Posted on: February 18, 2019

Do you want to develop the tenacity and persistence to reach your goals? Do you want to make your life an exciting adventure while you’re at it? If you answered yes to the questions, you only need to do one thing—become a rhinoceros!

If you don’t know how to go about it, you’re in luck. Today’s special guest is no less than Scott Alexander, the brilliant man who wrote the Rhino series of three motivational books. The books have become so well-loved that Rhinoceros Success (one of the books he wrote when he was 23) has now sold over 4 million copies worldwide.

Over the past 50 years, Scott has been involved in diverse ventures such as ethnic art, fossils, music, motorcycles, and reptiles. And in today’s episode, he shared his profound insights on motivation, success, living the adventurous life, and what it means to be a real rhino!

If you need motivation, inspiration, or a quick pick-me-up, this episode is exactly what you need to hear!

Key Takeaways

  • Two kinds of people in the world
  • His philosophy on motivation
  • Why he chose the rhino
  • What the essence of being a rhino is
  • Why he recommends keeping a journal
  • Key tips he can share to those who would like to venture into entrepreneurship
  • Taking advantage of one’s power to choose
  • The importance of having a rhinoceros faith in God
  • Why it’s ideal to hang out with fellow rhinos
  • His final advice to listeners


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Episode Transcription

Cody Hofhine: Good morning, afternoon, depending on what time you’re listening to this podcast. This is Cody Hofhine with Wholesaling Inc. I welcome each one of you Rhino Nation to be here on this podcast today. We are super excited about this episode. We have the one, the myth, the man, the legend, Scott Alexander, who is a bestselling author of many books and two of some of my favorite books are Rhinoceros Success and Rain or Shine.
And he is going to be talking to us of this whole philosophy behind rhinos, but to each one of you out there listening, when being part of our Tribe, when being a student, one of the books we refer to each and every one of our students is Rhinoceros Success, because there’s so much mindset. There’s so much good things going on in there on making sure that your mindset is in the right place so that you can go out there and charge and accomplish this dream of becoming an entrepreneur and doing your first wholesale deal.
So, we’ve had Scott, by all means, this guy has put so much impact on my life. I have read his book countless times to where I know it cover to cover, to the point where now even my children have read it. And I had an awesome, awesome opportunity and Scott’s now probably just hearing the hindsight behind this, but an awesome, awesome opportunity where my boy 10 years old, was looking for a book to read and I said, why not Rhinoceros Success by Scott Alexander?
And he looked at it and he’s like, “Oh man this looks really, really cool.” And he started reading it, and I put a Facebook post up and I said, “Hey Scott Alexander, what would you tell my boy who is in Rhinoceros like training mode right now?” And Scott took the time and said, “Bentley, watch and follow your dad. He’s a rhino. Keep reading all the self help books you can, journal your thoughts every day. Find what you really enjoy and learn all you can about it. Become the expert. Wake up every morning expecting a fabulous adventure.”
And Scott, this is where I don’t mean to tear up my friend, but from a father, I want to thank you for taking the time because that meant the world to a 10 year old, and he talked it up so much at school the next day and said how cool it was that Scott Alexander took the time to make this little rhino in training feel special. So, Scott, I love you my man and let’s get you on right this second to explain a little bit more about who you are. But I love you brother, and let’s get you going. Scott, how the heck are you?

Scott: Doing great Cody, that I’m honored to hear that story. I got apologize for my voice. I sound just like that kid on the Simpsons [inaudible 00:04:31].

Cody Hofhine: But you’re the rhino man. You’re the true right though, you do not let a voice stop you. This is not your normal voice. That I love that you’re just ready to keep going.

