If you are experiencing setbacks you feel like you can’t bounce from and you’re ready to throw in the towel, today’s episode is for you! If anything, the story of today’s phenomenal guest will inspire you to hang in there, persevere, and work hard until things get better.
Beau Hollis is an inspiring rhino from Louisville, Kentucky. While now one of the most prolific and successful wholesalers in the market (he has done 200 plus wholesale deals so far), he’s had his share of setbacks that truly tested his resolve.
However, while Beau struggled mentally and emotionally, he never let his problems get the best of him. If you are currently facing setbacks and can use some motivation, you can’t afford to miss today’s show.
Beau’s story will not only inspire you, his perseverance, hard work, and laser-like focus will also motivate you to rhino through until you are where you want to be!
- What prompted him to keep moving forward
- How his mindset helped him succeed
- Marketing channel he used when he first started
- Mistake that worked in his favor
- What a day for him looks like now
- Why it’s important to continuously adapt
- What his first cold calling experience was like
- Why it pays to always talk to people
- How life has changed for him
- Game-changing book he recommends
- What he’d do differently/the same knowing what he knows now
- Rich Dad Poor Dad by Robert T. Kiyosaki
- Who Moved My Cheese? by Spencer Johnson
- QBQ! The Question Behind the Question by John G. Miller
- Free to Focus by Michael Hyatt
- The Road Less Stupid by Keith J. Cunningham
- The House Buying Guy
If you are Ready to Explode Your Wholesaling Business, Click here to Book a Free Strategy Session with me right now!
Subscribe to Wholesaling Inc
Cody Hofhine: You’re listening to another episode here on Wholesaling Inc. my name is Cody Hofhine, I’ll be hosting today’s episode, and today we have a rockstar rhino that’s going to share his story. Today we have Mr. Bo Hollis, you guys might have seen him a lot of Facebook, you might have seen him share how he’s doing wholesaling. The guy is just a rockstar. But, I also want to give each one of you hope that are listening right now. Maybe you’re at the beginning stages, and maybe you haven’t done your first deal. This story today is going to touch you, it’s going to connect with you. Because there was a point where Bo was actually going to walk away from wholesaling. And so he’s going to share with us today what was it that got him through his tough times, his difficult times, so that he could achieve the goals that he wanted to achieve and live the life that he wanted to live.
Bo is from Louisville, Kentucky, he’s been wholesaling now for almost three-and-a-half years, has done 200-plus wholesale deals, in fact, something that’s worthy of noting, 33 deals in one month. That is something nor Tom or I probably combined have ever done in a month, and this guy’s done it in one month, and he’s going to deep dive his story, share with you right now, so it won’t be just high level stuff. For those listening to this episode, it will deep dive the beginning stages, the hard, the trials, the challenges that each one of us face getting into wholesaling. So, Bo, my man, how the heck are you?
Bo: What’s up, Cody. How’re you doing man? I’m doing pretty good.
Cody Hofhine: Dude, I think nowadays not only do I just look at some of the things you’re doing wholesaling. I feel like at every Sunday, or at least once a week, I’m catching like smoking some kind of barbecue, doing some kind of amazing brisket, and I’m sitting there taking note on you. Like okay, how do I do this brisket now? We got to do this many hours.
Bo: Yeah, man. You know what’s so funny, is that I get so many people who connect with me, whether it’s on Instagram, or Facebook, and I get more people following me for barbecue stuff than I really do real estate. Because I don’t talk about real estate, I talk about barbecue.
Cody Hofhine: Bro, it’s like wholesaling is kind of just a way to just barbecue more. I feel like it’s like you’ve done so good at it, but it’s like real passion right here baby, is I can cook a brisket [crosstalk 00:03:23]
Bo: Yeah wholesaling is my side gig.
Cody Hofhine: That’s right, that’s right.
Bo: Wholesaling is my side gig. Barbecue and cooking is my real passion. So yeah, I fund the elaborate meals with wholesaling.
Cody Hofhine: Well, Bo, take us back and kind of give us maybe a fill-in-the-gaps from what I was just sharing just now with the audience. Help them understand a little bit more about you. And then we’re going to get right into this and share your story. Because I know your story is going to resonate, it’s going to connect with a lot of people. So fill the gaps. Helps us understand a little bit more about Bo.
Bo: Yeah, man. So I am currently 35 years old, and I just had a birthday. And I’ve been married 12 years, have 2 boys, 1 is about to be 7, another is 4 and a half. And I live a very normal dad life, and I have for a while. It’s funny. I’m just a regular guy. A lot of times, like you say, you see me posting barbecue stuff, you never really see me posting about real estate too much, unless its to my local community here. But most things are barbecue or family related, and every once in a while I’ll post some real estate stuff.
