Posted on: July 10, 2020

Joe McCall and I only advertised this class on our email list and we wanted to open this up to our followers and subscribers. If you want to see what it’s like to go into a new city and start marketing from scratch, we will show you in real-time the steps we would take.

You’ll get to see day one in a brand new market and we didn’t even know beforehand where we would be looking.

100% of our class participants said they would recommend the class again, which we consider being amazing praise. We poured ourselves and all of our materials into this class, and we’re so happy to have had this level of satisfaction with our work.

Inside this class is a mind map, which will include:

  • All of the scripts that we use
  • All of the marketing pieces that we use
  • Email scripts
  • Texting scripts
  • Questions
  • And Phone scripts
  • All of the recordings that we used

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Episode Transcription

Joe McCall:
Hey, what’s going on guys? I’m Joe McCall and I’m with the one and only my good friend, Tom Krol. Tom, how are you?

Tom Krol:
Hey Joe. Good, good. Good to hear your voice.

Joe McCall:
Hey man. So everybody we are doing this kind of as a live simultaneous podcast. We’ll see if it works or not. This is going out to the Wholesaling Inc folks. And it’s also going out to the Real Estate Investing Mastery folks. We’re just going to do this real quick. Keep this short and sweet, couple of minutes.
Tom and I, just a week ago or so, finished a live marketing class. We actually went live on a Friday, 9:00 AM Central and we asked people that were on, “Hey, let’s go into a new market. Give us a couple of markets to look at.” And we didn’t talk about it at market in advance. And we just said, “All right, let’s look at these.” And we started looking, we picked, should we tell them which market we picked?

Tom Krol:
Well, no, let’s keep that as a surprise. I will say this, it was totally random. It was totally random market that was suggested by one of the people who signed up for the course. And it was just chosen at random and it was awesome.

Joe McCall:
It was amazing.

Tom Krol:
It was amazing.

Joe McCall:
It was the second time I’ve done this and I love doing it with Tom because Tom brought a lot of simple it down, dumb it down. No offense.

Tom Krol:
None taken. That’s the power of the rhinos. Most of us have very low SAT scores but I love doing it with Joe because Joe and I are such a good fit to do this because Joe is more of an engineer type. He’s more step-by-step. And he really broke down exactly with demonstrating how to do it, how to exactly find the right people step-by-step by actually logging into different services and recommending different services.
And it was all done in one day. It was massive. It was awesome. We had live calls.

Joe McCall:
Yeah.

Tom Krol:
Joe and I were doing practice calls. It was really, really pretty incredible.

Joe McCall:
So what did we do? Well, we went in to pick this new market and we started doing for the first half of the day buyer marketing, found a bunch of buyers. And we did seller marketing the second half of the day. We actually called cash buyers live. We did some texting campaigns. We did some skip tracing and texting and cold calling. We sent some letters, we did some really cool stuff for buyers. And then the second half of the day, we did a bunch of seller marketing. We actually talked to some sellers, did some texting. And I wanted to get more live seller calls in, but a lot of calls just went to voicemail. We did talk to a couple of live, but there’s issues and problems with playing recorded phone calls, right? So we didn’t do that.

Tom Krol:
Right.

Joe McCall:
But in the replay page, we have extra calls that we did afterwards where we brought in extra calls to realtors and property managers and sellers. And it was really cool.

Tom Krol:
If you’re listening to that, that just means that Joe literally was on the phone or Gavin was on the phone and you can actually hear our side of the conversation, handling objections, common questions from sellers, all sorts of really interesting things that are really there to help propel you and to inspire you and to motivate you to do this, because if we can do it, you can do it for sure. And I think there’s something, Joe and I both have respectfully our different courses, but there’s something about us actually doing things live in real time that just adds a whole new layer of perspective to what it is that you’re trying to accomplish in your real estate business.

Joe McCall:
Massive imperfect action.