Scott: Even anyways, I love that story of your son. That’s amazing. I’m honored and you guys are one of my favorite groups the Rhinos. So fun to come out and see you guys, when I did, I got started when, kind of like your son a little bit later, but it became my hobby to read the positive mental attitude books. I was in high school and I just came across this book called Your Greatest Power. I’m trying to find a voice so I can talk to you.
But this book, Your Greatest Power was about your power to choose. You have the power to get up in the morning, be happy or you going to be sad or do you want to do things with your life, are you going to be a cow? You know that sort of idea? And I remember my friend coming in and saying, “What’s that? A book on earthquakes.”
And I said [inaudible 00:05:39] just, that was the first book that got me started in reading all of the Think and Grow Rich and How You Make Friends, Influence People. All the classic books. Everybody else was out doing drugs, I was at home reading all these books and it just kind of filled my brain that way and got me started off. And then I decided I wanted to be an entrepreneur. I didn’t want to be working the rest of my life at a job, that didn’t sound like fun.
I had enough jobs to know that, well, that’s not going to make a fun, adventurous, exciting life to go out and just work every day. So, I decided I wanted to be an entrepreneur. I met a girl named Kim who could be then clip dogs. So, being the budding entrepreneur, I made her my girlfriend. And this is where I got into the study of motivation, because my job was to motivate Kim. I couldn’t [cookthe 00:06:38] dogs, my job was to make Kim cook as many dogs as she could.
She was such a perfectionist though that no matter how much I pumped her up, three dogs a day was her max. And eventually the business went to the dogs after that, a six month view yet, but we had fun. It was my first venture into having my own little business and I didn’t go to college. I was ecstatic to get out of high school. I just wanted to get out and start things going, and get businesses rolling.
And I’m so glad that I didn’t go to college and spend all that money, and start my life in debt with a degree in business. Instead, I just started the businesses and that’s the best way to do it, is just get out of my [crosstalk 00:07:26]-

Cody Hofhine: Oh my goodness.

Scott: … thing.

Cody Hofhine: I love everything you’re saying right now. Keep it going.

Scott: And so anyways, we got married, we came back, we had $5 between the two of us, and I found out, well, if I wasn’t going to get a job, Kim wasn’t getting to get a job. So, I had this idea to start a mobile auto wash business. I had a little truck hooked up tanks with water in a hose and a pump and I just went out and started washing cars at the executives businesses. This was back in the late ’70s. Nobody had done it before. I was the first guy to have done that.
And we had a lot of good publicity, and started cranking, had three trucks running around, eventually were all… everybody was on appointments and, but then I wanted a little bit more. I wanted an office, I wanted a secretary, I wanted bathrooms, phones, overhead. I thought that’s what business is all about, overhead. And this is all part of the learning process, you know?
So, we did get a big office and in about six months we lost all our money again. And I was back to square one. And I don’t know if any of you have ever lost all your money, but it kind of knocks the enthusiasm out of you. This is the point I was at, whereas all, oh man. But here I was doing all the right stuff. I was thinking positive, I was dressing for success.
I wasn’t sticking knives in toasters, but I discovered you cannot lay on your bed, in your three piece suit, looking at the picture of a rolls Royce on your ceiling and expect it to happen, you know? It’s a bummer. You got to get out and take action. And that’s when I realized there’s two kinds of people in the world. There’s rhinos and there’s cows. Now, we know the rhinos because that’s what you guys are all about.
The rhinos are the chargers. They’re the ones out making things happen. They’ve got their hooves down and through the jungle, they’re building businesses, they’re raising happy families, they’re having adventures, they’re enjoying life. Then there’s the cows. Now, everybody knows cows because there’s about 95 cows to every five rhinos. They’re everywhere. And a lot of times they may be in your family or your friends.
The cows are the whiners and the rash analyzers, nothing’s ever going right. The country’s going to heck and what’s the use of it all? And I hate my job. All they do is whine and complain, they step around in the pasture day after day, stepping in each other’s manure, that’s the life at that?[crosstalk 00:10:09].

Cody Hofhine: I can envision you on my stage right now saying this. We’ve had Scott Alexander speak at our events, and this guy seriously is not just an author, he’s a comedian. And I already can picture you walking across the stage saying what you’re saying or now, and I love every minute.

Scott: In my cow stands going mooh.

Cody Hofhine: That’s [inaudible 00:10:24] with your head down.