But you know, backing up a couple years, several years back, one day I was mowing grass, and I had this 60-inch gag riding lawn mower. I was mowing grass, and I was listening to Rich Dad Poor Dad, and I was just riding and something hit me out of that book, right? I think that’s like the quintessential book that people have to listen to to have a mindset change. I think everybody who’s had any level of success in real estate has said that book has changed their life, so-
Cody Hofhine: Agreed.
Bo: And I was listening to that book, and at the time I was an insurance broker, and I ran a life insurance sales agency, and trained people how to sell life insurance for companies like Mutual of Omaha, Trans America. I was very successful at that business, and I had at one point 20 or so agents working for me, and I did a lot of business there. I was recognized nationally as one of the top sales people in our company, and with Mutual of Omaha nationally. I had written a lot of business and trained people how to sell stuff. And that was taking a toll on me, and I was listening to this book, and I had said to myself, I stopped the mower, turned it off, and said, “I’m going to quit my job.” And that thought was really real for me.
And so I called a buddy of mine, and he said, “Have you heard about wholesaling?” And I knew he had done some deals in real estate. I really had no idea about real estate at the time, I lived in an apartment, and I never even bought a home, ever. And just the idea was scary to me. You know, I was just like oh my gosh. So my friend was like, yeah have you heard about wholesaling? And I’m like, “no, I have no idea what that is.” He’s like, “Listen to this podcast with this guy named Tom Krol. You’d like him.” So I started listening, and this was in the spring I think, of 2016. I started listening to the podcast, and I was thinking, man these guys, you know, there not smarter than me. You know that’s what I was thinking. Man these guys aren’t some genius-
Cody Hofhine: Amen, by the way. Amen to this.
Bo: So I was thinking you know, these guys aren’t smarter, they haven’t done what I’ve done. And I don’t say that in like an arrogant way, I just say it like you know, so I’m thinking I can do this. So a while, and I listened to every podcast at least 2 times, and then Shaun Terry’s podcast at least like all of them, and every podcast I could find in between. And I was like, okay I like Tom, he seems like a very energetic type individual. So I’m going to pick up the phone and call him. So at the time, I was you know, still training people for life insurance, so I took the call with one of the people to do that, right? I’m not really sure of the inner workings of that at this point still, but somebody called me and you know, basically convinced me. Well they didn’t really have to convince me, I was already convinced, or so I thought.
And then I hopped on, and I was like yeah, I’m doing this. So I go tell my wife. I take her to a steak dinner, because at the time I was making probably, with insurance, about $200, maybe a little more.
Cody Hofhine: Here’s something interesting I think you’re sharing, is most people would think, you had the life of a dream. Like most people are listening to this thinking, well Bo, what was wrong with that? Like, 200 grand, like you were making great money. What was it that wasn’t working for you? What was it that was making it where you were still unhappy, even though to most people, they’d think, oh man, I’ll be unhappy if I can make 200 grand?
Bo: Yeah, that’s a good thought, you know. That you might think that if you make more money, you’re going to be you know, as your money goes up so does your happiness. And I will say that’s false. That’s not true. You’re not going to be significantly more happy if you make, you know, your lifestyle might change a little bit, but you’re not going to be significantly happier, you know, by making more money.
Cody Hofhine: Yeah, it was the work still not something you were passionate about. Like you were good at it by the way.
Bo: And this is tough for me to talk about. What got me was like, back in 2015, before I even started wholesaling, or doing this, you know I was still selling insurance, we were pregnant. My wife was pregnant with our second son, and we found out that while he was still in the womb, we found out that he had a heart defect, and that he would have to have emergency open heart surgery like right when he was born. And he ended up having to have a major open heart surgery, he almost died from that, and it put me in debt over $1 million. I remember sitting there. I remember we finally got home a month later, and on our kitchen table, like we just got out of the hospital a month later, I stand on a chair because our table is bigger table. And I had stacked up all the medical bills, and we added it up and it was over $1 million in medical bill debt.
And we laughed. My wife and I were laughing together, and I was like, no one could take care of this. You know, who in the world can pay this kind of money? Even if you make a ton of money, and I still feel that way now, but that’s a different story. You know like, who can pay for this? So on the inside-
Cody Hofhine: And is this while you were working your life insurance still? This is when this all took place?