Tom Krol:
Bam. Where’s that beautiful victory bell?

Joe McCall:
Here’s the thing. One of the coolest things that happened in this class is that I was doing something and Tom made the comment, “Hey, listen, when you’re faced with two choices, uncomfortable or comfortable, always, always, always pick the uncomfortable one.” Right?

Tom Krol:
Right.

Joe McCall:
And so I’m looking at [crosstalk 00:04:29]. Yeah. Seek discomfort. I’m looking at the thing and then all right, fine. Okay. And so I actually picked up the phone and started calling. I forget if it was a buyer or a seller, but I didn’t want to do it, man. I had that plan for later on in the day. I get weird and uncomfortable with making live buyer and seller calls, right? Especially when hundreds of people are watching or whatever. So I made the call anyway and I’m so glad I did. It turned out that buyer was actually, yeah, more interested in some of the deals that we’re doing.

Tom Krol:
You know what’s interesting too about doing the live calls is that after we’ve done so many calls with sellers, what happens is you take the script that Joe and I both recommend and you hear how we tweak it, because one of the common questions I get, Joe, and I’m sure you get the same one is, “Hey, should I read the script word for word?” And I always coach, “Yes.” Right? Until you make it your own. But I think when you have somebody on the phone doing live calls, you see how they’ve interpreted the script and they understand the intention of the script so that it is easier to kind of make it a little bit more yours and stick to the main purpose. So it was really interesting. It was a great adventure. I had a lot of fun doing it with the Joe. Thanks for inviting me in to do that.

Joe McCall:
It was a lot of fun. So we dove deep into the systems, like the systems that we recommend and use, how and where do you get the lists? How do you send the text? How do you make the phone calls? How do you send the letters? Like my whole goal with this was if we were to drop us off into a new city that we’d never been to, didn’t know anybody, what would we start doing immediately day one to start getting leads, to start doing deals? And so that was the purpose of this class. And the reason why we’re talking about it now after it’s done is Tom and I didn’t even put it on our podcast. We didn’t talk about it on our YouTube. We only send it out to our email list.

Tom Krol:
Correct.

Joe McCall:
So I said to Tom, “Hey, can we do a special podcast video here for our followers and viewers and listeners to give them special backdoor access to the recordings that we did?” And so we got a special link here, LiveMarketingClass.com/podcast. Again, LiveMarketingClass.com/podcast. And we’re opening this up for a short period of time for you guys who are listening to the podcast or watching this right now on YouTube or something.
So we closed it. We actually closed the doors a week or two weeks ago to our email list. And so we’re just opening it up a little bit to the podcast listeners, which I’m excited about. LiveMarketingClass.com/podcast. And Tom, do you remember how much we sold it for?

Tom Krol:
I don’t remember, but how the heck did we miss the podcast listeners? I mean-

Joe McCall:
I don’t know.

Tom Krol:
And guys, this is a perfect example of progress, not perfection, right? This is what happens when Joe and I are on the phone and we’re like, “Hey, you know what we should do?” And then we literally just do it and we send out an email to our email list and we forgot to just mention this on the podcast. So a lot of people wrote in and said, “Hey, I want to buy it.” And it was legitimately shut down. So this is something that we thought of. We said, “Hey, since there’s still people who want to get into it, let’s put it out to our podcast.” So I don’t remember what the price point was. I’ll let the engineer side of this conversation take care of all the logistics, but-

Joe McCall:
It wasn’t enough, I’ll tell you that.

Tom Krol:
Right.

Joe McCall:
We sold it for $197.

Tom Krol:
Okay.