Scott: Yeah, exactly. But there are people like that all over the place, and when you hang around with them, they infect you, you start to become like, “Oh man, if maybe things are getting pretty bad and I don’t know if I can, I might have to get a job or something.” You start to really get pulled down by the cows.
So, the most important thing is to hang with the rhinos, what you guys are doing. That’s the fantastic part about your business is, I don’t think a cow would last half a day with you guys. They couldn’t take it but to be surrounded by all that energy of the rhinoceros is just fantastic.

Cody Hofhine: Well, and you’ve been such an inspiration behind that. And you know this, I think we’ve told you this plenty of times, we love your books so much that literally every one of our students read it. But that’s the reason why we say like Rhino Nation on the podcast or why we call each other rhinos. It’s because of you. We learned so much about why you want to be a rhino from you. It wasn’t for me picking up an encyclopedia or visiting the San Diego zoo. It was Scott Alexander that got me going, and got Tom going on why we want to be known as rhinos.

Scott: Yeah, you guys are amazing. And that’s an interesting point, Tom, I mean, I know Tom or Tom is a total rhino. I know you’re a rhino. And my philosophy on this whole motivational thing is that, I don’t really motivate anybody. People relate to the rhino books because they’re either they’re a rhino, if a cow reads and they can’t get past the first few pages, it’s irritating to them. So, it just separates the rhinos from the cows. And really my whole philosophy of motivation, which doesn’t really help me get many speaking gigs, is that you either got it or you don’t, you know?

Cody Hofhine: That’s right.

Scott: I’m not going to come in and turn a bunch of cows into rhinos. You know?

Cody Hofhine: This is so true.

Scott: That’s why I love speaking to groups like you guys where everybody’s already motivated. It’s just fun to come in and celebrate the condition with you. And if you think about it, like let me ask you Cody, I’ll bet you when you were a kid, you did things like had a paper route, built forts, had lemonade stands, had put on magic shows for your neighbors, those sorts of things.

Cody Hofhine: Yeah, I’m laughing right now because you must have literally called my wife and my mom because that’s exactly who I was.

Scott: I mean [crosstalk 00:13:04].

Cody Hofhine: I was going door to door selling bracelets, and folding paper, and telling people this will be the greatest journal you’ve ever met, they’re like, “It’s just paper folded.” I know, but it’s amazing paper. You’ve got to try this.

Scott: I mean, the more stories I hear, the more convinced I am that you’re either have it or you don’t. And if you look at your life back when you were a kid, it’s the kids that were doing all these entrepreneurial ventures, selling that boy scout. I don’t know if they are boy scout cookies.
I don’t know what they sell. But they were collecting things, collecting coins, collecting stamps, collecting bottles, and then they’d sell the bottles. Just those sorts of things. You can look at kids like your son. I’ll bet you anything that guys you can look at and go, Oh man, he’s a rhino.

Cody Hofhine: He is definitely growing to be a rhino. And it’s because I wanted to also talk to him at an early age. But really it’s like you said, you just can’t really just make him do it. But ultimately, yeah, he’s now caught the bug. And by the way, your book inspired him immensely, but he’s now making these, I guess the cool thing now is these rubber bound bracelets and he sells them for a buck a piece at his school and he’s sold like 30 of these things. Like he loves it.
He loves thinking of new ways and his goal Scott, is what’s pretty impressive, 10 years old. And his goal is he wants to own his first rental property before he gets into high school.

Scott: Oh man. Well, hanging around you guys, that’s going to happen.

Cody Hofhine: I hope so. I told him, you have to work hard my man like this doesn’t come easy. And he’s like, I know, but I know what I want. Ultimately I want money to make me money and not trade my time for money. I’m like, who is this kid? I love it.

Scott: Yeah. Is he your only son? Do you have other kids?

Cody Hofhine: I have four kids total, so me and Wendy have our 10 year old Bentley, our eight year old Kenley, our five-year-old Hayden and then a little two year old named Harper. So two boys, two girls.