Bo: Yes. So it was like a hustle. I had to be gone all the time, I was training people, I was never spending time at home with my family and my son who had a heart problem. And I was just broke on the inside. It was really, really a struggle for me mentally. Thinking like hey, what if something happens to my son? I’m not home, I’m traveling with this insurance gig, and it was really a struggle for me.
But at the same time, it was stable because I had, you know, in that business, If you kind of have agents and stuff, you can get residual income and you make some money, enough to live, right? So fast forward, you know, I’m here thinking about wholesaling, right? And then I’m think about leaving this. So I take my wife to this dinner and I’m like, “hey I’m going to quit my job and I’m going to start selling paper, essentially. Wholesaling real estate.” I had to explain this to my wife, even though I’ve never done a deal. So she’s like, “okay, well you’re going to have to do it,” you know, she was really supportive, but she was like you know, we both agreed that I would do it on my own off-time, whatever time that was.
Cody Hofhine: I was going to say. Did you even have off-time, Bo? Like, I didn’t even know how that was possible.
Bo: No, it wasn’t. So what I did was I would sell insurance in the day time, and I would go when I started, I would put out bandit signs at night time. Like a true bandit. It was so funny. I would work all day long, and go put out bandit signs, and one time my wife locked me out of the apartment. I had to sleep outside the house until she realized I wasn’t at home.
Cody Hofhine: And then she coincidentally said, “Oh that wasn’t by design.” Wink wink.
Bo: Yeah, absolutely. I’m laying outside sleeping. But so I signed up, right? For the Wholesaling Inc, and I got really scared, because I’m thinking, okay I have a stable income, you know it’s hard, I hate it. But at least it’s here, you know? I had so much instability mentally, emotionally. Like I went through so much with my son, I was just thinking, I don’t know if I can handle this. I don’t know if I can actually do it, because it’s going to take a lot of work. And if I fail, you know, I’m responsible for that failure.
Cody Hofhine: Bro, these are big feelings and big emotions that each one of us face. As you’re saying this, I’m sitting there listening, saying I bet there’s a lot of individuals listening to this podcast right now that can say, “I felt the same way.” I’m here listening to you say this right now, and I’m like, oh my goodness. Like me and Bo are the same person. I felt much the same way. By the way, I was in insurance, and I know you know this, but maybe a lot of the world didn’t know this, I was in insurance as well. Mine was on the auto and home side, but it was getting to be where it’s finally getting to be okay. I was never making the money you were making, but it was getting to the point where I still questioned, I’m like, but can I do this? Can I do this? So I know this is resonating with so many people because it’s not easy. Entrepreneurship is not easy. Wholesaling is not just something you just turn on and it’s magic, and it just starts coming in. I mean these are real fears, real pains, that many of us face.
Bo: Oh man, like just being an entrepreneur is just the thought in general if I’m being really honest, it is you know, there’s a saying that says, if it’s to be it’s up to me. You know, it is nobody else’s responsibility, you know? If anybody’s going to take credit for success, you must take credit for failures. I was like, that scared me. Just the idea of that scared me because in insurance, you work and over time, you still are getting paid for not doing anything, you know, in the active moment.
Cody Hofhine: Well and you had a lot on your plate. I mean you mentioned over a million dollars in medical bills. Like, that’s not an easy pill to swallow.
Bo: Yeah, I still deal with that to this day. You know looking back, to make a long story short, we ended up getting on Medicaid and Medicare and all that crazy stuff to help cover some of that. Thank God for some of those benefits because that’s not really doable. And if I could go back, I’m not sure what I would do, but it was a really crazy time emotionally for me, so when I made that phone call to be like, hey I don’t think this is for me, I was really just afraid of change. It was crazy. It was very hard for me to make the change of just, walking away from everything. And not only did I walk away from money, I walked away from all my friends. Everything that I knew. Because it was like a club.
Cody Hofhine: Sure.
Bo: We hung out all time. All my friends, I walked away from everybody. Now I have no friends, I didn’t know people, I literally just come home to my family, which is great. But at the same time, there’s no comradery in the sense of me hanging out with people and you know, giving the good old boy “you’re doing a good job” type deal, right?
Cody Hofhine: Here’s something interesting. I had not even heard the story. This is now first story to me, like we’ve talked a few times, and I’ve never heard this story. This backstory is something I wish I would have understood even more. But I do remember, Bo, like it was yesterday. I can tell you, something’s crazy about my mind, you’re probably the same person, it’s I can specifically tell you where I was standing when you called me in and you called up and you were like, “Cody, wholesaling’s not for me.” And you were ready to throw in the towel. You were wanting a refund, and you’re like, “Listen. I don’t think this is for me. I’m not going to do it.” And I was in my backyard and I remember just being touched by your story, but for whatever reason, I also felt, “no man. Bo’s got this. Got this. He’s got this. He’s got this. I got to talk to Bo. He’s got this.” And maybe it was the tie that you were in insurance, and I was in insurance, that I was like, Bo, you’re not happy, and that’s not going to change. Moving forward, you’re still going to be unhappy.
