journal 40 Under 40 honoree helps entrepreneurs automate, systemize, and optimize their businesses and lifestyle using education and software applications.

If you want to supercharge your direct mail campaign and take your business to the 7-figure range annually, you can’t afford to miss today’s episode. Apart from all the gold nuggets you’ll get, you’ll also get a special deal—a 30-day authority building challenge (worth $100) free of charge!

Key Takeaways

  • What they do and how they help wholesalers, flippers, land buyers, and real estate agents
  • What he recommends for those who want to be involved with SEO or creating their website
  • The relationship between direct mail and the service they provide
  • How offline marketing creates online demand
  • How to build online creativity and establish trust online
  • Why leads they are providing have really high conversion rates
  • How to pre-frame people so they’d want to work with you
  • The importance of getting back to people as soon as possible

RESOURCES:

If you are Ready to Explode Your Wholesaling Business, Click here to Book a Free Strategy Session with me right now!

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Episode Transcription

Darren:
Hey guys, Darren Bentley here and welcome to another episode of The Wholesaling Inc podcast, the number one podcast for all things wholesaling. And as you know we are just two days away from ringing in the new year. Yes, 2020 is only two days from today. Isn’t that crazy? This year went by really, really quick I think anyway, but with every new year comes resolutions. Everyone wants to be a different person. They want to do awesome things. They want to be new, which by the way it’s estimated that 80% of the people who make new year’s resolutions fail at keeping those resolutions. But we know that you are different because you are listening to this podcast and we are excited about making 2020 our best year ever. And we want this to be your best year ever, too. New year, new you.

Darren:
So, we are doing something spectacular to kick off this new year’s week. Starting today, yes, today and for this entire week, the rest of this week only we are offering one of the biggest discounts that we’ve ever given when you join the Wholesaling Inc tribe. If you’ve been listening to this podcast for any length of time, you probably already know that Wholesaling Inc is the number one coaching program for real estate wholesaling and that’s something that we are really proud of. In fact, we’ve helped so many people find success in wholesaling that our tagline is: If you could find another real estate coaching program with more student success stories, join that program. This week only you have the incredible opportunity to save $1,000 when you join the Wholesaling Inc tribe. That’s right, $1,000 off the cost of tuition.

Darren:
So, whether you are wanting to do your first deal or maybe you’re wanting to quit your job and build a thriving real estate wholesaling business, there is no better time than right now to take advantage of this special offer. In the Wholesaling Inc tribe you get access to a proven system that was designed to walk you step by step to your first wholesaling deal and then we show you how to build and scale from there. It’s truly a rinse and repeat system, but it only works if you work. There’s no magic bullets here. Okay?

Darren:
So, if you’re wanting to get access to the number one wholesaling program in the country and have Tom and Cody personally guiding you by the hand to build your own wholesaling business, head over to WholesalingInc.com and fill out the short application form and either Tom or Cody or someone else from our team is going to call you and they’re going to talk about how we can help you get started in wholesaling. But you’ve got to move fast because we only have a limited number of spots available and when they are gone, they’re gone. So, again, head over to WholesalingInc.com, fill out the short application form and if you qualify for the program when you join, you will save 1000 bucks. Think about what you could do with 1000 bucks, man, that’s a lot of money. So again, WholesalingInc.com and onto today’s episode.

Tom:
Hey guys, welcome to another episode of Wholesaling Inc. I have got a very special guest for you guys today. Somebody who is so knowledgeable in this industry, this guy, he literally knows everyone. He is my secret ingredient to why my direct mail is working, why direct mail continues to work, why we are crushing our market in wholesaling here locally and why our students are, and I want to introduce him to you right now. We’re going to cut through all the fat, all the BS and get right to what wholesaling is and how to make it work for you right now.

Tom:
I’ve got on the phone with me a very special guest, Trevor Mauch. Is your last name pronounced Mock?

Trevor:
You nailed it man.

Tom:
All right. Just want to make sure because I don’t want to introduce you the wrong way because literally guys, Trevor knows everybody. We have so many friends together in the industry. We spend time together. It’s awesome. And Trevor is one of the secret ingredients that we use in my own wholesaling business to really crush it and just to get excellent results. It’s 2019 now. He was a big reason of why we did over $1 million in deals in 2018 and I want him to share some of this stuff. So Trevor, can you tell us a little bit about what you do for wholesalers and could you just add a little bit to that so they know who you are and where you’re coming from? I know everyone already knows your name and your company, but for anybody who might possibly not, can you tell us a little bit about what you do and how you do it?