Scott: You’ve got a good collection going there.

Cody Hofhine: That’s right [crosstalk 00:15:03] All tried to put them through rhino school early ages.

Scott: Your own rhino crash.

Cody Hofhine: That’s the other word I love about this. Everyone thinks it’s like, Oh it’s a herd or a flock. Rhinos have a pretty dang cool group and that’s a crash. And I think that is amazing.

Scott: Yeah. I couldn’t have asked for a better whoever came up with all those terms. That was a fantastic one of course.

Cody Hofhine: Why did you pick the rhino in all reality? What was it that caught you onto the rhino that’s like okay, of all the animals to study or all the animals to be, why did you pick the rhino?

Scott: Originally, when I first started writing the book, when I had lost all my money and I needed something to relate to me, because I had read all the success books. But I knew what I needed and that was to get out and keep charging and to try again. So, I was writing this book for myself, because nobody knows what’s going to motivate you like you do.
And so, this rhino thing was written for me, but I started out with the idea that I’d take like, oh the thick skin of a rhino, fly like any eagle, eat with lions and take one characteristic of each animal. But as I got into it, the rhino had everything. The rhino had the thick skin, the rhino had the mass, the 6,000 pounds behind it that you get out and you charge. And they’re famous recharging, which is basically what success boils down to.
Are you going to get out and do something? Or are you just going to be a cow and lay around in DK. So, I dumped all the other animals and I stuck with the rhino because it just hit me as man, the rhino’s the animal. And then their counterpart, the cows they made a great-

Cody Hofhine: A great opposite.

Scott: Exactly. And it’s not that we don’t hate anybody. We use the cow as a counter example, but we love cows. We just don’t want to be one and we don’t particularly want to hang around them either. The main thing is to be happy and if you think you can be happy being a cow then be a cow. Somebody has to take the job. We need the manure so those rhinos can fertilize their lawns and that cows [crosstalk 00:17:24] they do.

Cody Hofhine: That’s right.

Scott: So, be a happy cow or be a happy rhino. Of course, my recommendation is to take a walk on the rhino side, and you guys are all doing it anyways because you’re all naturally rhinos. And then you have to be a rhino in every area of your life. Financial, spiritual, work, social and you guys financial, that’s a big one. A very important because we’re living in a capitalistic society that revolves around the use of money, right?

Cody Hofhine: Right.

Scott: If feeding your kids is important to you, you got to have money. If getting in your car and going somewhere is important, you got to get some money for gas. Money kind of makes everything happen. Now, to get money, you have to get out and do something. You got to get out and take action. You got to get this who’s pounding and get out in the jungle and have some adventures and produce.
That sounds horrible for cows [inaudible 00:18:14] that. The cows like to be taken care of. They want to be kept in their pasture. They don’t want to have a… here’s the thing, when you wake up as a rhinoceros, you have a damn the torpedoes spirit, right?

Cody Hofhine: Oh, I love this concept. Keep going.