But I remember this call like it was yesterday. You were ready to be done. Like you were like, “this is not for me. It’s not going to work.” What on your side took place to keep you moving forward? Because I’d like to say like, oh we had a great conversation, but there’s something unique about what you had to do to still move forward after that phone call.
Bo: Yeah, I mean it wasn’t like some magical conversation if I’m being really honest, you know. It wasn’t like, I felt like magic you know, it wasn’t like that. I felt encouraged, but at the same time, encouragement can only go so far when you’re facing reality, right? You know you could be encouraged so much and be so motivated, but you have to be discipled enough, you know? Motivation will fade but discipline will last forever.
Cody Hofhine: That’s right.
Bo: So I had to look at my son and my family and realize that I didn’t like where I was. I really hated going up to waking up to go to work every day. I couldn’t stand it. And that I truly believed the stories that people were actually making real money. And I was thinking, you know, I know that I can do this. And that, here’s one thing that I think was a mindset shift for me, was that I already had felt like I had lost everything emotionally. Like you would never see me and say, hey this guy is anxious or depressed or gone through those. And I never had had those emotions ever in my life. And that was the first time I had ever struggled with anxiety to the fact that, man, if I’m being real brutally honest, man to the fact where I almost had to have a plane land because of a panic attack and anxiety. And I was the kind of person I couldn’t even barely get out of bed sometimes because I was so afraid that maybe, what if I lost my family and my son? Or something crazy happened? You know, all the irrational thoughts that go through that kind of a mental state, you know?
Cody Hofhine: Sure.
Bo: There’s lots of thoughts, irrational things. I was thinking, man what if this happens, and this happens, and this happens. So I kind of pulled it together and was thinking, well, you know what? I’ve already sat in the hospital room, and the doctors have told me everything that could go wrong with my son, and all this kind of stuff. Mentally, I really can’t get more beat down than I already am, you know? So what’s the worst case scenario? What is the worst case scenario? If I fail, what is the worst thing that can happen to me? Like, I’m not going to get in more debt, you know? Like who cares what your-
Cody Hofhine: Like, “I’m already a million over in that, let’s roll baby.”
Bo: For me, I was just thinking, like okay. I’m a million dollars in debt. What if you get in a million and 25 dollars in debt? Or a million and $50 thousand in debt? It doesn’t matter at that level. So for me, I was like, I just don’t care. What if I go live with my parents? I already live in an apartment. My dad and mom is nice, parents are great, my in-laws are awesome, I know they would let me live with them. You know, it’s not going to get worse financially. I could always go back to selling insurance. So for me, I started there. I was like, you know I’m not going to get beat down emotionally anymore. Like I’ll always have my family, my people love me, my wife and my kids, they support me, so for me, the decision was, if I failed, it wouldn’t be that far of a fall. That was my fall.
Cody Hofhine: You were already at rock bottom, and we hear from Tom a lot. Rock is the firmest foundation to start from in the first place. So you’re at rock bottom and it’s like, now it’s a firm foundation to start rebuilding this new life.
Bo: Yeah, so for me, I was just like, well, you know, I don’t really like the people I work with that much. So, if I’m being honest, I’m like, well I already have friends, so might as well. So I went through these crazy emotions, then pretty soon, we had the conversation, and then I’m like back to like, well I guess I’m not getting a refund, so might as well go wholesale a fricking house.
Cody Hofhine: Well, Bo, here’s the good thing. So not long after this phone call though, like once this phone call took place, it wasn’t long because you had that mindset shift, because you had like, you know what, I’m all in attitude. At this point you had let all the fear go, and it’s like, I’m just going, it wasn’t long after that phone call that within little time, your wholesaling business blew up. And then I was calling you saying like, what the heck just took place? Like last week was refund, this week it’s like, you’re already a rock star and you’re already doing consistent deals. What did that look like for you, and why do you feel like that took place?