Trevor:
Dude, for sure. And I appreciate the introduction man. And before I kind of dive into what we do and how we help tons of wholesalers, flippers, land buyers, even real estate agents now. Man, I so appreciate the energy that you put into the world. I know I’ve said it many, many times, but I think it’s a big deal in your tribe that’s listening to this episode of your podcast and that follows you, man. Guys, keep following Tom because there’s a lot of negativity out there. There’s a lot of stuff that’s not real and Tom is real. He’s positive and keep surrounding yourself with it. [crosstalk 00:06:01]

Tom:
Thank you brother. I really appreciate that. That’s really cool.

Trevor:
I love it. What do we do? So at the high level, we help real estate investors, high achieving real estate investors and now real estate agents to generate more leads online. That’s the simple description of it, but how do we do that? Well, years ago, man, this was way before Carrot even. We started Carrot 2014, started 2014 but before that I got really good at driving leads online. I got really good at content and content marketing and I had built a business that did really well financially, but it stressed me the heck out every month because I would have this really inconsistent lead flow. At the end of the year, I had a great net profit that I paid some taxes on to Uncle Sam and everything looked good there, but every month there was like this boom and bust.

Trevor:
And so it was really stressful. I couldn’t actually live the entrepreneurial lifestyle that I thought was on the other side of that. Once you figure out how to make money, which was freedom, flexibility, growing those finances and making an impact and that’s why I do it. Freedom, flexibility, growing those finances so we can make an impact. And when I was transitioning away from my last business, I sold that business and was looking at the next thing and I had this amazing skill set of generating leads online and conversion rate optimization, how to get content ranked high in Google in front of the people that you want them to see it. I started looking and I said, “Man, what’s the most consistent and what’s the most predictable? What’s the biggest momentum building marketing that I’d ever done? I want to build a business based off of that.”

Trevor:
And I started looking at all of it and I’m like, “Man, the online side keeps getting bigger and bigger every single year. We keep on using cell phones for everything.” Everyone listening to this, you can probably raise your hand behind the scenes, but who’s gone to Google with your cell phone or computer in the last 24 hours to find a solution to your problem? Or who’s been on Facebook or social media and clicked something that was interesting to you? Pretty much everybody. And so if we’re all online, your prospects are, too. And I said, “What if I could build my business and help real estate investors and agents do the same to build consistent, predictable lead flows that built momentum, that stack on top of other marketing like direct mail, then make them all work better?” So we’ve helped investors bring in three and a half million inbound leads in the past five years, close hundreds of millions of dollars in transactions and control more of the top of Google than any other website system in the world.

Tom:
That’s insane. Yeah, that is. Let me ask you a question, Trevor. First of all, for anybody who wants to do this, if they want to be involved with SEO or creating a website, what is your best recommendation? I know some people want to do it on their own, they want to kind of learn how to do it. Do you guys facilitate that and help? Or is it just a done for you service? Because I know you’re one of, I tried, I’m sure you know, when we first, you know, I said, “Oh, I’m going to do this myself, I’m going to learn.” And it was a total disaster, it didn’t work. And anybody who listens to this podcast knows for sure I’m all about finding the right people. But can you kind of take us down that road a little bit?

Trevor:
Yeah, for sure. And dude, it’s natural to want to go out there and try to figure stuff out or try to save a buck. You know? When I was learning all this stuff over the past 10 years, I did learn it by doing it all. I learned it by building my own WordPress sites and figuring out what plugins were good. And I built stuff on all kinds of website builders and I’ve done hundreds if not over a thousand split tests and all this stuff. Right? And so I had to learn the skill set because I honestly didn’t have the cash to pay someone else to do it. And for me it was interesting to learn, but a lot of people, you’d just rather be a real estate investor, you’d rather be a wholesaler than learn all this tech stuff.

