Episode 1008: How to Avoid These Costly Mistakes – Radio Edition

WI 1008 | Radio Mistakes


Radio advertising is the most powerful, underutilized marketing channel in real estate, but if you don’t know how to navigate it, you will end up frustrated. Grace Mills is back today, bringing you a ton of value by compiling the biggest radio mistakes she has observed over the years. Avoiding these mistakes will save headaches, time, and money.

If you’d like to dive deeper and learn even more, do’s and don’ts from a radio expert, check out our REI Radio 2.0 training for more info on how to start using the power of radio today.

Show notes:

  • (0:55) – Beginning of today’s episode.
  • (4:39) – Mistake #1: Understand this first before getting into radio.
  • (7:55) – Mistake #2: Avoid going into negotiations without this.
  • (11:42) – Mistake #3: Why you need to keep things simple.
  • (14:37) – Bonus mistake to avoid.


  • Want to learn more? Check out our REI Radio 2.0 program.
  • To speak with Grace or one of our other expert coaches, call (281) 835-4201 or schedule here.

How to Avoid These Costly Mistakes – Radio Edition

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