Bo: So, all of it I guess, I’ll say all of it. You know, all of it is a mindset thing. So, you either are going to do it or you’re not. There’s no like, middle ground maybe I might do it. It’s like, you either do it or you don’t. Who else is responsible for your success? I’m not. I’m not responsible for your success, and you’re not responsible for my success. Like I’m responsible for me, so I got to start paying bills, and you know, if you want to make money, go make it. So I would work all day long, and I go put out my bandit signs, and at the time in our city, people really weren’t putting out bandit signs. So I chose that route. I’m not saying that’s the best route to do, but at the time, it worked at the moment, you know? In the cycle, right?
Cody Hofhine: Except for when you put the wrong message on it.
Bo: Hey, if you think that’s so crazy, I made $40,000 off that sign.
Cody Hofhine: Maybe briefly high-level, tell them what I mean by this.
Bo: Okay, so as you can see, I don’t really take myself too seriously because overall my whole life, right? I can’t take stuff serious that’s not really serious. So in the grand scheme of life. So I’m more of a joker, actually.
Anyways, we digress. One of the things that I was doing bandit signs, and I was doing quite a bit of them, and I had this really good bandit sign person in town that I got bandit signs really cheap. And I would send over my artwork to the girl, and she would send me proofs back, and she would print them, yada yada. Well we had gone back and forth, and she misprinted a sign, even after the proof.
Cody Hofhine: Not just a sign. Multiple signs, right? The whole batch.
Bo: All of my signs. All of my signs. And so my signs would say my phone number, and then it would say “24 hour recorded message” just so people would call in the middle of the night. But anyways, she misprinted the word “message” and it said “massage.” It says “24 hour recorded massage.” And I was sitting there, I’m putting the stakes in the bandit signs, and my wife walks by while I’m doing this, and she jokingly says, “you’re not going to put those out, are you? There’s a typo.” And I said, “don’t be dumb.” You know, my thought is like, I just spent money on these, don’t be silly like that. I’m going to you know, don’t scare me. And she was like, “no. For real.”
Cody Hofhine: No really, can you read?
Bo: And I look at it, and I’m like oh my word. It says “massage.” And after she gets up off the ground, you know laughing at me, she’s like, “what are you going to do?” And I went, “I’m putting these out. I’m putting these out. I sent money on these.”
Cody Hofhine: We’re going to roll with this, baby. I’ll buy a house and give a free massage.
Bo: I did it. And you wouldn’t believe all of the amazing funny messages that I got from local investors in town. But I ended up getting one call that, we actually closed the deal, I made 20 grand, and then we ended up re-wholesaling it from that person who bought it to somebody else because he said, “I don’t want this house anymore.” So I ended up re-wholesaling it to somebody else, and the total amount from contract to end of close was $40,000.
Cody Hofhine: Wow.
Bo: And the end story is this: you can’t mess up a motivated seller, right?
Cody Hofhine: So, so true. That is one gold nugget to each of you listening to this podcast right now. You cannot mess up a motivated seller. Right that down in the biggest, boldest words all over your house. You cannot mess up a motivated seller. Free massage, and it still turned into 40 K.
Bo: I still have 2 of those signs today, and I’ll never get rid of them.
Cody Hofhine: You’re like, “there aren’t going out, baby, this is going in my garage on the wall.”
Bo: 100%. I’m going to post it in my office.
Cody Hofhine: What did that look like right there? After you start this turn, this whole mindset, this whole mental breakthrough, you finally get to the point where you’re consistently doing deals, you have fun with some awful messaging that still works in your favor, and then going forward, now we’ve done over 200 plus deals, this is no longer a job. This is a business. This is something that is turning into your lifestyle. Turning into life on your terms. Living life the way you want to live it. What does that look like? When you do this many deals, what does a day look like to you? I know it’s not lacking work, or all of a sudden you just give up and you don’t have to work anymore, but what did that do for you with like time with your family or the things that you really wanted in life as you got bigger into wholesaling?
Bo: Well you know, I think that reason that I am the way I am, is I chose to be a family guy, right? It’s like a lot of people have no idea who I am, and maybe some people do, I stay at home and be with my family and take trips, and kind of be low key, right? I’m never going to be the guy who’s talking and teaching. You know I though I was for a little while, but then I realized I wasn’t. You know, I didn’t want to teach First Deal, you know? Kudos to Tom for teaching First Deal, because that is something that I don’t want to do. The amount of question that you get about what lists and absentees and vacants, it’s just like, I can’t do it.
Cody Hofhine: I can’t do it anymore! I can’t do it!
Bo: Oh, God. I was like yes! I’m a coach I’m going to do this, and I’m going to bla bla bla, and like oh my god, no way!