Trevor:
And so with you specifically, and I’ll answer your question, you guys had an amazing landing page builder that you were using. One that’s very well known. It looks pretty, it’s easy to use. For all intents and purposes, you had looked at that landing page and it had all the right elements, right? But where the difference was, was the expert factor is yes, the page had all the right elements. Just like standing there next to Emeril Lagasse or something and you know, famous chef. He can give you the ingredients. You’ve got all the right ingredients there, you’ve got the amount of eggs and you’ve got the amount of salt and amount of this, the amount of that. But the way you mix them together, the how long it stays in the pan, the way you flip the thing, those things matter, and it’s what I call the expert factor. So, you can be standing next to Emeril, you could have his exact recipe, and your dish will not taste like his.

Tom:
Bam! And all I’m going to say is he did steal my bam. All right. No, he didn’t. I stole Emeril’s.

Trevor:
That’s right. Yeah. You got to throw the bam in there. I love it. I love it. That’s what we add, is yes, we give you the recipe on our free blog posts. Like we tell you, do this to your website, do these things. Here’s how to rank. But where it comes in as the expert factor. Is our tech stack is just far superior to anything you can get out there. There was a study that was ran recently and we found out about it after we discovered that we were in it, but a third party measured 150,000 small business websites across their network that they found. They started to look for what website builders are the most popular. Then they looked at page speed and performance and correlation to website builder to SEO rankings. And it was like Wix, Squarespace, WordPress.com. You know, all those. Hibu, all those things.

Tom:
Right.

Trevor:
And Wix is the worst as far as performance. They’re easy to use though. And that’s where I think a lot of people go down that route, is they go, “You know what? I’m going to do it myself. I’m going to save some bucks. I’m going to go with the free, easy, simple, cheap.” But what they forget is those are built for one purpose, to get you online for easy, simple, cheap. They’re not built for performance.

Tom:
Right.

Trevor:
And we said the opposite. We said with a high margin service business like real estate investing, the opposite is what you need to focus on. You need to focus on performance because if you lose one deal a year, if you just lose one deal a year and the average profit per deal is $10,000, that website, that free, easy, simple, cheap website just costs you $10,000 that year.

Trevor:
And so we said, “Let’s make it so our investors, whether you’re brand new or whether you’re the biggest person in your industry, can have the best tech stack in the world to help you perform, to help it load fast, help you get more leads so you can focus on being an investor.” So we really say, “You know what? If you want to be the tech expert and you want to run hundreds or thousands of conversion tests to see what works. And you want to spend over a thousand bucks a month to try to build a tech stack that’s going to load this fast and have all the fancy things I don’t even want to explain, nor can I explain technically.”

Tom:
I don’t even really know what tech stack means, so I’m glad that I went and I outsourced right away. So, I’m with you on this 110%.

Trevor:
Yeah.

Tom:
That’s awesome. Let me ask you this question. First of all, I want to ask you, I always look at your service as one of the secret ingredients to my success with direct mail. And a lot of people think you know, oh, one has nothing to do with the other. They’re completely separate channels. Can you explain why is this kind of a relationship between direct mail and what you guys do at Carrot? Can you kind of explain what gives me the upper edge in my market by using your service?

Trevor:
Yeah, that’s such a good question. And there was a book written years ago, Gary Vaynerchuk, he wrote a book called The Trust Economy. And around that time, I think it was 2013, ’14, I remember seeing that book come out. I was really looking at it going, “Man, we can continue to do marketing the way that we were in the past. We can continue to go by volume and pick up what comes to us easily. But how many customers are we losing because we aren’t the trusted authority in the market or the trusted authority in the choices that they have to look at?” And if you think about how we all consume information and take action to make decisions, there’s a certain path that your motivated house seller in this example takes to make a decision.

Trevor:
The first thing is they’ve got to be problem aware, right? They’ve got to be aware that there’s a problem in the first place, otherwise they’re not going to notice your direct mail piece. It’s just going to go in the garbage because they don’t have a problem to even make a jump out to them and say, “Hey, this is me.” They can solve my problem. They’re not going to see your billboard. They’re not going to see your bandit sign. And they’re definitely not going to go to Google and search a phrase like sell my house fast, insert city because they don’t have a problem.

Tom:
Right.