Scott: Yeah. Now, the damn the torpedoes spirit. I mean, that’s the essence of being a rhino, because when you’re charging around with a damn the torpedoes spirit, you’re going to catch a torpedo or two and the torpedoes are the frustrations, the setbacks, the obstacles, the roadblocks. We all have torpedoes being shot at us as rhinos, but we have the two inch stick scheme, that’s what it’s for.
And the more you’re out there charging in the jungle, the thicker your skin gets. Now, your skin’s getting thick, not your heart. The rhinos have the biggest hearts out there. They’re the most friendly animals out there. It’s the cows that are the grumpy ones, you don’t want to hang around them. But these torpedoes are what keep the cows in the pasture, to be an entrepreneur, to venture out of that safety of the pasture, of having a job. Now, there’s nothing wrong with having a job. People misinterpret me a lot of times actually. They’re not really misinterpreting me. It’s really what I mean.
But really, if some people are happy having jobs, if you can be happy being a rhino at a job, that’s great, but most rhinos want to get out there in the jungle and do their own thing. That’s what being a rhino was all about is getting out and starting your own business and seeing how far you can go and make them things happen.
Well, get prepared for the torpedoes because that’s what keeps the cows in the pasture. Cows don’t, they’ll just be done in by a torpedo, but you got to go out with the attitude that you’re going to get hit by torpedoes. It’s going to be pretty much constant, but it’s just part of the adventure, and that’s the attitude you want to have is that it is an adventure. Now, if you think about it, what is an adventure?
Well, an adventure is when things start to go wrong, right? When unplanned things happen, that’s an adventure, but it’s just the way you’re looking at it that makes it a little more exciting. The boys and my boy, I have three boys. They’re all about 28, 30 years old around there, and our big thing that we like to do is go out on motorcycle rides out through the desert.
We’ll take a week and just go for a thousand miles out into the desert on our bikes and exploring. And some of our best rides that we’ve ever had are the ones where we had the most problems, the most torpedoes being shot at us from having appendicitis attacks out in the desert, to having our bikes break down, to throwing up and just getting lost.
There was one trip in particular that was just, it was like a nightmare that was happening. But it’s still the trip that to this day we all look back on and go, oh my gosh, that was fantastic, what a great trip. And it’s because we had so many torpedoes, but we overcame them all. And if we had a trip where nothing happened, it’s just sail through and nothing [crosstalk 00:21:24]-

Cody Hofhine: Was it Memorable?

Scott: Right, and that’s what’s great about your business. You get lots of torpedoes. So, you have all these adventure stories that are building up and the more successful you become, the more stories you have. Now, I guarantee that you and Tom have more stories than anybody. You guys could get on and talk for hours and hours about the torpedoes that have hit you and that you’ve overcome.
Those are the things that make a rhinoceros. Those are the things that thicken your skin and get you in that attitude of that you can accomplish anything. It’s really an audacity feeling. This feeling when you get that audacity going in, you feel like you can go out and you can take anything, and you’re going to take anything. That’s the rhinoceros spirit. That’s what you want to [crosstalk 00:22:12].

Cody Hofhine: So, true. And I still remember Scott getting into even wholesaling and taking this stab at entrepreneurship, and realizing how tough it was and how we got back everything, sold everything we had minus our kids to make this even become a reality. Date night for me and Wendy, was walking around the park holding hands.
We didn’t even have enough money to go buy an ice cream cone, or arctic circle for 75 cents. We were so broke. But we are also so determined. But it’s like you said, those moments were our biggest strengths to our relationship of who we are today and what our marriages become because of those hard, hard, hard times, but still finding the joy in those hard moments.

Scott: Yeah. Unfortunately you don’t realize that they’re going to be the great memories when they’re happening. The Rhino books have sold over 4 million copies now.

Cody Hofhine: Oh, so cool.

Scott: But I look back and it was those first say like 500 copies that were the memories for me. Because every selling, every book was like a monumental fun thing you know?

Cody Hofhine: Yeah.

Scott: The early days when you’re first starting and overcoming all the obstacles that is keeping you going and it makes all the memories. So, that’s the attitude to have is as you’re going through this, and again, another thing I recommend everybody is keep a journal, because all these stories, you can them together in a book, you’ll be motivating other people that are going through the same stuff eventually.

Cody Hofhine: All the successful people I know Scott, say exactly what you just said. Journal, journal, journal, write down your experiences, write down these things that brought out your biggest growth moments. That is your story. And that needs to be shared. That’s what people want to hear.

Scott: Right. And if you don’t have enough of those stories, get out and get some, get out there and expose yourself and all you have to do is get out and attempt something, and you will get them. It’s just part of the game. But it is, and that’s the attitude you have to have. It is a game. Nothing is so serious that you got to be worried about it.
You’re going to go down, you’re going to go up. It’s just part of the… it’s like playing any game. Sometimes you go backwards, sometimes you move forwards, but just have the attitude what this is, it’s a jungle out there and this is what rhinos enjoy. And again, if you’re not enjoying it, well then maybe it’s time to get a job, just settle down.