So I chose to just be a low key family guy, and just like we talked about barbecue, you know? The stuff that is most important to us as parents and husbands and fathers, you know, that kind of stuff. And to create a good home life for my family. Because, and I still feel these emotions sometimes as, you know, when you feel fear, you want to protect from that. And I think that’s all of our instincts is to protect our family. So for me, I like spending time with my family. And I really have enjoyed that. And the real estate market has changed a lot in the last 3 years. A lot. At least the way people market, and the way people get deals, and with a lot of technology changes, it’s been, you always have to be adapting to change.
Cody Hofhine: There is a true point. Rhino Nation, write this down: Being willing to adapt. There are shifts. And it’s not to say that it’s a dead market, are you still doing deals today?
Bo: Oh, yeah. Absolutely.
Cody Hofhine: But is it a little bit different? Are there little nuances that make it a little bit different than when you began?
Bo: Yeah, you know, absolutely. There’s change. There’s change on the seller’s side, there’s change on the buyer’s side, and a lot of just the market shifts. When the market changes, a lot of times what happens is that, you know, in sales, this is Sales 101, I think, is that when something changes, you know we have like a hot market. And what the hot market does, it creates sellers that are geniuses, right? And so you have these sellers, and I say that flippantly, is that you have these sellers who say, “well man, this house is worth so much money.” Well that may be true one week, and like remember ’08, what happened in ’08? You wake up one day and everything is worth nothing.
Cody Hofhine: That’s right.
Bo: Right? So what happens is there’s a period of time, and it’s like a gap. And that gap may be 6 months, maybe a year, between when the sellers actually catch up to reality. And if you’re not prepared for that gap, meaning that you know the right buyers, and that you have that side of your business all locked up, and really, you’re smart, and you’ve been diligent, that gap can hurt you. You have to educate your sellers back to, hey, your house isn’t worth that much, I need to buy it for X. So the market is always shifting into a place of where you have to work on your business to work with your buyers and buyers are changing, they’re not flipping anymore, they’re buying and holding. They’re not doing lease options, and now they’re wholesaling it. You know, all that is always changing, so you always have to be adapting to that change.
And a lot of those over a period of time is very minuscule changes, but over a big time, it is a big change. You know, it’s 1% a day, you know? It’s always changing and talking to people, so it’s, you know. You may be cold calling one day, and doing direct mail the next, and you know, you just never know. You always have to stay on the times, and keep changing. And if you’re talking to sellers, then you’re probably going to win.
Cody Hofhine: This reminds me of, have you read the book? I think it’s called Who Moved My Cheese?
Bo: Oh yeah, great, excellent book, man.
Cody Hofhine: Great analogy is what you’re saying right here. It’s like, if we just continue to sit there, and do what we’ve always done, we’ll always get what we’ve always got. But we learn from so many people what got us here may not necessarily get us there. And the cheese is always moving. And are you going to be the guy that goes and finds the cheese and moves with the cheese? Or are you going to be the one that sits there and waits for the cheese to come back? Because the cheese may never come back, and that’s when the business dies.
Bo: 100%. You know, it’s like when I started cold calling our business, there was no one cold calling in our market. Because I was pretty much one of the only wholesalers that was doing active marketing in our market.
Cody Hofhine: That’s right.
Bo: And so when I started cold calling, man, it was like shooting fish in a barrel. It was so easy. And I would call people, and they’d be like, “hey buddy, how you doing? Yeah, sure. I’ll sell you my house.” You know? I mean it was easy. Now, I mean, I can count 10 people in my market who probably signed up from Wholesaling, Inc. who are currently cold calling or doing some kind of ninja tactics in our market trying to get sellers.
Cody Hofhine: Yeah.
Bo: So the adapting to the marketing in the system is, you always have to adapt. But it does change. But I’m still doing deals. I mean, I’m dong a deal right now that I just can’t believe is even still there. And I don’t even know how that happens. And that’s what’s amazing about the market.
Cody Hofhine: One thing I like about you that I always see, and I can just see it just when you’re even talking about, again, this sounds like a joke when I say this, but like, even when you’re talking about barbecue. You do something different than everyone else. And so I can only imagine, when it comes to wholesaling, you’re always trying to innovate new ways to just differentiate yourself. Yes, the market still works. Yes, finding deals is still there. It’s just, how do you differentiate yourself from all the other ones that are out there doing it as well?
Bo: Yeah, you know, so number 1, you have to have the mindset that, don’t let anybody ever convince you if you’re trying to get into this business, that there will be no deals. That is a lie. There will always be deals in the real estate market. Whether or not you’re cold calling to get them, or doing direct mail, or Facebook, or texting people, or you’re having to go door to door. There will always be real estate deals. So that is just, that’s going to be there, you know? Whether it’s cheap, or you’re having to pay more, there will always be that. So even if there’s competition, so to speak, there will always be-
Cody Hofhine: 100% agree.