Trevor:
But the second they have the problem, they inherited that house or they started to go backwards in taxes or they moved and they can’t sell the house or the millions of reasons, right, that someone becomes motivated to sell and now they have a problem. They’re problem aware. At that point, when someone’s problem aware, they’re going to start to notice your marketing that you guys are sending out. They’re going to go, “Okay cool. I have this problem. It looks like that company might be able to solve it.” And then they’re going to start to go online to Google also and search for solutions to their problem. They might type up cash home buyer Port Saint Lucy. Or they might start to type broad phrases. How do I sell my house fast in Houston? Or more specifically if they inherited the house or if they’re going through a divorce, they might type in a phrase like selling my house in divorce in Duluth. You know, whatever it is.

Trevor:
And then the further down the decision path they get, the more specific they get to the actual solution. So, let’s say that they get a direct mail piece in the mail and I want you guys to kind of picture what you do. Or let’s say they get a cold call or a text message. What do a lot of us do when we get a phone call from someone that we don’t know? I’m going to Google the darn phone number. Like I’m Googling the phone number, right? Because I’m like, “Who is this?” I’m not going to call them back. If they left the voicemail, yeah, I’ll go listen to it and if it’s worthy I’ll give them a call back. But I’m going to Google their phone number.

Trevor:
Or the text messages that come. They’re like, “Who are these people? I’m going to Google it.” Or a direct mail piece. Even if you don’t include the website on there, even if you don’t include the website on there, a lot of people in the trust economy, they’re going to go pick up their phone, they’re going to Google anything that’s identifiable on that direct mail piece. The phone number you have on there, even if it’s a tracking phone number y’all, you need to put that tracking phone number at the bottom of your contact page. And a lot of people say, “Well, I’ve got 15 of them.” Amazing. At the bottom of your contact page, put a little section down there that says, “Hey, you may have landed on our website by searching for one of these phone numbers below. These numbers help us to track how you discovered us so we can best help you.”

Tom:
Okay, so first of all, I just want to say you guys, I don’t know if everybody really just understood the full impact, Trevor, of what you just said. And guys, I want to let you know, I can’t tell you how many times Daniel gets a smoking hot internet lead and he goes to the house and he gets the deal. And even though it came in from Carrot site, there’s a postcard sitting right on the dining room table from Dan. Right? But can you just go over, because what you just said was absolutely liquid gold and I really want to make sure everybody understands what you just said. Could you explain that just one more time?

Trevor:
Okay. Yeah, for sure. The simple way is offline marketing creates online demand. Okay? Offline marketing creates online demand. Whatever marketing you see offline, when someone’s getting ready to vet and verify, they’re now in the solution aware phase, right? They’re starting to see the direct mail piece. They see the billboard sign. Now they’re going and doing some Google searches. They’re solution aware at this point. They know that there’s four or five or six people that can help solve their problem. Now they’re looking to make a decision. And when they’re closer to making a decision, they’re going to dig and do more research just like you do. You’re standing in front of flooring at Home Depot. This is four or five months ago, I was looking for flooring for our house. It wasn’t Home Depot, it was at a store. But I was in there and of course we’re looking at the different flooring types. I’m like, “Do we do this kind or do we do this kind?” I’m standing in the store in front of the product and I take out my phone and I Google reviews on all of it, right? Like we’re all doing that.

Tom:
Right.

Trevor:
And so that same thing has happened with your prospects. They’re now solution aware. They’re getting ready to narrow it down to two or three, maybe one, two, three options. And they’re going to now Google you. They’re going to Google anything that’s identifiable, your phone number, your picture. If your picture has your name under it, they might Google your name. So, I would take your direct mail pieces and I would look at them and I’d read them and go, “Okay, what about this is identifiable to me? Or what might drive someone to go online to search?” And I would write that down. Then I would go to Google and I would search those things myself and probably put my city at the end of it.

Trevor:
So as an example, Tom, if you had Dan, Dan Toeback, if his face was on there and it said, “Dan Toeback,” you know, whatever his role is at the house buying company.

Tom:
Right.

Trevor:
I would go to Google and type up Dan’s name reviews. Dan’s name, Port Saint Lucy reviews or whatever it is and see what comes up because people are going to search that. If you lose one deal a year, y’all, if you just lose one deal a year because it falls off towards the decision phase, it narrowed down, you became one of the five, six, seven options in the solution aware phase of their decision process. But how do you now go from being one of the three, four, five, six options to being the one? It’s that last five yards. It’s making sure that you’ve nailed your online credibility, built trust online, and you do that through your website and through online reviews.