Cody Hofhine: What would you say to someone that might be in Corporate America? We have people that are trying to make the jump, they’re trying to make it happen, but there is that like whole mindset around what our nation has grown up to be like. The way to become wealthy is get a job with Corp America, build yourself, climb the ladder, get golden handcuffs is what I call them, but benefits and 401k and then ultimately retire millionaire.
But gone are those times, but there’s people that are now saying, crud, I don’t see it ever happening. What used to be the American dream, it’s now shifted. It’s this entrepreneurship. What about those individuals now that have just found out, Oh my goodness, they looked in the mirror, they saw their horns sticking out, these rhinoceros horn and like, I think I’m a rhino. What would you tell them in their moment when they’re looking in the mirror saying, should I jump? Should I switch from corporate America to entrepreneurship? What are some key tips that would help motivate them to say, you can do this?

Scott: Basically gets down to desire, which all motivation is desire. I can’t put desire into somebody, but you can inspire desire and somebody… and that’s going to happen in a situation like you’re in where maybe somebody is in Corporate America, they see what you guys are doing and that’s going to spark the desire. But all it takes is to feed that desire and to keep it going.
And that’s what’s going to get you out of there. Yeah, I mean, it’s hard because once you get, like you say golden handcuffs, I like that. Once you get entrenched in the system, like in the old days when I was in high school, that was the thing, you either got married or you went to college. All my friends went to college. For some reason I was way ahead of my time and I didn’t want to be spending money and time going to school. I just wanted to get out and start things.
And I am so glad and thankful now that I didn’t. And I look at kids today that are starting with 50, 70, $100,000 in debt, and they’re just at the beginning, and they can’t really do anything. They haven’t even started yet. I think, Oh my gosh, that’s horrible. It’s so important to, I think when you’re young, get out and do things rather than starting to entrench yourself in this system of getting in debt, and getting trapped into these jobs that you may not like.
Because once you do, once you get house payments, car payments, kid payments, it becomes harder and harder to get out. I feel sorry for people that are in that situation, but it’s not impossible. Of course, you have to have your family behind you and you’re going to have an incredible attitude shift to go there because you do stand the chance of losing. But that’s what makes it fun. If you don’t have that attitude that you can go and lose and start it all again, you might want to stay in the job anyways. You have to have that attitude or else you’ll be in more stress than you ever were. But [crosstalk 00:27:51]-

Cody Hofhine: Would you agree the torpedo is also been your greatest trainer, has been your greatest learning experiences?

Scott: Oh, definitely. Yeah.

Cody Hofhine: Like it’s not even so much, I’m in the mentorship field. You’re a mentor committee. It’s not even what me and Tom can do for the Tribe. It’s also when you get out there and make those mistakes or those torpedoes start hitting you from every angle. Those are going to be some of your greatest coaching moments you will ever receive in life if you allow it to be.

Scott: Well, when you read the autobiographies of past millionaires, pretty much most or all of them have been broke, some many, many times. Going broke it’s almost like a requirement for success, because you don’t just go out and hit it first time. You got to go out and learn and you learn by doing and you fail and you learn from your mistakes. You get out and you do it again. You just keep the process going. If you fail is when you stop and you think, okay-

Cody Hofhine: That’s right.

Scott: … now, I’m not going to do this anymore because I can’t take failing. You just have to have the attitude that’s part of the process and it’s part of your school, instead of spending $100,000 on college, go out and lose $100,000 in business, you’ll get much more value out of that.

Cody Hofhine: One thing I’ve learned from you Scott that I love is, the fact that you basically almost have the confidence of now welcoming torpedoes. It’s almost like if you’re not feeling torpedoes and you’re not having them shot at you, you’re not living in the adventure. You’re not really gaining traction or becoming better or becoming stronger or being more successful.
The success is when you feel those torpedoes, and I love that mindset as a Cockney 45 years ago, there’s no way I’d tell you welcome torpedoes. I want all torpedoes. Heck no, I was in the bushes hiding. Now, it’s like if I don’t feel those torpedoes, I know I didn’t do something today to be uncomfortable and to grow. So I also, because of you, I’ve had this adoption of this mindset to welcome the torpedoes. That’s how I know I’m growing.