Bo: Doing deal. Somebody’s doing deals. I’ve met with a landlord today, and he’s probably one of the biggest landlords in our city, and he’s like, “man, there’s tons of deals everywhere,” you know? And I’m just like, wow, you know, it’s just amazing. But like the evolution of our business has gone from just being you know, the local guy just doing bandit signs to the growth of, I ended up going big brand, and ended up branding to Simply Sold, which is the brand that I currently have for my sellers. Simplysold.com. And something that I’m in the process of building, and I’m really enjoying that side of the business.
And then my fund brand, currently, is called The House Buying Guy. It’s Housebuyingguy.com. Working on that, and we’re going to do shirts and all that cool stuff, man, just to kind of let people know what you’re doing. And it’s just kind of the concept of talking to people. It’s the same concept. You always want to be, whether you wear what you do, and let people know that, hey, I’m in business to buy houses. I’m wearing the shirt right now. Everywhere I go, people will either walk by me and just say “House buying guy” or they’ll ask me if I actually buy houses. You know, it’s just the concept of always talk to people. Never turn it off. You have to do that in this information marketplace. You have to let people know.
Cody Hofhine: Obsess about it, and show you’re passion in it.
Cody Hofhine: I think that’s a mix between some of the things I’ve heard from even as time, someone I’ve learned from, Dean Graziosi, or even when you hear from Gary V. It’s like you have got to obsess about it. You can’t just play small. You’ve got to play big. You’ve got to go out. Everyone’s got to know what you’re doing, and those little small things create those big results.
Bo: Absolutely, man. It’s as simple as like the House Buying Guy shirt, you know? So I have housebuyingguy.com and I was talking to our buddy yesterday, Trevor Mock the other day about this, and we were talking about the shirt, and I was like, you know what would be cool is to get people in these shirts and see if they can make 10 grand just from wearing a shirt. And I know it’s possible. So it’s just the concept of just always marketing. Whether it’s a t-shirt or you’re cold calling people. It doesn’t matter. You just have to be talking to somebody.
Cody Hofhine: I love it. I love it. Well Bo, this was the first time I’ve heard this full story, and I want to thank you for sharing this story. I know that was something that took you getting vulnerable and sharing something that you haven’t publicly shared before. So I appreciate you taking the time to do this, because that made me gain that much more love and respect for you, that I already had. But again, I wasn’t even aware of these stories, so the fact that you shared this to now thousands of listeners all across this great nation, I know it will also help individuals that might be experiencing those same feelings. Experiencing the same troubles and trials in their life, and it will also give them that hope, give them that inspiration, that motivation, that they can do it too. So I appreciate you doing that and taking time out of your busy day to make sure that you could share this message with people today.
Bo: Oh man, absolutely, man. I’m really happy to do it. And I remember. And I still, I’m a normal guy, right? I’m just the guy in the backyard doing barbecue or, wholesaling is my side gig. So I understand how people you know, you’re listening to this podcast, maybe this is your millionth time listening to the Wholesaling, Inc. podcast like I was, you know? I’m convinced that if people will just do the work, right, it’s as simple as that. I should put that on a shirt: do the work.
Cody Hofhine: Do the work, baby.
Bo: You know, just do the work and talk to people. You’re going to get out there, you’ll make some money, you’ll make some mistakes, you end up building something for yourself. My life looks drastically different now. It’s crazy, you know, how much different my life looks. I mean I live in a different house, I have my own home. I live in the area of the city where I want to live. I choose what I want to do. I just get off, go on trips with my family. And I’m not getting paid to say this stuff, this is just the way I live my life, you know? Cody, if you want to come over and do some barbecuing with me-
Cody Hofhine: Let’s do it! Let’s do it Louisville style. [crosstalk 00:34:21] I do the cheating style, I have a Traeger. Mine just feeds it itself. You do like the one that takes a little more prep, a little more art. Mine’s like, the knockdown version of the Traeger. I just turn it on, it starts smoking, it feeds the pellets for me.
Bo: Know what man, that’s a big deal. Those kind of little, you know, Traegers are serious, you know? There’s a lot of barbecue guys using Traeger, so-
Cody Hofhine: And now on to Barbecue101.com, as I got Bo Hollis, our master chef.
Bo: Actually, I got Boknowsbarbecue.com. I love to do barbecue, and I thought about doing a little mini mastermind at my house, barbecue, and real estate.