Tom:
I love it. I can’t speak highly enough about it. Carrot has been so amazing for us. And let me ask you this question, Trevor. I know that a lot of people, you know, you hear this all the time. Can you tell us a little bit about why are these leads so hot? I know it’s such a silly question, but in all of the other channels, direct mail and cold calling and bandit signs and everything, no matter what it is, the leads are what they are, right? With your leads, for some reason the conversion rate is the highest, meaning when people call us from your website, can you tell us and take us through a little bit, why are the leads, why is it the highest conversion rate of any channel that I know of that I’ve heard of? Why is that?

Trevor:
There’s a few reasons. There’s a few reasons. I think that the biggest reason is that that prospect is actively seeking out a solution, right? And anytime someone is activated enough to go out there and actively seek out a solution, then they’re probably pretty darn motivated. Here’s an example. At our house that we bought here on the river, we had bats that moved into the attic and-

Tom:
Oh got it.

Trevor:
I sat out there one night at dusk and I’m like, oh, there’s probably a few in there. I stopped counting like 50 something bats. And so the day before that I never would have been going to Google and searching up how to like get bats out of my attic, right? But that night I was. So, I had this problem. I’m now problem aware and I’m going, “I don’t know how to solve this. I need to go find solutions.” And so this is me being highly motivated. This is me now picking up the phone to go do a bunch of Google searches, which is the exact same thing your prospects are doing, y’all, if they are highly motivated, if they’re ready to search for solutions. And I start searching phrases like how to get bats out of my attic and all these different things.

Trevor:
And it was interesting, Tom, because I landed on a bunch of websites and there are a bunch of websites that looked insanely pretty. They had like the traditional landing page and it was really, really pretty. You’ll hear a lot of people say, “Man, but Carrot sites have too many words on them.” And here’s the thing, Carrot sites are aimed at converting someone into a prospect and pre-framing them to want to work with you. The only way you can do that is if you answer their questions, build trust and credibility and become the authority. The only way you can do that.

Tom:
Right.

Trevor:
Okay? And you have to do that with content. And so when I’m looking for this bat stuff, there are a bunch of websites I was looking at. And this was me, like subconsciously, this wasn’t me as the marketer. This was me as the person that had a problem. The website that I actually ended up engaging in and that I clicked a bunch of stuff on and I’m like, “Man, these people clearly know what they’re doing.” And I actually called was the website with the content because I was looking at it, they were answering all my problems. They showed pictures that were relevant. I would get to the bottom of that page and I’d click the thing and it would go to this other page that describes the health consequences of having bats in your attic. They’re agitating the problem even more. I’m like, “Damn, I need to get this thing taken care of.”

Trevor:
So, that right there is why they’re so hot because your sellers in this case, they are already activated and they are actively seeking out a solution to their problem. They are insanely motivated. And the next part of it too is with outbound marketing, one of the reasons you get a big volume of leads, you know, so something we were talking about earlier today, right Tom? Where there’s a broad range, but you can say, let’s just say between 40 and 60 direct mail leads people actually pick up the phone and call you.

Tom:
Right.

Trevor:
One in 40 to 60 should probably turn into a lead on average depending on other factors, right?

Tom:
Right.

Trevor:
On the online side of things with search engine optimization ranking high in Google, that’s one in eight to one in 15. Maybe one in 20 depending on the market or your closing ability. So, why is that? Well, because those people have chosen to take the driver’s seat, go to Google and say I need this solved. Direct mail, the other ones, that’s where you’re going to get your volume of deals from because you are activating people to go, “Hey, do you have this problem? You might want to solve this thing, just give us a call.” Right? So, it’s this massive one two punch man. You get the volume from direct mail and that’s where you’re going to get the volume and a lot of consistency as long as you’re following Tom’s and Wholesaling Inc’s system. And then you get momentum and consistency from the online side because that continues to build. It’s just motivation.

Tom:
Yeah, I mean I am totally convinced because I’ve seen it in my own personal house buying business, so I’m totally blown away. Trevor, let me say this, I know one of the things that make this channel unique is we’ve internally made a change where these ones go directly to the AM. This channel is one of the things that I find is that you really cannot wait to get back to people. I know there’s a lot of different things out there, whether you do live answer or voicemail, but can you speak to the response rate time to getting back to sellers or the speed or the sense of urgency and what that is all about why it is that way?