Scott: Yeah, definitely you have to have that attitude that it’s going to happen now, and my philosophy again, as a motivational speaker, again, which may not help me get a lot of speaking gigs, is that I teach that success is tough, it’s hard, it’s almost impossible. I mean, think about it, success were are easy. If anybody could automatically decide, Oh, I’m going to be a success now, I go out and do it. It wouldn’t be success, right? It’d be mediocrity.
To be mediocre is easy. You don’t have to do anything. You can sit and watch TV all day, eat Danish pastry, sleep in late. But if you want to be successful, you’re going to have to get hit by the torpedoes. You’re going to have to get out there and have that attitude that you can do anything and it’s going to be hard.
You don’t want to sell yourself short. It is hard, and when you make it, it’s much more rewarding. How rewarding is success going to be if somebody comes in and says, yeah, it’s easy because you think it’s easy. Well, I’ll tell you what, if that might help you to think is easy, give it a try because you’re going to need every tool that you have.

Cody Hofhine: That’s true.

Scott: The main tool is your attitude. And I like to think of your attitude, like you’ve gotten into those yogurt shops where you can put anything on your yogurt, right Cody?

Cody Hofhine: That’s right. We love the shops by the way.

Scott: Attitudes are like that. You can make yourself however you want to be. Put whatever you want on yourself. Now, you have to live with yourself. So make it delightful, make yourself palatable at least, decide how you’re going to react to when you get hit by a torpedo. When somebody rejects you, are you going to like curl up and get in the fetal position like a cow would do? Or are you going to become a rhino? And put on your two inch thick skin and just get out there and charge again.
When somebody cuts you off in traffic, what’s your attitude going to be? Are you going to be the type of guy that gives them the finger and chases them for two miles yelling [inaudible 00:32:12] or are you going to be the kind of guy that says ah, no worries mate, you’ll be right. We all have it, and that goes back to this power to choose. You have the power to decide your life. You have the power to decide how you’re going to react to every situation, you have the power to make any decision in your life and where you’re going to be going.
You have the power really to decide, am I going to be a rhino or am I going to be a cow? If you feel like you’re a cow again, I don’t feel like anybody that’s nobody that’s even listening to us is a cow, because a cow wouldn’t even be listening to this. Right now they’re at the DMV working. They don’t have time to be listening to you.

Cody Hofhine: That’s right. Well my goodness, I love all of this. This is incredible. And you’ve sold over 4 million just in the Rhinoceros Success, right? Is that your stand?

Scott: Yeah.

Cody Hofhine: And your newest book is been a favorite in the Hofhine household and in many households, especially in the Tribe. My boy, my 10 year old and my eight year old has both read Rain or Shine, which has been an amazing, amazing book as well.

Scott: Thank you. Yeah. The idea behind Rain or Shine was just kind of a collection of my different thoughts on motivation and having attitudes. But when you hear that an event is scheduled as a Rain or Shine event, you know it’s going to happen, right?

Cody Hofhine: That’s right.

Scott: I mean, it’s going to happen no matter what. There’s no torpedoes, no bad weather, nothing is going to stop this event. So, when you approach your life with a rain or shine attitude that you are going to do something, come rain or shine, it’s going to happen. There’s going to be no excuses. There’s going to be no circumstances. That’s the way to go out and approach your business, your life, your family, getting out there and charging.
And again, the other thing I love about you guys is the spiritual. I mean, I’m a Christian. I know you guys are, and I think that’s such an important part of being a rhino because ultimately, it gets down to you and God, and the Bible is the original self-help manual. The Bible says, “If you have faith as grain of mustard seed, you can say to this mountain move and nothing shall be impossible to you.” I mean, it doesn’t get much more positive than that. Right?

Cody Hofhine: That is so true.