Cody Hofhine: Listen to this guy. This guy has got every shirt and every dot com. If you are not buying your dot com’s, it is a good chance you’re going to lose it to Mr. Bo Hollis. This guy’s got it covered.
Bo: You always have to be thinking. You got to be thinking about this kind of stuff, man. We’re in an information marketplace. You got to go online. It’s fun. But man, this is a good business.
Cody Hofhine: It is a great business. And we always like to end the show with 2 questions. First and foremost, I’m excited about this, is what is a good book recently you’ve read that’s been game changing? Whether its Mindset, and it doesn’t even have to be real estate based. Just a game changing book that you read that you would share with the audience?
Bo: Oh that’s a great question. So I am an avid reader. I do enjoy books, and I’m always buying something on some level of audiobook, or something like that. Okay so my favorite book of all time would be QBQ be John G Miller. Called The Question Behind The Question, QBQ, by john G Miller. Definitely, it’s a book about personal responsibility and accountability in your own life. Taking responsibility personally for your own actions. Like, when I talk about that, I get a lot of that from John G Miller, and I’ve read that book since I was probably 16 or 17 years old. Excellent, excellent book. And then, another one would be, I’ll give 2, Free To Focus by Micheal Hyatt. I really like him. He’s an awesome guy.
Cody Hofhine: You said Micheal Hyatt?
Bo: Yes. Oh! I’ve got to give one more, got to give one more here.
Cody Hofhine: What’s the third book?
Bo: This is my favorite book, even over all of those, right? The Road Less Stupid by Keith Cunningham.
Cody Hofhine: That is the guy that works with Tony Robins, right?
Bo: I believe so. Keith J Cunningham, The Road Less Stupid. Definitely my best read of the year. So good.
Cody Hofhine: Second question, you ready?
Bo: I’m ready.
Cody Hofhine: Knowing what you know now, hindsight’s usually 20/20 or pretty dang close. Knowing what you know now, what would you have done differently, starting over?
Bo: Oh, that’s a good question.
Cody Hofhine: Or, what would you have done the same?
Bo: I’m happy where I’m at, you know? As far as, I’m happy where I’m at. What I would say is, when you get success, when success comes in your life, whatever success looks like for you, whether it’s monetary or you change your address, a lot of times, you become wise in your own eyes. And when that happens, there’s a lot of potential to add things onto your plate that shouldn’t be on your plate. And when that happens, then you start getting very distracted and you start doing things, spending money in areas that you shouldn’t be spending your money.
Example: hey, I’m a great wholesaler, I’m probably going to be a great flipper. And if you go down that road, A. You need to have really deep pockets because you’re going to lose money. Because you’re wholesaling business is going to stink. Or you’re just going to lose it altogether. So stay laser focused on one thing. If you think that you have the best people on your side and your team, more than likely, if you take your focus off of one thing to put it one another, and you have to straddle the fence, so to speak, it can be a very deadly place in business, and you can really leverage yourself out emotionally, financially, and many other areas. So I would tell myself to stay focused and don’t let anybody tell me otherwise. And until you get your business to where it is a legit business, meaning not that you’re just absentee, you know, but where you can work from your phone, talk to your team, find out what’s going on, I would never think about doing something else.
Cody Hofhine: Brilliant, man. Great, great advice. Bo Hollis. Once again, thanks so much for sharing your story. Rhino Nation has been blessed to hear this, and I know it’s going to resonate with so many people. So keep going out there and keep inspiring individuals, motivating individuals, because I know there’s a lot of people that are going to be watching here, going forward, because your story connected with them. So thank you again, so much.
Bo: Thanks Cody.
Cody Hofhine: Rhino Nation this has been an incredible, incredible episode by an individual that got vulnerable and shared his story for many of us, the first time. And it lets you know that each one of you, you can do it. We all have our trials, we all have our challenges, and they’re all unique to us. But if you will stick to Bo’s message, staying laser focused on one thing, pushing through those pains, those fears, those real trials and challenges, over a million dollars in debt, guys, but he found a way to still push forward, and now lives the life that he wanted to live. Is able to have the time he wants with his family. Able to go on the vacations that he wants to go on because he moved forward and made the uncomfortable choice.
To each of you listening, thank you for joining us today. Download this and listen to it over and over again, and take massive and perfect action so you can get one step closer to your next deal. If you need help building your wholesaling business, go over to wholesalinginc.com. That’s wholesaling-n-c.com, where you can book call to someone on our team, and begin a conversation to see if it is a good fit. Take care guys, and I’ll see you on the next episode.