Trevor:
Yeah, and anytime you have a more motivated prospect, what happens is once again, they’re more motivated. So, if they land on a website and let’s say you’re number one ranked or number two or number three, whatever it is, there’ll be a lot of people that say, “Man, if I’m not ranked in one of my market, it’s not even worth me doing it.” And I’ll walk through why that’s not the case.

Trevor:
So, let’s say someone does a Google search: Sell my house fast Port Saint Lucy. You’re ranked number one. They click that webpage, they bounce around, they see your content. They go, “Man, they can solve my problem. They look like they’re pretty good.” They check out the testimonials and reviews. “Yeah, they’re really good.” The about page, “They look like they’re nice people. I’m going to give them a call.” And if you don’t answer it live or if it gets returned 10 minutes later, they’re going to go, “Okay, cool. Well, I’ll maybe hopefully hear from them.” They go back to Google. They’re going to go to the second result and do the same thing. “Hey, can they solve my problem? Do they look credible? Do they look trustworthy? Let’s look at the about page. Let’s see if they’re real people. I’m going to give them a call.”

Trevor:
And what happens is, we have a feature in our care system where when leads come in you can choose to have a text message sent to you or however many people on your team and RJ Bates, one of our clients, big home buyer down in Dallas and Alaska and Hawaii and all over the place. He’s the same way. He’s like, “Dude, I have all of our Carrot leads directly…” He bought 200 houses last year. He’s like, “I have the Carrot leads go directly to my cell phone and my main two acquisition guys’ phones, too.” And they kind of make it a game. Whoever can open up the text message and tap the phone number on there to automatically call that prospect the fastest. He goes, “Man, I know that the second that they opt that in, I have a five minute, 10 minute window before the person goes back to Google, clicks the next result and then calls another person.” If that other person actually picks up live or calls them back immediately they’re going to probably win the deal because they got a headstart. Unless, I’ll give you an unless. This is where the website comes in massively, too.

Tom:
Okay.

Trevor:
Because it’s not just a time game. There’s a lot of people who, you’ve probably experienced it too, but there’s a lot of people who will end up going with the investor that doesn’t give the highest offer, that came in third. That came in third in offers or that they called after the other person. And that’s where your credibility profile comes in because if you have your Carrot site dialed in, like Tom and Dan do where they have a bunch of amazing testimonials on there. They’ve got a great about page. I can see who they are, they’re real people. And the photos have been swapped out. Get the stock photos out of there and get local ones in there. Talk about your core values on the website, show examples of people you’ve worked with. If someone clicked on that website and they saw that and it builds up this credibility profile and then the next person got back to them faster, but they didn’t have as good of a credibility profile built online, they’re probably still going to work with you, even if you offer lower. Because people work with people that they trust. There are the two factors: Get back really fast because the motivation, people are going to bounce back. But also number two, you can protect yourself by pre-framing them to want to work with you better by building more credibility on your website.

Tom:
So, for any of you rhinos or future rhinos who are thinking about this channel, be aware of that. It’s such a hot channel that if you have a full time job or you’re working 50 hours a week, you’ve got to find a solution and get back to these people as soon as possible. Trevor, I got to tell you, I could go all day on this topic just because the topic to me is actually very boring, but the revenue it’s produced is amazing, right? So, I’m not a technical guy but I can tell you that it’s really been a great journey.

Tom:
I just want to encourage everybody guys, if you want to find out more about how to build a website or how to have it done for you, for wholesalers that’s made by wholesalers, for wholesalers specifically for finding discounted properties, something that is going to be congruent with your other marketing channels whether you’re using TATP to cold call or Wholesaling Inc and you’re sending out direct mail. No matter what you’re doing, Carrot is the only solution that we recommend. It is the best. It’s the one that I use personally. Hands down, no other service comes close. The amount of revenue has been astronomical that it has produced for us. And what we did with Carrot is we put together, I mean I just want to tell you, Trevor is a total sweetheart. He doesn’t have to do this. If you are a listener of this podcast or a fan of Wholesaling Inc, we have put a special deal together. It is only for you guys who are listening to this. It is going to provide you with Carrot, with number one, first of all, a quick start. Something that you could do to fast track to get, I think it’s what? It’s your first 15 leads, right? On how to do that and it’s called a 30 day challenge, is that right?