Joe McCall:
Sign up for $197 or two payments of 97 bucks. It’s super cheap. And we give you all of the resources. In the class, you get access to a mind map. And in that mind map are all of the scripts that we use, the marketing pieces that we use, the text, email scripts, the questions, phone scripts. I mean, we gave a ton of stuff in there and all the recordings. So you’re going to get all of the recordings in there and the links that we use for the resources and the places that we went. So you’re going to get a lot of value out of it, just way more than the $197 or two payments of $97. So go check it out right now. LiveMarketingClass.com/podcast. We’re only going to keep this open for a little bit, but we just wanted to give the opportunity to the podcast listeners to get it, sign up for it. It’s a no brainer.

Tom Krol:
Yeah. It’s a no brainer. It really is a game changer. There’s something about it where when you actually hear us going in and what we would do on, and that’s why we kept it to one day. It’s like, “Hey, what would you do today to just move the needle forward today and to cut through all the fat and not worry about a logo or domain name or business card or all that silly stuff? What would you do putting revenue in first position? What is the fastest path to a deal?”

Joe McCall:
Yeah.

Tom Krol:
So it doesn’t replace our courses, but it’s certainly a great place to start or to get some great additional information or motivation or inspiration to go out there and get a deal today.

Joe McCall:
Yeah. So, hey, one thing too, finally. We surveyed everybody that took the class.

Tom Krol:
Oh yeah. This was amazing. This has never happened to me by the way. I’ve never gotten a hundred, but go ahead, Joe. I won’t steal your thunder.

Joe McCall:
We asked everybody who signed up, “Would you sign up for this again? And would you recommend it to somebody else?” 100% of everybody who filled out that survey said, “Yes they would.”

Tom Krol:
100%.

Joe McCall:
Not one said no.

Tom Krol:
That’s incredible.

Joe McCall:
Unless [crosstalk 00:09:25] person didn’t do the survey.

Tom Krol:
Right. But that was awesome because even when we’ve done, I was just telling Joe before we did this recording, I had a summit. We asked people to anonymously give us any negative remarks at all. And even of three days of pure giving, we still got a few people who said, “Hey Tom, do you need to lose some weight.”

Joe McCall:
Oh no, no.

Tom Krol:
And I had all kinds of comments.

Joe McCall:
That was your brothers did that I’m sure.

Tom Krol:
That was probably my brother, Todd, if I know better. But yeah, it was great to get 100% because we really poured ourselves into that on short notice and it turned out really, really well. I’m happy with it, but what’s more important is that the people who took it are happy with it and they were, so we’re happy to put it out to the podcast audience.
How long are we going to keep it open, Joe? Did we determine that? Or is it-

Joe McCall:
We haven’t determined that yet. We’ll figure that out after we get off here. But guys, type this into your browser. Some of you that are watching this, if you’re seeing this on the computer, that link may not work if you click it. So I don’t understand that, but just type this into your browser: LiveMarketingClass.com/podcast. LiveMarketingClass.com/podcast. There’s a little video there. Me and Tom talking about, we recorded that video before we did the class, just talking about what it is, what we’re doing. And you get access to all the recordings. You get access to the mind map. It’s a full complete course. We could have easily charged $2,000 for it. We only charging $197 or two payments of $97. If you want to split it up into payments, not a big deal.
Hey man, Tom, appreciate you doing this little podcast here and letting us share it with our podcast audience. You’re in the mountains. You were planting trees this morning.

Tom Krol:
I was. Joe’s was like, “We’re going to do this on video.” So I said, “Oh, I got to go take a shower.” And he said, “Half an hour.” Half an hour per shower? What is that? I need a full hour shower. Look at this. I didn’t even shave, Joe. Come on. Plus guys, the kids who are upstairs running right now and the dog making noise in the background, that’s all in the live video too, because I’m at my cabin. So if that bothers you on this little short podcast, definitely do not sign up for this because it’s all throughout the actual live day training that we did where he and I went out. So it’s Live Marketing Class, LiveMarketingClass.com/podcast. And we’ll see you guys on the inside there.

Joe McCall:
Hey, thanks everybody. We’ll see you all.

Tom Krol:
Thanks, Joe. Thanks guys.

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