Scott: So, you want to have a rhinoceros faith in God. You don’t want to let that pass by. And it’s not like having a faith in God is some difficult thing. There’s no contracts to sign. You don’t have to show up anywhere. Nobody’s going to be calling you to check on you. I’ll tell you what, if you’re absolutely don’t like believing, just quit after say 10 days, I’ll give you 10 days. And that’s it, but you have everything to gain, nothing to lose by believing.
So, have a rhinoceros faith in God because really that’s the most important thing is your happiness, and how you interact with people, and how you’re going to influence the world. And-

Cody Hofhine: So true.

Scott: … we’ve got an image to maintain. We want to have a good influence on the world as rhinos we don’t want to be ever influencing anybody to be a cow.

Cody Hofhine: So, so, so true. Scott, this is been an absolute amazing podcast hope so. This is going to be one of my favorites and many of the thousands of listeners that are listening to this podcast. Right when it gets out the day out and throughout the days to come. Is there any final thoughts you would say to them? Your final words of advice, if this was your last day to live or your last year to live, what would you tell these individuals for your final words, your closing words?

Scott: Oh boy. Well, my final words would be, you can do anything you want. Nobody is there to stop you except yourself. All you have to do is turn that switch to rhino, get out there and take the risks, take the action and hang around the rhinos. That’s so important because that’s where you get all your energy and all your inspiration is from guys like you and all the other rhinos are rooting for you. I’m rooting for you. Get out and change the world.

Cody Hofhine: My goodness, I love it Scott, thank you so much for you listening Rhino Nation. If you have not ordered already while you’re on listening to this podcast, Rhinoceros Success, that is something you’re going to want to do asap. What an amazing book with amazing mindset and to compare yourself to a rhino on how you can become a rhino and why you want to be a rhino, not a cow.
And then also his newest book, Rain or Shine full of entrepreneurial stories. One of my favorites in there was when he’s working at a pet store trying to sell this dumb snake. And I absolutely laugh every time I hear this story, and how he was ultimately able to… well, almost sold it to a gentleman that was crazy enough to buy this dumb snake. But then ultimately I think you own the skin now to the snake, because you had to put it down.

Scott: Right, right. Yeah. That was again, another story of something that was unfortunate at the time that turned out to be a chapter in my book. So, you want to get out and have your own adventures and everybody gets started on your book today.

Cody Hofhine: I love that, get started on your book guys. By the way, you inspired me to want to write my own book and I am not far along, but I’m probably about 50% done with my book because I’m just going off of the form of just write my stories down and I’m a very simple writer Scott, you’re going to get a chuckle out of that because I think I’ve heard you say that even on our stage, how guys, it’s not like you have to be this in depth author. It’s, you are just a simple writer and that simple writing is what has grabbed so much attention to sell millions of copies of your book, by the way.

Scott: Yeah. Well, I think that is a secret of it is that I wrote it simply so I could understand it. And it’s funny because a lot of people say, “Scott, why don’t you write a book for kids?” I’m all how much more simple can I make this?

Cody Hofhine: But then you have loved it.

Scott: Bentley has obviously gotten it.

Cody Hofhine: That’s right. That is right. Oh my goodness. Well, Rhino Nation, get out there and get your copies. You will love this book. Rhinoceros Success, Rain or Shine. He has many other books besides that. Two of my favorites are right there. We name this a lot. In fact, when we interview students on the podcast and they’re sharing their story, we always have them end with one of their favorite books and many times on this podcast, you all hear Rhinoceros Success by Scott Alexander.
Scott, I want to thank you so much for your time today. You did this Rain or Shine with a voice that was going out, and by the way, gained a lot of quality over time. It’s been great to have you on here. I look up to you in so many ways and look forward to our future adventures that we will still have here in the near future.

Scott: Thank you, Cody. I am so honored to be associated with you guys and thank you for putting up with my voice.

Cody Hofhine: That’s the authenticity. That’s the realness of this. Guys, thank you so much for joining us on this podcast today. We look forward to talking to you and sharing more stories with you on the next upcoming episode. We will see you then. God bless guys.

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