Trevor:
Yep. Yeah. We’ve got something called the 30 Day Authority Building Challenge. And we were having a lot of people hit us up and say, “Man, I’ve got the Carrot site set up and now how do I actually get the traffic and leads to it?” So, if you’re doing direct mail, that right there is one of the ways. Like amplify your offline is the first thing. But in the 30 day challenge, what if we took you by the hand over 30 days? There’s a private Facebook group just for that cohort. There’s usually between 30 and 50 investors in each cohort. We do a weekly live coaching call to answer your questions. There’s daily short videos and action items where we walk you through how to set things up, how to get your first traffic coming in. And our aim is if you follow the directions, to get your first 15 or more leads by the end of the challenge. And so it’s normally a hundred bucks y’all and we’re going to give that to the entire Wholesaling Inc community for free when you go through and join through the community.

Tom:
Yeah, so you guys, this is a service that usually Carrot customers have to come in and pay for. This is totally free. Trevor did not have to do this. 100% it’s just included. Also, if you go into Carrot and you’re listening to this podcast, it’s www.WholesalingInc.com/Carrot. That’s C-A-R-R-O-T. WholesalingInc.com/Carrot. Not only are you going to get a quick start guide to get up and running immediately, but you’re also going to get the lowest price for Carrot in the whole country. And I’m telling you literally Trevor did not, it’s only because we both started out together so many years ago and he’s a friend of mine. Like held his feet to the fire, we said, “Please, is there anything you could do?” It is the cheapest price in the country for Carrot. Nobody else gets it except for you guys for listening to the show.

Tom:
And also there is something else. So, there’s something that we do on our site that makes it head and shoulders above every other website, gives us total dominance in our market. And you’re going to get that included also, which is just because I really want you guys to use this product. It is a good, honest, wholesome product. It’s congruent with what you’re doing to find deals. It’s only going to amplify and help. So, I really want to encourage you to use it. And so we’re going to put something else in there that Dan and I do that Trevor works with us on that is an absolute game changer. I’m sorry guys, I’m losing my voice a little bit. It’s the end of the day, but I’m really, really excited about that. So Trevor, I mean what an amazing thing. The lowest price in the whole country. You guys don’t even normally give a discount plus the totally free Quickstart 30 day guide to get your first 15 deals plus this other bonus that Dan and I use on our website to put it just complete dominance in our market. Thank you brother. That’s a game changer man.

Trevor:
Dude, I appreciate it. When we were talking earlier, Tom, on the discount thing. Like you said, this isn’t a ploy, y’all. We don’t offer discounts and-

Tom:
Literally, yeah.

Trevor:
We don’t. It’s like against our ethos. And this is something, even when Tom was bringing it up, I’m like, “Aw man,” but here’s the deal y’all. Here’s the reason we’re doing it. I know that you guys value your business. I know that you guys value your time. I know that you guys value Wholesaling Inc and all the coaching you get there and you will value Carrot as well. And so it’s not about the 10 bucks or whatever it is going to be that you’re going to save per month. It’s not about the money there. For us it’s about like the appreciation and just thank you to the wholesaling community for the support you guys have given us over the years. And at the very least, that’s a token that we’d like to reinvest back into you guys is hey, let’s offer a discount that’s exclusive to you and your community as long as you’re a member of Wholesaling Inc. The discount goes away if you leave the community with them. But stay in there and then number one, let’s get everybody in the 30 day challenge that wants to get an accelerated path. And we want to invest in you guys big time because Wholesaling Inc has invested in us and we just appreciate it man. Thank you very much.

Tom:
I love it.

Trevor:
There it is.

Tom:
You guys. Trevor, thank you for being here. I appreciate it. Thank you for making a boring technical topic entertaining and profitable for us for the short time we’ve had you on the podcast. So guys, it’s WholesalingInc.com/Carrot to get all those benefits. C-A-R-R-O-T. Head over there right now. Trevor, thank you brother. I appreciate it.

Trevor:
Tom, appreciate you, man. Thank you guys.

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